scholarly journals MPs and Audiences on Social Media during Emergencies: Automatic and Manual Content Analyses of Facebook Posts

2018 ◽  
Vol 10 (2) ◽  
pp. 33-52
Author(s):  
Nili Steinfeld ◽  
Azi Lev-On
Keyword(s):  
Social Media ◽  
Mixed Method ◽  
Emergency Situation ◽  
Mixed Method Study ◽  
The Public ◽  
Content Analyses ◽  
National Leaders ◽  
Media Channels ◽  
Facebook Pages ◽  
Unique Dataset

Members of parliament’s (MPs) social media channels are significant arenas for communication between the public and national leaders. To the best of our knowledge, this is the first paper to explore how these channels function during emergencies. We present findings from a mixed-method study of automatic and manual content analysis of a unique dataset composed of all posts on Israeli MPs' Facebook pages during the entire 19th Israeli parliament. We compare scope of posting, engagement with posts, and the content in MPs' Facebook pages during “ordinary" periods and an “emergency” period, focusing on the 2014 Israel/Gaza war. Findings present MPs' social media pages as hubs of interaction between MPs and audiences in emergencies, even more so than during ordinary periods. MPs' social media pages involve significantly more posts (and engagement with posts) during emergencies. In addition, the content in them becomes more emotional, less personal, and focused on the emergency situation and the national leaders responding to it.

Understanding the Role of Online Media Platforms in Airport Capital Projects and Community Outreach

2021 ◽  
pp. 036119812199347
Author(s):  
Max Z. Li ◽  
Megan S. Ryerson
Keyword(s):  
Social Media ◽  
Best Practices ◽  
Community Outreach ◽  
Capital Projects ◽  
The Public ◽  
Online Social Media ◽  
Social Media Platforms ◽  
Project Phases ◽  
Media Channels ◽  
Common Content

Community outreach and engagement efforts are critical to an airport’s role as an ever-evolving transportation infrastructure and regional economic driver. As online social media platforms continue to grow in both popularity and influence, a new engagement channel between airports and the public is emerging. However, the motivations behind and effectiveness of these social media channels remain unclear. In this work, we address this knowledge gap by better understanding the advantages, impact, and best practices of this newly emerging engagement channel available to airports. Focusing specifically on airport YouTube channels, we first document quantitative viewership metrics, and examine common content characteristics within airport YouTube videos. We then conduct interviews and site visits with relevant airport stakeholders to identify the motivations and workflow behind these videos. Finally, we facilitate sample focus groups designed to survey public perceptions of the effectiveness and value of these videos. From our four project phases, to maximize content effectiveness and community engagement potential, we synthesize the following framework of action items, recommendations, and best practices: (C) Consistency and community; (O) Organizational structure; (M) Momentum; (B) Branding and buy-in; (A) Activity; (T) Two-way engagement; (E) Enthusiasm; and (D) Depth, or as a convenient initialism, our COMBATED framework.

scholarly journals Affective communication: a mixed method investigation into COVID-19 outbreak communication using the Taiwanese government Facebook page

2021 ◽  
pp. 175797592110035
Author(s):  
Chia Yu Lien ◽  
Yun-Hsuan Wu
Keyword(s):  
Social Media ◽  
Mixed Method ◽  
Health Authority ◽  
Disease Outbreak ◽  
Government Agencies ◽  
Affective Communication ◽  
Frontline Workers ◽  
The Public ◽  
Qualitative And Quantitative ◽  
Quantitative Results

The COVID-19 outbreak has created an unprecedented challenge for governments to convey information to the public, and social media has become a critical method of COVID-19 communication in Taiwan. Objectives: This study examines a total of 1128 Facebook posts published by Taiwan’s principal health authority from December 1, 2019 to May 31, 2020. Methods: Using both qualitative and quantitative approaches, this study investigates strategies used by the Taiwan government to communicate the COVID-19 outbreak and public responses toward these strategies. Result: Novel uses of Facebook posts on outbreak communication were identified, including solidarity, reviews of actions, press conferences, and the use of animal and cartoon images. Quantitative results showed that the public responded significantly more frequently to messages generating positive affects, such as posts that reviewed government actions and public efforts; posts that expressed thanks, approval, or comradeship; and posts that paired text with photographs of frontline workers or cute animals. Conclusion: These results suggest that, amid a disease outbreak, the public not only look for updated situations and guidelines but also for affective affirmation from government agencies.

