scholarly journals Faktor-Faktor Yang Memengaruhi Keputusan Pembelian Konsumen Generasi Z Di Restoran Wilayah Kelapa Gading

2021 ◽  
Vol 4 (1) ◽  
pp. 26
Author(s):  
Jimmy Muller Hasoloan Situmorang ◽  
Regine Novania ◽  
Christel Natalia
Keyword(s):  
Customer Service ◽  
Quantitative Research ◽  
Purchase Decisions ◽  
Junk Food ◽  
Brand Name ◽  
Inferential Statistics ◽  
The North ◽  
Generation Z ◽  
Beverage Industry ◽  
Food And Beverage

<p align="center"><strong>ABSTRAK</strong></p><p><strong> </strong></p><p>Meningkatnya jumlah usaha makanan dan minuman serta berkembangnya teknologi dengan sangat pesat setiap tahunnya, membuat aktivitas untuk makan dan minum di luar rumah menjadi sebuah gaya hidup yang baru. Generasi Z dikenal dengan generasi yang menyukai hal yang praktis, contohnya mereka lebih memilih untuk membeli makanan dari restoran daripada menyiapkan dan memasak makanan di rumah. Oleh karena itu, penelitian ini dilakukan untuk mencari tahu tentang faktor-faktor apa saja yang memengaruhi keputusan pembelian konsumen generasi Z di restoran Kelapa Gading. Kecamatan Kelapa Gading dipilih karena daerah tersebut memiliki jumlah restoran paling banyak dibandingkan dengan kecamatan yang berada di Jakarta Utara. Data yang digunakan merupakan hasil survey dari kuisioner yang dibuat dengan skala likert. Penelitian ini merupakan penelitian kuantitatif dan menggunakan statistik inferensial untuk menganalisis hubungan variabel-variabel yang digunakan dengan keputusan pembelian konsumen generasi Z. Terdapat enam faktor yang diteliti yaitu layanan pelanggan, ketersediaan variasi dan makanan cepat saji, pemeliharaan privasi, nama merek, ketersediaan makanan siap saji, dan protokol kesehatan. Hasil yang didapatkan adalah hanya tiga faktor yang memiliki pengaruh yang signifikan terhadap keputusan pembelian generasi Z di restoran wilayah Kelapa Gading yaitu ketersediaan variasi dan makanan cepat saji, nama merek, dan ketersediaan makanan cepat saji,  sedangkan tiga faktor lainnya tidak memiliki pengaruh yang banyak.</p><p><strong>Kata Kunci</strong>: statistik inferensial, generasi Z, keputusan pembelian, restoran</p><p align="center"><strong><em>                             </em></strong></p><p align="center"><strong><em>ABSTRACT</em></strong></p><p><em>The number of food and beverage industry and the development of its technology has grown very rapid annually, thus made the eating and drinking activities outside the homes become a new lifestyle. Generation Z is known as the generation that likes practicality, for example, they prefer to buy food from restaurants rather than preparing and cooking food at home. Consequently, this study will reveal factors that influence the purchase decisions of generation Z consumers in restaurants in Kelapa Gading district. The decision to choose Kelapa Gading district because it has the most restaurants amongst all the North Jakarta districts. The data used are the results of a survey from a questionnaire made with a Likert scale. This research is a quantitative research and uses inferential statistics to analyze the relationship between the six variables for generation Z consumers. The six variables are customer service, variety and junk food, maintenance of privacy, brand name, ready-made food, and health protocol. From the six factors studied, there are three factors that have significant influence on the purchase decisions of Generation Z at Kelapa Gading area restaurant which were availability of variety and junk food, brand name, and availability of ready-made food  while the other three factors do not have much influence regarding the purchase decision.</em><em></em></p><strong><em>Keywords:</em></strong><em> inferential statistics, generation Z, purchase decisions, restaurants</em>

scholarly journals Peran Entrepreneurial Marketing dalam Memediasi Kompetensi Sumber Daya Manusia dan Inovasi untuk mencapai Keunggulan Kompetitif

2021 ◽  
Vol 6 (2) ◽  
pp. 166-183
Author(s):  
Subagyo Subagyo ◽  
Gesty Ernestivita ◽  
Eupharasia Susy Suhendra
Keyword(s):  
Competitive Advantage ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Significant Positive Effect ◽  
Entrepreneurial Marketing ◽  
Beverage Industry ◽  
Food And Beverage Industry ◽  
Food And Beverage ◽  
Hr Competencies ◽  
Positive Effect

