EVALUATING SMEs FOOD PACKAGING DESIGN CHARACTERISTIC

Package design as a communication aspect and plays a significant role in marketing. In the buying context, the package design reveals the content and details of the product to the consumers. That’s why package design really helps a product stand out in the market. The purpose of this paper was to investigate the style of SMEs food packaging design. A total of 67 SMEs food packaging designs in the market were selected randomly as samples in this study. This paper presents an exposition of visual research and content analysis methods. This research examined the characteristic of SMEs food packaging design such as material, visual, product information, label, and shape. The results of the study showed most of the products still used transparent plastic (75%), photography as a visual style on packaging (73%), sticker labeling technique (60%), and used the square shape of packaging design (71%). The study also found that there was more than 80% of the product showed the information on packaging design (logo, product name, brand). Findings suggested that characters used in SMEs food packaging design need to come out with a new style and image to increases consumer intention on purchasing products. It is hoped that the findings, as presented in this paper, will highlight the important characteristic of the SMEs food product in order to increase consumer comprehension of the product image base on a brand name, identity, and brand loyalty.

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PERANCANGAN GRAFIS KEMASAN MAKANAN BURAYOT SEBAGAI OLEH-OLEH KHAS GARUT

DeKaVe ◽

10.24821/dkv.v10i2.1990 ◽

2018 ◽

Vol 10 (2) ◽

pp. 12

Author(s):

Egi Anwari ◽

Ella Meilani ◽

Oktarina Prasetyowati

Keyword(s):

Food Packaging ◽

Product Information ◽

Food Product ◽

Rice Flour ◽

Brown Sugar ◽

Packaging Design ◽

Packaging Structure ◽

Small Medium Enterprises ◽

Medium Enterprises ◽

Clear Information

This research was made to redesign the packing of Burayot, a typical snack from Garut. Food packaging, in addition to serving as a food protector, can also be a medium for communicating related food product information, brand, positioning and product differentiation. Burayot is a typical snack of Garut made from raw rice flour, brown sugar and coconut milk. In its development appeared other flavors, such as pandanus, black rice, menthol, strawberries, sesame and cheese. Generally, families in the area of Leles Garut can make burayot, but not every family sells it as commercial product. There are some small medium enterprises (SME) that produce burayot as commercial snack with different brands, such as Mak Ijoh, Saboga and Bu Lilis. However, those SMES haven’t made packaging design as one of their concern in doing their business, yet. Saboga has fairly good sales distribution, the products can be easily found in several gift shops in Garut and Bandung. But, as mentioned before, this brand has not been considering the packaging design. Its packaging hasn’t shown strong visual identities to distinguish it from other products, and it also hasn’t contained information needed for a packaging. This research method is qualitative by using experimental approach in the form of packaging design through design stages, visual studies and visual styling. Several trials of packaging materials are constrained by the content of cooking oil in the burayot confectionery that is widely absorbed in paper materials. The addition of paper material to the packaging structure has not been successful, so the experiment focuses more on the packaging label appearance. The results of this study are expected to help SME producers, especially Sabay burayot snacks can have packaging with a strong identity and clear information, so that consumers are easier to distinguish with other gifts.

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Geographical indications, “Food Fraud” and the Fight Against “Italian sounding” Products

European Journal of Risk Regulation ◽

10.1017/s1867299x00005821 ◽

2016 ◽

Vol 7 (2) ◽

pp. 416-420 ◽

Cited By ~ 6

Author(s):

Ignacio Carreño ◽

Paolo R. Vergano

Keyword(s):

Economic Impact ◽

Food Packaging ◽

Product Information ◽

Food Product ◽

Geographical Indications ◽

Legal Action ◽

Food Fraud ◽

Food Ingredients ◽

The World ◽

The Eu

Food producers and consumers are confronted with ever-growing choices and increasing competition within the EU and around the world. This has already led to various cases of food fraud and a call for political and legal action. Food fraud can be defined as ‘‘the deliberate and intentional substitution, addition tampering or misrepresentation of food, food ingredients or food packaging, labelling, product information, or false or misleading statements made about a food product’’. Meanwhile, the issue of “food fraud”, by means of employing names, symbols and images of third countries and thereby inducing a false impression on the consumer, appears to have been neglected despite its increasing economic impact. While the EU recently approved two new Geographical Indications (hereinafter, GIs) from third countries, the issue of the protection of Italian products against “rip–off Italian products” with Italian sounding names has taken centre–stage again.

