scholarly journals Marketing Mix Factors that Influence Visitors Choose Aeon Mall as a Shopping Tourism Destination

2017 ◽  
Vol 1 (1) ◽  
pp. 22
Author(s):  
Cathy Naftali ◽  
Adinoto Nursiana ◽  
Himawan Brahmantyo
Keyword(s):  
Joint Venture ◽  
Hypothesis Test ◽  
Marketing Mix ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Product Price ◽  
Analysis Technique ◽  
Place Promotion ◽  
Method Approach ◽  
Descriptive Method

Aeon mall is company from Japan, and joint venture with Sinarmas Land for PT.AMSL Indonesia. Aeon mall grand opening in BSD, Tangerang 30 May 2015, after two years from the opening Aeon Mall has already many visitors from area in Jabodetabek.  Marketing mix approach is used from Morrison (2002) product, price, place, promotion, people, packaging and programming, also partnership. The aim of this study was to determine the effect of marketing mix based on Morrison theories to visitor decision of visiting Aeon Mall. This research used descriptive method approach. The population in this study is Aeon Mall visitors. The respondent was chosen by random sampling. The numbers of respondents are 218 people. The data was collected by distributing questionnaires. The analysis technique used validity and reliability, frequencies, mean, the classical assumption test, t-test, f-test, regression analysis, hypothesis test and coefficient of determination by using SPSS for windows 20.0. The study found that there was a positive and significant impact of product, promotion, and partnership to visitor’s decision of visiting Aeon Mall. But there wasn’t a positive and significant effect of price, place, people, packaging and programing to the visitor’s decision of visiting Aeon Mall.

scholarly journals ANALIS PENERAPAN BLUE OCEANS STRATEGY PADA SERVICE MARKETING MIX TERHADAP KEPUTUSAN PENGGUNAAN JASA GOJEK

JEMBATAN ◽  
2018 ◽  
Vol 14 (1) ◽  
pp. 1-12
Author(s):  
Abdul Qadir ◽  
Zakaria Wahab ◽  
Welly Nailis
Keyword(s):  
Sampling Method ◽  
Service Marketing ◽  
Marketing Mix ◽  
Coefficient Of Determination ◽  
Decision Variable ◽  
Product Price ◽  
Physical Evidence ◽  
Analysis Technique ◽  
Use Of Services ◽  
Place Promotion

The main objective of this research was to determine the effect of service marketing mix to the decision to use services of go-jek. The sample used in this study were 120 respondents from consumer Go-jek. The sampling method used is purposive sampling due to the homogeneity of the consumer. The coefficient of determination show that 53.9% indicates the use of services affected by the decision variable service marketing mix (product, price, place, promotion, people, process,and physical evidence). Data analysis technique used is multiple regression analysis. Results of research showed that service marketing mix decisions affect the use of the service simultaneously. Partially, only the variable price, people, and physical evidence that has a significant influence on the decision to use services of Go-jek. Keyword : service marketing mix, promotion, decision to use services.

scholarly journals Implementasi Investasi Hijau dan Strategi daya Saing Hijau Terhadap Green Banking di Kota Surakarta

2019 ◽  
Vol 16 (2) ◽  
pp. 53
Author(s):  
I Gusti Putu Diva Awatara ◽  
Anwar Hamdani
Keyword(s):  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Competitive Strategies ◽  
Business Programs ◽  
Analysis Technique ◽  
High Concern ◽  
Green Investment

The implementation of green banking principle is reflected in a series of initiatives for the community program, community development and business programs, and encourages investment in more responsible businesses as a form of Bank's high concern for the environment. This study aims to analyze Green Investment, and Green Competitive Strategies that have an impact on the implementation of Green Banking in Surakarta City. This research was a survey conducted on bank customer in Surakarta City. The sample in this study was 75 respondents. Data collection methods use in this study were questionnaire and observation. The analysis technique used includes the test of the research instrument, namely the validity and reliability test; classic assumption test include: heteroscedasticity, autocorrelation, normality and multicollinearity test. Hypothesis test is done by using multiple linear regression analysis, t test, F test and analysis of the coefficient of determination (R2). The results of this study indicate that green investment and green competitive strategies have an impact on the implementation of green banking in Surakarta City. The variable that has the greatest impact is Green Competitive Strategies.

