scholarly journals PKM Ecommerce, Packaging Design dan Manajemen Pemasaran untuk Usaha Kuliner Kota Batam

2019 ◽  
Vol 3 (1) ◽  
pp. 21
Author(s):  
Muhammat Rasid Ridho ◽  
Pastima Simanjuntak ◽  
Desrini Ningsih
Keyword(s):  
Market Share ◽  
Marketing Management ◽  
Business Continuity ◽  
Packaging Design ◽  
Design Improvement ◽  
Service Activity ◽  
The Creation

Culinary business is very developed in Batam City. Moreover, the majority of people are workers. Because they do not have time to cook, people prefer to buy food outside while relaxing with family. More and more demand, more and more businesses have also opened up in this culinary field. So that competition in selling gets heavier. This service activity aims to increase the market share of Miss Tape and Toteles Donuts through the use of e-commerce, design improvement, and marketing management fostering. The result of the service that has done is the creation of partner websites to promote their products, attractive design packaging (packaging design) becomes its concern for buyers. Taste does determine the repurchase, with a beautiful look that is expected to add positive value to the customer's eyes. Dedicated solutions will require implementation by creating unique shapes and different print layouts. Marketing management is doing by guiding how businesses can maintain business continuity and still pay attention to buyer satisfaction. More details are: analyzing, planning, implementing, and monitoring the program so that the goals of culinary business continue to advance and develop. 

Pendampingan Pembuatan Merek Usaha, Desain Kemasan Serta Pengurusan IUMK Sebagai Upaya Penguatan Daya Saing Produk Terasi Desa Simpang Lhee Kecamatan Langsa Barat – Kota Langsa

2018 ◽  
Vol 2 (1) ◽  
pp. 1
Author(s):  
Muhammad Fuad ◽  
Tengku Putri Lindung Bulan ◽  
Riny Chandra
Keyword(s):  
Situational Analysis ◽  
Business Activity ◽  
Packaging Design ◽  
Service Activity

The results of situational analysis were identified the product of shrimp paste produced by the partners of thiscommunity service activity has covered the region of Aceh and Sumatera, some cities in Java Island, and even toMalaysia. Unfortunately their products do not yet have a brand, good packaging design and business legality. Thiscommunity service activity aims to accompany the micro-business of shrimp-processing paste in Simpang Lhee Village inthe making of better brand and packaging design as an effort to strengthen their product competitiveness, and IUMKregistration as proof of the legality of business activity concerned. The implementation of activities begins withconsultation at Geuchik and Director of BUMG Simpang Lhee; then do socialization about the importance of businessbrand and good packaging design on product to the partners of activities;and, accompany partners to fulfill therequirement in handling IUMK business. The main output of this community sevice activity is the existence of businessbrand, better packaging design and IUMK registered number has been obtained as a sign of business legality, as astrengthening of the competitiveness of shrimp paste products belonging to each partner of this activities

scholarly journals Pelatihan Pembuatan Desain Kemasan Produk Pada UKM Sari Ne Lemon

2021 ◽  
Vol 2 (2) ◽  
pp. 102-106
Author(s):  
Ni Putu Desy Damayanthi ◽  
IGKG Puritan Wijaya ADH ◽  
Ni Nyoman Utami Januhari ◽  
I Made Surya Adi Putra ◽  
I Gusti Agung Indra Muliawan ◽  
...  
Keyword(s):  
New Product ◽  
Lemon Juice ◽  
Successful Development ◽  
Product Packaging ◽  
Packaging Design ◽  
Design And Implementation ◽  
Service Activity ◽  
The Village ◽  
And Training ◽  
Glass Packaging

Sari Ne Lemon in East Denpasar is an UKM that is active in lemon cultivation. The lemon plantation owned by Sari Ne Lemon is located in Pelaga Village, Petang District, Badung Regency. Although the lemon plantation is currently still in the village of Petang, the production and sales center is located in East Denpasar. Initially the results of the cultivation of lemon plantations were only in the form of lemons that had not undergone further processing. Currently, Sari Ne Lemon has developed lemon juice into packaged lemon juice. In its effort to develop lemon juice products, Sari Ne Lemon encountered difficulties in terms of packaging and marketing. The packaging owned by Sari Ne Lemon is still very simple, namely lemon juice is packaged and sold in plastic bottles. Therefore, the resulting product has not been able to compete in the industrial market. This service activity aims to find and implement solutions to the problems experienced by partners. Packaging that is only in the form of plastic bottles without labels will be changed into 2 types of packaging, namely labeled plastic bottle packaging and labeled plastic press glass packaging. With the activities of making branding and training on packaging of processed lemon juice products, it will produce products that have higher competitiveness and selling value. UKM Sari Ne Lemon has been helped by the successful development of their new product packaging through packaging design and implementation in 14 oz glass cups and small plastic bottles.

