scholarly journals ANALISIS PERANAN DESAIN KEMASAN TERHADAP BRAND IDENTITY DARI SEBUAH PRODUK MAKANAN LOKAL INDONESIA DENGAN STUDI KASUS: PRODUK OLEH-OLEH KHAS BETAWI ‘MPO ROMLAH’

2018 ◽  
Author(s):  
Yana Erlyana
Keyword(s):  
Food Packaging ◽  
Brand Identity ◽  
Creative Design ◽  
Traditional Foods ◽  
Transparent Plastic ◽  
Product Packaging ◽  
Packaging Design ◽  
Product Identity ◽  
Micro Enterprises

<p><em>Indonesia has a diverse cultural diversity, which includes traditional technology systems, customs, and so on. Among these variations, one of the interesting cultural results is the diversity of traditional foods. All tribes in Indonesia have distinctiveness in traditional types, technology, and food packaging. Regional culinary products are categorized in the form of small and medium micro enterprises (MSMEs). Maflahah (2012) states that most MSME product packaging does not have an attractive, innovative and creative design. Food products that are only wrapped in transparent plastic without any labels or information give the impression of being less attractive. MSME products should have an attractive packaging design, because one of the most important elements in product visuals is packaging. Most MSME product packaging is not marketable, compared to products from large capital companies, so the selling value and competitiveness are low.</em></p><p><em>This study will analyze the role of packaging design and the extent to which a packaging design is able to accommodate a final message/ communication of producers to consumers, through a semantical analysis of a product to a product identity of a product that in this case studies of Betawi culinary packaging produced by 'Mpo Romlah'.</em></p><h5><em> </em></h5><p><strong><em>Keywords</em></strong><strong><em>: </em></strong><em>Packaging, Lokal Product, Semamntics</em></p>

scholarly journals PERANCANGAN KEMASAN PRODUK KRIPIK MAKRONI SPIRAL MAKECI

2020 ◽  
Vol 2 (2) ◽  
pp. 73
Author(s):  
Waamilus Sholikatin
Keyword(s):  
Qualitative Research ◽  
Research Methods ◽  
Swot Analysis ◽  
Study Data ◽  
Qualitative Research Methods ◽  
Literature Study ◽  
Transparent Plastic ◽  
Product Packaging ◽  
Packaging Design ◽  
Product Identity

Kripik makroni spiral Makeci merupakan produk makanan ringan yang memiliki keunggulan dari segi varian level kepedasan, produk ini juga memiliki kelemahan pada aspek kemasanya, dalam artian produk ini tidak memiliki identitas, melainkan hanya dikemas dengan plastik transparan dengan label yang ditulis tangan, sehingga tidak memiliki daya tarik bagi konsumen. Tujuan perancangan kemasan produk kripik makroni spiral Makeci adalah sebagai upaya memberikan identitas produk dan dapat menunjukkan image produk dengan kompetitor lainnya. Perancangan dilakukan dengan menggunakan metode penelitian kualitatif dengan pendekatan berbasis praktik yaitu dengan melakukan observasi, wawancara, dokumentasi dan studi pustaka. Data dianalisis dengan menggunakan analisis SWOT untuk produk dan analisis VIEW untuk menganalisis fitur kemasan. Konsep perancangan kemasan produk Makeci menampilkan desain kemasan produk dengan citra makanan ringan yang mempunyai ciri khas rasa pedas dan mengandung unsur budaya Jawa namun tetap memiliki kesan modern, serta menambah visual infografis mengenai diskripsi singkat budaya yang ada di Indonesia pada kemasan bagian belakang, sehingga kemasan dapat berfungsi sebagai media informasi, serta memberi kesan berbeda dengan kemasan kompetitornya. Makeci macroni spiral chips  is a snack product that has advantages in terms of spiciness level variants, this product also has weaknesses in its aspect of packaging, in the sense that this product does not have an identity, but is only packaged in transparent plastic with a handwritten label, so it has no power appeal to consumers. The purpose of the Makeci macroni spiral chips packaging design is an effort to provide product identity and be able to show the image of the product with other competitors. The design is done using qualitative research methods with a practice-based approach that is by conducting observations, interviews, documentation and literature study. Data were analyzed using SWOT analysis for products and VIEW analysis to analyze packaging features. The concept of the design of the product packaging Makeci displays the design of the product packaging with the image of snacks which has a characteristic spicy taste and contains elements of Javanese culture but still has a modern impression, as well as adding a visual infographic about a brief description of the culture that exists in Indonesia on the back of the packaging, so that the packaging can serves as a medium of information, and gives a different impression to the competitors packaging.

