scholarly journals The Analysis of Islamic Branding Towards Customer Loyalty Impacts at Ismart Retail Ponorogo

2021 ◽  
Vol 6 (2) ◽  
pp. 297-306
Author(s):  
Fajar Surya Ari Anggara ◽  
Nandy Alamsyah
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Hypothesis Testing ◽  
Research Methods ◽  
Customer Loyalty ◽  
Distribution Networks ◽  
Retail Store ◽  
Consumer Population ◽  
Retail Shop

Ismart Ponorogo is a retail store that is managed based on Islamic principles. Congregational ownership managed professionally and centrally to maintain competitiveness in terms of distribution networks, products, prices, and promotions. This research aims to test and explain the influence of Islamic brands on customer loyalty to Ismart Ponorogo. The research uses explanative research methods conducted through data collection in the field in a quantitative approach. The assumptions used in this study are variables that can be measured using respondents' responses to questionnaires, the consumer population of Ismart Ponorogo, and a sample of 67 respondents, data analysis using linear regression statistical methods, and hypothesis testing. Based on the results of the research shows that Brand Islami can increase customer loyalty to Ismart Ponorogo. This research has a novelty compared to previous research by testing Islamic brands to customer loyalty in retail stores managed based on sharia principles.   Keywords: Islamic Brand, Customer Loyalty, Sharia Retail Shop

scholarly journals Pengaruh Brand Image Terhadap Loyalitas Pelanggan yang Dimediasi Kepuasan Pelanggan Pada Rumah Makan Titin Trenggalek

2018 ◽  
Vol 2 (1) ◽  
pp. 1-11
Author(s):  
Deby Santyo Rusandy
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Customer Satisfaction ◽  
Hypothesis Testing ◽  
Multiple Linear Regression ◽  
Customer Loyalty ◽  
Brand Image ◽  
Consumer Population ◽  
The Relationship

This study aims 1) To test and explain the effect of brand image on customer loyalty at TITIN Restaurant Trenggalek. 2) To test and explain the effect of brand image on customer satisfaction at TITIN Restaurant Trenggalek. 3) To test and explain the effect of customer satisfaction on customer loyalty at TITIN Restaurant Trenggalek and 4) To test and explain customer satisfaction mediation relationship between brand image with customer loyalty at TITIN Restaurant Trenggalek.Penelitian using eksplanasi research methods conducted through data collection in the field. The assumptions used in this study are the variables that can be measured by using the responses of respondents with questionnaires, TITIN Trenggalek Household consumer population, and samples of 100 respondents / consumers, data analysis using multiple linear regression statistic method, test sobel and hypothesis testing. Based on the results of research indicate that 1) Brand imagedapat improve customer loyalty at Restaurant TITIN Trenggalek.2) Brand imagedapat improve customer satisfaction at Restaurant TITIN Trenggalek. 3) customer satisfaction can increase customer loyalty at TITIN Restaurant Trenggalek and 4) Customer satisfaction mediate the relationship between brand image with customer loyalty at TITIN Restaurant Trenggalek.

Maintaining Customer Loyalty by Intensifying Service Quality and Customer Satisfaction in Commuter Line Jabodetabek

2019 ◽  
Vol 10 (9) ◽  
pp. 902-909
Author(s):  
Umbas Krisnanto ◽  
◽  
Conny Marpaung ◽  
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Hypothesis Testing ◽  
Customer Loyalty ◽  
T Test ◽  
Coefficient Of Determination ◽  
Simple Linear Regression ◽  
Significance Level

This study aims to determine and analyze the influence of Service Quality and Customer Satisfaction on Customer Loyalty in Jabodetabek Commuter Line. The sample of this study was 50 people. Methods of collecting data by distributing questionnaires. Data analysis using the analysis used is simple linear regression, t test and coefficient of determination. The results showed 1) Service Quality has a positive and significant effect on Customer Loyalty in Jabodetabek Commuter Line, with a significance level of 0.048; and supported by the results of hypothesis testing with a t-count value of 4.433 > t-table value of 1.95, with a significance of 0.048 or < 0.05; 2) Customer Satisfaction positive and significant effect on Customer Loyalty in Jabodetabek Commuter Line, with a level significance of 0,000; and supported by the results of hypothesis testing with a t-count value of 4,969 > t-table value of 1.95, with a significance of 0,000 or < 0.05, 3) Service quality and Customer Satisfaction have a positive and significant effect on Customer Loyalty in Jabodetabek Commuter Line, with a significance level of 0,000. This means that the hypothesis H0 is rejected and Ha is accepted so that it can be concluded that service quality and customer satisfaction together have a positive and significant effect on customer loyalty in Jabodetabek Commuter Line.