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The influence of visual packaging design on perceived food product quality, value, and brand preference

International Journal of Retail & Distribution Management ◽

10.1108/ijrdm-12-2012-0113 ◽

2013 ◽

Vol 41 (10) ◽

pp. 805-816 ◽

Cited By ~ 59

Author(s):

Edward S.T. Wang

Keyword(s):

Product Quality ◽

Undergraduate Students ◽

Food Packaging ◽

Food Product ◽

Brand Preference ◽

Product Packaging ◽

Content Type ◽

Packaging Design ◽

Brand Evaluations ◽

Product Value

Purpose – Although the increase in point-of-purchase decisions heightens the communication potential of food product packaging, empirical research on understanding how visual packaging affects consumers' subsequent product and brand evaluations and perceptions is scant. This study seeks to develop a theoretical model to show the effects of consumer attitudes toward visual food packaging on perceived product quality, product value, and brand preference. Design/methodology/approach – A self-administered questionnaire developed from the literature was conducted, and 315 undergraduate students participated in the study. Findings – The empirical results show that attitudes toward visual packaging directly influence consumer-perceived food product quality and brand preference. Perceived food product quality also directly and indirectly (through product value) affects brand preference. Originality/value – This paper offers directions for understanding the effects of visual packaging on positive consumer product and brand evaluations. Based on the study findings, food firms should emphasize the visual packaging design factors such as color, typeface, logo, graphics, and size to form consumers' positive perceptions and brand preference.

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ANALISIS PERANAN DESAIN KEMASAN TERHADAP BRAND IDENTITY DARI SEBUAH PRODUK MAKANAN LOKAL INDONESIA DENGAN STUDI KASUS: PRODUK OLEH-OLEH KHAS BETAWI ‘MPO ROMLAH’

National Conference of Creative Industry ◽

10.30813/ncci.v0i0.1316 ◽

2018 ◽

Author(s):

Yana Erlyana

Keyword(s):

Food Packaging ◽

Brand Identity ◽

Creative Design ◽

Traditional Foods ◽

Transparent Plastic ◽

Product Packaging ◽

Packaging Design ◽

Product Identity ◽

Micro Enterprises

Indonesia has a diverse cultural diversity, which includes traditional technology systems, customs, and so on. Among these variations, one of the interesting cultural results is the diversity of traditional foods. All tribes in Indonesia have distinctiveness in traditional types, technology, and food packaging. Regional culinary products are categorized in the form of small and medium micro enterprises (MSMEs). Maflahah (2012) states that most MSME product packaging does not have an attractive, innovative and creative design. Food products that are only wrapped in transparent plastic without any labels or information give the impression of being less attractive. MSME products should have an attractive packaging design, because one of the most important elements in product visuals is packaging. Most MSME product packaging is not marketable, compared to products from large capital companies, so the selling value and competitiveness are low.This study will analyze the role of packaging design and the extent to which a packaging design is able to accommodate a final message/ communication of producers to consumers, through a semantical analysis of a product to a product identity of a product that in this case studies of Betawi culinary packaging produced by 'Mpo Romlah'.<h5> </h5>Keywords: Packaging, Lokal Product, Semamntics

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Protein-Based Films and Coatings for Food Industry Applications

Polymers ◽

10.3390/polym13050769 ◽

2021 ◽

Vol 13 (5) ◽

pp. 769

Author(s):

Vlad Mihalca ◽

Andreea Diana Kerezsi ◽

Achim Weber ◽

Carmen Gruber-Traub ◽

Jürgen Schmucker ◽

...