scholarly journals GRAPHIC DESIGN INNOVATION AS BRAND IDENTITY FOR “MAHLZEIT N’DAS BROT” BREAD PACKAGING

SINERGI ◽  
2015 ◽  
Vol 20 (2) ◽  
pp. 171
Author(s):  
Zulkarnain Zulkarnain ◽  
Deny Dwi Lestari ◽  
M. Syamsul Ma'arif
Keyword(s):  
Graphic Design ◽  
Food Packaging ◽  
Brand Identity ◽  
Visual Images ◽  
Media Campaign ◽  
Packaging Design ◽  
Design Innovation

Besides being useful for protecting food, packaging design also serves as a media campaign. So hopefully, Mahlzeit Bread n 'Das Brot can compete with other bakers and even can be a pioneer as an authentic German bread maker in Indonesia. This research was conducted by collecting information from the client (Mahlzeit n 'Das Brot owner). This information was used to obtain a verbal brand identity, then translated visually. The use of illustrations also becomes the most important visual images to present the image of Germany Elegant Vintage and privilege in explaining the products of Mahlzeit n 'Das Brot. The colors used are natural colors and traditionally the colors brown and green to indicate an authentic image of Mahlzeit n 'Das Brot.

The influence of visual packaging design on perceived food product quality, value, and brand preference

2013 ◽  
Vol 41 (10) ◽  
pp. 805-816 ◽  
Author(s):  
Edward S.T. Wang
Keyword(s):  
Product Quality ◽  
Undergraduate Students ◽  
Food Packaging ◽  
Food Product ◽  
Brand Preference ◽  
Product Packaging ◽  
Content Type ◽  
Packaging Design ◽  
Brand Evaluations ◽  
Product Value

Purpose – Although the increase in point-of-purchase decisions heightens the communication potential of food product packaging, empirical research on understanding how visual packaging affects consumers' subsequent product and brand evaluations and perceptions is scant. This study seeks to develop a theoretical model to show the effects of consumer attitudes toward visual food packaging on perceived product quality, product value, and brand preference. Design/methodology/approach – A self-administered questionnaire developed from the literature was conducted, and 315 undergraduate students participated in the study. Findings – The empirical results show that attitudes toward visual packaging directly influence consumer-perceived food product quality and brand preference. Perceived food product quality also directly and indirectly (through product value) affects brand preference. Originality/value – This paper offers directions for understanding the effects of visual packaging on positive consumer product and brand evaluations. Based on the study findings, food firms should emphasize the visual packaging design factors such as color, typeface, logo, graphics, and size to form consumers' positive perceptions and brand preference.

scholarly journals Packaging Design Model Of Talang Salted Fish Processing Industry Using Value Engineering Method

2021 ◽  
Vol 2 (1) ◽  
pp. 15-23
Author(s):  
Amri Amri ◽  
Saifuddin Muhammad Jalil ◽  
Syamsul Bahri ◽  
Fatimah Fatimah
Keyword(s):  
Analytical Hierarchy Process ◽  
Value Engineering ◽  
Engineering Method ◽  
Transparent Plastic ◽  
Packaging Design ◽  
Alternative Design ◽  
Salted Fish ◽  
Product Identity ◽  
Identity Attractiveness ◽  
Hierarchy Process

