scholarly journals Conceptual Metaphors in President Muhammadu Buhari's Political Rhetoric

2020 ◽  
Vol 3 (4) ◽  
pp. p27
Author(s):  
Zubairu Malah ◽  
Dinyo Shadrach Taiwo

Conceptual metaphors continue to receive scholarly attention from discourse analysts taking political discourse seriously. Studies are often interested in the versatile discourse functions of metaphors; how political leaders deploy them as powerful weapons in their armory of political oratory. Therefore, this study extends the current knowledge by exploring conceptual metaphors in President Muhammadu Buhari’s political rhetoric. It was guided by two major questions: (1) What types of conceptual metaphors does President Muhammadu Buhari deploy in his political rhetoric? and (2) What rhetorical functions do the Conceptual Metaphors deployed in President Muhammadu Buhari’s political rhetoric perform? The study’s theoretical impetus was Lakoff and Johnson’s (1980) Conceptual Metaphor Theory (CMT), and Charteris-Black’s (2009) Contemporary Model of Metaphor and Political Communication was also applied in the analysis. The speeches analyzed include: (1) Muhammadu Buhari’s Presidential Primaries Speech, (2) Muhammadu Buhari’s Acceptance Speech, (3) Muhammadu Buhari’s Victory Speech and (4) Muhammadu Buhari’s (First) Presidential Inaugural Speech. The results show that President Buhari, in his political rhetoric, mostly uses HUMAN metaphors (32%), WAR metaphors (21%) and JOURNEY metaphors (16%). Moreover, further analysis revealed that Buhari mostly uses conceptual metaphors to establish his ethical integrity, heighten emotional impact and communicate his anti-corruption and political ideologies. The study concluded that conceptual metaphors are vital resources for construction of persuasion in President Muhammadu Buhari’s political rhetoric.

Author(s):  
Zoltán Kövecses

The chapter reports on work concerned with the issue of how conceptual metaphor theory (CMT) functions as a link between culture and cognition. Three large areas are investigated to this effect. First, work on the interaction between conceptual metaphors, on the one hand, and folk and expert theories of emotion, on the other, is surveyed. Second, the issue of metaphorical universality and variation is addressed, together with that of the function of embodiment in metaphor. Third, a contextualist view of conceptual metaphors is proposed. The discussion of these issues leads to a new and integrated understanding of the role of metaphor and metonymy in creating cultural reality and that of metaphorical variation across and within cultures, as well as individuals.


2021 ◽  
Vol 11 (2) ◽  
pp. 580
Author(s):  
Camilla Roveta ◽  
Anna Annibaldi ◽  
Afghan Afghan ◽  
Barbara Calcinai ◽  
Cristina Gioia Di Camillo ◽  
...  

Coastal areas are known to receive significant anthropogenic inputs, mainly deriving from metropolitan areas, industries, and activities related to tourism. Among these inputs, some trace elements are listed as priority pollutants in the European Water Framework Directive, due to their ability to bioaccumulate in organisms. Many studies have been conducted on heavy metals (HMs) accumulation and on their possible effects on different edible marine species. While the most studied sessile organisms are bivalves, in the current review, we focus our attention on other sessile taxa (sponges, cnidarians, bryozoans, polychaetes, cirripeds, and tunicates), proposed as bioindicators in coastal shallow waters. Although their potential as bioindicator tools has been repeatedly highlighted in the literature, these organisms are still poorly investigated and considered for monitoring. In this context, we analyze the available literature about this topic, in order to summarize the current knowledge and identify possible applications of these organisms in a bioremediation scenario.


Author(s):  
Nenad Blaženović ◽  
Emir Muhić

An analysis was carried out with two interviews given by the tennis-player Novak Djokovic, one of which was in English and the other in his native Serbian. In both instances, Novak Djokovic used many conceptual metaphors throughout his speech, some of which were analysed in more detail. The main premise of the research was that people’s personalities change in accordance with language they speak at any given time and that they use different conceptual metaphors to describe the same events in different languages. The aim of the paper was to investigate whether personality shift in bilingual speakers can be observed through the speaker’s use of conceptual metaphors in different languages. Through the framework of conceptual metaphor theory, it was shown that Djokovic’s personality does change with the language he speaks. This change was shown through the conceptual metaphors, i.e., source and target domains that Djokovic used during the interviews. He does indeed use different source domains to conceptualise the same target domains in different languages.


