scholarly journals Linguistic Features of Expressing Gender Stereotypes in Political Communication (by the Example of Public Speech of British and American Establishment Representatives)

Author(s):  
Tatiana Gennadievna Stanchuliak ◽  
◽  
Alexandra Igorevna Zhukova ◽  
2019 ◽  
Vol 7 ◽  
pp. 109-138
Author(s):  
Kelly L. Winfrey ◽  
James M. Schnoebelen

Women gained the right to vote nearly 100 years ago, but it was not until 1980 that political scholars and practitioners began paying much attention to the role of women in elections and it was the so-called “Year of the Woman” in 1992 that sparked increased scholarly attention on women as political communicators. A record number of women, 117, ran for the U.S. Congress in 1992, but the number of women running and serving has been slow to increases since that time. One reason may be the unique challenges gender poses for female political communicators. Over three decades of research has proven gender stereotypes and expectations play a key role in how women (and men) communicate with voters. This review of research summarizes major findings and changes in gender and political communication research over the past three decades. Our focus is on communication by candidates and how gender shapes that communication. In all, 119 scholarly sources were reviewed; these sources included scholarly journals from related disciplines as well as books. Gender stereotypes in political communication have also been studied using a variety of methodologies, and to reflect that the research reviewed in this essay include both quantitative and qualitative methods. This summary of existing research includes a discussion of the gender stereotypes faced by candidates and how candidates present themselves to the public in light of these stereotypes.


2017 ◽  
Vol 29 (2) ◽  
pp. 198-221 ◽  
Author(s):  
Valentyna Ushchyna

As in many other areas of life, the notion of risk has recently become central to discourses related to politics. This research article shows how political and media representatives use the notion of risk in their rhetoric, making it an important part of and a powerful resource for manipulation. It is demonstrated how stances taken by speakers on different political issues reflect their social, political and moral views, showing that risk has become a common construct around which a political situation in the modern world is described, organized and practiced. In most general terms, stance is understood here as the way of expressing one’s viewpoint concerning the object of interaction, which in this study is risk. The theoretical background of the research is situated within socially constructivist approaches to discourse analysis. We argue that risk has become one of the defining social and cultural characteristics of modern society. The research focuses on the ways stances on risks are constructed at the linguistic level by means of certain structural and formal qualities, and on how these linguistic features are related to social interaction under the conditions of political, moral, economic and social crisis in Ukraine.


2021 ◽  
Vol 8 (3) ◽  
pp. 237-247
Author(s):  
Tatiana A. Milekhina ◽  

Based on the analysis of the oral public speech of popular publicists (S. A. Mikheev and I. N. Panarin) working in electronic media and the Internet, the article attempts to characterize the stylistic and semantic originality of modern Russian pro-government propaganda. The dependence of the nature of the linguistic features of propaganda on such factors as the personality of the propagandist, the scope of his activities, and the nature of the transmission is established. It is shown that the personal qualities of Mikheev is conditioned by such features of his speech as emotionality, exceeding the permissible volume level, and careless pronunciation style, while Professor Panarin is characterized by an academic manner of speech with its inherent consideration of the opposite point of view, argumentation, and respect for the audience. It is claimed that the influence of the sphere of activity (Mikheev works in electronic media, such as Evening with Vladimir Solovyov, the radio program Iron Logic, Panarin conducts an analytical program Igor Panarin. World Politics on the YouTube channel) is found in taking into account the composition and request of the audience to which the propaganda is directed. Television discussion allows rudeness, verbal aggression, reduced vocabulary, political banter, logic of the absurd, direct insults, and threats to opponents. Analytical transmission involves the strategic forecasting of events filled with the metaphysics of propaganda, the creation of mythologies, the use of allegories, and hints. It is proved that despite the almost opposite stylistic format, the propaganda discourse of Mikheev and Panarina is characterized by common dominant semantic categories, such as traditional family values, religiosity, conservatism, protection of the interests of the state, humanistic maximalism, and the historical continuity of Russia.


