scholarly journals Analisis Pengaruh Bauran Pemasaran Terhadap Keputusan Konsumen Membeli Sepeda Motor Secara Kreditpada PT.Smart Multi Finance Pontianak

2015 ◽  
Vol 10 (2) ◽  
pp. 337
Author(s):  
Muhammad Firman

The purpose of this study was to determine the effect of the marketing mix for the consumer's decision to buy a motorcycle on credit at PT. Smart Multi Finance Pontianak. Form of research is descriptive method. Population in this study are all consumers who take credit motorcycle PT. Smart Multi Finance Pontianak. Samples selected 100 people who have used credit since 2012, which uses proportionated sample stratified random sampling. Data were collected through observation, interviews, questioneir. The data analysis technique used is a simple regression analysis. The analysis showed that the influence of both the manner and simultaneously t test or F-test that showed a significant effect of the marketing mix for the consumer's decision to buy a motorcycle on credit at PT. Smart Multi Finance Pontianak which proved that tcount> t table (18.933> 2.000) or the significance value of 0.000 <0.05 while the value of F ie 358.465> 2.11 (F table) or a significant F value is 0.000, which is smaller than 0.05. The coefficient of determination (R2) was 78.50%, and the remaining 21.50% is influenced by other variables outside of this research. Multiple correlation coefficient value (R) is 0.886, while 0.886 is while 0.886 lies in the 0,800 and 1,000 who had a very strong correlation.

2019 ◽  
Author(s):  
Ongky Fernando ◽  
Aminar Sutra Dewi

Kosumen's behavior towards purchasing decisions is something that marketers must learn to know and understand how consumers make decisions, and the extent to which marketing stimuli can provide stimulus to purchasing decisions. So that can know whether the factors affect consumers in purchasing decisions. The purpose of this study was to determine the effect of psychological factors on the selection of Bimoli cooking oil brand in housewives in Kuranji sub-district, Padang City. The type of this research is descriptive research, many samples used are 250 people by using technique of non-probability sampling method. Data analysis technique used is simple regression analysis, t test and coefficient of determination. This research is done to produce psychological factors have a significant effect on purchasing decision on housewife in Bimoli cooking oil election in District Kuranji Town Padang t arithmetic 5,008&gt; t table 1,984 and significant value 0.000


2017 ◽  
Vol 1 (1) ◽  
pp. 22
Author(s):  
Cathy Naftali ◽  
Adinoto Nursiana ◽  
Himawan Brahmantyo

Aeon mall is company from Japan, and joint venture with Sinarmas Land for PT.AMSL Indonesia. Aeon mall grand opening in BSD, Tangerang 30 May 2015, after two years from the opening Aeon Mall has already many visitors from area in Jabodetabek.  Marketing mix approach is used from Morrison (2002) product, price, place, promotion, people, packaging and programming, also partnership. The aim of this study was to determine the effect of marketing mix based on Morrison theories to visitor decision of visiting Aeon Mall. This research used descriptive method approach. The population in this study is Aeon Mall visitors. The respondent was chosen by random sampling. The numbers of respondents are 218 people. The data was collected by distributing questionnaires. The analysis technique used validity and reliability, frequencies, mean, the classical assumption test, t-test, f-test, regression analysis, hypothesis test and coefficient of determination by using SPSS for windows 20.0. The study found that there was a positive and significant impact of product, promotion, and partnership to visitor’s decision of visiting Aeon Mall. But there wasn’t a positive and significant effect of price, place, people, packaging and programing to the visitor’s decision of visiting Aeon Mall.


2018 ◽  
Vol 1 (2) ◽  
pp. 77
Author(s):  
Sriyana Sriyana ◽  
Widodo Winarso

The research was conducted to learn about the effect of effective learning behavior on students' cognitive-psychomotor skills in class IX mathematics learning at MTs Ash-Shiddiqiyyah Sumber Cirebon. This method of research is quantitative research. The population of this research is composed of all students of class IX MTs Ash-Shiddiqiyyah, The sample of this research is class IX B with a total of 24 students taken from Cluster Random Sampling. The data collection techniques used are 2, ie questionnaires for effective behavioral data and test data for the cognitive-psychomotor skills of students. The technique of data analysis for hypothesis testing is a simple regression analysis technique. The result of this research shows that the result of t-count = 7.522 is greater than t-table = 0.404 so it means that there is an influence between an effective learning behavior towards the ability cognitive-psychomotor of the student in mathematics