One of the products that need attention, especially related to packaging, is the Talang Salted Fish product, which has been selling Talang Salted Fish without using packaging. So that this study aims to design the packaging of talang salted fish to add selling value which can later be an attraction for consumers to buy it. The method used is value engineering and the analytical hierarchy process (AHP). The value engineering method is applied to increase the value, performance, and cost of packaging design consisting of brand criteria, net weight measurement, product identity, attractiveness, color suitability, typography, and font size. The Analytical Hierarchy Process  method is applied at the analysis stage to help determine the priority criteria in accordance with the wishes of consumers. The results showed that the alternative design with the highest performance value was alternative 1 (A-B-D-E), namely the design with packaging materials made of transparent plastic, the colors used were bright, the packaging was rectangular and all capital letters were used. This selected alternative design has a value of 0.039. This value is obtained from the performance of 38.9 and the cost of Rp. 1000 per pack.

scholarly journals Government Guidance Strategies for the Development of Micro-enterprises

2016 ◽  
Vol 4 (1) ◽  
pp. 40-45
Author(s):  
Chun Liang Chen
Keyword(s):  
Life Cycles ◽  
Growth Stages ◽  
Product Packaging ◽  
Packaging Design ◽  
External Resources ◽  
Services Delivery ◽  
Guidance Strategies ◽  
The Government ◽  
Developmental Phases ◽  
Micro Enterprises

The purpose of this study is to identify the different strategies employed by micro- enterprises supporting by the government funding with different developmental stage of industrial life cycles. This paper used a multiple-cases study method and selected 48 cases micro-enterprises to analyse the developmental phases of these firms. From the results, we find that micro-enterprises tend to need government guidance in five respects at their different growth stages: product packaging, design and promotion; introduction of external resources; commercial community operation; new products/services delivery; and objective-oriented marketing.

scholarly journals The consumer perception on balinese local culture-based packaging design on white oyster mushroom chips (Pleorotus ostreatus)

2019 ◽  
Vol 3 (3) ◽  
pp. 41-52
Author(s):  
A. A. Sri Mahyuni ◽  
I Nyoman Sucipta ◽  
I Made Adnyana ◽  
Made Sudiana Mahendra
Keyword(s):  
Graphic Design ◽  
Small And Medium Enterprises ◽  
Food Products ◽  
Oyster Mushroom ◽  
Transparent Plastic ◽  
Product Packaging ◽  
Design Elements ◽  
Packaging Design ◽  
Medium Enterprises ◽  
Design And Manufacture

Food products competition of Micro, Small and Medium Enterprises (MSMEs) is due to the products of local businesses and imported products, both legal and illegal from China, Malaysia, Singapore, Thailand, and Japan. This is because most of the products of Micro, Small and Medium Enterprises (MSMEs) are less attractive, innovative and creative packaging. Food products are only wrapped in transparent plastic without any label or information, thus giving the impression of being less attractive. This makes Indonesian Micro, Small and Medium Enterprises (MSME) products less competitive compared to manufactured products and products from abroad. The packaging is one of the important marketing tools, not just as a wrapper. The packaging is a process related to the design and manufacture of containers or wrappers for a product. Packaging must be designed with a suitable shape and size and graphic design must be able to attract buyers. One of the graphic design elements as an attractive design of white oyster mushroom chips (Pleorotus Ostreatus) packaging as a souvenir is the use of Balinese local cultural markers in packaging design.

scholarly journals YOUNG ADULT SARAWAKIAN PURCHASE INTENTION ON JUNK FOOD BASED ON PACKAGING DESIGN ELEMENTS.