This study aims to determine the effect of HR competence and innovation on competitive advantage with entrepreneurial marketing as an intervening variable in the Food and Beverage Industry in East Java. This research is a quantitative research. The sample was determined as many as 100 entrepreneurs by purposing sampling technique. The data obtained from the questionnaire was then analyzed using SEM with the Smart PLS application tool. The results showed that the competence of HR and entrepreneurial marketing partially had a significant positive effect on competitive advantage, while innovation had no significant effect on competitive advantage. HR competence and innovation significantly affect entrepreneurial marketing. Likewise, it is proven that entrepreneurial marketing is proven to be able to mediate HR competencies and innovation to competitive advantage.

scholarly journals DAMPAK KUALITAS LAYANAN DAN HARGA PADA KEPUASAN KONSUMEN (STUDI KASUS PADA KONSUMEN KITAKITA FS)

2020 ◽  
Vol 19 (1) ◽  
pp. 50-58
Author(s):  
Liliana Dewi ◽  
Tania Callista
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Beverage Industry ◽  
Food And Beverage Industry ◽  
Food And Beverage ◽  
Improve Service Quality ◽  
A Company

KITAKITA FS is a company engaged in food and beverage. The movement of the food and beverage industry with a very rapid increase is one of the things that drives KITAKITA FS in establishing a company. Service quality and price are factors that support customer satisfaction and customer satisfaction is the main factor that supports business continuity. Therefore, this study aims to determine the effect of service quality and price on customer satisfaction KITAKITA FS. This research is quantitative research. The method used in this study is multiple linear analysis. The population in this study was 257 consumers who had come to KITAKITA FS more than once. The sampling technique used in this study is simple random sampling. Data collection is done using a questionnaire distributed to 156 respondents. The results of the study show that service quality and price have a significant effect on customer satisfaction. The results of this study are used to improve service quality and prices of KITAKITA FS that have not met customer satisfaction.

scholarly journals Adakah Persepsi Konsumen Dan Kualitas Produk Mempengaruhi Keputusan Pembelian Soes Legends?

2020 ◽  
Vol 12 (2) ◽  
pp. 76-89
Author(s):  
Liliana Dewi ◽  
Quinta Marvellyn
Keyword(s):  
Product Quality ◽  
Research Method ◽  
Quantitative Research ◽  
Sampling Method ◽  
Consumer Perceptions ◽  
Beverage Industry ◽  
Food And Beverage Industry ◽  
Food And Beverage ◽  
Initial Survey

Soes Legends is a business that is engaged in the food and beverage industry that offers dried chocolate fill products. Based on the initial survey conducted by the author, the factors that dominate consumers in buying Soes Legends products are consumer perceptions and the quality of Soes products. The purpose of this study was to determine the effect of consumer perceptions and product quality on the decision to purchase Soes Legends products. The research method used is quantitative research with the sampling method is purposive sampling. The population in this study were all Soes Legends consumers who had repeated as many as 125 people with a sample of 96 people. The technique of collecting data uses a questionnaire with a Likert scale. The results of the questionnaire datawere analyzed to test factors and test variables using SPSS version 23. The results of this study indicate that consumer perceptions and product quality influence the decision to purchase Soes Legends products.

scholarly journals Impact of Covid-19 on Business Performance: A Case Study of Starbucks

2021 ◽  
Vol 4 (2) ◽  
pp. 13-27
Author(s):  
Rupesh Sinha ◽  
Varsha Ganatra ◽  
Priya Pandey ◽  
Deepaa Darshanie Lim A/P Arumugan ◽  
Daisy Mui Hung Kee ◽  
...  
Keyword(s):  
Quantitative Research ◽  
Business Performance ◽  
World Economy ◽  
Quantitative Research Methods ◽  
Qualitative And Quantitative ◽  
Beverage Industry ◽  
Food And Beverage Industry ◽  
Food And Beverage ◽  
The Impact