2021 ◽  
Vol 66 (2) ◽  
pp. 215-238
Author(s):  
Zsuzsa Máthé

"What Time Does in Language: a Cross-Linguistic Cognitive Study of Source Related Variation in Verbal Time Metaphors in American English, Finnish and Hungarian. Such a universal yet abstract concept as time shows variation in metaphorical language. This research focuses on metaphorical language within the framework of the cognitive metaphor theory, investigating time through a contrastive cross-linguistic approach in three satellite-framed languages. By combining qualitative and quantitative methods, this study attempts to identify what time does in language in a metaphorical context, with a focus on verbs in causative constructions (e.g. time heals) as well as manner of motion verbs (e.g. time rushes), through an empirical corpus-based study complemented by the lexical approach. The two main conceptual metaphors that are investigated in this study are TIME IS A CHANGER and TIME IS A MOVING ENTITY. While these two conceptual metaphors are expected to be frequent in all three languages, differences such as negative/positive asymmetry or preference of a type of motion over another are expected to be found. The primary objective is to explore such differences and see how they manifest and why. The hypothesis is that variations among the three languages related to the source domain (CHANGER and MOVING ENTITY), are more likely to be internal and not external. The purpose is to investigate these variations and to determine what cognitive underpinnings they can be traced back to, with a focus on image schemas. The study reveals that source internal variation does prevail over source external variation. The results show that cross-linguistic differences of such a relevant concept as time do exist but more often through unique characteristics of the same source domain rather than new, distinctive domains. Keywords: cognitive linguistics, corpus linguistics, conceptual metaphor theory, metaphorical entailments, source domain "


Author(s):  
M. V. LARIONOVA

В условиях современного информационного общества СМИ играют ведущую роль в формировании и закреплении в сознании национальных стереотипов как особых концептуальных образований, содержащих устойчивые мнения, суждения о какой-либо нации. Газетно-публицистический дискурс, активно тиражируя используемые журналистами этностереотипы, не только отражает специфику национального сознания, но и способствует усилению прагматического воздействия текстов политической коммуникации на существующую в сознании читателей картину мира. В статье на примере сложившихся представлений о России и Испании рассматриваются процессы моделирования с помощью стереотипов и метафор образа одной нации в ментальном пространстве носителей иной лингвокультуры. Marina V. Larionova Russia and Spain in the mirror of journalistic discourse: metaphors and stereotypes In the information-oriented society mass media accomplish a key mission creating and consolidating in human minds national stereotypes defined as specific conceptual formations which contain established opinions, judgements referring to any nation. The journalistic discourse, actively multiplicating ethno stereotypes used by the press, not only reflects specifics of national consciousness, but also promotes pragmatic influence of texts of political communication on the reader's conceptual anticipation of the world. Using the example of traditional stereotypes of Russia and Spain, the article examines the process of modelling by means of stereotypes and conceptual metaphors of the image of one nation in the mentality of the bearers of another national idiomatic culture.


2019 ◽  
Author(s):  
Mohamed Ayed Ibrahim Ayassrah ◽  
Mohd Nazri Latiff Azmi

Of the rhetorical tools, metaphor still has insufficient interest, primarily as a crosscultural phenomenon though it is an attractive and vivid area, so it should be studied and highlighted (Suhadi, 2018) and (Barton, 2017). This comparative study investigated the conceptual metaphor in modern Arabic versus English poetry with reference to Al-Sayyab and T. S. Eliot as two poles of modern poetry in Arabic and English. This study tried to shed light on the frequency of the conceptual metaphors in Al-Sayyab’s The Rain Song versus Eliot’s The Waste Land. Besides, it aimed to explore the similarities and differences between the two poems in using the CMT orientational ’Up’ and ’Down’ strategy. However, to accomplish its aims, this study adopted Lakoff and Jonson’s Conceptual Metaphor Theory ’CMT’ (1980); this theory asserted that metaphor is an inborn mental system in which we understand a certain concept in terms of another by drawing a logical mapping between the source domain and the target one. Finally, the study found that modern poetry was wealthy of conceptual metaphors. It also discovered that The Rain Song involved 65.29% conceptual metaphors of its total lines, so it exceeded The Waste Land which comprised only 39.40%. Furthermore, the study revealed that the two poems were generally pessimistic in which the ’Down’ domain exceeded the ’Up’ one in each poem. Also, it detected that Eliot was more pessimistic than Al Sayyab who was more optimistic.


