Word of Mouth Marketing Strategy by Consumer Satisfaction

M. Andi Ardiyanto. Influence of Image and Quality of Service To Consumer Loyalty Through Consumer Satisfaction (Study At Hospital KardinahTegal). Thesis.Tegal: Master of Management Pancasakti University of Tegal. 2017 The purpose of this research is to test empirically the influence of image and service quality to consumer loyalty through consumer satisfaction (Study AtHospital KardinahTegal). The research variables in this research are image, service quality, satisfaction and loyalty. The hypothesis of this study is the image and quality of service influence on consumer loyalty through consumer satisfaction. Data collection method used in this research is questionnaire. While the data analysis method used is SEM analysis using AMOS application The result of this research are (1) image have positive effect to satisfaction (2) service quality have positive effect to satisfaction (3) image have positive effect to loyalty (4) service quality have positive influence to loyalty (5) satisfaction positive effect to loyalty (6) Can mediate the influence of the image on loyalty but satisfaction can not mediate the influence of service quality on loyalty.Keywords: Image, Service Quality, Satisfaction, Loyalty

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Analysis of Service Quality and Promotion on Decision and Satisfaction of Foreign Visitors on Pandawa Beach Ecotourismin Badung Regency

International Journal of Contemporary Research and Review ◽

10.15520/ijcrr/2018/9/06/523 ◽

2018 ◽

Vol 9 (06) ◽

pp. 20800-20810

Author(s):

I NyomanGede Sudiarta ◽

I Wayan Sujana ◽

Anik Yuesti

Keyword(s):

Quality Of Service ◽

Service Quality ◽

Structural Equation ◽

Sem Analysis ◽

Equation Modeling ◽

Visitor Satisfaction ◽

Dependent Variables ◽

Strongly Agree ◽

Positive Effect

The development of various facilities and infrastructure as well as efforts to improve the quality of service on Pandawa Beach Ecotourismis always done to attract and give satisfaction to the visitors. This study aims to determine the effect of service quality and promotion on visitor decisions and visitor satisfaction as well as to determine the effect of visitor decisions on visitor satisfaction on Pandawa Beach Ecotourism Badung Regency, Bali Province. The variables in this study consistof two independent and two dependent variables. Independent variables in this study are service quality and promotion, while the dependent variables in this study are the visitor decision and visitor satisfaction. The population in this study is foreign tourists who visit the Pandawa Beach Ecotourism. In this research a non-probability sampling method is used, taking anaccidental sampling approach with asample number of 96 respondents. The type of data used is descriptive and quantitative data expressed in 5-Point Likert Scale ranging from strongly disagree to strongly agree. Methods of data analysis in this study are through descriptive and inferential analysis. Inference analysis uses Structural Equation Modeling (SEM) analysis with SMARTPLS 3 program.The result of this study indicates that: 1) Quality of service has a positive and significant effect on the visitor decision with coefficient value of 0,528 and t-statistic value of 6,625.2) Promotion has a positive and significant effect on the visitor decision with coefficient value of 0,246and t-statistic value of 2,843. 3) Service quality has a positive effect on visitor satisfaction with coefficient value of 0,415 and t-statistic value of 4,007. 4) Promotion has no effect on visitor satisfaction with coefficient value of 0,069 and t-statistic value of 0,638 which t-statistic value is under critical value of 1,96. 5) Visitor decisions have a positive effect on visitor satisfaction with coefficient value of 0.389 and t-statistics of 4.422.

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PENGARUH PENGORBANAN DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN ULANG

EKUITAS (Jurnal Ekonomi dan Keuangan) ◽

10.24034/j25485024.y2005.v9.i4.310 ◽

2018 ◽

Vol 9 (4) ◽

pp. 545-564

Author(s):

Gendut Sukarno ◽

Sumarto Sumarto

Keyword(s):

