scholarly journals PERBINCANGAN DI MEDIA SOSIAL FILM PENDEK TILIK SEBAGAI HASIL DARI STRATEGI DIGITAL

2021 ◽  
Vol 1 (1) ◽  
Author(s):  
Panji Nandiasa Ananda Mukadis
Keyword(s):  
Public Relations ◽  
Social Condition ◽  
Digital Marketing ◽  
Short Film ◽  
Specific Situation ◽  
Community Based ◽  
Good Product ◽  
The Social ◽  
National Media ◽  
Production House

<p>Tidak setiap saat bisa kita temukan sebuah film pendek Indonesia menghasilkan perbincangan yang masif seperti film <em>Tilik</em>. Film pendek karya dari sutradara Wahyu Agung Prasetyo dan diproduki oleh Ravacana Films, sebuah rumah produksi berbasis komunitas di Yogyakarta memperoleh dua juta <em>views </em>di Youtube per 21 Agustus 2020. Awal diunggah sejak 17 Agustus 2020 film <em>Tilik</em> telah menarik banyak penonton hingga menghasilkan puluhan ribu <em>views</em>. Setelah beberapa hari jumlah <em>views</em> meningkat berkali lipat usai mendapat beragam reaksi dan akhirnya menghasilkan <em>views</em> beratus kali lipat,  juga perbincangan yang terus berdengung di media sosial. Perbincangan yang terus bergulir mengenai <em>Tilik</em> kemudian menghasilkan peliputan lanjutan di media daring, cetak, maupun liputan di televisi yang tidak main-main nilainya bila dihitung secara <em>nilai Public Relations (PR Value).</em> Apa yang terjadi pada <em>Tilik</em> bukan lahir begitu saja melainkan hasil hasil dari strategi digital dan didasari teknis yang memadai serta pilihan-pilihan dalam alur cerita yang membuatnya menjadi bahan perbincangan di media sosial. Bicara tentang jumlah views dan perbincangan seputar film Tilik kita juga perlu memperhatikan kondisi sosial masyarakat saat film ini beredar secara daring  Tidak lupa sebagai sebuah film, <em>Tilik</em> juga harus dilihat konteks yang dibawa, konteks yang memberinya bekal yang cukup untuk menanamkan menghasilkan traksi pada awal dan berbagai modal untuk jadi bahan perbincangan hari-hari pertama sejak film ini ditayangkan di Youtube.</p><p><strong>Kata Kunci:</strong> Film Pendek, Youtube, Media Sosial, Konten Viral, Pemasaran Digital</p><p> </p><p><em>An Indonesian short film produced massive conversations like the film Tilik which is rarely found in our daily lives.A film directed by Wahyu Agung Prasetio and produced by Ravacana Films, a community-based production house in Yogyakarta had gained two million views on YouTube per 21 August 2020. The first day it was uploaded 17 August 2020, it had gained many tractions until around 30K views, and then different kind of reactions multiply the number of viewers and conversation that also attract coverages from national media, online, offline, and also chose to be content for several television program, some coverage that is so pricey if we talk about Public Relations (PR) Value aspect.. The phenomena of Tilik is not for coming without reason, it came from some specific situation and then supported with good product material, and digital strategy. Talking about the number of its views we cannot cease to discuss the social condition around the society at that time. As a film, we cannot ignore the context of Tilik, context that had given it enough resource to gain traction from relevant people and communities. Context that had also gave it enough conversation materials the first days it was published on YouTube.</em></p><p><strong><em>Keywords:</em></strong><em> Short Film</em><em>, Youtube, </em><em>Social Media</em><em>, </em><em>Viral Content</em><em>, Digital Marketing</em></p>

scholarly journals Behavioural homogenization with spillovers in a normative domain

2018 ◽  
Vol 285 (1879) ◽  
pp. 20180492 ◽  
Author(s):  
Charles Efferson ◽  
Sonja Vogt
Keyword(s):  
Social Learning ◽  
Social Norms ◽  
Decision Maker ◽  
Social Evolution ◽  
Social Condition ◽  
Short Film ◽  
Combined Effects ◽  
The Social ◽  
Human Social Evolution ◽  
Self Consistency

The importance of culture for human social evolution hinges largely on the extent to which culture supports outcomes that would not otherwise occur. An especially controversial claim is that social learning leads groups to coalesce around group-typical behaviours and associated social norms that spill over to shape choices in asocial settings. To test this, we conducted an experiment with 878 groups of participants in 116 communities in Sudan. Participants watched a short film and evaluated the appropriate way to behave in the situation dramatized in the film. Each session consisted of an asocial condition in which participants provided private evaluations and a social condition in which they provided public evaluations. Public evaluations allowed for social learning. Across sessions, we randomized the order of the two conditions. Public choices dramatically increased the homogeneity of normative evaluations. When the social condition was first, this homogenizing effect spilled over to subsequent asocial conditions. The asocial condition when first was thus alone in producing distinctly heterogeneous groups. Altogether, information about the choices of others led participants to converge rapidly on similar normative evaluations that continued to hold sway in subsequent asocial settings. These spillovers were at least partly owing to the combined effects of conformity and self-consistency. Conformity dominated self-consistency when the two mechanisms were in conflict, but self-consistency otherwise produced choices that persisted through time. Additionally, the tendency to conform was heterogeneous. Females conformed more than males, and conformity increased with the number of other people a decision-maker observed before making her own choice.

