ЗАСИЛЕНА, МОДНА УПОТРЕБА НА ВМЪКНАТО ДА [НАИСТИНА Е ТАКА] / A NEW FASHIONABLE USE OF PARENTHETICAL ДА [НАИСТИНА Е ТАКА] (YES [INDEED, THIS IS SO])

The goal of this notice is to draw the attention to a rhetorical device, currently gaining some popularity in public speech. It consists of pre-posing (i) da [‘(and) yes’] as a separate intonation group before a clause or its repetition before a series of clauses, with the pragmatic purpose of making the listener believe in what follows [‘yes indeed, this is so’] and in some cases maintaining links with what has already been said. Keywords: functions of da, emphasis, metalinguistic use, discourse, modality, pragmatics

SUBJECTIVE COMPONENTS OF THE LINGUISTIC IMAGE OF A WOMAN POLITICIAN: THE CONTEXT OF SOCIAL AND SPEECH ACTIVITY

Statement of the problem. This work is devoted to the study of the linguistic image of a Russian woman politician – a special type of public image that attracts the attention of both the mass addressee and the professional expert community. The very concept of “linguistic image” is used in many social and scientific practices, being of great interest for modern humanitarian knowledge – imageology, linguistics, psychology, sociology, philosophy, advertising, public relations, etc. Within the field of linguistic image, as well as in the linguistic theory of linguistic personality, the aspect of the subjective component of public speech, the so-called “author in the text”, has always been highlighted as a separate aspect. This is interconnected not only with anthropocentrism as a universal scientific idea of ​​the 21st century, but also with the global process of mediatization of all spheres of human activity. The purpose of the article is to reconstruct the subjective component of the linguistic image of a woman politician in the context of public social and speech activity. The methodology (materials and methods). The methodology of the analysis undertaken is based on the provisions and ideas of imageology, the theory of linguistic personality and linguistic semantics, in the context of which descriptive-analytical and comparative methods were used, as well as the method of semantic text analysis. The research material included the texts of public speeches and statements of 2016–2018, belonging to two representatives of modern Russian politics – Maria Zakharova and Natalia Poklonskaya. Research results. In the speeches of M. Zakharova and N. Poklonskaya, the description of social-speech communication corresponds to one language model and is presented in three aspects: 1) space (where?), 2) participants (who?), and 3) metascenarios of social-speech communication (what is happening?). In the texts of these women politicians, this semantic model is filled with its own content, which has general and specific elements that characterize their public images in different ways. Russia is described as a common communicative space for the activities of political subjects, despite the fact that for M. Zakharova the Ministry of Foreign Affairs turns out to be a specific medium of communication, and for N. Poklonskaya these are the State Duma, the Prosecutor’s Office and the Crimea. The common thing is that both speakers inscribe their own communicative activity in a threefold structure, where the main participants are a) the speaker himself, b) his associates and c) his opponents. In the contexts of M. Zakharova, the listed participants are embodied in roles: a) “Me” as “an intermediary” or “a moderator”, b) “We” as “diplomats”, as “teammates”, or a subject of the “conciliar” type (Russia, Moscow, diplomatic corps);in the contexts of M. Poklonskaya – a) “Me” as “a stateswoman” or “a prosecutor”, and also b) “We” as “prosecutors”, as “associates” and as “trustees”, respectively. As for the opponents, in both cases the set is practically the same: USA or the Ukrainian. The content of the described model is complemented by the so-called metascripts, which represent the social-speech situation in a new way and have a different functional purpose in every statement. Conclusion. The linguistic image of M. Zakharova is more objectified and restrained, in fact merging with the typical diplomatic image, while the image of N. Poklonskaya is more emotional and subjective, reinforced by the characteristic features of speech spontaneity and directness. At the same time, both images, framed by the modus of involvement and team goal-setting, organically fit into the space of the professional communication.

ВЛАДКО МУРДАРОВ. РАЗНИ СЪВЕТИ ЗА ГЛАГОЛИТЕ / VLADKO MURDAROV. MISCELANEOUS TIPS ABOUT VERBS

The review is dedicated to the new book of Prof. Vladko Murdarov, DSc „Miscelaneous tips about verbs“, which draws attention to the hesitations and mistakes that Bulgarians most often make with verbs in their oral speech. Examples related to the mispronunciation of verbs and verb forms, as well as the expressions in which they are included, are selected, and the possible reasons for the mistakes are indicated. An assessment of a number of new phenomena in our language, manifested in public speech, which are waiting for the most correct decision, is also given.

THESAURUS-I OF THE SECONDARY LANGUAGE PERSONALITY REPRESENTED IN THE ECONOMIC TEXTS IN ENGLISH

This article is devoted to the study of the verbal-semantic level (Thesaurus-I) of the secondary linguistic personality based on the analysis of texts on economic and financial topics. 8 texts (17,348 words, 97,712 characters, 132 minutes 36 seconds), which are transcripts of a monologue public speech by non-native English speakers at a TED conference, and 10 texts (19,227 words, 110,133 characters, 125 minutes 44 seconds), which are transcripts of native English speakers’ speeches, are served as the material for this study. The paper presents the results of a statistical analysis of the use of words frequency, proving the fact that Thesaurus-I of the secondary linguistic personality under analysis corresponds to the verbal-semantic level of native speakers. Further, the results of a statistical analysis of the use of Word Classes frequency are given indicating that the analyzed texts are a reflection of the real English language picture of the world. In addition, a thesaurus of English texts of an economic orientation has been built and analyzed, which allows describing the main characteristics of an English language picture of the world fragment, verbalized in texts of an economic orientation, and highlighting its inherent archetypes.