Keyword(s):

Food Packaging ◽

Meat Products ◽

Water Vapor Permeability ◽

Food Product ◽

Edible Films ◽

Vapor Permeability ◽

Area Of Interest ◽

Industry Applications ◽

Economic Perspectives ◽

Materials Used

Food packaging is an area of interest not just for food producers or food marketing, but also for consumers who are more and more aware about the fact that food packaging has a great impact on food product quality and on the environment. The most used materials for the packaging of food are plastic, glass, metal, and paper. Still, over time edible films have become widely used for a variety of different products and different food categories such as meat products, vegetables, or dairy products. For example, proteins are excellent materials used for obtaining edible or non-edible coatings and films. The scope of this review is to overview the literature on protein utilization in food packages and edible packages, their functionalization, antioxidant, antimicrobial and antifungal activities, and economic perspectives. Different vegetable (corn, soy, mung bean, pea, grass pea, wild and Pasankalla quinoa, bitter vetch) and animal (whey, casein, keratin, collagen, gelatin, surimi, egg white) protein sources are discussed. Mechanical properties, thickness, moisture content, water vapor permeability, sensorial properties, and suitability for the environment also have a significant impact on protein-based packages utilization.

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The Place of Forensic Linguistics in the Resolution of Trademark Conflicts: Case of DOUBLEMINT & DOUBIEMLNT

International Journal of Applied Linguistics & English Literature ◽

10.7575/aiac.ijalel.v.10n.3p.1 ◽

2021 ◽

Vol 10 (3) ◽

pp. 1

Author(s):

Patrick Sadi-Makangila ◽

Yesdauletova Sabira

Keyword(s):

Scientific Evidence ◽

Word Choice ◽

Brand Name ◽

Forensic Linguistics ◽

Trademark Infringement ◽

Logo Design ◽

To Come ◽

Exclusive Right ◽

Intellectual Properties ◽

A Company

Forensic linguistics focusing on word choice and spelling, it can be useful while resolving language crime, trademark infringement, and so forth. In our days, trademarks are one of the most infringed intellectual properties in the world in terms of values. Trademark could be a single word, a combination of words and symbols, design, or logo that distinguishes a company or products from others in the industry. When someone acquires a registered trademark, he is granted an exclusive right to its usage and it strongly prohibits other organizations from using it. This paper shows the way an expert in Forensic Linguistics should use his skill and knowledge to handle the conflict among similar trademarks. From brand name (how it is written, upper-cases or lower-cases, how many letters make this brand name, how it sounds, how it looks like, and so forth) to logo (design, usage of colors, sharp and so forth). The expert in Forensic Linguistics will try to find out scientific evidence that may help judges in decision-making. The present study scrutinized the place of forensic linguistics in the resolution of trademark conflicts, the scientific techniques, and methodologies utilized to analyze the similarities and differences between the trademarks in conflict. This research showed the importance of associating an expert in Forensic Linguistics in the Community Trademark conflicts in order to come up with a conclusion based on scientific evidence; the place of forensic linguistics and other related disciplines in revolving the issues of trademark infringement.

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Transparent choices: communicating packaged food content to children

Visual Communication ◽

10.1177/1470357216668693 ◽

2017 ◽

Vol 16 (1) ◽

pp. 57-74 ◽

Cited By ~ 2

Author(s):

Meaghan Brierley ◽

Charlene Elliott

Keyword(s):

Information Needs ◽

Food Packaging ◽

Food Choices ◽

Thinking Skills ◽

Critical Thinking Skills ◽

Healthy Foods ◽

Children’S Perspectives ◽

Packaging Design ◽

Food Content ◽

Packaged Food

Focusing on how children make food choices, this article presents research to support efforts to meet children’s information needs when it comes to food packaging. Using focus groups, the authors examine children’s perspectives on ‘most healthy’ and ‘least healthy’ packaged food. Findings reveal that children understand whole foods as ‘healthy’ foods, use the Nutrition Facts label to guide their decisions, and interpret package visuals as literal descriptions of what a food contains. These findings provide evidence-based support to improve food packaging design regulations. Finally, the authors call for transparent visual communication strategies, which aim to improve the critical thinking skills of children, and provide a foundation for informed decision-making across a lifetime.

