scholarly journals Implementasi Digital Marketing Pada UMKM Di Era Revolusi Industri 4.0 (Study Pada UMKM Di Kabupaten Sidoarjo)

Author(s):  
Nihlatul Qudus Sukma Nirwana ◽  
Sarwendah Biduri

ABSTRACT   This study aims to determine how the implementation of digital marketing in MSMEs in the era of the Industrial Revolution 4.0. The analysis in this study used descriptive quantitative method with questionnaire as the data collection technique. The population in this study were MSMEs in Sidoarjo Regency with a sample size of 32 MSMEs. Data analysis was carried out in four phases, namely editing, coding, tabulation, and data analysis. The results of the study explained that the implementation of digital marketing in the development of industry 4.0 at MSMEs in Sidoarjo Regency had not yet been implemented due to lack of training, business capital, human resources, unfulfilled development strategies, traditional business characteristics and high consulting costs. Keywords                     : Digital Marketing; MSMEs; Industrial Revolution 4.0Correspondence to       :  [email protected] ABSTRAKPenelitian ini bertujuan untuk mengetahui bagaimana implementasi digital marketing pada UMKM di era Revolusi Industri 4.0. Analisis dalam penelitian ini menggunakan metode deskriptif kuantitatif dengan teknik pengumpulan datanya menggunakan angket. Populasi dalam penelitian ini adalah UMKM di Kabupaten Sidoarjo dengan jumlah sampel 32 UMKM. Analisis data dilakukan dalam empat tahap, yaitu penyuntingan, pengkodean, tabulasi, dan analisis data. Hasil penelitian menjelaskan bahwa implementasi digital marketing dalam pengembangan industri 4.0 pada UMKM di Kabupaten Sidoarjo belum terlaksana karena kurangnya pelatihan, modal usaha, sumber daya manusia, strategi pengembangan yang belum terpenuhi, karakteristik bisnis tradisional dan konsultasi yang tinggi biaya.Kata Kunci : Digital Marketing; UMKM; Revolusi Industri 4.0

2019 ◽  
Vol 2 (02) ◽  
pp. 66-78
Author(s):  
Nurul Fadilah

The ideology of Pancasila as a way of life, the basis of the state, and national identity has a various challenge from time to time so that the existence of Pancasila as an Ideology must be maintained, especially in industrial revolution 4.0. The research method used is a qualitative approach by doing study of literature. In data collection the writer used documentation while in techniques data analysis used content analysis, inductive and descriptive. Results of the research about challenges and strengthening of the Pancasila Ideology in facing the era of the industrial revolution 4.0 are: (1)  grounding Pancasila, (2) increasing professional human resources based on Pancasila’s values, (3) maintaining the existence of Pancasila as the State Ideology.


2016 ◽  
Vol 7 (2) ◽  
pp. 156-178
Author(s):  
Zainuddin Zainuddin

This aim of this research is (1) the effectiveness of local taxes at North Maluku Province (2) the efficiency of local taxes at North Maluku Province, and (3) the contribution of local taxes against original regional income at North Maluku Province through 2010-2014. This research used descriptive quantitative method. Data collection technique come through documentation. The data analysis used in this research are the analysis of efficiency, effectiveness analysis and contribution analysis. The results of this research are: (1) The level of effectiveness of local tax for 5 years at the level of  effective. (2) The efficiency rate for local tax during 2010-2014 in the category were efficient. (3) The contribution of local tax againt original regional income North Maluku Province for 5 years very contribute.


2019 ◽  
Vol 24 (1) ◽  
pp. 51-68
Author(s):  
Suwarno ◽  
Ronal Aprianto

This research was conducted at PT Sinar Niaga Sejahtera with the formulation of the problem in this study is whether work experience affects employee performance, whether career development affects employee performance, and whether work experience and career development affect employee performance. The research method used is a quantitative method with a sample of 32 people who are employees of PT Sinar Niaga Sejahtera and the data collection technique used is questionnaires. Data analysis techniques used are multiple regression analysis. The result of the regression that works experience influenced employee performance and career development influenced employee performance. Keywords: work experience, career development, and employee performance


2020 ◽  
Vol 2 (1) ◽  
pp. 21-27
Author(s):  
Auliyah Fajar ◽  
Hasanuddin Remmang ◽  
Firman Menne

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh kompensasi, disiplin kerja dan lingkungan kerja ter-hadap kinerja pegawai pada Pusat Pengembangan Sumber Daya Manusia Regional Makassar. Metode pengambilan sampel menggunakan sampling jenuh (sensus) terhadap seluruh pegawai yang berjumlah 49 orang. Teknik pengumpulan data yang digunakan adalah kuesioner dan teknik analisis data yang digunakan adalah regresi linear berganda dengan SPSS. Hasil penelitian ini menunjukkan bahwa kompensasi berpengaruh positif dan tidak signifikan terhadap kinerja pegawai, disiplin kerja berpengaruh positif dan signifikan terhadap kinerja pegawai dan Lingkungan kerja berpengaruh positif dan signifikan terhadap kinerja pegawai PPSDM Regional Makassar.   This study aims to determine and analyze the effect of compensation, work discipline and work environment on employee performance at the Makassar Regional Human Resources Development Center. The sampling method uses saturated sampling (census) of all 49 employees. The data collection technique used was a questionnaire and the data analysis technique used was multiple linear regression with SPSS. The results of this study indicate that compensation has a positive and not significant effect on employee performance, work discipline has a positive and significant effect on employee performance and The work environment has a positive and significant effect on employee performance PPSDM Regional Makassar.