2020 ◽  
Vol 12 (2) ◽  
pp. 29-36
Author(s):  
Anastasia Kovalevska

The article is dedicated to the analysis of the verbal influence (also known as suggestion) realization phenomenon in political discourse, which is usually understood as a holistic combined image of the text (be it an advertisement slogan, a political program, a speech, or an interview) itself and the emotions of its recipient and addressee. and is aimed at a a political subject’s (politics, political force, power) influencing a political object (audience, electorate, voter). The political discourse is studied from the standpoint of Psychology, Communicative Linguistics, Sociolinguistics, Speech Acts Theory, Advertisement Theory, PR / GR, Political Linguistics and other related sciences, but it is the involvement of such new methods of studying the linguistic and extralinguistic implementation of suggestion in political discourse, influence being its basic function, that emphasizes the relevance of the work, aimed at studying the manifestations of suggestion in political discourses with the help of NLP’s Milton-model analysis. Contemporary political discourse as an array, which, given the specificity of its functioning in today's information society, is characterized by immanent suggestogenicity is the object of the research; while the essential linguistic features of political discourse as a tool for the realization of its programmed suggestibility are the subject. The factual data of the research is represented by recorded media speeches, political advertisement, political programs and press conference speeches of the politicians heading the governments of Ukraine, USA, France, Spain, Italy, Canada, Germany (about 200 items of each class). The author involves the meta- and Milton-model analysis of the text having been researched and developed in the NLP paradigm in order to isolate the actual linguistic influential patterns (markers of language metamodeling processes, simple, complex and indirect inductions). The linguistic algorithm of Milton-model analysis of political discourses having been researched and visually illustrated with relevant examples combines a complex scientific approach within such multisubstrate science as NLP, and thus it will allow not only to single out dominant strategies of constructing texts and mechanisms of these discourses, but also to highlight the ways to counteract their negative effect, as well as serve in the construction of appropriate planning decisions in the field of optimizing the effectiveness of political communication, emphasized the prospects of the research having been presented in the article, as well as its essential practical value.


Author(s):  
Aleksandra Viktorovna Guzova

The subject of this research is the role of euphemisms in political communication. The goal of this article is to establish the functional role of euphemisms in public speeches of the US politicians based on the texts of speeches for the period 2020 – 2021. Research methodology relies on the provisions of linguorhetoric, namely the functional role of lexicon within the framework of a particular speech genre. The article employs the general scientific method, systematization and generalization, content analysis, discursive analysis, method of continuous sampling, and linguostylistic analysis. It is determined that the use of euphemisms in speeches of the IS politicians for the period 2020 – 2021 performs the following functions: manipulative, veiling the reality, self-positioning. In public speech, the important factors are politeness and delicacy for maintaining and promoting communication. It is noted that politics is the sphere that requires using a variety of euphemisms. The mechanisms of euphemization are based on the inaccuracy of speech, ambiguity, and generalized nomination of the object. Practical importance of this research consists in the fact that its results can be implemented in rhetoric courses, as well as in preparation of public speeches. The scientific novelty lies in establishment of the functional role of euphemistic nominations based on public speeches of the US politicians for 2021.


2019 ◽  
pp. 112-121
Author(s):  
Nataliia Kondratenko

The research focuses on the problem of humor in Ukrainian political discourse, which is interpreted as a manifestation of human activity. The peculiarities of the combination of political and game discourses in Ukrainian political communication were clarified, which resulted in the active use of humorous components in the speeches of politicians. Linguistic means of expression of humor in posts on social networks and speeches of Ukrainian politicians are analyzed. The purpose of our study is to investigate linguistic means of humor representation as the main manifestation of comic relief in Ukrainian political discourse. The purpose was to solve the following tasks: to outline the concept of political discourse in terms of the game concept of communicative activity; to analyze political genres in the speech of Ukrainian politicians; identify the linguistic features of political trolling; to find out the specifics of humor in the Ukrainian political discourse. The material of the research was the statements, speeches and posts in the social networks of famous Ukrainian politicians (L. Kravchuk, P. Poroshenko, V. Zelensky, Yu. Tymoshenko, U. Suprun etc.). Political humor is a communicative strategy in communicating politicians with one another and with ordinary citizens, and is a form of protection and distance from political problems. The appearance of a comic effect in communicative interaction depends on the intensity of the speaker and the extralinguistic factors. The main expressions of political humor are jokes, jokes and trolling. Trolling is featured in social media posts and aimed at ridiculing political opponents. The specificity of the Ukrainian political humor in the linguopragmatic aspect is provocative, irony and personal addressing of speech.