ANALISIS LOYALITAS PELANGGAN HOTEL SYARIAH DI DAERAH ISTIMEWA YOGYAKARTA

2019 ◽  
Vol 13 (03) ◽  
pp. 15-30
Author(s):  
Dwi Agus Kristianto ◽  
Amin Kiswantoro
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Service Quality ◽  
Customer Loyalty ◽  
Brand Image ◽  
Tourist Destinations ◽  
The Past ◽  
The World ◽  
Special Region

In the past the function of the hotel was only as a place to stay for consumers who travel on business or tourism and do not have a relationship or family at their destination. Sharia concept hotels continue to grow along with the needs of Muslim consumers around the world. The concept of sharia hotels also continues to grow in Indonesia, especially in the Yogyakarta region as one of the tourist destinations in Indonesia. This study aims to determine the effect of price, service quality and brand image on customer loyalty of sharia hotels in Yogyakarta Special Region both partially and simultaneously.This type of research is causally comparative. The variables in this study are price, service quality, brand image and customer loyalty. The population in this study are customers who have visited sharia hotels in Yogyakarta. Sampling was done by nonrandom sampling, specifically using purposive sampling where the sample was taken from the population, with the following criteria: 1) Customers who had stayed in sharia hotels in Yogyakarta more than twice, and 2) Respondents aged 18 years. The sample in this study was taken as many as 100 respondents. Data collection techniques using questionnaires. Data analysis used is multiple linear regression analysis.Based on the results of the study, the following conclusions are obtained: (1) Prices have a positive and significant effect on customer loyalty; (2) Service quality has a positive and significant effect on customer loyalty; (3) Brand image has a positive and significant effect on customer loyalty; and (4) Price, service quality, and brand image have a positive and significant effect on customer loyalty. Keywords: hotel, sharia, price, service quality, brand image, customer loyalty.

scholarly journals The Influence of Price, Quality of Service and Promotions on Customer Satisfaction at Bu Rajab Resto Pancing and Cottage

2021 ◽  
Author(s):  
Rabhi Fathan Muhammad ◽  
Tina Melinda
Keyword(s):  
Quality Of Service ◽  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Hypothesis Testing ◽  
Positive Impact ◽  
Collection Data

This study was conducted to analyze the influence of price (X1), service quality (X2) and promotions (X3) on customer satisfaction at Bu Rajab Resto Pancing and Cottage. The study used a quantitative approach and was conducted from March to June 2020. Purposive sampling was used. 120 people were included in the research and 97 people were selected as samples. Participants were customers of Bu Rajab Resto Pancing and Cottage who had visited at least 2 times. A questionnaire was used for data collection. Data analysis involved linear regression, hypothesis testing and classical assumption tests, using the SPSS program. Price and service quality had a significantly positive impact on customer satisfaction, but promotions did not. Keywords: price, service quality, promotion, customer satisfaction

scholarly journals PENGARUH PERUBAHAN MEREK DAN KEPUASAAN KONSUMEN TERHADAP LOYALITAS PELANGGAN PADA FIFGROUP

2019 ◽  
Vol 17 (1) ◽  
pp. 39-45
Author(s):  
Elpa Hermawan
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Customer Loyalty ◽  
Consumer Satisfaction ◽  
Research Method ◽  
Sampling Techniques ◽  
Linear Regression Equation ◽  
Area Sampling ◽  
Data Collection Technique

The aims of research is to find out the effect of brand changes and consumer satisfaction on consumer loyality at FIFGROUP. The research method used descriptive quantitative survey and data collection technique used area sampling techniques with the number of respondents were 150 people,. The technique of data analysis is multiple linear regression equation. The results of research showed that customers understand the changes of brand and logo of the company, but the results of the calculations show that there is no influence of the change of brand and customer satisfaction to customer loyalty. In conducting this recearch, the researchers was faced by some constraints, especially constraints to obtain data on the number of customer’s detail , as well as data concerning the company's consideration in making the change of brand and logo, so further research is effective to do.

scholarly journals PENGARUH RELATIONSHIP QUALITY TERHADAP LOYALITAS NASABAH TABUNGAN TAPLUS PADA PT. BANK NEGARA INDONESIA (PERSERO) TBK CABANG RENGAT