2017 ◽  
Vol 1 (2) ◽  
pp. 85
Author(s):  
Sulistiyowati Budikuncoroningsih

This research was motivated by the existence of many students' aggressiveness problems. This research is aimed at finding out: 1) the influence of peers on students' aggressiveness; 2) the influence of parenting pattern on students' aggressiveness; 3) the influence of peers and perception of parenting pattern on students' aggressiveness. Quantitative approach with descriptive correlation was used as the research method. The population in this research was 245 students with 71 samples taken using proportionate stratified random sampling. Questionnaire was used to collect the data. Correlation formula of product moment, multiple correlation, simple regression and multiple regression were used to analyze the data . The result of the data showed that 1) there was a significant influence of peers on students' aggressiveness with the percentage of 12.8%; 2) there was a significant influence of parenting pattern on students' aggressiveness with the percentage of 14.5%; 3) there was a significant influence of peers and parenting pattern on students' aggressiveness with the percentage of 18.8 %.


2021 ◽  
Vol 4 (1) ◽  
pp. 52
Author(s):  
Reni Respita

Abstract :This study aims to analyze the effect of the Adversity Quotient on students' entrepreneurial motivation at the Faculty of Economics, Padang State University. The total population is 1,209 students. Samples were taken using proportional random sampling technique with a sample of 300 students. In collecting data, a questionnaire was used as a technique for collecting it. Simple regression analysis is a data analysis technique used with the help of the SPSS 16 program. Based on the data analysis, it can be concluded that the adversity quotient has a positive and significant effect in increasing student entrepreneurial motivationAbstrak:Penelitian ini bertujuan untuk menganalisis efekAdversity Quotientterhadap motivasi berwirausaha mahasiswa di fakultas ekonomi Universitas Negeri Padang. Jumlah populasi adalah 1.209 orang mahasiswa. Sampel diambil dengan menggunakan teknik proportional random samplingdengan sampel berjumlah300 orang mahasiswa. Dalam pengumpulan data digunakan angket sebagai teknik pengumulannya. Analisis regresi sederhana merupakan teknik analisis data yang dipakai dengan bantuan program SPSS 16. Berdasarkan analisis data didapatkan kesimpulan bahwa adversity quotient memiliki pengaruh yang positif dan signifikan dalam meningkatkan motivasi berwirausaha mahasiswa.


2020 ◽  
Vol 4 (2) ◽  
pp. 95-100
Author(s):  
Delvia Muslida ◽  
Firman Firman ◽  
Riska Riska

This research is based on the phenomenon that is happening related to the relationship between teacher role models with disciplinary behavior and the influence of role models on student disciplinary behavior. This research is quantitative with descriptive correlational research. The sample in this study replaced 272 students who were determined through a proportional stratified random sampling technique. The instruments used were the teacher’s exemplary questionnaire and student disciplinary behavior questionnaire. Besides that, the researcher also used a Likert scale model instrument with five alternative answers. Data analysis techniques using simple regression analysis. And the results of the study show the influence of teacher exemplary behavior on student disciplinary behavior at school.


2018 ◽  
Vol 4 (3) ◽  
pp. 366
Author(s):  
Sumria Sumria ◽  
Muhammadiah Muhammadiah ◽  
Ihyani Malik