Upaya Peningkatan Pemasaran Produk Melalui Pendampingan Pembuatan Nama Produk, Kemasan dan Perizinan Usaha Dodol Desa Reksonegoro Kabupaten Gorontalo

2019 ◽  
Vol 3 (1) ◽  
pp. 29
Author(s):  
Melinda Ibrahim ◽  
Muammar Zainuddin ◽  
Frengky Eka Putra Surusa
Keyword(s):  
Financial Management ◽  
Business Management ◽  
Marketing Management ◽  
Business Partners ◽  
Service Programs ◽  
Service Activity ◽  
Management Aspect

The main problems faced by dodol business doers at Reksonegoro in Gorontalo Regency can be seen in marketing management and financial management. In marketing management aspect,  it is found that there are some absences in cases of branding, packaging, Home-Industry Food Certification), and Halal certification issued by Institute for Food, Drug, and Cosmetics Studies - Indonesian Ulema Council.  In financial management aspect, it is indicated that there is a mixed financial management of both business and private needs with a very low discipline causing a financial misuse for private expenses.   The aim of this service activity is to improve the product competitiveness and business management of the residents at Reksonegoro in Gorontalo Regency.  The service programs are carried out through mentoring for a more informative, attractive branding and packaging, helping the issuance of Home-Industry Food Certification and Halal Certification by Institute for Food, Drug, and Cosmetics Studies - Indonesian Ulema Council, and assisting the financial management. The outputs succeeded in each program are a dodol’s branding and logo have been created, and two packaging designs for IDR 50.000,00, and IDR 100.000,00 have been made. Besides that, the partners in this activity have achieved some certifications namely Counseling Certificate, Home-Industry Food Certificate, and Halal certificate issued by  Institute for Food, Drug, and Cosmetics Studies - Indonesian Ulema Council of Gorontalo Province.  Through mentoring, the understanding of this business partners in the matter of financial management has significantly improved.

Governors of the Market: The Evolution of Entrepreneurial Authority

2013 ◽  
Author(s):  
Jessica F. Green
Keyword(s):  
Market Share ◽  
Global Governance ◽  
State Autonomy ◽  
The Creation ◽  
The 1950S ◽  
Private Actors ◽  
Rule Making

This chapter examines entrepreneurial authority from the 1950s to the present by focusing on the creation of environmental civil regulations. Private agents are most often useful for their expertise in technical matters and are delegated other tasks with little impact on state autonomy. However, they are rarely charged with potentially weightier tasks such as enforcement or rule making, and they are seldom the sole agents charged with a given task. Yet, if private actors are increasingly important in the landscape of global governance as many have claimed, the question is where and how they are projecting authority. The answer lies in the concept of entrepreneurial authority. The chapter shows that there has been a precipitous increase in the number of civil regulations since the 1950s. It also reveals that there is competition among various sources of entrepreneurial authority: different private actors are jockeying for market share in fairly narrow issue areas.

CSR and Legitimacy of Indonesian Islamic Banks

2021 ◽  
Vol 12 (3) ◽  
pp. 1242-1251
Author(s):  
Adi Susilo Jahja Et.al
Keyword(s):  
Market Share ◽  
Qualitative Case Study ◽  
Business Continuity ◽  
Islamic Banking ◽  
Islamic Banks ◽  
Muslim Population ◽  
Islamic Perspective ◽  
The Impact

Every bank needs to strengthen their society's acceptance to exist and grow in the long term. As a country with the largest Muslim population, Islamic banks’ market share in Indonesia is still relatively small. These banks should obtain legitimacy from stakeholders for business continuity and growth. To ensure legitimacy, the impact of all of the corporation's activities on society's welfare is a significant concern. Several studies showed that CSR activities are needed to increase legitimacy. However, previous studies regarding CSR and legitimacy mostly used the positive paradigm, and mostly conducted in Western societies. Since the discussion on this matter in Islamic banking in Indonesia is not yet found, this study aims to understand how Islamic banks in Indonesia implement CSR to gain legitimacy using an Islamic perspective. This research is based on the ontology that reality is constructed by business actors who implement CSR programs. A qualitative case study is used by interviewing practitioners who are in charge of CSR programs in the two largest Islamic banks in Indonesia and supported by banks’ reports. This study reveals how legitimacy is achieved in the context of an Indonesian Islamic bank.