Quality Of Service ◽

Consumer Satisfaction ◽

Structural Equation ◽

Quality Service ◽

Service Value ◽

Equation Modelling ◽

Analysis Technique ◽

Size Measure ◽

One Step

This study investigates The Conceptual Model of Decision Making of Repeat Buying motorbike Honda in 20 (twenty) dealer Sale of Honda in Surabaya. This research expected can assist heads of dealer in taking decision related to Sacrifice and Quality Service with Value Service and Consumer Satisfaction, and its influence to Decision of Repeat Buying motorbike honda. According to sacrifice released by consumer to get service and product become big especial size measure the so small service value. Company (dealer) in submitting service and provide the quality of service represent all important matter in creating value to customer and his innings will be able to determine service value. Synergity among service value and satisfaction of consumer give contribution to decision of consumer in repeat buying motorbike Honda in Surabaya.Sampel in this research are repeat buyers and user of motorbike honda in region of Surabaya as responder counted 106 people. Analysis technique in this research used Structural Equation Modelling [SEM] one step & two step approach with program AMOS 4,0. Result of examination find that inexistence of multikolinierity in sacrifice, quality of service, service value, and satisfaction of consumer and also decision of repeat buying.Service value not yet earned to give influence of signifikan to sacrifice. Service value can give influence of signifikan to quality of service. While satisfaction of consumer not yet earned to give influence of signifikan to service value, but signifikan to quality of service. Decision of repeat buying can give influence of signifikan to quality of service, but not signifikan to consumer satisfaction

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PENGARUH PENGORBANAN DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN ULANG

EKUITAS (Jurnal Ekonomi dan Keuangan) ◽

10.24034/j25485024.y2005.v9.i4.2392 ◽

2007 ◽

Vol 9 (4) ◽

pp. 545

Author(s):

Gendut Sukarno ◽

Sumarto Sumarto

Keyword(s):

Quality Of Service ◽

Consumer Satisfaction ◽

Structural Equation ◽

Quality Service ◽

Service Value ◽

Equation Modelling ◽

Analysis Technique ◽

Size Measure ◽

One Step

This study investigates The Conceptual Model of Decision Making of Repeat Buying motorbike Honda in 20 (twenty) dealer Sale of Honda in Surabaya. This research expected can assist heads of dealer in taking decision related to Sacrifice and Quality Service with Value Service and Consumer Satisfaction, and its influence to Decision of Repeat Buying motorbike honda. According to sacrifice released by consumer to get service and product become big especial size measure the so small service value. Company (dealer) in submitting service and provide the quality of service represent all important matter in creating value to customer and his innings will be able to determine service value. Synergity among service value and satisfaction of consumer give contribution to decision of consumer in repeat buying motorbike Honda in Surabaya.Sampel in this research are repeat buyers and user of motorbike honda in region of Surabaya as responder counted 106 people. Analysis technique in this research used Structural Equation Modelling [SEM] one step & two step approach with program AMOS 4,0. Result of examination find that inexistence of multikolinierity in sacrifice, quality of service, service value, and satisfaction of consumer and also decision of repeat buying.Service value not yet earned to give influence of signifikan to sacrifice. Service value can give influence of signifikan to quality of service. While satisfaction of consumer not yet earned to give influence of signifikan to service value, but signifikan to quality of service. Decision of repeat buying can give influence of signifikan to quality of service, but not signifikan to consumer satisfaction.

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IMAGE IMPROVEMENT OF THE STATE ISLAMIC UNIVERSITY (UIN) ALAUDDIN MAKASSAR THROUGH THE SATISFACTION AND TRUST OF STAKEHOLDER ON GRADUATE QUALITY

IJBE (Integrated Journal of Business and Economics) ◽

10.33019/ijbe.v2i2.77 ◽

2018 ◽

Vol 2 (2) ◽

pp. 57

Author(s):

Murtiadi Awaluddin

Keyword(s):

