PENGARUH PERUBAHAN MEREK DAN KEPUASAAN KONSUMEN TERHADAP LOYALITAS PELANGGAN PADA FIFGROUP

The aims of research is to find out the effect of brand changes and consumer satisfaction on consumer loyality at FIFGROUP. The research method used descriptive quantitative survey and data collection technique used area sampling techniques with the number of respondents were 150 people,. The technique of data analysis is multiple linear regression equation. The results of research showed that customers understand the changes of brand and logo of the company, but the results of the calculations show that there is no influence of the change of brand and customer satisfaction to customer loyalty. In conducting this recearch, the researchers was faced by some constraints, especially constraints to obtain data on the number of customer’s detail , as well as data concerning the company's consideration in making the change of brand and logo, so further research is effective to do.

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Analisis Penangan Keluahan Terhadap Loyalitas Nasabah pada PT. BPRS Seprovinsi Lampung

Akuisisi: Jurnal Akuntansi ◽

10.24127/akuisisi.v16i1.444 ◽

2020 ◽

Vol 16 (1) ◽

pp. 1-6

Author(s):

Ditta Nur Hidayanti

Keyword(s):

Data Analysis ◽

Linear Regression ◽

Data Collection ◽

Customer Loyalty ◽

Mobile Banking ◽

Questionnaire Data ◽

Simple Linear Regression ◽

Data Collection Tool ◽

Purposive Sampling ◽

Data Collection Technique

The purpose of this research is to find and analyze the handling of complaints against customer loyalty at PT. SRBs in the Province of Lampung. This research is a quantitative study with a questionnaire data collection tool that is distributed to customers of PT. SRBs in the Province of Lampung. The sample used in this study was 100 customers, with a purposive sampling data collection technique. Analysis of the data used in this study is a simple linear regression data analysis. The results found that the handling of complaints can affect customer loyalty of PT. SRBs in the Province of Lampung. The magnitude of the effect of handling complaints on loyalty is 49.3%. Therefore to maintain customer loyalty PT. BPRS in Lampung Province can make various options such as improving service quality, increasing satisfaction, perceived value, E-Servqual and using mobile banking.Tujuan dilakukannya penelitian ini adalah untuk menemukan dan menganalisa penanganan keluhan terhadap loyalitas nasabah pada PT. BPRS sePropinsi Lampung. Penelitian yang dilakukan ini merupakan penelitian kuantitatif dengan alat pengumpulan data angket yang disebarkan kepada nasabah PT. BPRS sePropinsi Lampung. Sampel yang digunakan dalam penelitian ini adalah 100 orang nasabah, dengan teknik pengumpulan data purposive sampling. Analisis data yang digunakan dalam penelitian ini adalah analisis data regresi linier sederhana. Hasil penelitian menemukan bahwa penanganan keluhan dapat mempengaruhi loyalitas nasabah PT. BPRS sePropinsi Lampung. Besarnya pengaruh penanganan keluhan terhadap loyalitas adalah 49.3%. Oleh sebab itu untuk mempertahankan loyalitas nasabah PT. BPRS sePropinsi Lampung dapat melakukan berbagai opsi seperti peningkatan kualitas layanan, meningkatkan kepuasan, persepsi nilai, E-Servqual dan penggunaan mobile banking.

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ANALISIS LOYALITAS PELANGGAN HOTEL SYARIAH DI DAERAH ISTIMEWA YOGYAKARTA

Kepariwisataan: Jurnal Ilmiah ◽

10.47256/kepariwisataan.v13i03.29 ◽

2019 ◽

Vol 13 (03) ◽

pp. 15-30

Author(s):

Dwi Agus Kristianto ◽

Amin Kiswantoro

Keyword(s):

Data Analysis ◽

Linear Regression ◽

Data Collection ◽

Service Quality ◽

Customer Loyalty ◽

Brand Image ◽

Tourist Destinations ◽

The Past ◽

The World ◽

Special Region

In the past the function of the hotel was only as a place to stay for consumers who travel on business or tourism and do not have a relationship or family at their destination. Sharia concept hotels continue to grow along with the needs of Muslim consumers around the world. The concept of sharia hotels also continues to grow in Indonesia, especially in the Yogyakarta region as one of the tourist destinations in Indonesia. This study aims to determine the effect of price, service quality and brand image on customer loyalty of sharia hotels in Yogyakarta Special Region both partially and simultaneously.This type of research is causally comparative. The variables in this study are price, service quality, brand image and customer loyalty. The population in this study are customers who have visited sharia hotels in Yogyakarta. Sampling was done by nonrandom sampling, specifically using purposive sampling where the sample was taken from the population, with the following criteria: 1) Customers who had stayed in sharia hotels in Yogyakarta more than twice, and 2) Respondents aged 18 years. The sample in this study was taken as many as 100 respondents. Data collection techniques using questionnaires. Data analysis used is multiple linear regression analysis.Based on the results of the study, the following conclusions are obtained: (1) Prices have a positive and significant effect on customer loyalty; (2) Service quality has a positive and significant effect on customer loyalty; (3) Brand image has a positive and significant effect on customer loyalty; and (4) Price, service quality, and brand image have a positive and significant effect on customer loyalty. Keywords: hotel, sharia, price, service quality, brand image, customer loyalty.