The Social Condition of Lepers in the Gospels

2018 ◽  
Vol 137 (4) ◽  
pp. 915
Author(s):  
Myrick C. Shinall Jr.
Keyword(s):  
Social Condition ◽  
The Social

»Gender« and (a-)symmetry

2011 ◽  
Vol 2011 (2) ◽  
pp. 377-400 ◽  
Author(s):  
Anna Schober
Keyword(s):  
Social Condition ◽  
The Self ◽  
The Social ◽  
Institutional Success

In recent years cultural definitions of »gender« have had extraordinary institutional success. This paper analyses visual worlds that have been motivated by constructivist gender concepts that often display a pronounced symmetry. It relates them to competing images which present difference as scandal, as a mirrored form of the self, or as figurations, and which politicize a-symmetrical forms. The study looks into the social condition of publicity that is constituted by such »picture acts«.

E-Voting Kepala Desa dan Modal Sosial

2019 ◽  
Vol 2 (6) ◽  
pp. 759
Author(s):  
Khaulah Afifah ◽  
Lala M Kolopaking ◽  
Zessy Ardinal Barlan
Keyword(s):  
Social Capital ◽  
Random Sampling ◽  
Qualitative Data ◽  
Sampling Technique ◽  
Cost Effective ◽  
Simple Random Sampling ◽  
Community Based ◽  
Time Saving ◽  
The Social ◽  
Voting System

Head of a village election with e-voting system is a new thing for community The success level of e-voting system can be reached by fulfil several principles in order to the implementation going effective and the result of the election can be accepted by all. The objectives of this research is to analyze the relation between the success level of e-voting system with social capital of the community. This research is carried out with the quantitative approach and supported by qualitative data. This research takes 60 respondents using simple random sampling technique. The results showed that the success level of e-voting has a correlation with the level of social capital of the community. Based on the field study, the social capital of the community is classified as high. The high social capital makes the implementation of e-voting successful and the success level is also high, because in the election ten years ago occurred a conflict. The community considers e-voting easier and more practical, cost effective and time-saving, and the results of e-voting are also reliable. A practical and fast of e-voting system can be a solution especially for “rural-urban” community who are busy or work outside the village.Keywords: E-voting, the success level of the system, social capital Pemilihan kepala desa dengan sistem e-voting merupakan hal yang baru bagi masyarakat. Keberhasilan penerapan sistem e-voting dilihat dari terpenuhinya beberapa prinsip agar penerapannya berlangsung efektif dan hasilnya dapat diterima oleh seluruh masyarakat. Penelitian ini bertujuan untuk menganalisis hubungan tingkat keberhasilan sistem e-voting dalam pemilihan kepala desa dengan tingkat modal sosial masyarakat. Bentuk penelitian ini adalah penelitian kuantitatif yang didukung oleh analisis data kualitatif. Penelitian ini mengambil enam puluh responden dengan teknik simple random sampling. Hasil penelitian menunjukkan bahwa tingkat keberhasilan e-voting memiliki hubungan dengan tingkat modal sosial masyarakat. Berdasarkan kajian di lapang, modal sosial masyarakat tergolong tinggi. Tingginya modal sosial tersebut membuat pelaksanaan e-voting berhasil dan tingkat keberhasilannya juga tergolong tinggi karena pada pemilihan sepuluh tahun silam sempat terjadi konflik. Masyarakat menganggap sistem evoting lebih mudah dan praktis, hemat dalam segi biaya dan waktu, serta hasil dari pemilihan juga dapat dipertanggungjawabkan. Sistem e-voting yang praktis dan cepat dapat menjadi solusi khususnya bagi masyarakat daerah “desa-kota” yang memiliki kesibukan atau pekerjaan di luar desa.Kata Kunci: E-voting, keberhasilan sistem, modal sosial. 

The Specific Features of Public Relations Maintained by Libraries, Acting as Cultural Institutions

2020 ◽  
Vol 4 (1) ◽  
pp. 145-152
Author(s):  
Radosław Molenda
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Environment ◽  
Review Article ◽  
Cultural Institutions ◽  
Negative Stereotypes ◽  
The Public ◽  
The Social ◽  
Public Consciousness ◽  
Significant Question

Showing the specificity of the work of the contemporary library, and the variety of its tasks, which go far beyond the lending of books. The specificity of the library’s public relations concerning different aspects of its activity. The internal and external functions of the library’s public relations and their specificity. The significant question of motivating the social environment to use the offer of libraries, and simulta-neously the need to change the negative perception of the library, which discourages part of its poten-tial users from taking advantage of its services. The negative stereotypes of librarians’ work perpetuated in the public consciousness and their harmful character. The need to change the public relations of libra-ries and librarians with a view to improving the realization of the tasks they face. Showing the public relations tools which may serve to change the image of librarians and libraries with particular emphasis on social media. This article is a review article, highlighting selected research on the librarian’s stereo-type and suggesting actions that change the image of librarians and libraries.