2019 ◽  
Author(s):  
Joe Vandra ◽  
Aminar Sutra Dewi
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Hypothesis Testing ◽  
Multiple Linear Regression ◽  
Relationship Quality ◽  
Customer Loyalty ◽  
Significant Influence ◽  
Random Sampling ◽  
Sampling Technique ◽  
Analysis Techniques

The purpose of this research is to analyze the influence of trust, satisfaction, and commitment to customer loyalty of Taplus savings at PT. Bank Negara Indonesia (Persero) Tbk Branch Rengat. Population in this research is all customer of Taplus at PT. Bank BNI Branch Rengat Riau which amounted to 15,173 people. The sampling technique used is random sampling, while the number of samples used for the analysis is 100 people. Data analysis techniques used to test the hypothesis is multiple linear regression. As for hypothesis testing using statistical t test. The results showed that the variable of trust does not have influence on customer loyalty of Taplus savings at PT. Bank Negara Indonesia (Persero) Tbk Branch Rengat. While the variable satisfaction and commitment have a significant influence on the loyalty of customers of Taplus savings at PT. Bank Negara Indonesia (Persero) Tbk Branch Rengat.

scholarly journals INFLUENCE OF SERVICE QUALITY AND FARE TOWARD CUSTOMER SATISFACTION AND ITS IMPACT ON CUSTOMER LOYALTY OF EXPRESS TAXI IN JAKARTA

2015 ◽  
Vol 6 (2) ◽  
pp. 618
Author(s):  
Mohammad Rizan ◽  
Erwin Fadillah ◽  
Agung Kresnamurti R. P.
Keyword(s):  
Structural Equation Modeling ◽  
Data Analysis ◽  
Data Collection ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Hypothesis Testing ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Survey Methods ◽  
Equation Modeling

The purpose of this study was to: to examine empirically the effect of service quality to customer satisfaction on Express taxi, to examine empirically the effect of fare to customer satisfaction on Express taxi, to examine empirically the effect of customer satisfaction to customer loyalty on Express taxi, to examine empirically the effect of service quality to customer loyalty on Express taxi, and to examine empirically the effect of fare to customer loyalty on Express taxi. Data collection using survey methods. Sample of this study are 200 respondents who have using services of Express taxi more than two times in last three months. Data analysis using SPSS version 23 and SEM (Structural Equation Modeling) LISREL version 8.7. Results of hypothesis testing showed: service quality have positive and significant effect on customer satisfaction, fare have positive and significant effect on customer satisfaction, customer satisfaction have positive and significant effect on customer loyalty, service quality have positive and not significant effect to on customer loyalty. fare have positive and significant effect to on customer loyalty. Rated fit model with value of RMSEA 0.043, value of RMR 0.043, value of CMIN/DF 1.88, value of NFI 0.96, value of NNFI 0.98, and value of CFI 0.98. The results of this research beneficial to transportation company, especially Express taxi in Jakarta, to create better strategy in improving customer loyalty.   Keywords: service quality, fare, customer satisfaction, customer loyalty, transportation

scholarly journals Analisis Penangan Keluahan Terhadap Loyalitas Nasabah pada PT. BPRS Seprovinsi Lampung

2020 ◽  
Vol 16 (1) ◽  
pp. 1-6
Author(s):  
Ditta Nur Hidayanti
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Customer Loyalty ◽  
Mobile Banking ◽  
Questionnaire Data ◽  
Simple Linear Regression ◽  
Data Collection Tool ◽  
Purposive Sampling ◽  
Data Collection Technique