Author(s):  
Cristina Rosillo-López

This chapter analyses Republican fragments of informal conversations. Elite informal conversations (frequently defined as sermo by the sources) were an everyday event in politics. Informal exchanges framed the way in which political deals were made, opinions were tentatively questioned, news circulated, and Roman senators looked for information. They constituted part of public speech and of political communication, although just at their limits and in a grey zone. There were no parties in Rome, and no stable political agreements either, but short-term alliances. Therefore, senators had to be constantly looking for new allies. In this context, informal conversations were crucial. This necessity of contacts was based on socialization, which provided the opportunity for meetings that allowed time to discuss politics. Therefore, the analysis of fragments of informal conversations illuminates the use of rhetoric in unofficial settings and moments, but also exposes how such informal meetings defined late Republican politics.


2021 ◽  
pp. 009365022110233
Author(s):  
Marc Jungblut ◽  
Mario Haim

Using the case of the 2019 European election, the study compares the visual self-depiction of female and male political candidates from all European Union’s 28 member states on social networking sites and their depiction in the news coverage. It thereby investigates to what degree the news coverage and politicians’ self-depiction employs visual gender stereotypes. Moreover, the study presents results on differences in the depiction of male and female candidates across party lines. With the help of computational vision, we demonstrate that, while differences between progressive and conservative candidates are scarce, there are clear differences in the depiction of female and male politicians. These differences resemble emotional gender stereotypes, especially since women are more often depicted as happy. Overall, the study demonstrates that female political communication is still distinct from male political communication for both their self-representation as well as the media’s portrayal of political candidates.


2020 ◽  
Vol 10 ◽  
pp. 133-138
Author(s):  
Dilyara Basyrovna Garifullina ◽  
Tatiana Konstantinovna Ivanova ◽  
Ekaterina Vladimirovna Smyslova

Good number of researchers have demonstrated the need for online training for faculty members in various countries around the world in recent years. However, most of these academic researchers have discussed the different effects of the online training system. The study deals with the genre structure and formation of a special type of the political text which is an election address of a political leader to the electorate. The article considers the history of the appearance of the public speech genre in Russian political discourse, its functions and linguistic features that solve the problem of revealing the main ideological content at the lexical level. The paper also focuses on the techniques used in this authorial text. They are examined from the perspective of identifying manipulative strategies and tactics of influencing the emotional, rational, and moral-ethical spheres of the electorate, and their implementation at the language level. The research material was the texts of Gennady Zyuganov’s election addresses in 2000 and 2019 taken from the Internet sources, as well as the accompanying comments estimated to be about 50 sources. To increase the degree of objectivity of the results obtained, machine text processing (SEO-type text processing programs, vaal.ru, wordstat.yandex and others) was also used. In the course of the study the linguistic characteristics of the implementations of the political address functions (influence, inspiration, advocacy and propaganda, informing), typical of this type of political statements, are revealed along with the established dynamics of changes in rhetoric by Gennady Zyuganov as the leader of a political party (the Communist Party) and its leading representative.


2015 ◽  
Vol 2 (3) ◽  
pp. 76-90 ◽  
Author(s):  
A.P. Minyar-Beloroucheva ◽  
M.E. Pokrovskaya

The article deals with gender stereotypes in gustics discourse. A gender stereotype is one of the most important components of the linguistic Weltbild of every nation. The study of gender stereotypes through gustics discourse allows us to identify cultural and linguistic features of a particular nation, to create collective masculine and feminine images that facilitate effective intra- and intercultural communication.


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