scholarly journals ANALYSIS OF BU HARTIN RESTAURANT COMPETITIVE STRATEGY IN THE DEVELOPMENT OF CULINARY IN WATES KULON PROGO

2020 ◽  
Vol 3 (1) ◽  
pp. 67-75
Author(s):  
T. Prasetyo Hadi Atmoko ◽  
Heni Widyaningsih
Keyword(s):  
Social Media ◽  
Competitive Strategy ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Food Prices ◽  
Product Price ◽  
Cooking Process ◽  
Analysis Technique ◽  
Place Promotion ◽  
Office Employees

ABSTRAKTujuan dari penelitian ini adalah untuk mengetahui kekuatan dan kelemahan, mengetahui peluang dan ancaman, mengetahui bauran pemasaran dan mengetahui strategi bersaing restoran Bu Hartin. Penelitian ini adalah penelitian kualitatif dengan kunci informan adalah pemilik restoran Bu Hartin dengan Teknik Analisis SWOT. Berdasarkan Analisis SWOT, dapat disimpulkan bahwa faktor kekuatan restoran Bu Hartin memiliki skor 2,36 dan faktor kelemahan memiliki skor 0,08. Faktor peluang memiliki skor 2,99 dan faktor ancaman memiliki skor 0,07. Bauran pemasaran restoran Bu Hartin mencakup tujuh elemen, seperti produk, harga, tempat, promosi, peserta, bukti fisik, dan proses. Hasil dari produk Bu Hartin restaurant adalah menu spesial untuk ayam kampung, iga bakar, dan sup iga. Harga makanan di restoran Bu Hartin terjangkau untuk siswa dan bahkan untuk karyawan kantor. Lokasi restoran Bu Hartin sangat strategis, dekat dengan pusat kota. Promosi untuk restoran Bu Hartin dilakukan melalui media sosial. Restoran Bu Hartin memiliki karyawan yang berpengalaman di bidangnya sehingga layanan kepada pelanggan sangat baik. Fasilitas fisik yang dimiliki oleh restoran Bu Hartin yaitu gazebo yang dapat digunakan sebagai tempat istirahat bagi pelanggan. Proses memasak di restoran Bu Hartin menggunakan bumbu spesial dan lezat sehingga cocok untuk semua tingkat pelanggan. Proses memasaknya cukup cepat, sekitar 10 menit sehingga pelanggan tidak menunggu lama. Berdasarkan diagram SWOT, restoran Bu Hartin berada pada strategi SO dengan meningkatkan promosi melalui media sosial dan memperluas cabang. Kata Kunci: Pengembangan Kuliner, Restoran, Strategi Kompetitif ABSTRACTThe purpose of this research is to find out the strengths and weaknesses, know the opportunities and threats, know the marketing mix and to know the competitive strategy of Bu Hartin restaurant. This research is qualitative research with the key of an informant is the owner of Bu Hartin restaurant with SWOT Analysis Technique. Based on SWOT Analysis, it can be concluded that the strength factor of Bu Hartin restaurant has a score of 2.36 and the weaknesses factor has a score of 0.08. The opportunity factor has a score of 2.99 and the threats factor has a score of 0.07. The marketing mix of Bu Hartin restaurant includes seven elements, such as product, price, place, promotion, participants, physical evidence, and process. The result of the product of Bu Hartin restaurant is a special menu for free-range chicken, grilled ribs, and ribs soup. The food prices at Bu Hartin restaurant are affordable for students and even for office employees. Location Bu Hartin restaurant is very strategic, close to the city center. Promotion for Bu Hartin restaurant is conducted through social media. Bu Hartin restaurant has employees who are experienced in their fields so that the services to the customers are very well. Physical facilities owned by Bu Hartin restaurant that is a gazebo that can be used as a resting place for the customers. The cooking process at Bu Hartin restaurant applies special and delicious spices so that it is suitable for all customers’ levels. The cooking process is quite fast, approximately 10 minutes so that the customers do not wait for a long period. Based on the SWOT diagram, Bu Hartin restaurant is on the SO strategy by increasing promotion through social media and expanding branches.   Keywords: Competitive Strategy, Culinary Development, Restaurant

