scholarly journals PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN JERUK LOKAL DAN IMPOR DI KOTA TASIKMALAYA

2021 ◽  
Vol 5 (2) ◽  
pp. 171
Author(s):  
Dhea Karina ◽  
Ristina Siti Sundari ◽  
Reny Hidayati
Keyword(s):  
Multivariate Analysis ◽  
Quantitative Research ◽  
Consumer Preferences ◽  
Economic Value ◽  
Citrus Fruit ◽  
Market Demand ◽  
Citrus Fruits ◽  
Purchasing Decisions ◽  
Attribute Analysis ◽  
And Behavior

Fruit commodity has high market demand and has economic value. One of them is a citrus fruit which has an excellent possibility to develop. Availability, continuity, and quantity of quality local fruit produced are still limited. Citrus encourages the entry of imported fruit in large quantities and of relatively good quality. The purpose of this study was to determine and analyze consumer preferences and behavior towards purchasing decisions of local oranges and imported citrus fruits in Tasikmalaya City and the attributes most considered by consumers in purchasing decisions for local oranges and imported citrus fruits in Tasikmalaya city. The quantitative research method was used on 90 respondents of local and imported citrus fruit consumers. The following analysis tools used in this study were multivariate analysis, Fishbein, and conjoin. Based on multivariate analysis results, it is known that Simultaneously and Partially Consumer Behavior influences the Purchase Decision on Local Citrus Fruits and Imported Oranges in Tasikmalaya. Based on the multi-attribute analysis of local oranges and imported oranges in Tasikmalaya, it is known that the value of consumer attitudes towards the attributes of imported citrus fruits is higher than local oranges, in addition, the results of the conjoint analysis, it is known that the most critical attributes according to consumers are different for local and imported oranges. Local oranges' attributes are considered essential regarding the trader's taste, peel color, price, aroma, and textureKomoditas buah-buahan memiliki permintaan pasar yang tinggi dan bernilai ekonomis. Salah satunya adalah buah jeruk yang memiliki kemungkinan menguntungkan untuk dikembangkan. Ketersediaan, kualitas, kuantitas, kontinyuitas buah lokal yang dihasilkan belum dapat memenuhi kebutuhan penduduk yang terus meningkat. Sehingga pemenuhannya dengan mengimpor buah jeruk dari luar. Maka dilakukan penelitian untuk menganalisis perilaku konsumen dalam pengambilan keputusan membeli buah jeruk impor dan buah jeruk lokal di Kota Tasikmalaya, dan atribut yang paling dipertimbangkan konsumen dalam pengambilan keputusan untuk membeli buah jeruk lokal dan buah jeruk impor di kota Tasikmalaya. Metode penelitian kuantitatif terhadap konsumen buah jeruk lokal dan konsumen buah jeruk impor sebanyak 90 responden. Penelitian ini menggunakan analisis multivariat dan, Fishbein. Hasil analisis menunjukkan secara simultan dan parsial perilaku konsumen dapat mempengaruhi keputusan dalam membeli buah jeruk di Tasikmalaya. Sikap konsumen terhadap atribut buah jeruk lokal lebih rendah daripada buah jeruk impor. Bagi konsumen atribut rasa, warna kulit, harga, aroma, tekstur pada jeruk lokal merupakan hal sangat penting yang perlu diperhatikan oleh penjual.

scholarly journals Purchasing Drivers of Fresh Citrus Fruits in Urban Italy: Is It All about Taste?

Nutrients ◽  
2020 ◽  
Vol 12 (4) ◽  
pp. 979 ◽  
Author(s):  
Giuseppe Di Vita ◽  
Massimiliano Borrello ◽  
Riccardo Vecchio ◽  
Giovanni Gulisano ◽  
Mario D’Amico
Keyword(s):  
Consumer Preferences ◽  
Citrus Fruit ◽  
Healthy Diet ◽  
Medical Community ◽  
Citrus Fruits ◽  
Convenience Sample ◽  
The Core ◽  
Sensory Attribute ◽  
Purchasing Patterns ◽  
Community Supports