Linguistic Speech as a Challenge for the Translator and the Foreign Language Tuition

The current article examines Bulgarian public political speech as a challenge for the professional translators and as a series of political messages addressed to young people who study at higher educational institutions in Bulgaria. The article analyses the perception of clichéd constructions as well as the models of speech aggression which are widely practiced in different discussion formats such as election campaign debates, parliamentary control, public debates on TV where important public issues are discussed. The observations on the presidential election campaign in 2021 are also presented as well as the perception of the political messages by the nominees. The main conclusion from the scientific study shows that both Bulgarians and foreigners face problems with the grammatically correct sentence constructions behind which there is a minimum of information. The study also confirms the hypothesis that foreign students in Bulgaria recognize a number of common features between the political speech in our country and in their home countries. The clichés and the speech aggression are present in the global political speech as a component which defines the models of public speech and Bulgaria is no exception from that. A similar conclusion can be made about the interconnection between political and journalistic speech where the following common speech features can be recognized: inability to listen to the interlocutor; politicians slide over journalistic questions; the “self” overexposure, etc.

Lexico-semantic meanings of the word Sufi

The article examines the semantic nature of the word “Sufi”, widely used in thehistory of language. The based linguistic materials are differentiated by scientific data. The analysislooks at terminological, religious, linguistic concepts of the word, its semantic use and changes inhistorical periods, lexical and semantic concepts and functions of our language. It is also thefoundations of the formation of the word Sufi in accordance with the norms of public speech, itsentry into circulation, the period of its activity, etc. The definition of the word as a character, theconclusions of those who have completely sacrificed themselves to religion and accepted it as a wayof life, are well presented in the historical data. Periodic and systematic lines of work areconsistently offered. The life principles of those who have glorified and promoted Sufism, paved aparticular path, and formed a school of Sufism are also presented with compelling facts. Theinformation that these famous schools had their own principles, ways, and structure is based on theopinions and conclusions of scholars. In fact, if the cognitive characteristics of the worshipper,worship, action, and piety, which have special significance in human life, are subjected to specialanalysis, the method, purpose, and mission of those who follow this path are considered veryimportant. At the same time, such actions of those who make Sufism their pillar, aim at it, and set asa principle to live only by love to the Creator alone, inevitably requires special study. Therefore, theimportance of this work is reflected here, and special attention is paid to the etymological study ofthe history and semantic nature of the word. The first meaning of the word Sufi, the second name,the official meaning, has been scientifically established. The fact that from the first appearance ofthe word such issues as submission to the Creator's will, directing all thoughts and actions to theCreator, have influenced the history of the word's origin cannot be overlooked. The author revealsthe basic principles and pillars of the word, its concepts, and therefore its status in worship. In aword, the official nature of the word Sufi was defined, which determined the role and place in theformation of values in the spiritual cognition of the peoples of the Kazakh steppes.

The Old and the New Israel: The Cultural Origins of the Special Relationship

Understandings of the new American nation as a “Second Israel,” and a prevalent political discourse devoted to the narratives of the Old Testament, were a distinct trait of the early United States. Indeed, the images and narratives of the Old Testament were as common in the formative decades of the United States, in the words of the great historian Perry Miller, as “the air that the people breathed.” This attachment to the Old Testament, and the fact that American nationalism and twentieth century Zionism crystalized around the biblical history of the Israelites, bears considerably on the relationship of the two nations. The “special” bond between the modern countries, which is commonly understood in terms of pragmatism, interests, and shared ideologies, thus rests on a deep cultural connection. The American public’s consistent backing of the State of Israel (one that far surpasses the constituency of evangelical Christian Zionists), which politically translates into a robust, lasting and bi-partisan support that defies the arithmetic of appeals to Jewish voters (or donors) seems puzzling at times. It becomes more intelligible in light of the centuries-long tradition of American public speech describing the nation as a new incarnation of biblical Israel. This usable biblical past, which continues to influence American culture in meaningful ways, adds an important dimension for our understanding of the “special relationship” between the United States and Israel.

Invitational Rhetoric and Humor: Making Audience Laugh, Inviting Them to Think

Humor is a resource for discourse dealing with the taboo. Through the use of humor, comedians can practice uninhibited use of free public speech because audiences expect to laugh in these situations. This inherent expectation creates an environment where expression, objective opinions, and otherwise offensive ideas can be shared in a public space without fear of persecution or repercussion. As such, humor message creators are free to push social boundaries to create a discourse necessary to address what would be offensive. This freedom is important to this work because of how comedians approach the use of stereotypical ethnic humor. The culmination of audience expectation and openness creates an environment readily available for analysis of ethnic humor messages by researchers. Using the lens of Invitational Rhetoric, we uncover rhetorical messages embedded in the humor that work to challenge negative stereotypes about identity.