scholarly journals Penerapan Kedisiplinan Terhadap Kinerja Karyawan PT. Sembilan Jaya Farm

2020 ◽  
Vol 8 (1) ◽  
pp. 46
Author(s):  
Diah Laraswati ◽  
Acep Samsudin ◽  
Erry Sunarya
Keyword(s):  
Employee Performance ◽  
Hypothesis Test ◽  
Secondary Data ◽  
T Test ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Literature Study ◽  
Analysis Technique ◽  
Saturated Sample

Every company always wants its employees to have a good discipline attitude, with disciplined activities within a company can run smoothly, directed. And can more easily complete the work. Discipline reflects that the employee has good performance. Because good employee performance can be assessed if the employee meets or obeys the rules that are enforced by the company. Research or research conducted at PT. Nine Jaya Farm Sukabumi. The purpose of this study was to determine how much the influence of discipline on employee performance at PT. Sembilan Jaya Farm Sukabumi with a population of employees at PT. Sembilan Jaya Farm with 80 respondents using probability sampling and saturated sample techniques. In this study using validity and reliability testing. Data collection techniques used in primary data are questionnaires and interviews along with secondary data is a literature study. And the data analysis technique used is the normality test, the correlation coefficient test, the coefficient of determination test, a simple linear regression test and a hypothesis test that is the t test. The results of this study show that there is an influence of discipline in obeying the regulations on employee performance at PT. Nine Jaya Farm by proving the results of testing the hypothesis or t test showed more t counts than the table that is as much as 5031> 1.6646

scholarly journals Pengaruh Produk, Harga, Promosi, Tempat, Orang, Proses, Bukti Fisik Terhadap Keputusan Konsumen Membeli Jasa Kamar Superior Pada Hotel Santika Pontianak

2015 ◽  
Vol 10 (1) ◽  
pp. 225
Author(s):  
Samsuddin S ◽  
Hari Suseno
Keyword(s):  
Sampling Technique ◽  
Marketing Mix ◽  
Price Promotion ◽  
Product Price ◽  
Independent Variables ◽  
Physical Evidence ◽  
Analysis Technique ◽  
Independent Variable ◽  
Room Service ◽  
Descriptive Method

This study aims to determine the effect of marketing mix consisting of product, price, promotion, place, people, process, physical evidence against the decision of consumers to buy services superior rooms at Hotel Santika Pontianak. Descriptive method used in this study, with data obtained through observation, interviews, and questionnaires to all consumers who ever bought a superior room service at Hotel Santika Pontianak. Sample of 100 people were selected using purposive sampling technique taken from consumers who ever bought a superior room service. Variables used in this research consisted of independent variables and the dependent variable, independent variable used consists of the product (X1), price (X2), promotion (X3), where (X4), people (X5), process (X6), and evidence physical (X7). The analysis technique used is quantitative analysis of regression. The results of this study indicate that the marketing mix consisting of product, price, promotion, place, people, process, physical evidence simultaneously significantly influence the consumer's decision to buy services of superior rooms at Hotel Santika Pontianak, whereas only a partial and processes influence the consumer's decision to buy services. Factor of product, price, promotion, place, people, process, physical evidence influence the consumer's decision to buy services of superior rooms at Hotel Santika Pontianak by 44.3% while the remaining 55.7% is influenced by other factors outside of this research

scholarly journals PENGARUH HARGA, KEMUDAHAN, DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN TIKET PESAWAT MELALUI MOBILE APPLICATION GARUDA INDONESIA