DIGITAL MARKETING PUBLIC RELATIONS DALAM INDUSTRI FASHION INDONESIA

2020 ◽  
Vol 6 (1) ◽  
Author(s):  
Yustikasari Yustikasari ◽  
Lukiati Komala
Keyword(s):  
Public Relations ◽  
Digital Marketing

Tulisan penelitian ini bertujuan untuk menggali dan mengungkapkan bagaimana perkembangan industri fashion di Indonesia dengan menggunakan konsep Digital Marketing Public Relations. Penggunaan konsep Digital Marketing Public Relations dalam industri fashion memiliki keunggulan di antaranya dapat membangun branding produk melalui media digital. Dengan media digital dapat memudahkan konsumen untuk mengakses informasi kapanpun dan di mana pun. Penelitian ini menyimpulkan penggunaan konsep digital marketing public relations dalam industri fashion di Indonesia menjadi cara yang cukup efektif dalam melakukan promosi produk maupun memberikan berbagai informasi seputar industri fashion. Bahkan saat tengah berlangsung kegiatan fashion, khalayak sasaran dapat menyaksikan secara langsung kegiatan fashion tersebut tanpa harus berada ditempat berlangsungnya kegiatan tersebut.

Social Capital and Sustainable Health Care: An Analysis of Community Based Palliative Care Model of Kerala

2015 ◽  
Vol 1 (1) ◽  
Author(s):  
Abdul Azeez. E.P
Keyword(s):  
Social Capital ◽  
Palliative Care ◽  
Social Services ◽  
Social Inclusion ◽  
Well Being ◽  
Vital Role ◽  
Voluntary Organizations ◽  
Community Based ◽  
The Social ◽  
Palliative Care Units

Social Capital is the most crucial asset which significantly influence the efficacy and resilience of any community. Social capital is a dependent variable that depends upon the competence and coherence of the individuals in the community and mode of social relationships, trust and networks they maintain. It is one of the most sustainable social resources that originate from human relations and results on the mutual support of people. Utilization of Social capital has a wide applicability in the process of social inclusion, especially in dealing with the vulnerable and disadvantaged sections in the community itself. Voluntary organizations are very keen to utilize the social capital for community/social services and community development in a sustainable manner. Community based de-institutionalized Palliative Care is one of the foremost among such organizations that made social capital in a strategic way for social inclusion and community well being. This paper analyses the extent to which different elements of social capital helps in initiating the sustainable community based palliative care movement by assessing the unique intervention strategies carried out by the palliative care. This paper explores conceptual questions of how social capital and voluntary community based services are correlated. A case study method was adopted for the study in which ten palliative care units were analyzed. The results show that a number of social capital elements are playing a vital role in the sustainability of community palliative care movement in Kerala.

scholarly journals Disability, Human Resources and Behavioral Economics: The Labour Inclusion Case of Ilunion Hotels of the Costa del Sol (Spain)

2021 ◽  
Vol 18 (15) ◽  
pp. 7932
Author(s):  
Marco Antonio Cruz-Morato ◽  
Carmen Dueñas-Zambrana ◽  
Josefa García-Mestanza
Keyword(s):  
Behavioral Economics ◽  
Stress Responses ◽  
Social Inclusion ◽  
Social Stigma ◽  
People With Disabilities ◽  
Professional Activity ◽  
Specific Situation ◽  
Structured Interviews ◽  
Case Study Methodology ◽  
The Social

The situation of labour inclusion of people with disabilities in Spain is still too negative, in spite of the different efforts carried out by public and private sector. Previous research points to social discrimination as one of the main causes of the situation. Ilunion Hotels is one of the most important hotel companies in Spain focused on labour inclusion of people with disabilities. The objective of this paper is to explore the social inclusion case of Ilunion Hotels of the Costa del Sol, the actions that they have developed to improve the labour integration of this collective, based on a behavioral economics theoretical model (with a high relevance of the influence of social stigma, stress theories and coping to stress responses). We look into the specific situation of two of the three hotels developed as Special Employment Centres (sheltered employment contexts defined by Spanish legislation) and the possible impact of their Support Units for Professional Activity. Case study methodology is considered the most appropriate, according to the research objective, supported by semi-structured interviews with the hotel managers. The results show that, although Special Employment Centres are effective in improving labour integration in the short term and could contribute to change the long-term social perspectives about workers with disabilities, they could be also reinforcing the social stigma existing in the ordinary market.

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