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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA PERUSAHAAN MASTER PIECE KARAOKE DI KOTA BENGKULU

EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis ◽

10.37676/ekombis.v9i1.1233 ◽

2021 ◽

Vol 9 (1) ◽

pp. 50-58

Author(s):

Yudi Irawan Abi

Keyword(s):

Linear Regression ◽

Data Collection ◽

Service Quality ◽

Multiple Linear Regression ◽

Consumer Satisfaction ◽

Sampling Technique ◽

Coefficient Of Determination ◽

Sampling Techniques ◽

Analysis Tool ◽

Test Result

The purpose of this study was to determine the effect of tangible, reliability, responsiveness, assurance and empathy of service quality to consumer satisfaction of Master Piece Karaoke in Bengkulu. The sampling technique in this study using purposive sampling techniques and data collection is done by distributing questionnaires to the respondents. The questionaires were distributed to the 100 respondent of Master Piece Karaoke in Bengkulu. The analysis tool used is multiple linear regression using SPSS 16. Hypothesis testing using the T test. Result shows that partially, tangible, reliability, responsiveness, assurance and empathy variables has significant effect on consumer satisfaction of Master Piece Karaoke in Bengkulu. Based on the analysis of known coefficient of determination value of Adjusted R Square is 0.477, this means 47,7% variable consumer satisfaction is influenced by variables service quality.

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TRADISI KHATAM QUR’AN DALAM PEMBENTUKAN KARAKTER ANAK DI KECAMATAN TILATANG KABUPATEN AGAM

Khazanah : Jurnal Sejarah dan Kebudayaan Islam ◽

10.15548/khazanah.v10i2.343 ◽

2020 ◽

Vol 10 (2) ◽

Author(s):

Lisna Sandora

Keyword(s):

Data Analysis ◽

Data Collection ◽

Data Reduction ◽

Research Method ◽

Ethnographic Approach ◽

The People ◽

Analysis Technique ◽

West Sumatra ◽

Data Collection Technique ◽

The Village

The people of Tilatang Kamang, Agam Regency, West Sumatra have a tradition, namely the tradition of khatam Qur'an children. This tradition is a celebration / gratitude for the success of children in completing their recitation of the Koran (khatam). Usually this activity is held once a year, to be precise during school holidays. This tradition is a tradition that is ingrained in the life of the Tilatang Kamang community. This Quranic tradition of khatam is also found in several other areas in Minangkabau, but each region has its own uniqueness. In Tilatang Kamang this ceremony is enlivened by barracks around the village, the aim is to inform the crowd that there are several children in this area who have successfully finished reading the Qur'an (finished their studies) and can read the Koran properly and correctly. . The ceremony ended with the announcement of the winners of the khatam participants in the recitation of the Qur'an. The research method used is descriptive qualitative with an ethnographic approach. The data collection technique was done by interview and observation, while the data analysis technique used data reduction, reflection, and conclusion. The results of this study illustrate that the Khatam Qur'an ceremony has become a tradition for the Tilatang Kamang community of the Agam Regency for children who have completed their studies and also as one of the requirements for children to continue their education to a higher level.

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CITRA PEREMPUAN DALAM KUMPULAN PUISI MILK AND HONEY (Image of Women in Milk and Honey Poetry)

Sirok Bastra ◽

10.37671/sb.v9i2.303 ◽

2021 ◽

Vol 9 (2) ◽

Author(s):

Adella Rizkia ◽

Dadan Rusmana ◽

Resti Nurfaidah ◽

Rini Widiastuti

Keyword(s):

