scholarly journals PENGARUH HARGA, KEMUDAHAN, DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN TIKET PESAWAT MELALUI MOBILE APPLICATION GARUDA INDONESIA

Jurnal IPTA ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 131
Author(s):  
Nur Annisa Fitri ◽  
IGPB. Sasrawan Mananda ◽  
I Putu Agus Wikanatha Sagita
Keyword(s):  
Mobile Application ◽  
Hypothesis Test ◽  
Descriptive Analysis ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
A Value ◽  
Analysis Technique ◽  
Airline Tickets ◽  
Selection Of

The aim of this research is to find out if ratings and reviews were influenced by price, ease to use, and trusted in their purchasing decisions by domestic tourists through Garuda Indonesia mobile application user in DKI Jakarta. The selection of the sample using the method of purposive sampling total of 100 respondents. Data collection techniques used observation, interviews, questionnaires,, and literature. The data analysis technique in this study is descriptive analysis, validity and reliability test, classic assumption test, hypothesis test, multiple linear analysis, correlation analysis, and coefficient of determination analysis using SPSS version 21.0 for windows. The result of this study indicate the effect of price, easy to use, and trust the decision to purchase airplane tickets by domestic tourists through Garuda Indonesia's mobile application in DKI Jakarta is very significantly simultaneous and partial effect with a value of 60,6%. For price the result of value tcount is 2.757, easy to use 3.533, and trust 3.958. The data collected through online questionnaires to the respondents who had purchased airline tickets for Garuda Indonesia mobile application.

PENGARUH CITRA MEREK DAN KUALITAS BENIH TERHADAP KEPUTUSAN PEMBELIAN PADA PT.PRABU ARGO MANDIRI (Studi Kasus Penjualan Benih Tomat Merk Maya di Purwkarta)

2017 ◽  
Vol 6 (2) ◽  
Author(s):  
Ahmad Iskandar
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Hypothesis Test ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Decision Variable ◽  
Purchasing Decisions ◽  
Business World

In the era of globalization, the competition in the business world becomes very tight. Companies vying to be able to continue to compete and survive in the business world. Each consumer must have had the expectation that the products they buy are able to provide satisfaction for them to be making purchasing decisions. Consumer purchasing decisions of companies to seeds virtual brand still low due to the brand image and quality of seeds that are still unsatisfactory.This study aims to determine the responses of respondents regarding brand image, product quality, purchasing decisions and how big an impact on the brand image itself against purchase decisions on the PT. Prabu Argo Mandiri Bandung and how much influence the quality of products on the purchase decision.The method by which the samples is Simple Random Sampling consists of 80 respondents. The method of analysis in this research using descriptive analysis and verification which is composed of multiple linear regression analysis. Product moment correlation analysis, and the coefficient of determination used to measure the level of influence of brand image and product quality on purchasing decisions.The results based on descriptive analysis of brand image variable is in good enough category, variable quality of the product is in the unfavorable category, and the purchase decision variable is in the unfavorable category. The results based on correlation test showed that the brand image is partially significant effect on purchasing decisions by 68% and the product quality is partially significant effect on purchasing decisions by 13%. Hypothesis test results suggested that the increased purchasing decisions partially and simultaneously influence through brand image and product quality.

PENGARUH STRES KERJA TERHADAP TURNOVER INTENTION PADA KARYAWAN PT INTERNUSA JAYA SEJAHTERA MERAUKE

2018 ◽  
Vol 13 (1) ◽  
pp. 59
Author(s):  
Samrotu Sa’adah ◽  
Arif Partono Praseti
Keyword(s):  
Linear Regression ◽  
Work Stress ◽  
Turnover Intention ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
A Value ◽  
Employee Turnover Intention ◽  
Analysis Technique ◽  
Positive Effect