While the medical community supports the growth of citrus consumption as part of a healthy diet, there is limited knowledge about consumer preferences for these fruits. The current study analyzed the purchasing patterns and drivers of fresh citrus fruits from a convenience sample of 346 Italian food shoppers. Results revealed that clementines were the citrus fruit purchased most, followed by oranges and tangerines. Sweetness and smell were important product attributes for respondents. Different drivers affect the purchasing frequencies of various citrus fruits. Taste motivation, with a specific preference for acidity, impacts orange purchasing. Similarly, clementines are purchased primarily for taste motivation, however, the core sensory attribute for respondents in this case was sweetness. Meanwhile, for tangerines, the taste motivation is less important than the energy motivation, and the size together with the color are the core purchasing drivers. These outcomes provide food scientists, agronomists and market practitioners with new insights into Italian consumers’ preferences for citrus fruits, thus contributing to a potential expansion of this market.

scholarly journals The Influence of Beauty Vloggers on Purchasing Decisions Involving Skin Care Products

2021 ◽  
Author(s):  
Okta Nurvia ◽  
Budi Sarasati
Keyword(s):  
Correlation Coefficient ◽  
Quantitative Research ◽  
Consumer Preferences ◽  
Female Students ◽  
Skin Care ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Reference Groups ◽  
The Impact ◽  
Skin Care Products

In this pandemic era, beauty vloggers play a significant role, influencing consumer preferences and attitudes. This paper seeks to determine the impact of Reference Groups by beauty vloggers on the purchasing decisions by female students involving skin care products who follow beauty vloggers in Bekasi. The study uses correlational quantitative research, and the objective is to see the extent to which variations in a variable are related to one or more other variables based on the correlation coefficient. The respondent pool was comprised of 100 female students, obtained via purposive sampling. The results showed a significance of 0.000 <0.05. The value of R2 (R square) 0.290 shows the effect of X variable (reference groups) on Y variable (purchase decision) by 29%. The conclusion of this research is that beauty vloggers significantly influence the decision to buy skin care products. Keywords: Beauty Vloggers, Purchase Decision, Reference Groups

scholarly journals The influence of nutritional information upon customer attitude and behaviour in eating out establishments

2019 ◽  
pp. 35-40 ◽  
Author(s):  
Dagmara Stangierska ◽  
Iwona Kowalczuk ◽  
Monika Świątkowska ◽  
Hanna Górska-Warsewicz
Keyword(s):  
Quantitative Research ◽  
Social Health ◽  
Purchasing Decisions ◽  
Nutritional Information ◽  
Online Consumer ◽  
Eating Out ◽  
Customer Attitude ◽  
And Behavior ◽  
Attitudes And Behavior ◽  
Research Show

ABSTRACT Background. Providing nutritional information in catering establishments in Poland, it is not mandatory, at the same time this type of information may affect the attitudes and behavior of consumers. Objective. The purpose of this research was to define the influence of nutritional information upon customer attitude and behaviour in eating out establishments. Material and methods. An online consumer survey was conducted in 2016. The quantitative research was undertaken in the form of a questionnaire among a group of 403 people selected in terms of age (18-35 years old), residence (big cities) and frequency of eating out or away from the home. Results. The results of this research show that the respondents’ perception of information was positive and influenced both their perception of the eating out establishment, as well as their purchasing decisions. Only gender was statistically important for the differentiation of the consumers’ behaviour within the scope analyzed. Conclusions. The results obtained lead to the conclusion that providing nutritional information may increase the competitiveness of eating out establishments. It may also lead to a more rational marketplace, where choices in terms of health may impact social health, taking into consideration the growing popularity of eating out or away from home.

PERLINDUNGAN HUKUM TERHADAP KARYA SENI BATIK YANG BELUM TERDAFTAR MENURUT UNDANG-UNDANG NOMOR 28 TAHUN 2014 TENTANG HAK CIPTA

2018 ◽  
Vol 1 (1) ◽  
Author(s):  
Inggrit Fernandes
Keyword(s):  
Intellectual Property ◽  
Property Rights ◽  
Cultural Heritage ◽  
Intellectual Property Rights ◽  
Rapid Growth ◽  
Economic Value ◽  
Legal Protection ◽  
Property Law ◽  
Market Demand ◽  
Work Of Art

Batik artwork is one of the treasures of the nation's cultural heritage. Batik artwork is currently experiencing rapid growth. The amount of interest and market demand for this art resulted batik artwork became one of the commodities in the country and abroad. Thus, if the batik artwork is not protected then the future can be assured of a new conflict arises in the realm of intellectual property law. Act No. 28 of 2014 on Copyright has accommodated artwork batik as one of the creations that are protected by law. So that this work of art than as a cultural heritage also have economic value for its creator. Then how the legal protection of the batik artwork yaang not registered? Does this also can be protected? While in the registration of intellectual property rights is a necessity so that it has the force of law to the work produced

scholarly journals Application of a roller conveyor type plasma disinfection device with fungus-contaminated citrus fruits