The purpose of this study is to determine the impact of Covid-19 on business performance of Starbucks. Plenty research of the impact of Covid-19 on the world economy has been done, but this research will focus more on the food and beverage industry, especially one of the famous brands called Starbucks. Qualitative and quantitative research methods such as online research and questionnaires were carried out to ensure the evaluation of the research is fresh, valid and reliable. It is assumed that the impact of Covid-19 has influence the Starbucks financially, economically and socially, which includes the behaviour of consumers towards the company. However, Starbucks was able to remain optimistic and position itself well to overcome the pandemic crisis.

scholarly journals PERBEDAAN CUSTOMER SERVICE EXPERIENCE PADA GENERASI Y DAN GENERASI Z DALAM MELAKUKAN PEMESANAN ONLINE FOOD DELIVERY MELALUI APLIKASI GO-FOOD

2019 ◽  
Vol 2 (2) ◽  
pp. 154-164
Author(s):  
Viany Revita Wijaya ◽  
Grace Irene Warouw ◽  
Sienny Thio
Keyword(s):  
Customer Service ◽  
Generation Y ◽  
Quantitative Research ◽  
Food Service ◽  
Food Delivery ◽  
T Test ◽  
Value For Money ◽  
Service Experience ◽  
Generation Z ◽  
Two Generations

 ABSTRAKPenelitian ini bertujuan untuk mengetahui customer service experience dari generasi Y dan generasi Z serta melihat apakah terdapat perbedaan pada dua generasi tersebut dalam melakukan pemesanan online food delivery melalui aplikasi GO-FOOD yang dilihat dari faktor psikologis dan faktor fungsional. Penelitian kuantitatif digunakan dalam penelitian ini dengan menyebarkan kuesioner kepada 145 responden generasi Y dan 128 responden generasi Z di Surabaya. Selanjutnya, data diolah dengan menggunakan analisa statistik deskriptif dan independent sample t-test untuk mengetahui apakah terdapat perbedaan signifikan dari dua generasi tersebut dalam melakukan pemesanan makanan secara online. Hasil penelitian menunjukkan bahwa hanya “trust” dan “value for money” yang merupakan sub-variabel dari faktor psikologis yang memiliki perbedaan yang signifikan antara generasi Y dan Z. Kata Kunci : Customer service experience, generasi Y, generasi Z, online food delivery. DIFFERENCES IN CUSTOMER SERVICE EXPERIENCE BETWEEN GENERATION Y AND GENERATION Z IN ORDERING FOOD SERVICE DELIVERY USING GO-FOOD APPLICATION  ABSTRACTThis research aims to investigate customer service experience of generation Y and generation Z and to examine differences between the two generations in ordering online food delivery using GO-FOOD application from the perspective of psychological dan functionality factor. Quantitative research was employed in this paper by distributing questionnaires to 145 respondents of generation Y and 128 respondents of generation Z in Surabaya. Then, data was processed using descriptive statistics analysis and independent sample t-test in order to investigate whether there is a significance difference between the two generations in ordering online food delivery. The result of this research shows that only “trust” and “value for money” which are sub-variables of psychological factor have significantly difference between generation Y and generation Z.Keywords : Customer service experience, online food delivery, x generation, y generation

Influencing Factors on Customer Satisfaction towards American Brands in the Food and Beverage Industry in Malaysia

2016 ◽  
Vol 2 (2) ◽  
pp. 69 ◽  
Author(s):  
Nur Atiqah Rochin Demong ◽  
Abdul Kadir Othman ◽  
Salmi Bawasa
Keyword(s):  
Customer Satisfaction ◽  
Influencing Factors ◽  
Perceived Value ◽  
Perceived Quality ◽  
Kuala Lumpur ◽  
Customer Expectation ◽  
Beverage Industry ◽  
Food And Beverage Industry ◽  
Food And Beverage ◽  
Convenience Sampling

Customer satisfaction is the ultimate aim to food and beverage F&B industry as it ascertains that satisfied customers will stay loyal and reduce the amount of complaints towards their brand of choice. The main purpose of the research is to understand the influencing factors on customer satisfaction towards American brand in F&B industry in Malaysia. Convenience sampling method was used involving the respondents that consist of customers and shoppers within five mega malls in Kuala Lumpur to represent the total population of the study. The researcher used a multiple regression analysis to analyze 384 data from customers. The results indicate a positive and significant influence of all influencing factors (perceived quality, perceived value and Customer Expectation) on customer satisfaction. Customer expectation is seen to be the factor that was highly influential towards satisfaction, followed by perceived quality and perceived value. The implications of the study are discussed in the paper.

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