Structural Equation ◽

Sampling Technique ◽

Sem Analysis ◽

Exploratory Research ◽

Stakeholder Satisfaction ◽

Descriptive Research ◽

Equation Modelling ◽

Image Improvement ◽

Private Banking

This study aims to determine and analyze the influence of UIN Alauddin Makassar graduate quality to stakeholder satisfaction, stakeholder trust and image of UIN Alauddin Makassar either directly or indirectly. This study categorized in exploratory research. This research included in the descriptive research. The population of this research is all stakeholders in Makassar City. The sampling technique used in this research is purposive sampling. The sample criterion used is a private banking company that employs UIN Alauddin Makassar graduates. The sample size uses maximum likelihood (ML). The number of samples in this study is 100 respondents. In this study, the techniques used include (1) questionnaire; (2) observation; (3) interviews and (4) documentation. The method of analysis used in this research is structural equation modelling (SEM) analysis. The conclusion of this research are: (1) the quality of UIN Alauddin Makassar graduates has a positive and significant impact on stakeholder satisfaction, stakeholder trust and image of UIN Alauddin Makassar; (2) stakeholder satisfaction has a positive and significant impact on stakeholder trust and image of UIN Alauddin Makassar and (3) stakeholder trust have positive and significant impact on UIN Alauddin Makassar image.

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ANALISIS PENGARUH PROMOSI YANG TERINTEGRASI DAN KEUNGGULAN POSITIONING TERHADAP KEPUTUSAN PEMBELIAN SABUN MANDI LUX DI KOTA AMBON

Jurnal Soso-Q ◽

10.30598/sosoq.v8i1.1075 ◽

2020 ◽

Vol 8 (1) ◽

Author(s):

Anggrainy Chaniago ◽

Merry M. Pelupessy ◽

Sarifuddin Sarifuddin ◽

Yulianty S. Ginting

Keyword(s):

Coefficient Of Determination ◽

Test Results ◽

Significant Positive Effect ◽

Analysis Method ◽

Purchasing Decisions ◽

Independent Variables ◽

Independent Variable ◽

The City ◽

Positive Effect

The bath soap market is constantly changing and competition is getting tougher with the emergence of bath soaps that have a clearer positioning, such as beauty soap, whitening soap, family soap to health soap. Increasing lifestyles of people in Indonesia and changing habits where bathing is no longer just using soap, but by adding fragrance and comfort when wearing it. The higher purchasing power of consumers for a product encourages companies to further improve the quality of their products. The purpose of this study is to analyze the effect of Integrated Promotion and Positioning Excellence on Purchasing Decisions in Lux Bath Soap. The population in this study are consumers in the city of Ambon who use Lux bath soap. The sample in this studywere 100 people who bought lux bath soap taken by purposive sampling. The data collection is done by using a questionnaire. The data analysis method used is SPSS version 16.The results of multiple regression analysis namely Y = 0.501 X1 + 0.218 X2 The most influential independent variable on the dependent variable is the integrated Promotion variable (0.501), followed by the Positioning Excellence variable (0.218). T test results show that all independent variables, namely (integrated promotion and positioning superiority) have a significant positive effect on the dependent variable (purchasing decisions) where all independent variables obtain a t value greater than t table with a sig level of less than 0.05. And the coefficient of determination (R Square) obtained by 0.309 this means that 30.9% of purchasing decisions can be explained by integrated promotion variables and positioning excellence, while the remaining 69.1% is influenced by other variables not examined in this study. Keywords: Integrated Promotion, Positioning Excellence, Purchasing Decisions

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PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN PRODUK PT. SAYAP MAS UTAMA

Jurnal Manajemen Bisnis Krisnadwipayana ◽

10.35137/jmbk.v9i2.576 ◽

2021 ◽

Vol 9 (2) ◽

Author(s):

Clara Putri Claudy ◽

Donny Dharmawan

Keyword(s):

Quality Of Service ◽

Data Analysis ◽

Data Collection ◽

Customer Satisfaction ◽

Product Quality ◽

Descriptive Analysis ◽

Analysis Method ◽

Positive Effect ◽

Collection Methods

<em>To describe product quality, promotion and customer purchasing decision products of PT. Sayap Mas Utama, and to analysis the effect of quality products on customer ourchasing decisions PT. Sayap Mas Utama. This study uses data collection methods. Using a questionnaire, the data analysis method used is descriptive analysis, simple liner regression. The result of the study show that promotion positive and significant effect on customer satisfaction the quality of service has a positive effect and significant to customer satisfaction PT. Sayap Mas Utama.</em>

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PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS KONSUMEN YANG DIMEDIASI OLEH KEPUASAN KONSUMEN

E-Jurnal Manajemen Universitas Udayana ◽

10.24843/ejmunud.2019.v08.i03.p10 ◽

2018 ◽

Vol 8 (3) ◽

pp. 1430

Author(s):