AMB Express ◽  
2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Akikazu Sakudo ◽  
Yoshihito Yagyu
Keyword(s):  
Treatment Time ◽  
Citrus Fruit ◽  
Viable Cell ◽  
Cell Number ◽  
Viable Cell Number ◽  
Citrus Fruits ◽  
Decimal Reduction Time ◽  
Gas Plasma ◽  
Plasma Device ◽  
Time Required

AbstractEfficient methods to achieve the safe decontamination of agricultural products are needed. Here, we investigated the decontamination of citrus fruits to test the antifungal potential of a novel non-thermal gas plasma apparatus, termed a roller conveyer plasma instrument. This instrument generates an atmospheric pressure dielectric barrier discharge (APDBP) plasma on a set of rollers. Penicillium venetum was spotted onto the surface of the fruit or pericarps, as well as an aluminium plate to act as a control, before performing the plasma treatment. The results showed that viable cell number of P. venetum decreased with a decimal reduction time (D value or estimated treatment time required to reduce viable cell number by 90%) of 0.967 min on the aluminium plate, 2.90 min and 1.88 min on the pericarps of ‘Kiyomi’ (Citrus unshiu × C. sinensis) and ‘Kawano-natsudaidai’ (C. natsudaidai) respectively, and 2.42 min on the surface of ‘Unshu-mikan’ (C. unshiu). These findings confirmed a fungicidal effect of the plasma not only on an abiotic surface (aluminium plate) but also on a biotic surface (citrus fruit). Further development of the instrument by combining sorting systems with the plasma device promises an efficient means of disinfecting citrus fruits during food processing.

scholarly journals Social, Personal, Cultural and Psychological Influence Analysis of Samsung Smartphone Purchase Decision at Samsung Experience Store WTC Surabaya

2018 ◽  
Vol 1 (2) ◽  
pp. 99-112
Author(s):  
Arbi Illyasa ◽  
Arasy Alimudin
Keyword(s):  
Human Resources ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Analysis Technique ◽  
The Social ◽  
Psychological Influences ◽  
Psychological Influence

Quality human resources are needed in obtaining the success of the company. This study aims to determine the analysis of social, personal, cultural and psychological influences on purchasing decisions of Samsung smartphones in Surabaya. The type of research used is quantitative research with a sample of 50 people who bought at Samsung Experience Store in Surabaya who filled out questionnaires which were already recorded customers. The data analysis technique used is multiple linear regression analysis. The results of the study show that social, personal, cultural and psychological influences simultaneously on purchasing decisions in Surabaya. As well as social, personal, cultural and psychological influences partially on the purchasing decisions of Samsung experiene store smartphones in Surabaya. The higher the social, personal, cultural and psychological well the higher the level of purchasing decisions.

scholarly journals CITRUS FRUIT QUALITY CLASSIFICATION BASED ON SIZE USING DIGITAL IMAGE PROCESSING

2019 ◽  
Vol 48 (5) ◽  
pp. 95-101
Author(s):  
Ulzii-Orshikh Dorj ◽  
Uranbaigal Dejidbal ◽  
Hongseok Chae ◽  
Lkhagvadorj Batsambuu ◽  
Altanchimeg Badarch ◽  
...  
Keyword(s):  
Fruit Quality ◽  
Fruit Size ◽  
Citrus Fruit ◽  
Citrus Fruits ◽  
Single Tree ◽  
Quality Classification ◽  
Comparative Results ◽  
Vision Algorithm ◽  
Tree Fruits ◽  
Actual Size

A new computer vision algorithm for citrus fruit quality classification based on the size of a single tree fruits was developed in this study. The image properties of area, perimeter, and diameter for the citrus fruits were measured by pixels. In order to estimate citrus fruit size in a realistic manner, the ratios of diameter, perimeter and area in pixel values in relation to the actual size of one fruit were determined. The total of 1860 citrus fruits were grouped based on diameter, perimeter, and area in pixels. The results of the grouping of citrus fruits by diameter, perimeter and area were compared with the results of the survey research into citrus fruit size as conducted by the Jeju Citrus Commission. Comparative results reveal that the image of the citrus fruit diameter in pixels demonstrate a more accurate size than the other two pixel values, i.e. perimeter and area.