Data Analysis ◽

Data Collection ◽

Literary Criticism ◽

Research Method ◽

Qualitative Method ◽

Note Taking ◽

Analysis Techniques ◽

Feminist Literary Criticism ◽

Using Data ◽

Data Collection Technique

Tujuan penelitian ini adalah untuk mendeskripsikan dan mengidentifikasi citra perempuan pada kumpulan puisi Milk and Honey karya Rupi Kaur. Metode penelitian yang digunakan adalah metode kualitatif dengan menggunakan kritik sastra feminisme. Teknik pengumpulan data dilakukan dengan menggunakan teknik simak catat. Sedangkan tahapan penelitian data dilakukan dengan menggunakan teknik analisis data. Citra perempuan diklasifikasikan menjadi tiga aspek, yaitu fisik, psikis, dan sosial. Hasil penelitian dan pembahasan menunjukkan bahwa citra perempuan tidak hanya memberikan gambaran mengenai tingkah laku, mental, dan sosial perempuan, tetapi juga memperlihatkan gambaran mengenai berbagai permasalahan yang dihadapi perempuan di dalam masyarakat patriarki. The purpose of this study was to describe and identify the image of women in the collection of poetry Milk and Honey by Rupi Kaur. The research method used is a qualitative method using feminist literary criticism. The data collection technique was carried out using the note-taking technique. While the data research stages are carried out using data analysis techniques. The image of women is classified into three aspects, namely physical, psychological, and social. The results of the research and discussion show that the image of women not only provides an overview of women's behavior, mental and social, but also shows an overview of the various problems faced by women in a patriarchal society.

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Pengaruh Kualitas Produk, Merek Dan Promosi Terhadap Loyalitas Pelanggan Rokok

Manajerial ◽

10.31479/m.v9i1.18 ◽

2017 ◽

Vol 9 (1) ◽

pp. 21

Author(s):

Ruly Frans Pardede ◽

Hamdy Hadi

Keyword(s):

Data Analysis ◽

Data Collection ◽

Customer Loyalty ◽

Sampling Technique ◽

Quantitative Approach ◽

Tobacco Products ◽

Analysis Technique ◽

Significant Difference ◽

Data Collection Technique

<p align="justify">This study uses a quantitative approach to data collection technique using a questionnaire. The population used in this study are all customers who use tobacco products Gudang Garam International, while method of sample using accidental sampling technique is the technique of sample withdrawal by chance, so the number of samples obtained as many as 100 people. The data analysis technique used in this study is the analysis of regression and correlation. The results revealed a significant difference between the quality of the product, brand and promotion jointly on customer loyalty cigarettes Gudang Garam International. The result proved that the customer loyalty is assumed to be positively affected by the price and the service that pertain in Alakasa Extrusindo Company. The result proved that the customer loyalty was simultaneous affected by the price and service.</p><p> </p>

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Whistleblowing Berdasarkan Intensitas Moral, Komitmen Profesional, dan Tingkat Keseriusan Kecurangan

Jurnal Kajian Akuntansi ◽

10.33603/jka.v4i1.3383 ◽

2020 ◽

Vol 4 (1) ◽

pp. 63

Author(s):

Ratna Arizka Primasari ◽

Fidiana Fidiana

Keyword(s):

Data Analysis ◽

Linear Regression ◽

Data Collection ◽

Research Result ◽

Professional Commitment ◽

Behavior Control ◽

Purposive Sampling ◽

Analysis Technique ◽

Data Collection Technique ◽

Positive Effect

AbstractThis research aimed to examine empirically the effect of morale intensity, professional commitment, and fraud seriousness rate on the intention of whistleblowing of Regional Revenue Agency of East Java Province, city of Surabaya. Moreover, the data collection technique used purposive sampling. In line with, there were 112 employees as sample. However, only 103 employees who returmed the questionnaires, Furthermore, the data analysis technique used multiple linear regression with IBM SPSS 16. The research result concluded morale intensity, professional commitment, and fraud seriousness rate had positive effect on the intention of whistleblowing. This fact could be seen from the morale intensity which used as behavior control in having intention of whistleblowing. In addition, professional commitment or high dedication on its profession based on the ethics standard could be used in order to avoid the fraud. In other words, the higher the fraud seriousness rate, the more intensity of whistleblowing would occur. Keywords: Fraud seriousness rate; Moral intensity; Professional commitment, Whistleblowing. Abstrak Kajian ini bertujuan untuk membuktikan secara empiris pengaruh intensitas moral, komitmen profesional, dan tingkat keseriusan kecurangan terhadap niat untuk whistleblowing. Kajian dilakukan pada Badan Pendapatan Daerah Jawa Timur Kota Surabaya. Teknik pengambilan sampel dengan metode purposive sampling menghasilkan 112 sampel, namun hanya 103 sampel kuesioner yang lengkap dan layak diujikan. Analisis data menggunakan analisis regresi linier berganda. Berdasarkan hasil pengolahan data dengan IBM SPSS versi 16 menunjukkan bahwa intensitas moral, komitmen profesional, dan tingkat keseriusan kecurangan berpengaruh positif terhadap niat untuk whistleblowing. Hal ini menunjukkan bahwa intensitas moral dapat menjadi kontrol perilaku dalam mengambil keputusan untuk whistleblowing. Selain itu, komitmen profesional atau rasa dedikasi yang tinggi terhadap profesinya seiring dengan standar etika dapat mengambil sikap untuk menghindari adanya kecurangan yang terjadi dan seriusnya tindakan kecurangan yang sangat berpotensi merugikan lembaga akan meningkatkan niat untuk melakukan whistleblowing. menunjukkan bahwa besar dan seriusnya tindakan kecurangan yang sangat berpotensi merugikan lembaga dan bahkan pada negara, maka tentunya hal ini yang semakin mendorong setiap karyawan untuk melakukan tindakan whistleblowing karena baginya, perusahaan akan terkena dampak berupa kerugian yang bersifat besar dan seriusKatakunci: Intensitas moral; Keseriusan kecurangan; Komitmen profesional; Whistleblowing.