2017 ◽  
Vol 2 (2) ◽  
Author(s):  
Fadilah Siali ◽  
Winnie Kii Lin Lin ◽  
Mahani Muhammad Abdu Shakur ◽  
Norazirah Ayob
Keyword(s):  
Young Adult ◽  
Purchase Intention ◽  
Food Packaging ◽  
Global Market ◽  
Influential Factors ◽  
Junk Food ◽  
Product Packaging ◽  
Design Elements ◽  
Packaging Design ◽  
Purchasing Intention

An effective proactive product promotion is much needed to compete in the today’s competitive global market. Together, the product packaging has come to play an important role to influence consumers’ purchasing intention. The purpose of this study is to examine consumers’ perceptions towards packaging design elements and to determine the most influential factors on their purchase intention. A survey was conducted using self-administered structured questionnaires from 385 young adult respondents in Kota Samarahan and Kuching, Sarawak. Two junk food packaging with different package designs and attributes were used in this study. Major results show that thepackaging colour, graphic, size, shape, material, and information have significant relationship withpurchase intention. The finding could provide important insights to marketers and foodmanufacturers to adopt an appropriate packaging strategy for junk food to attract more sales fromthis particular group of consumers.Keywords: Purchase intention; Packaging; Design; Consumer Perception; Junk food

scholarly journals Desain Kemasan Tradisional Dalam Konteks Kekinian

Artika ◽  
2015 ◽  
Vol 1 (1) ◽  
pp. 10-21
Author(s):  
Benny Rahmawan Noviadji
Keyword(s):  
Image Enhancement ◽  
Food Packaging ◽  
Environmentally Friendly ◽  
Local Culture ◽  
Traditional Food ◽  
Local Identity ◽  
Packaging Design ◽  
Existing Problems ◽  
Present Context

The diversity of traditional food is a part of the Indonesian nation's wealth . Along with the development of technology and lifestyle , traditional food packaging community naturally becoming obsolete due to packaging impressed judged to be synonymous with cheap and dirty , unhygienic and impractical . Then slowly replaced with materials such as plastic , cans and Styrofoam are prone to pollute the environment .Several types of traditional packaging using natural ingredients . But it is not designed as a serious and still serves as a container or wrapper only, not so into consideration in terms of increased sales , image enhancement , local identity , not even thought about issues such as environmentally friendly recycle , reduce, and reuse . The role of the designer is to maintain the existence of the traditional packaging that still exist and more appreciated by giving traditional packaging solutions in creating more dynamic in terms of several aspects when faced with the current conditions , among others, in terms of novelty designs that are more innovative and unique selling points high given the increasing number of products on the market . A touch of unique design will be able to make traditional packaging into an exclusive packaging . Traditional packaging was also created to be able to maintain the characteristic of local culture without ignoring local identity to represent the local culture . More important consideration also needs to pay attention to in terms of eco-friendly , considering the waste problem is now starting to bloom voiced , so it should be easy to traditional packaging for recycling . Present context is intended to things above solving traditional packaging design solutions to some of the conditions existing problems.

scholarly journals EVALUATING SMEs FOOD PACKAGING DESIGN CHARACTERISTIC

2020 ◽  
Vol 5 (18) ◽  
pp. 19-25
Author(s):  
Khatijah Md. Saad ◽  
Muhammad Zaffwan Idris ◽  
Nor Rofizah Johari
Keyword(s):  
Food Packaging ◽  
Product Information ◽  
Food Product ◽  
Brand Name ◽  
Transparent Plastic ◽  
Package Design ◽  
Packaging Design ◽  
Visual Style ◽  
Product Image ◽  
To Come

Package design as a communication aspect and plays a significant role in marketing. In the buying context, the package design reveals the content and details of the product to the consumers. That’s why package design really helps a product stand out in the market. The purpose of this paper was to investigate the style of SMEs food packaging design. A total of 67 SMEs food packaging designs in the market were selected randomly as samples in this study. This paper presents an exposition of visual research and content analysis methods. This research examined the characteristic of SMEs food packaging design such as material, visual, product information, label, and shape. The results of the study showed most of the products still used transparent plastic (75%), photography as a visual style on packaging (73%), sticker labeling technique (60%), and used the square shape of packaging design (71%). The study also found that there was more than 80% of the product showed the information on packaging design (logo, product name, brand). Findings suggested that characters used in SMEs food packaging design need to come out with a new style and image to increases consumer intention on purchasing products. It is hoped that the findings, as presented in this paper, will highlight the important characteristic of the SMEs food product in order to increase consumer comprehension of the product image base on a brand name, identity, and brand loyalty.

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