The purpose of this research is to find and analyze the handling of complaints against customer loyalty at PT. SRBs in the Province of Lampung. This research is a quantitative study with a questionnaire data collection tool that is distributed to customers of PT. SRBs in the Province of Lampung. The sample used in this study was 100 customers, with a purposive sampling data collection technique. Analysis of the data used in this study is a simple linear regression data analysis. The results found that the handling of complaints can affect customer loyalty of PT. SRBs in the Province of Lampung. The magnitude of the effect of handling complaints on loyalty is 49.3%. Therefore to maintain customer loyalty PT. BPRS in Lampung Province can make various options such as improving service quality, increasing satisfaction, perceived value, E-Servqual and using mobile banking.Tujuan dilakukannya penelitian ini adalah untuk menemukan dan menganalisa penanganan keluhan terhadap loyalitas nasabah pada PT. BPRS sePropinsi Lampung. Penelitian yang dilakukan ini merupakan penelitian kuantitatif dengan alat pengumpulan data angket yang disebarkan kepada nasabah PT. BPRS sePropinsi Lampung. Sampel yang digunakan dalam penelitian ini adalah 100 orang nasabah, dengan teknik pengumpulan data purposive sampling. Analisis data yang digunakan dalam penelitian ini adalah analisis data regresi linier sederhana. Hasil penelitian menemukan bahwa penanganan keluhan dapat mempengaruhi loyalitas nasabah PT. BPRS sePropinsi Lampung. Besarnya pengaruh penanganan keluhan terhadap loyalitas adalah 49.3%. Oleh sebab itu untuk mempertahankan loyalitas nasabah PT. BPRS sePropinsi Lampung dapat melakukan berbagai opsi seperti peningkatan kualitas layanan, meningkatkan kepuasan, persepsi nilai, E-Servqual dan penggunaan mobile banking. 

scholarly journals PENGKAJIAN SUMBER DAYA MANUSIA TERHADAP TINGKAT PENDAPATAN, PENGETAHUAN, SERTA KESADARAN WAJIB PAJAK DALAM KEPATUHAN MEMBAYAR PBB PADA MASA PANDEMI COVID-19

2021 ◽  
Vol 7 (2) ◽  
pp. 12
Author(s):  
Sri Indah ◽  
Ruth Feotnai Ele Bana ◽  
Adya Hermawati
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Hypothesis Testing ◽  
Multiple Linear Regression ◽  
Quantitative Methods ◽  
Primary Data ◽  
Data Analysis Technique ◽  
Analysis Technique

ABSTRAKKepatuhan WP merupakan salah satu keadaan dimana WP yang manan akan secara langsung dapat memenuhi seluruh kewajiban perpajkaan serta dapat membuat atas hal perpajakan. Adapun masalah yang berkesenambungan terhadap kepatuhan WP antara lain pengetahuan, pendapatan serta kesadaran WP. Riset ini bertujuan untuk mengetahui sejauh mana kepatuhan WP yang akan dipengaruhi oleh pengetahuan, pendapatan terhadap kpeatuhan WP pada Kelurahan Polowijen. Dalam riset ini menggunakan metode kuantitatif, adapun jumlah sampel yang digunakan berjumlah 44 orang yang akan dijadikan sebagai responden, sedangkan teknik pengumpulan data yang digunakan dalam riset ini ialah interview, observasi serta kuesioner. Data yang digunakan ialah data sekunder serta primer. Sedangkan teknik analisa data yang akan digunakan dalam riset ini ialah regresi linier berganda, dengan diadakan penguian hipotesis antar varibel.Kata Kunci:   Pendapatan, Pengetahuan, Kesadaran, Wajib Pajak, Pajak Bumi dan BangunanABSTRACTTaxpayer compliance is one of the conditions in which a safe taxpayer will directly be able to fulfill all tax obligations and can make tax matters. The problems that are continuous with taxpayer compliance include knowledge, income and awareness of taxpayers. This research aims to find out the extent to which taxpayer compliance will be influenced by knowledge, income on taxpayer compliance in Polowijen Village. This research uses quantitative methods, while the number of samples used is 44 people who will be used as respondents, while the data collection techniques used in this research are interviews, observations and questionnaires. The data used are secondary and primary data. While the data analysis technique that will be used in this research is multiple linear regression, with hypothesis testing between variables.Keywords:      Income, Knowledge, Awareness, Taxpayer, Land and Building Tax

“Paradigms Lost”: On Theory and Method in Research in Marketing

1983 ◽  
Vol 47 (4) ◽  
pp. 101-110 ◽  
Author(s):  
Rohit Deshpande
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Hypothesis Testing ◽  
Philosophy Of Science ◽  
Research Methods ◽  
Theory Construction ◽  
Design Data ◽  
Selection Of

Only recently have marketing scientists become concerned with issues in the philosophy of science. This paper points to one neglected area—the implications of a theoretical tradition for the selection of research methods (design, data collection, and data analysis). It is argued that marketing has been relying primarily on only one theoretical tradition. The dominance of this philosophy has led to marketing science growing more rapidly in the area of hypothesis testing than in the development of new, rich explanatory theories. Several suggestions are made to achieve a balance in theory construction and testing, with implications for reducing methods bias by a process of triangulating methodologies.

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