Information ◽  
2021 ◽  
Vol 12 (3) ◽  
pp. 120
Author(s):  
Majid Ziaei Nafchi ◽  
Hana Mohelská

The emergence of the fourth industrial revolution (Industry 4.0, hereinafter I 4.0) has led to an entirely fresh approach to production, helping to enhance the key industrial processes and therefore increase the growth of labor productivity and competitiveness. Simultaneously, I 4.0 compels changes in the organization of work and influences the lives of employees. The paper intends to construct a model for predicting the allocation of human resources in the sectors of the national economy of the Czech Republic in connection with I 4.0. The model used in this research visualizes the shift of labor in the economic sectors of the Czech Republic from the year 2013 to the following years in the near future. The main contribution of this article is to show the growth of employment in the high-tech services sector, which will have an ascending trend.


At- Tarbawi ◽  
2021 ◽  
Vol 13 (1) ◽  
pp. 16-27
Author(s):  
Suratiningsih Suratiningsih

The research aims to describe the puzzling media as a solution to increase the learning motivation of elementary /MI student. This research is library research. It is a method that the data which is needed in completing research comes from library sources i.e. include books, encyclopedias, dictionaries, journals, documents, magazines, etc as well as various sources on the internet. The data collection technique used in this research is documentation. Documentation means looking for data about things in the form of notes, books, papers, articles, journal, and so on. Then, the data analysis technique used in this study is content analysis. In this analysis, the process of selecting, comparing, and combining various meanings will be found to be relevant. The media is an intermediary or introduction. Puzzle media can improve the students’ motivation to keep trying to solve problems. It is fun for students because it can be repeated. The challenges in the puzzle game will give you an addictive effect to always try and try until they are successful.


2021 ◽  
Vol 1 (1) ◽  
pp. 14-20
Author(s):  
Hesti Nurlaeli

A speech can also lead to a description of the principles of conversation. This also happened in Las Day Production's video “Cara Kodein Cowok Biar Cepet Merid”. This research aims to find out and describe the female characters’ utterances or the implicit forms of the in the video "Cara Kodein Cowok Biar Cepet Merid" by Last Day Production. The approach in this research uses pragmatic and qualitative descriptive. The data collection technique in this study was using the note-taking technique. The data analysis techniques used in this study were data triangulation, theory triangulation, and source triangulation. Triangulation of data was generated by recording the speech of a female character in the video "Cara Kodein Cowok Biar Cepet Merid" by Last Day Production. The theory triangulation refers to pragmatic theory, while the source triangulation is the video "Cara Kodein Cowok Biar Cepet Merid" by Last Day Production, which is downloaded on YouTube. The research results in the video "Cara Kodein Cowok Biar Cepet Merid” have 8 stories of female characters that contain implicatures.


2018 ◽  
Vol 11 (1) ◽  
Author(s):  
Fera Siska

ABSTRACTBackground : Medical record is one of the most important pillars that can not be considered trivial in a hospital, with the development of medical scienceCommon Purpose : To find in-depth information about the implementation of medical records at the hospital Widiyanti PalembangResearch Method : Qualitative research design with data collection techniques are conducted in triangulation, The data analysis is inductive, and the results of the study are emphasized more at the meaning than the generalization. The Research Results : the Implementation of medical records have been running but there is no medical record organization, the implementation of medical record activities done by rolling. Human Resources (HR) medical records should be placed specifically in the medical record along with clear tasks. Method of organizing medical record has been run although the result is not optimal, because Standard Operational Procedure (SOP) that made not socialized. Facilities and infrastructure that support the implementation of the medical record is good, marked by the existence of a special records archive medical records. Facilities and infrastructure such as chairs, desks, computers, patient registration books and outpatient registration and inpatient services are available, do not have budget funds for medical record implementation, especially by sending medical recruiter for trainingConclusion : Implementation of medical records have been running but not optimal.


2021 ◽  
Vol 5 (3) ◽  
pp. 195-211
Author(s):  
Nur Ihsan Halil ◽  
Takwa ◽  
Musliha

This research aims to investigate the implementation of politeness in the language of lecturers and students as well as students and students through online lectures at the Faculty of Teacher Training and Education, Universitas Sembilanbelas November Kolaka on the WhatsApp application. The research methodology used is descriptive qualitative with a focus on research, namely the fulfillment and violations of the principles of politeness in the language contained in online lecture conversations on WhatsApp. The data collection technique uses documentation or screenshots, and the data analysis technique uses content analysis methods with inductive procedures. The results indicate that the communication of lecturers to students and students to students based on the WhatsApp social network still pays attention to the principles of linguistic politeness in communication discourse. Based on the WhatsApp social network, students and lecturers can meet the principles of linguistic politeness, including maxim of wisdom, generosity, appreciation, simplicity, compatibility, and sympathy. However, there were also still some violations of the principle of politeness.


2020 ◽  
Vol 15 (2) ◽  
pp. 353-368
Author(s):  
Tukinu Tukinu ◽  
Istiatin Istiatin ◽  
Supawi Pawenang

The objective of the research is to analyze the effect of professionalism, job satisfaction, and organizational commitment on job attitudes among members of Indonesian Advocate Congress (Kongres Advokat Indonesia/ KAI) in Solo Raya. The type of the research is survey research. The sample of the research uses non-probability census sampling. The data collection technique was done using questionnaire. The data analysis is done using multiple regression analysis. The research concluded that professionalism, job satisfaction, and organizational commitment affect the job attitudes among advocates both simultaneously and partially


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