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Cues Speak Louder Than Words: Empirical Evidence from Consumer Market of Pakistan

10.31124/advance.11354120.v1 ◽

2019 ◽

Author(s):

Anam Javeed ◽

Muhammad Yar Khan ◽

Asif Khurshid ◽

Uzma Noor

Keyword(s):

Product Quality ◽

Food Packaging ◽

Country Of Origin ◽

Consumer Knowledge ◽

Brand Name ◽

Consumer Market ◽

Quality Perceptions ◽

Extrinsic Cues ◽

Perceived Product Quality ◽

The Impact

The aim of this study is to probe into the impact of extrinsic packaging cues (brand name, price, country of origin and precautionary label) on the quality perceptions of the consumers when the intrinsic qualities are not experienced yet. Consumer knowledge is used a moderator in the study. The study also aims to investigate the influence of the consumer knowledge as a moderator on the relationship between food packaging cues and perceived product quality. Survey was conducted using mall intercept method (n= 478) with a self- administered five point Likert scale questionnaire in Rawalpindi and Islamabad. SPSS and PLS were used for analyzing the data. In order to ensure the internal consistency of the variables Cronbach’s alpha was used. Among all the variables which were studied in theoretical framework, precautionary label came out to a strong extrinsic in contributing to the formation of product quality perceptions. Additionally, brand name and Price are also considered as important quality determining extrinsic cues. On the other hand, Country of origin as an extrinsic cue turned out to cast no impact on the quality perceptions in Pakistani consumer market. Among the interaction paths, consumer knowledge held a significant role for brand name and country of origin with perceived product quality. This study comprises of number of research limitations. The mall intercept method was utilized in which sample control is difficult. The data was collected from Rawalpindi and Islamabad which might pose a problem for generalizability. Along with the limitations, this study presents horizon for the future researchers by presenting a model of research which could be extended to other marketing contexts. The research revealed that, the schema of extrinsic packaging cues cast a deep impact on the product quality perceptions. The results imply that practitioners need to embed the extrinsic cues much intelligently as they tend to produce prior to the usage quality perceptions regarding the product. This study puts forth a significant understanding regarding the utility of extrinsic packaging cues in the determination of product quality perceptions. The paper provides insights from Pakistani market.

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EVALUASI EYE TRACKING TERHADAP PERSEPSI WARNA DAN GAMBAR PADA PRIMARY DISPLAY PANEL KEMASAN

Jurnal Sosioteknologi ◽

10.5614/sostek.itbj.2021.20.1.9 ◽

2021 ◽

Vol 20 (1) ◽

pp. 91-103

Author(s):

Wirania Swasty ◽

Arry Mustikawan ◽

Moh. Isa Pramana Koesoemadinata

Keyword(s):

Eye Tracking ◽

Food Packaging ◽

Decision Making Process ◽

Data Recording ◽

Literature Study ◽

Packaging Design ◽

Recording Process ◽

Teenagers And Young Adults ◽

Primary Display ◽

Snack Products

Home industry food packaging displayed on shelves in stores will compete with products from other brands that areplaced close together. In order to attract consumers’ attention and assist them in the purchasing decision-making process, packaging that has a competitive advantage is needed. This research is limited to the Primary Display Panel (PDP) packaging of home industry banana chips. In previous studies, the research used was quantitative, but this does not reveal the whole story. The data recording process can support “what” the participant looks at but does not reveal “why” they look at it. For this reason, this research is aimed to establish a broader understanding of what participants perceive of the packaging design seen using eye tracking methods and why it happened. This study uses qualitative approach. Thestudy consists of three phases: literature study, eye tracking data recording, and data processing and interviews analyzedusing content analysis. The result is colors and images are perceived to be the same by teenagers and young adults. There is no connection between likes and dislikes for colors/images with colors preference in choosing snack products. The results can be used by producers and packaging designers to create packages that generate consumer purchase interest.

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Distinctive Design Perception: Toy packaging design

Journal of ASIAN Behavioural Studies ◽

10.21834/jabs.v2i3.189 ◽

2017 ◽

Vol 2 (3) ◽

pp. 33

Author(s):

Wichanat Tiwasing ◽

Nopadon Sahachaisaeree

Keyword(s):

Publishing House ◽

Self Report ◽

Keywords Children ◽

Package Design ◽

Packaging Design ◽

Children And Parents ◽

International Publishing ◽

Open Access Article

The present research uses toy packaging as an exploratory case study to test the research design. The case study is so selected since it involves merchandizes in conflict between the needs of children and the trust of guardians. It also engages the role of playing as a learning process promoting children’s imaginary and creativity thinking. Visual stimuli along with self-report questionnaires are used to test the perceptual response of both children and guardians on the aspects of attractiveness, safety, value and taste. The study found a number of contradictions on preferences between children and parents which demands design rethinking. Keywords: children’ visual perception, package design © 2017. The Authors. Published for AMER ABRA by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.

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