Comparative international studies of election campaign communication: What should happen next?

Journalism ◽  
2019 ◽  
Vol 20 (8) ◽  
pp. 1124-1138
Author(s):  
Frank Esser
Keyword(s):  
Social Media ◽  
News Media ◽  
Election Campaign ◽  
International Studies ◽  
Traditional Media ◽  
Country Comparison ◽  
Content Analyses ◽  
Campaign Communication ◽  
Media Channels ◽  
Election Studies

The article not only identifies important achievements of comparative international research of election campaign communication but also highlights their challenges. Focusing in particular on content analyses, the article finds that comparative studies examine either the messages of the news media (and here, so far, only the reporting of traditional media is considered) or the messages of the candidates (here, their social media channels are preferentially studied). The combination of both, meaning election studies that are devoted to the interplay of traditional and new channels in an international comparison, are extremely rare and should be intensified. It is encouraging that our knowledge of campaign reporting in a country-by-country comparison has increased in recent years because content analyses have increasingly concentrated on an established set of relevant reporting features – as this articles illustrates with many examples. However, more collaborative, internationally linked comparative scholarship is needed, even if the demands placed on researchers further increase as a result.

Communicating earthquake information to the public in Italy: ten years of INGVterremoti

2020 ◽  
Author(s):  
alessandro amato ◽  
Emanuele Casarotti ◽  
Valentino Lauciani ◽  
Carlo Meletti ◽  
Concetta Nostro ◽  
...  
Keyword(s):  
Social Media ◽  
Scientific Information ◽  
Central Italy ◽  
Careful Analysis ◽  
Public Communication ◽  
Earthquake Activity ◽  
The Public ◽  
First Choice ◽  
Civil Trials ◽  
Media Channels

<p>Communicating earthquake scientific information is very important in countries like Italy, where seismic sequences are frequent, seismic risk is high, and people’s perception of risk is strongly affected by fear.</p><p>After the 2009 earthquake in L’Aquila (central Italy), which claimed 309 casualties and triggered a long lasting dispute among scientists, journalists, citizens, including a suite of criminal and civil trials involving scientists and civil protection officers, the scientific and risk communication in Italy (not only on earthquakes) was facing a crossroad. The first choice (feared at that time by many reporters) was to minimize or even elude public communication, in order to avoid misunderstandings and involvement in litigations. The second possibility was to increase the efforts in public communication, getting closer to citizens. INGV definitely opted for the second choice. In the past ten years the INGVterremoti platform has augmented and differentiated its activities on the web and social media, substantially increasing the number of involved people, which amounts today to several hundreds thousand. The platform consists of a coordinated suite of social media channels, including Facebook, Twitter, Youtube and a blog (on wordpress), where we publish both updating during earthquake sequences and scientific topics. Our end users are mostly citizens, but also media and authorities. Our tweets on earthquake activity are often in the first pages of web and TV news magazines.</p><p>In September 2018, we started publishing automatic locations/magnitudes for earthquakes in Italy with magnitude equal to or larger than 3, after a careful analysis of the thresholds and of the best format to use, in order to warrant message understandability and to minimize false or incorrect information. This issue is very critical both to provide the best and fastest information to citizens, and to increase people’s trust in scientific information and institutions. These are often blamed by citizens and by media when contradictory information is offered to the public. We will present an analysis of the first 18 months of this testing phase, which has been widely appreciated by the public.</p>

“I see your garbage”: Participatory practices and literacy privilege on “Grammar Nazi” Facebook pages in different sociolinguistic contexts