Consumer behavior Evaluation of Agricultural Specialty Packaging Design Improvement

2016 ◽  
Vol 45 (1) ◽  
pp. 69-78
Author(s):  
Hye Ryeon Jin ◽  
◽  
Lok Hwan Jo ◽  
Hye Sung Chae
Keyword(s):  
Consumer Behavior ◽  
Packaging Design ◽  
Design Improvement

scholarly journals PENGEMBANGAN DAN PELATIHAN DIVERSIFIKASI PRODUK OLAHAN PEPAYA DENGAN MEMANFAATKAN POTENSI DESA UNTUK MENINGKATKAN KESEJAHTERAAN EKONOMI

2019 ◽  
Vol 15 (2) ◽  
pp. 36
Author(s):  
Heni Safitri ◽  
Aris Sanjaya
Keyword(s):  
Food Processing ◽  
Basic Problem ◽  
Local Food ◽  
Small And Medium Enterprises ◽  
Service Activity ◽  
The Creation ◽  
Medium Enterprises ◽  
The Village

The development of diversification of local food processing is seen as strategic in supporting the creation and development of productive economic enterprises. One of the agricultural potentials in Ambawang Kuala Village that can be developed is papaya fruit. Besides being able to be processed into papaya extract and dodol, papaya can also be processed into papaya chips with various flavors. The basic problem is the lack of processing of existing resources into other products that are more attractive and durable. The method used to carry out this service activity is direct socialization and practice. Basically all activities that have been carried out are expected to be able to provide benefits to the society in the Village and help the development of Small and Medium Enterprises (MSMEs) in Ambawang Kuala Village.

scholarly journals PENINGKATAN MANAJEMEN USAHA BERBASIS CREATIVE PACKAGING PADA UMKM “BAKPIA IVAN” DI DESA JANTEN, YOGYAKARTA

2019 ◽  
Vol 3 (2) ◽  
pp. 127-133
Author(s):  
Rosalia Prismarini Nurdiarti ◽  
Astri Wulandari ◽  
Mutaqin Akbar
Keyword(s):  
Market Segmentation ◽  
Public Service ◽  
Employee Turnover ◽  
Product Packaging ◽  
Packaging Design ◽  
Logo Design ◽  
Social Experiments ◽  
Patent Rights ◽  
Service Activity ◽  
And Training

“Bakpia Ivan", Small and Medium Business Unit is managed by family and hereditary manner, so that several times there are employee turnover and sometimes causes the production process to be slightly inhibited. Another thing that is a problem is the lack of awareness of the product packaging process (creative packaging) that is able to attract consumer interest and from the side of packaging security. This problem is linear unoptimal brand awareness and brand patent rights, so that when the product arrives at the reseller, the packaging is often replaced with other brands even though the contents are Bakpia Ivan. The purpose of this public service activity, first is to increase awareness of product packaging, positioning. Secondly, providing socialization and training about creative packaging, starting from the most basic capabilities. The method used in this activity is socialization and training. First, socializing and demonstrating how to begin packaging. Secondly, renew the logo design. Third, conduct social experiments related to logo renewal. The result of this activity is the acceptance of product packaging updates by the market so it can be expand sales and market segmentation. Second, the renewal of the logo / packaging design will be increasingly recognized and realized loyal consumers.   Keywords: creative packaging, bakpia ivan, segmentation, positioning

scholarly journals The efforts to increase the attractiveness of Bingkon Kakao MSME products through redesign of chocolate bar packaging

2021 ◽  
Vol 6 (8) ◽  
pp. 1348-1354
Author(s):  
Muhammad Muttaqien ◽  
Gisellya Noorrahma Shalihatan Nafza
Keyword(s):  
Natural Resources ◽  
Theobroma Cacao ◽  
Cocoa Beans ◽  
Cocoa Powder ◽  
Packaging Design ◽  
The People ◽  
Three Stages ◽  
The Creation ◽  
Product Sales ◽  
Theobroma Cacao L