The objectives of this research is to find out the influence of organizational culture on the quality of service of PDAM Tirta Masserempulu, Enrekang Regency. The population is all customers in the Office of PDAM Tirta Masserempulu, Enrekang Regency. The sample used is a customer in the Office of PDAM Tirta Masserempulu, Enrekang Regency as many as 30 customers. The technique of determining the sample is by simple random sampling. The data analysis technique used was the analysis of the reliability test method and validity test, simple regression analysis of Pearson product moment (r) through the SPSS 20.00 program at a significant level of α = 0.05. The results showed that there was a significant influence between organizational culture on service quality PDAM Tirta Masserempulu, Enrekang Regency with a regression coefficient of 0.389 is positive, so it can be said that the direction of influence of variable X on Y is positive. While 76.9% is influenced by other factors not referred to in this study.Key word: organizational culture and service quality ABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh budaya organisasi terhadap kualitas pelayananan PDAM Tirta Masserempulu Kabupaten Enrekang. Populasinya adalah seluruh pelanggan di Kantor PDAM Tirta Masserempulu Kabupaten Enrekang. Sampel yang digunakan adalah pelanggan di Kantor PDAM Tirta Masserempulu Kabupaten Enrekang sebanyak 30 pelanggan. Teknik penentuan sampel adalah dengan cara simple random sampling. Teknik analisis data yang digunakan adalah analisis metode uji reabilitas dan uji validitas, analisi regresi sederhana Pearson product moment (r) melalui program SPSS 20.00 pada taraf signifikan α = 0,05.Hasil penelitian menunjukkan bahwa adanya pengaruh yang signifikan antara budaya organisasi terhadap kualitas pelayanan PDAM Tirta Masserempulu Kabupaten Enrekang dengan koefisien regresi sebesar 0,389 tersebut bernilai positif sehingga dapat dikatakan bahwa arah pengaruh variable X terhadap Y adalah positif. Sedangkan 76,9% dipengaruhi oleh faktor lain yang tidak termaksud dalam penelitian ini.Kata Kunci: budaya organisasi dan kualitas pelayanan.


2020 ◽  
Vol 14 (2) ◽  
pp. 127-138
Author(s):  
Igo Apriyanto ◽  
Dwi Hurriyati

 This study aims to look at the relationship between cognitive styles by encouraging the future in class XII students of SMK YP Gajah Mada Palembang. The number of participants in this study were 250 students, as many as 118 students were sampled as try outs and 152 samples were taken by research through random sampling techniques. The measuring instrument used in this study is the Cognitiv style scale with future orientation. The analysis technique used is a simple regression analysis technique with the help of SPSS version 20.0. The results of the analysis of research data with a computer using SPSS 20.0 for windows, the correlation coefficient (r) of = 0.988, the coefficient of determination (r2) of = 0.975 and the value of p = 0.000, p <0.01 in the simple regression test. These results indicate that there is a very significant relationship between cognitive style with future orientation in class XII students of SMK YP Gajah Mada Palembang. The effective contribution of the independent variable to the independent variable was 97.5%.


2019 ◽  
Vol 1 (1) ◽  
pp. 37-47
Author(s):  
Tiara Suci Bentar ◽  
Acep Samsudin ◽  
Nor Norisanti

The purpose of this study was to find out and analyze the role of kaizen culture and rewards in increasing employee performance at PT. Pos Indonesia (persero) sukabumi. The variables in this study are kaizen and reward culture as independent variables, and employee performance as the dependent variable. Thissstudy usespprimary data in the form of questionnaire answers and secondaryydata through documents. The data analysissmethod used isddescriptive and associative analysis. The research method used in this study is explanatoryyresearch with a quantitativeaapproach. This type of researchhmethod uses a type of non-probability sampling included in the saturated sample. The data analysis technique used is the validity test, reliability test, multiple linear regression analysis, including the test of the coefficient of determination and multiple correlation coefficients.The results of the test coefficient of determination seen from the value (adjusted R2) of 0.251 can be interpreted that the role of kaizen culture and rewards in improving employee performance amounted to 25.1%. The remaining 74.9% is influenced by other factors outside of this study. Based on the multiple correlation coefficient test seen from the R value of 0.532, it shows that there is a moderate relationship between kaizen culture and reward with employee performance. Keywords: Kaizen Culture, Reward, Performance.


2016 ◽  
Vol 10 (3) ◽  
pp. 458
Author(s):  
Sulaiman 01

This study aims to determine the effect of the marketing mix in the customer's decision to save the savings mudharobah at BMT Mujahidin KSP Pontianak. This research uses descriptive method with data collection using observation, interviews, and questionnaires. Samples used as many as 100 people with a simple random sampling technique, the  variables used in this research consists of the marketing mix (X) and consumer decision (Y). Results from this study showed that the marketing mix (X) significantly affects the decision of choosing members savings products mudharobah at KSP BMT Mujahidin (Y) with t-count is 25.485 and the value of Adjusted R Square is equal to 0.869. From the 0.932 correlation value which shows the influence of both variables between the marketing mix decisions are categorized as very strong consumer. As for the value of the coefficient of determination (KD) that is obtained is 0.869 which can be interpreted to mean that the variable X has the effect of 0.869 against the decision of choosing members savings products mudharobah at KSP BMT Mujahideen and 0.131 influenced by outside marketing mix.


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