scholarly journals PREFERENSI KONSUMEN SAGU DI KOTA KENDARI

2018 ◽  
Vol 3 (1) ◽  
Author(s):  
Helviani Helviani ◽  
Sitti Aida Adha Taridala ◽  
Azhar Bafadal ◽  
Budiyanto Budiyanto
Keyword(s):  
Consumer Behavior ◽  
Customer Satisfaction ◽  
Conjoint Analysis ◽  
Consumer Satisfaction ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Raw Material ◽  
Market Demand ◽  
Satisfaction Index ◽  
Main Thing

Sago is a potential source of food with high calories and carbohydrates (rice equivalent). Sago consumer preferences can provide important information in making marketing strategy sago, and also is one of the indicators of market demand for the products of sago. The purpose of this study were to understand the srage of the purchase decision process undertaken by consumers of sago; analyze the level of customer satisfaction with sago attributes associated from sago; and analyze the consumer preference for various atrributes inherent in sago. The study was conducted in Kendari, Southeast Sulawesi Province. Respondents were all members of a population of 21 respondents consisting of 15 restaurant owners who provide meals made from sago and 6 owners agro-industry made from raw sago. The study used Engel Model Analysis, Costumer Satisfaction Index (CSI) Analysis, and Conjoint Analysis. The results of the analysis gives an overview of some consumer behavior based on the decision-making process shows that the benefits sought in the purchase buy sago sago is as a raw material to be processed into a menu of traditional food and traditional cakes Kendari. Color sago is the main thing, which will be seen and considered by consumers to make purchases between and will buy sago in traditional markets as close to the place of business. The level of consumer satisfaction in this study were satisfied with the preference category that consumers like sago with normal color (pure white), normal scent (odorless), low prices and package sizes are 20 kg. The resulting combination of sago four attributes (color, flavor, price and package sizes) is acceptable to describe consumers' desire sago in Kendari. Keywords: consumer behavior; sago; Engel Model; Customer Satisfaction Index (CSI); conjoint analysis

scholarly journals To the Problem of Constructing Analytical Indexes of Market Demand: A Variative Approach

2020 ◽  
Vol 27 (3) ◽  
pp. 65-80
Author(s):  
V. K. Gorbunov ◽  
L. A. Kozlova ◽  
A. G. Lvov
Keyword(s):  
Utility Function ◽  
World Literature ◽  
Consumer Preferences ◽  
Stable Solution ◽  
Market Demand ◽  
Classical Work ◽  
Consumer Expenditures ◽  
Price Indexes ◽  
Economic Indexes ◽  
Holistic Theory

The article develops methods for constructing economic (analytical) indexes in the framework of the holistic theory of market demand, built in recent years. By this, the economic indexes presented in the world literature within the framework of the theory of individual demand and, accordingly, related to households, acquire practical value.The introduction provides a brief overview of the main problems of modern indexology and the implementation of an economic approach dating back to the classical work of 1924 by the Soviet statistician A.A. Konüs. The properties of the most well-known «formula» indexes of Laspeyres, Paasche, and Fischer with respect to the fulfillment of the Fisher test criteria are described. These indexes play an important role in the methods proposed by the authors for constructing analytical indexes, which are determined through the function of consumer expenditures. The latter is determined by a utility function that rationalizes trade statistics. The rationalizing utility function is constructed ambiguously, and the corresponding task should be specified. Methods for its solution are proposed, developed within a non-parametric demand analysis of Afriat-Varian. The core of this analysis is the system of linear Afriat’s inequalities that determine the values of the utility function and marginal utility corresponding to statistical demand. This system can be inconsistent and unstable with respect to variations of non-exact demand statistics. In the case of compatibility, inequalities have many solutions, and the choice of different solutions of inequalities gives different values of analytical indexes. The authors suggest three types of tasks for the stable solution of Afriat’s inequalities, which define indexes with characteristics of optimism (low price indexes and high quantity indexes), pessimism (vice versa) and objectivity.Therefore, the problem of increasing the objectivity of consumer demand indexes receives a theoretically justified toolbox methods for calculating analytical market demand indexes that take into account, in contrast to formula indices, consumer preferences.

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