Jurnal IPTA ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 131
Author(s):  
Nur Annisa Fitri ◽  
IGPB. Sasrawan Mananda ◽  
I Putu Agus Wikanatha Sagita
Keyword(s):  
Mobile Application ◽  
Hypothesis Test ◽  
Descriptive Analysis ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
A Value ◽  
Analysis Technique ◽  
Airline Tickets ◽  
Selection Of

The aim of this research is to find out if ratings and reviews were influenced by price, ease to use, and trusted in their purchasing decisions by domestic tourists through Garuda Indonesia mobile application user in DKI Jakarta. The selection of the sample using the method of purposive sampling total of 100 respondents. Data collection techniques used observation, interviews, questionnaires,, and literature. The data analysis technique in this study is descriptive analysis, validity and reliability test, classic assumption test, hypothesis test, multiple linear analysis, correlation analysis, and coefficient of determination analysis using SPSS version 21.0 for windows. The result of this study indicate the effect of price, easy to use, and trust the decision to purchase airplane tickets by domestic tourists through Garuda Indonesia's mobile application in DKI Jakarta is very significantly simultaneous and partial effect with a value of 60,6%. For price the result of value tcount is 2.757, easy to use 3.533, and trust 3.958. The data collected through online questionnaires to the respondents who had purchased airline tickets for Garuda Indonesia mobile application.

scholarly journals Analisis Pengaruh Bauran Pemasaran Terhadap Keputusan Konsumen Membeli Sepeda Motor Secara Kreditpada PT.Smart Multi Finance Pontianak

2015 ◽  
Vol 10 (2) ◽  
pp. 337
Author(s):  
Muhammad Firman
Keyword(s):  
Random Sampling ◽  
Marketing Mix ◽  
Multiple Correlation Coefficient ◽  
Coefficient Of Determination ◽  
Stratified Random Sampling ◽  
Multiple Correlation ◽  
Analysis Technique ◽  
Simple Regression Analysis ◽  
Descriptive Method ◽  
Simple Regression

The purpose of this study was to determine the effect of the marketing mix for the consumer's decision to buy a motorcycle on credit at PT. Smart Multi Finance Pontianak. Form of research is descriptive method. Population in this study are all consumers who take credit motorcycle PT. Smart Multi Finance Pontianak. Samples selected 100 people who have used credit since 2012, which uses proportionated sample stratified random sampling. Data were collected through observation, interviews, questioneir. The data analysis technique used is a simple regression analysis. The analysis showed that the influence of both the manner and simultaneously t test or F-test that showed a significant effect of the marketing mix for the consumer's decision to buy a motorcycle on credit at PT. Smart Multi Finance Pontianak which proved that tcount> t table (18.933> 2.000) or the significance value of 0.000 <0.05 while the value of F ie 358.465> 2.11 (F table) or a significant F value is 0.000, which is smaller than 0.05. The coefficient of determination (R2) was 78.50%, and the remaining 21.50% is influenced by other variables outside of this research. Multiple correlation coefficient value (R) is 0.886, while 0.886 is while 0.886 lies in the 0,800 and 1,000 who had a very strong correlation.

PENGARUH BUDAYA ORGANISASI DAN MOTIVASI TERHADAP KINERJA KARYAWAN PT ANUGRAH ARGON MEDICA JAKARTA

2017 ◽  
Vol 5 (3) ◽  
Author(s):  
Nuridin, SE., MM.
Keyword(s):  
Organizational Culture ◽  
Significant Influence ◽  
Employee Performance ◽  
Hypothesis Test ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Know How ◽  
Analysis Technique ◽  
The Relationship