Regata . ◽

Ni Made Wulandari Kusumadewi

Keyword(s):

Quality Of Service ◽

Consumer Satisfaction ◽

Sampling Method ◽

Total Population ◽

Sampling Technique ◽

Consumer Loyalty ◽

Analysis Technique ◽

Service Consumer ◽

Positive Effect

The purpose of this study is to determine the effect of service quality on customer loyalty mediated by consumer satisfaction. This research was conducted at PT Pos Indonesia company in Denpasar City. Total population taken as many as 100 respondents, using non-probability sampling method with purposive sampling technique. The data were collected through questionnaires and interviews. The analysis technique used is path analysis and test of sobel. Based on the results of the analysis found that the quality of service mediated consumer satisfaction has a positive effect on consumer loyalty. Quality of service partially significant effect on customer satisfaction. Quality of service have a positive and significant impact on consumer loyalty, meaning that if there is a change in the quality of service then the loyalty of consumers will also experience changes. Consumer satisfaction also partially significant effect on consumer loyalty. Keywords: Quality of Service, Consumer Satisfaction, Consumer Loyalty

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Building Satisfaction and Loyalty During a Musical Benefit Event: A Consumer-Based Approach

Nonprofit and Voluntary Sector Quarterly ◽

10.1177/0899764019843341 ◽

2019 ◽

Vol 48 (6) ◽

pp. 1250-1271

Author(s):

Jeanne Albouy ◽

Jean-Philippe Galan ◽

Laurent Maubisson

Keyword(s):

Quality Of Service ◽

Structural Equation Modeling ◽

Structural Equation ◽

Word Of Mouth ◽

Behavioral Outcomes ◽

Equation Modeling ◽

Positive Word ◽

Direct Effects ◽

Positive Word Of Mouth

This research addresses the respective importance of the charitable, experiential, and service-based dimensions associated with benefit concerts. Through a consumer-based approach, we examine the effects of three antecedents (charitable scope, immersion, and quality of service) on satisfaction and behavioral outcomes (loyalty and positive word-of-mouth). Data collected on site immediately after a charity concert are analyzed with structural equation modeling. The state of immersion and the event’s charitable scope enhance the overall satisfaction, which, in turn, fosters the behavioral outcomes. Direct effects are identified; satisfaction is influenced more by immersion, whereas behavioral outcomes depend more on charitable scope. The type of initial motivation moderates the findings: The quality of service enhances satisfaction only among attendees with other-focused motivation, immersion improves satisfaction if the motivation is self-focused, and charitable scope remains an important factor of satisfaction regardless of the type of motivation.

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Determinants of innovation by agri-food firms in rural Spain: an MCA PLS-SEM analysis

International Food and Agribusiness Management Review ◽

10.22434/ifamr2021.0015 ◽

2021 ◽

pp. 1-18

Author(s):

Xosé-Manuel Martínez-Filgueira ◽

David Peón ◽

Edelmiro López-Iglesias

Keyword(s):

Structural Equation ◽

Food Industry ◽

Multiple Correspondence Analysis ◽

Regulatory Compliance ◽

Sem Analysis ◽

Market Demand ◽

Key Factors ◽

Equation Modelling ◽

Rural World

The development of a sustainable rural world must have an innovative agri-food industry as one of its bases. This article offers a comprehensive analysis of the main drivers of innovation by small and medium agri-food companies in Spain. A combined multiple correspondence analysis (MCA) and structural equation modelling (PLS-SEM) is performed to identify the key factors among 63 indicators in the domains of the technology-organisation-environmental approach. The results suggest an open field of research. Positively related to innovation are firm capacities and financial resources. Moreover, agri-food firms innovate in products, processes or marketing in order to increase sales, enter new markets, or increase the quality of their products. On the contrary, most of these firms did not innovate to reduce costs or time of response, meet regulatory compliance or maintain employment. Authorities should be aware that smaller and younger agri-food firms face more restrictions to innovate, and firms feel public policies could help to meet market demand as a driving force of innovation. On the contrary, essential objectives of regional development such as environmental compliance and maintaining employment seem to depend solely on public action.

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