2017 ◽  
Vol 20 (7) ◽  
pp. 2391-2410 ◽  
Author(s):  
Jaroslav Švelch ◽  
Tamah Sherman
Keyword(s):  
Public Space ◽  
Media Studies ◽  
Mixed Method ◽  
The Public ◽  
Language Policing ◽  
Online Culture ◽  
Orthographic Errors ◽  
Facebook Pages ◽  
Standard Language Ideology ◽  
Method Analysis

In contemporary online culture, Grammar Nazi (GN) is a derogatory term used to label individuals who practice excessive language policing but has also been ironically appropriated by groups of users who engage in evaluation of other people’s grammar for entertainment purposes. In this article, we combine approaches from media studies and sociolinguistics to analyze the adoption of the phenomenon by two GN Facebook pages in two languages: English and Czech. Our mixed-method analysis shows that while both pages can be read as examples of media participation, they also exemplify their users’ “literacy privilege” associated with standard language ideology. However, there are differences in the practices associated with the label, reflecting the specific sociolinguistic contexts. While Czech GNs act as “guardians” of the public space, collecting and displaying localized orthographic errors for collective dissection, the English page is more dedicated to sharing jokes and puns typical of international online culture.

scholarly journals “Do You Tweet When Your Friends Are Getting Shot?” Victims’ Experience With, and Perspectives on, the Use of Social Media During a Terror Attack

2018 ◽  
Vol 4 (1) ◽  
pp. 205630511775071 ◽  
Author(s):  
Elsebeth Frey
Keyword(s):  
Social Media ◽  
Significant Contribution ◽  
Terrorist Attack ◽  
Qualitative Interviews ◽  
Emergency Situation ◽  
Terror Attack ◽  
Lone Wolf ◽  
The Public ◽  
Research Gap ◽  
Use Of Social Media

On 22 July 2011, a lone wolf terrorist attacked Norway. At the island of Utøya, he killed 69 people. This article asks how the youth at the camp on the island used social media (SoMe) in the emergency situation caused by the terrorist. Answers could give significant contribution to the growing research on SoMe and crisis, especially since there is a research gap when it comes to examine terror victims’ use of SoMe. This study is based on qualitative interviews with eight survivors. Based on the campers’experiences, how do they evaluate the opportunities and challenges of SoMe during a terrorist attack? What were the reasons for not using SoMe? What was the purpose of using SoMe during the attack? SoMe play an essential role in crisis communication strategies as well as being an increasingly important tool for the public. Although verification of SoMe content is difficult, SoMe have become important sources for journalists. This study offers best practices for journalists from victims. Moreover, it sheds light on how SoMe played a role for the victims in alerting, giving and receiving information, as well as building hope and resilience.

scholarly journals Implementing Social Media - Practical Reflections from County Governments During Hurricane Matthew

2021 ◽  
Vol 8 (1) ◽  
pp. 0-0
Keyword(s):  
Social Media ◽  
Emergency Management ◽  
Information Dissemination ◽  
Public Agencies ◽  
Media Content Analysis ◽  
County Governments ◽  
Content Creation ◽  
The Public ◽  
Facebook Pages

Social media is an important avenue for information dissemination and public communication in emergency management. Through social media content analysis and in-depth interviews, this study explores how county level emergency management agencies use their Facebook pages to communicate with the public, using Hurricane Matthew as a case study. The findings reveal some areas of congruence between literature and practitioner experience. The results suggest that public agencies integrate flexible social media strategies, which emphasize one-way communication when the public expects larger volumes of information and directions, and two-way communication when the public might have individualized needs. Furthermore, the findings show that visual content (e.g. pictures) are more likely to garner higher levels of public engagement on Facebook. Last, the study provides several practical suggestions for content creation and interaction on social media for emergency purposes.

scholarly journals Social Media and Revenue Management; Where Should the Two Meet?