2021 ◽  
Vol 21 (2) ◽  
pp. 134-147
Author(s):  
Ogba ThankGod Igiri ◽  
Jacinta Onyekachi Awa ◽  
Martin Chukwuemeka Ogayi ◽  
Raphel I. Ngwoke

A political speech is usually characterized by the use of different linguistic techniques and strategies that allow politicians to convey their political messages and persuade people of their ideologies and thoughts. The American presidential inaugural address is therefore a form of political discourse that imbues the characteristics of both written and oral discourse. This study consequently looked at how Presidents Barrack Obama and Donald Trump of America have used Linguistic resources (Pronouns and metaphors) to construct individual and collective ideologies and persuade America to accept their political ideologies. This exploration was carried out within the frameworks of Lakoff and Johnson Conceptual Metaphor Theory, Charter is – Black’s Critical Metaphor Theory and the content method of data analysis. The corpus was drawn from the respective official websites of Barrack Obama and Donald Trump. It was discovered that their speeches were characterized by skilful choice of rhetorical strategies to make their speeches effective in order to convince the electorates. President Obama used more of inclusive pronouns and metaphors to support and advocate for multilateralism and internationalism while Donald Trump used pronouns and metaphors that distanced him from the corrupt government that led to unemployment in America while supporting and advocating a strong American interest.


Author(s):  
Alan Finlayson

This chapter shows the importance of performance studies to the theory and analysis of political ideas and ideologies. Reviewing ways in which these have been studied in political science it argues that there is a need to understand more about how ideologies are manifested in and through their public performance. In particular, drawing on Rhetorical Political Analysis (RPA), it argues that rhetorical performances of ethos—of character in various dimensions—are fundamental to the manifestation of ideologies. Using examples from British and American political rhetoric the chapter demonstrates how political leaders perform fidelity to a political tradition, draw rhetorical authority from it, and promote, perform, and embody a particular sort of ideological ethos. The chapter further discusses how performances of ethos may draw on very general archetypes, the playing of parts in larger ideological social dramas, and the ways in which polities governs and sets limits to the range of performances possible.


Author(s):  
Brian McGing

This chapter argues for a tension in the writings of Patrick Pearse, with some discussion also of Thomas MacDonagh, between commitment to the Gaelic and Catholic movement, which had eclipsed the classicism of earlier political rhetoric, and a marked interest in classical culture. Following an overview of the reception of classical rhetoric in political oratory before Irish independence, Pearse’s essays and speeches are analysed and shown to be permeated with classical tropes. Pearse’s oration for O’Donovan Rossa is discussed in particular detail, and it is suggested that the affinities with Thucydides in this funeral oration may have been mediated by Abraham Lincoln’s Gettysburg address, with which Pearse was familiar.


2019 ◽  
Vol 12 (1) ◽  
Author(s):  
Peer F. Bundgaard

Abstract George Lakoff and Mark Johnson’s Conceptual Metaphor Theory is by and large a theory of what (abstract) concepts are, how they are structured, and how this structure is acquired — i.e., by mapping of structure from one more concrete or sensory-motor specific domain to another more abstract domain. Conceptual metaphors therefore rest on “cross-domain mappings.” The claims to the effect that our abstract concepts are metaphorically structured and that cross-domain mappings constitute one of the fundamental cognitive meaning-making processes are empirical and can therefore be put to the test. In this paper, I will critically assess Conceptual Metaphor Theory as a theory of concepts in light of recent experimental findings. Many such findings provide evidence for the psychological reality of cross-domain mappings, i.e., that structure activated in one domain actually can perform cognitive tasks carried out in another domain. They do not, however, support the claim that the structure of our (abstract) concepts is still metaphorical, as Lakoff and Johnson claim — that is to say, that our mind actually does perform cross-domain mappings when we process conventional conceptual metaphors such as “Death is Rest” or “Love is a Journey.” Two conclusions can be drawn from this: (1) it is necessary to distinguish between cross-domain mappings (which are psychologically real) and the metaphoric structure of our concepts (which is not, in the sense that such concepts do not any longer activate cross-domain mappings when processed); (2) Conceptual Metaphor Theory is not an adequate theory of concepts. I will therefore sketch another more viable theory of concepts where the structure of our concepts is defined as the full ecology of their situations of use, which includes the kind of situations (objects, agents, interactions) they apply to and the kind of emotional, cognitive, bodily, and behavioral responses they elicit. On this view, the contents of our concepts are to be considered as vague predicates, with vague extensions, which take on a specific form in their situation of use.


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