This study aims to examine the effect of work stress on employee turnover intention at PT Internusa Jaya Sejahtera Merauke, Papua. This study obtained data from questionnaires distributed to 117 employees of PT Internusa Jaya Sejahtera. The questionnaire used has 14 point statements and uses a 6 point Likert scale. The technique used in this research is descriptive analysis technique used to analyze the level of work stress and turnover intention level on employees. Simple linear regression analysis is also used to determine the effect between work stress variables and turnover intention variables. The results showed that work stress had a significant positive effect on turnover intention on employees of PT Internusa Jaya Sejahtera. The coefficient of determination in this study has a value of 0.571 which means that the level of job stress to turnover intention of 57.1%.Keywords : work stress, turnover intention, linear regression ABSTRAK Penelitian ini bertujuan untuk meneliti pengaruh stres kerja terhadap turnover intention pada karyawan di PT Internusa Jaya Sejahtera Merauke, Papua. Peneltian ini memperoleh data dari hasil penyebaran kuesioner kepada 117 karyawan PT Internusa Jaya Sejahtera. Kuesioner yang digunakan memiliki 14 butir pernyataan dan menggunakan skala Likert 6 poin. Teknik yang digunakan pada penelitian kali ini adalah teknik analisis deskriptif yang digunakan untuk menganalisis tingkat stres kerja dan tingkat turnover intention pada karyawan. Analisis regresi linier sederhana juga digunakan unntuk mengetahui pengaruh antara variabel stres kerja dan variabel turnover intention. Hasil penelitian menunjukkan bahwa stres kerja berpengaruh signifikan positif terhadap turnover intention pada karyawan PT Internusa Jaya Sejahtera. Koefisien determinasi pada penelitian ini memiliki nilai 0.571 yang memiliki arti bahwa tingkat stres kerja terhadap turnover intention sebesar 57,1%.Kata kunci : stres kerja, turnover intention, regresi linier.

scholarly journals PENGARUH FAKTOR PSIKOLOGIS TERHADAP KEPUTUSAN PEMBELIAN MINYAK GORENG BIMOLI PADA IBU RUMAH TANGGA DI KECAMATAN KURANJI KOTA PADANG

2019 ◽  
Author(s):  
Ongky Fernando ◽  
Aminar Sutra Dewi
Keyword(s):  
Psychological Factors ◽  
Sampling Method ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Descriptive Research ◽  
Cooking Oil ◽  
Analysis Technique ◽  
Simple Regression Analysis ◽  
Simple Regression ◽  
Selection Of

Kosumen's behavior towards purchasing decisions is something that marketers must learn to know and understand how consumers make decisions, and the extent to which marketing stimuli can provide stimulus to purchasing decisions. So that can know whether the factors affect consumers in purchasing decisions. The purpose of this study was to determine the effect of psychological factors on the selection of Bimoli cooking oil brand in housewives in Kuranji sub-district, Padang City. The type of this research is descriptive research, many samples used are 250 people by using technique of non-probability sampling method. Data analysis technique used is simple regression analysis, t test and coefficient of determination. This research is done to produce psychological factors have a significant effect on purchasing decision on housewife in Bimoli cooking oil election in District Kuranji Town Padang t arithmetic 5,008> t table 1,984 and significant value 0.000

scholarly journals PENGARUH VIRAL MARKETING TERHADAP JUMLAH KUNJUNGAN WISATAWAN INDONESIA KE KOREA SELATAN

Jurnal IPTA ◽  
2018 ◽  
Vol 6 (1) ◽  
pp. 10
Author(s):  
Akbar Isawatul Jariah ◽  
I GPB. Sasrawan Mananda ◽  
I Nyoman Sudiarta
Keyword(s):  
South Korea ◽  
Hypothesis Test ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Economic Incentive ◽  
Viral Marketing ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Information Spreading ◽  
Positive Feelings

The aim of this research is to find out how big the influence of viral marketing that has elements of information spreading, credibility of information, expressing positive feelings, economic incentive, and helping the company towards the number of Indonesian tourists visit to South Korea, Sample determination in this study using accidental sampling method with a total of 100 respondents. Data collection techniques used questionnaires, nonparticipation observations, interviews, and literature. Data analysis techniques in this study are descriptive analysis, multiple linear regression analysis, validity and reliability test, hypothesis test, and coefficient of determination analysis using SPSS version 17.0. The results of this study indicate the influence of viral marketing towards the number of Indonesian tourists visit to South Korea is very significantly simultaneous and partial effect with a value of 91,6%. For the economic incentive dimension, the result of analysis is 3,705, helping the company 3,311, credibility of information 2,461, information spreading 2,220, and expressing positive feelings 2,020. The data collected through online questionnaires to the respondents who have ever visited South Korea.

scholarly journals Marketing Mix Factors that Influence Visitors Choose Aeon Mall as a Shopping Tourism Destination

2017 ◽  
Vol 1 (1) ◽  
pp. 22
Author(s):  
Cathy Naftali ◽  
Adinoto Nursiana ◽  
Himawan Brahmantyo
Keyword(s):  
Joint Venture ◽  
Hypothesis Test ◽  
Marketing Mix ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Product Price ◽  
Analysis Technique ◽  
Place Promotion ◽  
Method Approach ◽  
Descriptive Method