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PENGARUH LINGKUNGAN KERJA DAN KOMPETENSI INDIVIDU TERHADAP KINERJA PEGAWAI PADA PT. PERKEBUNAN SUMATERA UTARA

Jurnal Manajemen dan Bisnis ◽

10.54367/jmb.v18i1.420 ◽

2019 ◽

pp. 44-59

Author(s):

Agus Susanto

Keyword(s):

Data Analysis ◽

Linear Regression ◽

Data Collection ◽

Employee Performance ◽

Working Environment ◽

Linear Regression Equation ◽

Performance Variation ◽

Analysis Technique ◽

Study Population ◽

The Individual

The purpose of this study was to determine the influence of the working environment and competence of individuals to employee performance at PT. North Sumatera Plantations. The study population was all employees of the company as much as 157 people with a sample of 43 people. Data collection techniques used were questionnaires and documentation. The data analysis technique used is multiple linear regression equation with the F test and t. From the analysis and discussion is obtained that the working environment and competence of individuals simultaneously and partially influenced the performance of employees at PT. North Sumatera Plantations. Employee performance variation can be explained by the working environment and the individual competence of 86.5 percent.

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Pengaruh Brand Ambassador EXO Melalui Media Sosial Instagram terhadap Gaya Hidup Konsumtif di Kalangan Pembeli Produk Nature Republic (Studi pada Komunitas EXO-L Surabaya)

REPRESENTAMEN ◽

10.30996/representamen.v7i01.5128 ◽

2021 ◽

Vol 7 (01) ◽

Author(s):

Adist Septiani ◽

Noorshanti Sumarah ◽

Fitri Norhabiba

Keyword(s):

Data Analysis ◽

Data Collection ◽

Quantitative Methods ◽

Linear Analysis ◽

Sampling Techniques ◽

Data Types ◽

Online Questionnaire ◽

Descriptive Data ◽

Probability Sampling ◽

Data Collection Technique

This research aimed to determine the influence of EXO's Brand Ambassador which was analyzed by using AIDDA (Attentions theory, Interest, Desire, Decision and Action)s towards the consumptive lifestyle of the buyer of Nature Republic products.This research used quantitative methods with descriptive data types. The number of samples for this study was 67 respondents. Sampling techniques used was probability sampling. Data collection technique used was an online questionnaire for the EXO-L Surabaya community.The data analysis used was a simple linear analysis using SPSS 20 program.Based on the results it showed that the influence of the variable Brand Ambassador EXO (X) In this study towards the consumptive lifestyle (Y) buyers of Nature Republic products was 31.4%. While the remaining 68.6% could be explained by other causes.Keywords: Brand Ambassador, Consumptive Lifestyle, Nature Republic, AIDDA Theory

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HARGA DAN PROSES TERHADAP KEPUASAN KONSUMEN KAFE INSTAMIE DI KOTA BANDUNG

Jurnal Riset Bisnis dan Manajemen ◽

10.23969/jrbm.v11i1.864 ◽

2018 ◽

Vol 11 (1) ◽

pp. 15

Author(s):

Popo Suryana ◽

Intan Muliasari

Keyword(s):

Data Analysis ◽

Linear Regression ◽

Customer Satisfaction ◽

Consumer Satisfaction ◽

Research Method ◽

Coefficient Of Determination ◽

Service Process ◽

Distribution Data ◽

Analysis Method ◽

Multiple Correlation

The study aims to determine the influence of price and process on customer satisfaction at Instamie Cafe in Bandung either simultaneously or partially. The research method used is descriptive and verificative with sample size of 100 respondents. Data collection techniques used were observation, interview and questionnaire distribution. Data analysis method used is multiple linear regression, multiple correlation and coefficient of determination. The result shows that price of Instamie Cafe was too expensive and less service process and customer did not satisfy. Price and service process contribute to consumer satisfaction at Instamie Cafe. Based on the coefficient of partial determination, this study shows that the process gives greater influence on customer satisfaction than price.

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