2012 ◽  
Vol 3 (1) ◽  
pp. 33-46 ◽  
Author(s):  
Kate Varini ◽  
Pavan Sirsi
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Revenue Management ◽  
Customer Relationships ◽  
Bottom Line ◽  
The Public ◽  
Management Approaches ◽  
Travel Industry ◽  
Media Channels ◽  
Social Media Strategy

The objective of this study is to explore how social media strategies can be integrated with the function of revenue management. A survey was used to evaluate the extent to which some travel firms use/perceive social media. This study explores possible synergy between the time spent developing social media channels and the opportunities these might generate for travel firms active in the application of revenue management tactics. This has lead to the recommendation of new practices that could potentially enhance future revenue and profit. The present study identifies that travel firms can build opportunities to capture additional revenues by focusing on building engaging and useful content for customers. The travel industry is just beginning to embrace the need to combine public relations (PR) activities with new marketing approaches that must engage, rather that use interruption and coercion to generate sales. As engagement of the public with social media grows, it is evident that this will have implications for revenue management approaches, in the same way that approaches to PR and marketing have needed to evolve with the growth in online interaction between consumers. A shift in strategic outlook may enhance the ability of travel companies to sell valued products, improve customer relationships and increase their bottom-line; hence it becomes even more important for such organizations to ensure they have a solid social media strategy.

scholarly journals Usage of Facebook by Student Leaders in Creating Awareness Regarding Covid-19 in Guwahati

2022 ◽  
Vol 1 (3) ◽  
pp. 1-4
Author(s):  
Farha Yashmin Rohman ◽  
Keyword(s):  
Social Media ◽  
Critical Discourse Analysis ◽  
Social Networking Sites ◽  
Student Leaders ◽  
Young Generation ◽  
The Public ◽  
The Social ◽  
Health Related ◽  
Media Creation ◽  
Facebook Pages

Pandemic like COVID-19 has triggered disruptions in personal and collective lives globally. It is not only a pandemic, but also an Infodemic of misinformation about the virus which raises demand for reliable and trustworthy information. With the advent of social media creation and consumption of news have been changing among the young generation. Student leaders have taken on additional work and assumed new responsibilities by volunteering in their communities and creating awareness among the public about the accuracy of information and measures to be taken against the deadly virus. This study explores the use of Facebook handles by the student leaders of two universities in Guwahati in creating awareness about the health-related messages regarding Covid-19 and its vaccination. The researcher will use critical discourse analysis to evaluate the use of social networking sites by the students’ leaders. To understand the usage by the leaders, Facebook pages of the leaders would be followed and studied backed with unstructured interviews with the leaders to understand the purpose of and pattern of using the social media handles.

“Germany Crashes Out of World Cup”: A Mixed-Method Study on the Effects of Crisis Communication on Facebook

2021 ◽  
Vol 35 (1) ◽  
pp. 44-54
Author(s):  
Sonja Utz ◽  
Felix Otto ◽  
Tim Pawlowski
Keyword(s):  
Social Media ◽  
Mixed Method ◽  
Crisis Communication ◽  
Team Member ◽  
Mixed Method Study ◽  
Effective Strategy ◽  
World Cup ◽  
Parasocial Relationships

Using social media for crisis communication has been proposed as an effective strategy because it allows teams to build parasocial relationships with fans. The authors focused on the early elimination of Germany during the 2018 Fédération Internationale de Football Association World Cup to examine the effects of (crisis) communication on Facebook. The authors compared the Facebook posts of the German team, captain Manuel Neuer, and team member Thomas Müller and examined the emoji reactions each received. Although Neuer posted text identical to that of the team, his post received a smaller proportion of angry emoji reactions. Müller received fewer angry reactions than the team, but more than Neuer. The authors also used data from a two-wave panel to study changes in evaluation and parasocial relationships and perceived authenticity as potential mediators. Only the team was evaluated more negatively after the elimination than before. Parasocial relationships mediated the effect of exposure to social media posts on evaluation.

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