Aeon mall is company from Japan, and joint venture with Sinarmas Land for PT.AMSL Indonesia. Aeon mall grand opening in BSD, Tangerang 30 May 2015, after two years from the opening Aeon Mall has already many visitors from area in Jabodetabek.  Marketing mix approach is used from Morrison (2002) product, price, place, promotion, people, packaging and programming, also partnership. The aim of this study was to determine the effect of marketing mix based on Morrison theories to visitor decision of visiting Aeon Mall. This research used descriptive method approach. The population in this study is Aeon Mall visitors. The respondent was chosen by random sampling. The numbers of respondents are 218 people. The data was collected by distributing questionnaires. The analysis technique used validity and reliability, frequencies, mean, the classical assumption test, t-test, f-test, regression analysis, hypothesis test and coefficient of determination by using SPSS for windows 20.0. The study found that there was a positive and significant impact of product, promotion, and partnership to visitor’s decision of visiting Aeon Mall. But there wasn’t a positive and significant effect of price, place, people, packaging and programing to the visitor’s decision of visiting Aeon Mall.

scholarly journals Implementasi Investasi Hijau dan Strategi daya Saing Hijau Terhadap Green Banking di Kota Surakarta

2019 ◽  
Vol 16 (2) ◽  
pp. 53
Author(s):  
I Gusti Putu Diva Awatara ◽  
Anwar Hamdani
Keyword(s):  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Competitive Strategies ◽  
Business Programs ◽  
Analysis Technique ◽  
High Concern ◽  
Green Investment

The implementation of green banking principle is reflected in a series of initiatives for the community program, community development and business programs, and encourages investment in more responsible businesses as a form of Bank's high concern for the environment. This study aims to analyze Green Investment, and Green Competitive Strategies that have an impact on the implementation of Green Banking in Surakarta City. This research was a survey conducted on bank customer in Surakarta City. The sample in this study was 75 respondents. Data collection methods use in this study were questionnaire and observation. The analysis technique used includes the test of the research instrument, namely the validity and reliability test; classic assumption test include: heteroscedasticity, autocorrelation, normality and multicollinearity test. Hypothesis test is done by using multiple linear regression analysis, t test, F test and analysis of the coefficient of determination (R2). The results of this study indicate that green investment and green competitive strategies have an impact on the implementation of green banking in Surakarta City. The variable that has the greatest impact is Green Competitive Strategies.

scholarly journals Pengaruh Bauran Pemasaran terhadap Keputusan Pembelian Makanan Cepat Saji di KFC Cabang Bukittinggi pada Mahasiswa STIE HAS Bukittinggi

2020 ◽  
Vol 5 (02) ◽  
pp. 162-168
Author(s):  
Nurfitriyenni Nurfitriyenni
Keyword(s):  
Data Analysis ◽  
Fast Food ◽  
Hypothesis Test ◽  
Descriptive Analysis ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Product Price ◽  
Food Purchasing ◽  
Normality Test

This study aims to determine the effect of product, price, location and promotion on fast food purchasing decisions at KFC Bukittingi Branch. The population of this study were 194 students of STIE HAS Bukittinggi in 2016 and obtained a sample of 66 respondents. This data processing used SPSS 16.0 assistance. The data analysis method used in this research is the Instrument Test, namely the Validity Test and the Reliability Test, and the Variable Descriptive Analysis. The analytical tool used is the classical assumption test consisting of multicollinearity test, normality test and heteroscedasticity test. Multiple Linear Analysis, and Hypothesis Test, namely T test, F test and coefficient D. The results of data analysis show that: (X1) Product, (X2) Price, (X3) Location, (X4) Promotion has a positive and significant effect on fast food purchasing decisions at KFC Bukittinggi Branch both partially and simultaneously. , In the test the coefficient of determination of the independent variable has a strong contribution to the influence of the Bukittinggi Branch. Then the rest is influenced by other variables on the decision to buy fast food at KFC which is not included in this study. 

scholarly journals Pengaruh Kualitas Pelayanan Administrasi Terhadap Kepuasan Pasien Pengguna BPJS Kesehatan di RSUD Lubuk Basung Kabupaten Agam

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (3) ◽  
pp. 374
Author(s):  
Rindu Antika Sari ◽  
Armiati Armiati
Keyword(s):  
Patient Satisfaction ◽  
Service Quality ◽  
Hypothesis Test ◽  
Descriptive Analysis ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Five Dimensions ◽  
Administrative Services ◽  
Normality Test ◽  
Inductive Analysis