Natural resources are one of the things that can be utilized and processed to be used as a source of economic income for large industries, SMEs and individuals. Nglegi is one of the hamlets in the Patuk sub-district, Gunung Kidul Regency, DI Yogyakarta which has the potential for cocoa plants to spread in almost every citizen's yard. Cocoa (Theobroma cacao L. Cocoa) is a type of plant that is very popular with its processed fruit, one of which is chocolate. The people of Nglegi who are members of the Ngudi Mulyo farmer group make processed cocoa beans with the Bingkon Kakao brand as a source of income. Bingkon Cocoa itself already has processed types such as cocoa powder, chocolate rengginang and chocolate bars. However, based on observations, the production of chocolate, especially chocolate bars, the appearance of the packaging design was less attractive, thereby reducing the attractiveness of potential buyers. This service goes through three stages, namely preparation, implementation, and evaluation. The result of the service is the creation of a new design for the Bingkon Kakao chocolate bar packaging which is expected to be an attraction for product sales.

scholarly journals PENINGKATAN DAYA SAING PRODUK REMPEYEK KELOMPOK UPPKS LESTARI DI KELURAHAN SEI SIKAMBING C KOTA MEDAN

2017 ◽  
Vol 23 (3) ◽  
pp. 376
Author(s):  
Tengku Teviana ◽  
Randeska Manullang ◽  
Mica Siar Meiraza
Keyword(s):  
Market Share ◽  
Business Management ◽  
Management Training ◽  
Education And Training ◽  
Production Equipment ◽  
Group Approach ◽  
Packaging Design ◽  
Activity Phase ◽  
Approach Method ◽  
And Training

Abstrak Tujuan kegiatan Iptek bagi Masyarakat (IbM) ini adalah membantu mitra (Kelompok UPPKS Lestari) dalam menyelesaikan masalah-masalah utama yang dihadapi khususnya masalah yang berkaitan dengan perbaikan kualitas produk dan pemasarannya. Target khusus dalam kegiatan IbM ini akan dihasilkannya: 1) Peralatan produksi (alat pengering minyak), 2) Kelengkapan dan kelayakan administrasi kredit 3) desain kemasan, 4) Label Halal dari Majelis Ulama Indonesia (MUI) dan 5) Produk terdaftar di Badan Pengawas Obat dan Makanan (BPOM), 6) pangsa pasar baru. Metode pendekatan yang digunakan untuk mencapai tujuan kegitan IbM adalah pendekatan kelompok UPPKS dan metode pelaksanaannya meliputi: pendidikan, penyuluhan, pelatihan produksi, pelatihan manajemen usaha, dan pendampingan. Rencana kegiatan IbM yang akan dilakukan antara lain memberikan pendidikan dan pelatihan serta pendampingan dengan fase kegiatan sebagai berikut: 1) Pemberian alat produksi (alat pengering minyak), 2) pendidikan dan pelatihan Manajemen Usaha (Pengelolaan usaha, pengembangan pangsa pasar dan Pembukuan untuk usaha kecil, kelengkapan dan kelayakan adm kredit), 3) Pelatihan pembuatan desain kemasan (plastik kemasan, stiker dan alat pres) 4) Pengurusan Label halal dari MUI, 5) Mendaftarkan produk ke BPOM, serta 6) pendidikan dan pelatihan bidang pemasaran.. Kata Kunci:  Alat Pengering Minyak, UPPKS, Rempeyek. Abstract The purpose of science and technology activities for the Society (IbM) is to help partners (Group UPPKS Lestari) in solving the main problems faced, especially issues related to improving product quality and marketing. Specific targets in this IbM activity will be produced: 1) Production equipment (oil dryers), 2) Completeness and feasibility of credit administration 3) packaging design, 4) Halal label from MUI and 5) Product registered in BPOM, 6) market share new. The approach method used to achieve IbM's activity objectives is the UPPKS group approach and its implementation methods include: education, counseling, production training, business management training, and mentoring. IbM's planned activities include providing education and training as well as mentoring with the activity phase as (2) education and training of business management (business management, development of market share and bookkeeping for small business, completeness and creditworthiness of admittance), 3) training of packaging design (packaging pelastics, stickers and press tools) 4) Handling Halal Label from MUI, 5) Registering product to BPOM and 6) education and training in product marketing.  Keywords: Oil Dryers, UPPKS, Rempeyek.

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