The purpose of this study is to know how the influence of organizational culture and motivation on the performance of employees of PT. Anugrah Argon Medica Jakarta. The research method used is Explanatory Analysis approach that explains the causalistic relationship between variables. Sampling technique using random sampling samples. Data analysis technique used is quantitative statistical method by looking for validity and reliability test data, correlation, regression, coefficient of determination and hypothesis test. The results of this study found that the relationship and significant influence between organizational culture variables and motivation on employee performance PT Anugrah Argon Medica Jakarta between variables with F test, where F arithmetic is bigger than F table (139,574> 3,150), Conclusion: There is significant influence which can be explained with result obtained from R square is 0,823 meaning that variable of organizational culture and motivation contributed 82.3% to employee performance variable PT. Anugrah Argon Medica Jakarta, while the rest of 17.3% donated another variable that is not researched.

scholarly journals PENGARUH PRODUK, HARGA, LOKASI, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK PASTRY BAKERY (STUDY KASUS PADA TOKO HAVANA BANDUNG)

2018 ◽  
Author(s):  
Suryana Heryawan Achmad ◽  
Dendi Gusnadi
Keyword(s):  
Marketing Mix ◽  
Bakery Products ◽  
Product Price ◽  
Purchasing Decision ◽  
Place Promotion ◽  
Descriptive Method

<p>ABSTRACT</p><p>This study was aimed at investigating the effect of product, price, place, and promotion the decision to purchase pastry &amp; bakery products in Havana Shop Bandung. The theories by Huriyati, Saladin, and Kotler were employed. This study used a descriptive method. The analysis results suggest that the marketing mix variables X, including product X1, price X2, place X3, and promotion X4, have positive and significant effect on the variable Y (i.e., purchasing decision). Therefore, the marketing mix should be maintained and developed so that many consumers decide to buy products offered by Havana Shop. . Keywords: Product, Price, Place, Promotion, Purchasing Decision, Pastry &amp;Bakery</p>

scholarly journals The Influence of Marketing Mix (Product, Price, Place, and Promotion) and Service on Customer’s Decision of Using BSM Saving Products

2016 ◽  
Vol 3 (2) ◽  
pp. 073
Author(s):  
Yusuffia Nur Azizah Istiqomah
Keyword(s):  
Hypothesis Test ◽  
Sampling Technique ◽  
Marketing Mix ◽  
T Test ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Product Price ◽  
Independent Variables ◽  
Level Of Significance ◽  
Branch Office

The purpose of this research is to determine the effect of Marketing Mix (Product, Price, Place, and Promotion) and service to the customer’s decision to use the product “Tabungan BSM” in Bank Syariah Mandiri branch office Kaliurang. The results of this research can be taken into consideration of the bank’s management to evaluate marketing strategies and services applied in the bank. The sample in this research is 112 respondents from customers “Tabungan BSM” in Bank Syariah Mandiri branch office Kaliurang. The sampling technique uses purposive sampling method. This research is a field research with quantitative approach. The data are primary and secondary. Primary data is obtained based on respondent’s answers to a quesionnaire distribution. This research uses multiple regression analysis with the normality test, classical assumption test, descriptive analysis, F test, coefficient of determination test, and hypothesis test (t-test) with processing using SPSS 17.0 for Windows. The data processing results are obtained equation Y = 2,279 + 0,062X1 + 0,246X2 + 0,173X3 + 0,356X4 + 0,157X5 + e. Based on Ftest shows that Fhitung (12,962) > Ftabel (2,300) and the level of significance probability of 0.000 (the level of significance probability) is smaller than 0.05, then the regression model in this reseach can be used and jointly independent variables influence the decision of used “Tabungan BSM”. Based on coefficient determination test is known that Adjusted R2 value is equal to 0.350 or 35%. This means that with five independent variables that include Product, Price, Place, Promotion, and Service can represent 35% of variables which affects the descision variable usage of “Tabungan BSM” by customers of Bank Syariah Mandiri branch office Kaliurang, while the rest (100% - 35% = 65%) is explained by other variables outside the model used. Meanwhile, based on the t-test, it shows that the variables of product, price, Place, and servicedo not affect the customer’s decision to use “Tabungan BSM” in Bank Syariah Mandiri branch office Kaliurang. There is only one variable that is variable Promotion.

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