This study aims to explain the effect of service quality on patient satisfaction of health BPJS users in Lubuk Basung Hospital Agam District. The measurement of the quality dimension uses five dimensions of service quality consisting of tangibles, reliability, responsiveness, assurance, empathy. The research instrument used was a questionnaire distributed to 100 patients with BPJS Kesehatan using the chocran formula taken using accidental sampling techniques. Data collection techniques in this study are using questionnaires compiled using a Likert scale whose score is 1-5. To ensure that the instruments used in the study are tested for validity, and reliability testing. In the data analysis stage the influence of the quality of administrative services on patient satisfaction of BPJS Health users in Lubuk Basung Hospital Agam Regency was carried out descriptive analysis, and inductive analysis. Inductive analysis is a normality test, multicollinearity test, heterocedasticity test, and multiple regression analysis. Hypothesis test data used F test, t test, and test coefficient of determination (R2). the results of this study show the five service quality variables simultaneously have a positive and significant effect on patient satisfaction BPJPS Health users in RSUD lubuk basung. While the factors that predominantly influence patient satisfaction in Lubuk Basung Hospital are tangibles, responsiveness, assurance, and followed by emphaty variables, and reliability. Keyword: service quality, tangibles, reliability, responsiveness, assurance, emphaty, patient satisfaction

scholarly journals Analysis of the Influence of Consumer Perception, Innovation and Product Quality on Purchasing Decisions of Travelers Consuming Traditional Getuk Goreng Foods in the Middle Sokaraja Village Sokaraja District

2020 ◽  
Vol 7 (1) ◽  
pp. 1
Author(s):  
Elizabeth Tika Kristina Hartuti ◽  
Cornelia Dumarya Manik
Keyword(s):  
Hypothesis Testing ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Hypothesis Test ◽  
Consumer Perceptions ◽  
Regression Testing ◽  
Consumer Perception ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Analysis Technique

The company tries to create a product of course with good quality so consumers are interested in buying the product being sold. This study aims to determine the effect of consumer perceptions, innovation and product quality on purchasing decisions of tourists consuming traditional getuk goreng food in Sokaraja Tengah Village, Sokaraja District. The method used was explanatory research with a sample of 96 respondents. The analysis technique uses instrument testing, classical assumption test, regression testing, correlation coefficient, coefficient of determination and hypothesis testing. The results of this study consumers' perceptions significantly influence purchasing decisions by 31.9%, hypothesis testing obtained significance 0,000 <0.05. Innovation has a significant effect on purchasing decisions by 41.4%, hypothesis testing obtained significance 0,000 <0.05. Product quality has a significant effect on purchasing decisions by 26.9%, hypothesis testing obtained significance 0,000 <0.05. Consumer perception, innovation and product quality simultaneously have a significant effect on purchasing decisions by 50.1%, the hypothesis test obtained significance of 0,000 <0.05. Purchasing decisions significantly influence consumer satisfaction by 45.5%, hypothesis testing obtained significance 0,000 <0.05.

scholarly journals PENGARUH RELATIONSHIP QUALITY TERHADAP LOYALITAS NASABAH TABUNGAN SIKOCI PADA BANK NAGARI CABANG SOLOK

2019 ◽  
Author(s):  
Beni Eka Yanti ◽  
Aminar Sutra Dewi
Keyword(s):  
Relationship Quality ◽  
Social Cohesion ◽  
Customer Loyalty ◽  
Quantitative Research ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Analysis Technique

The purpose of this study was to determine and analyze the influence relationship quality that consists of trust, satisfaction, perception, communication, and social cohesion on customer loyalty Savings Sikoci at Bank Nagari Branch Solok. Type of research is quantitative research. The sample size used was 100 customers Sikoci Savings in Bank Nagari Branch Solok. Data analysis technique used is in the form of research instrument test the validity and reliability test, descriptive analysis, the classical assumption test, multiple linear regression analysis, F test, t test and coefficient of determination. Research conducted generating trust, satisfaction, perception, communication, and social cohesion significant effect on customer loyalty Savings Sikoci at Bank Nagari Branch Solok because t value trust (2,006), satisfaction (2.254), perception (2,308), communications (2,056), and social cohesion (2.030) &gt; t table 1.984. The amount of influence relationship quality variable that consists of trust, satisfaction, perception, communication, and social cohesion describes customer loyalty Savings Sikoci at Bank Nagari Branch Solok was 51.1% and 48.9% explained by other variables such as quality of service, and marketing mix, etc

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