scholarly journals КИЇВСЬКА ШКОЛА ПЛАКАТУ ЧАСІВ ПЕРЕБУДОВИ: ВІЗУАЛЬНА МОВА І ЗМІСТОВНЕ НАПОВНЕННЯ

2021 ◽  
pp. 30-42
Author(s):  
А. В. Будник ◽  
Л. М. Сенега

Purpose: to analyze the specifics of the Kyiv poster school of the Perestroika period. Methodology. Historical-comparative and art-scientific methods of analysis were used for the research. Results. The Perestroika period saw the final transformation of Ukrainian poster techniques and tools: from dogmatic system of Soviet school of visual arts to polystylistics of social, political, ecological and cultural posters at the time of fundamental social changes. Each of the major regional schools of the Ukrainian poster genre met the turning point of the era in accordance with its deeply rooted tradition or unconscious inertia. Appeal to the previously forbidden themes, repositioning of the theme of Ukrainianism in the poster, unexpected technical and artistic solutions, gravitating towards the smooth concepts of European poster movements – all this was presented and interpreted in terms of regional specificity. The attention of this study was focused on the Kyiv school. External and internal influences on the work of the Kyiv masters were analyzed. It was determined which themes were most often reflected in the posters and what were the stylistic changes. Scientific novelty. For the first time was covered the specifics of the Kyiv poster school and how it interacted with other poster schools in Ukraine. Practical significance. The study allows us to expand our knowledge about the activities and artistic features of the Kyiv school of posters during Perestroika. The findings can be used in further research of Ukrainian poster art.

2021 ◽  
pp. 60-69
Author(s):  
А. В. Будник

Purpose: organize and analyze the legacy of a little-known artist, make an attempt to collect biographical data, trace the relationship of creative principles with world trends in graphic design of that period. Methodology. Historical-comparative and art-scientific methods of analysis were used for the research. Results. During the 1920s and 1930s, Ukrainian magazine graphics underwent a final transformation from the aesthetics of modern and eclecticism to the style of constructivism, which called for the work of masters of a new type of graphic thinking, such as Yuriy Kryvdin. The investigation for the first time analyzed the activities of a little-known representative of Ukrainian constructivism – Yuriy Kryvdin, who worked in the field of magazine graphics and layout, collage, book design. The influences of world tendencies of graphic design on creativity of the master, typology of imitation are investigated. Samples of the artist's autographs were collected and the publishing spheres to which the artist made efforts were systematized. His literary activity and its connection with artistic creativity are briefly reviewed. Scientific novelty.As for Kryvdin, there was no art criticism in the professional literature. For the first time, the sources that influenced the creative style of the master are highlighted, as well as the spheres of his activity are systematized. Practical significance. With the development of Ukrainian culture in the paradigm of an independent state, the importance of opening the little-known pages of the formation of national design, which gave the foundation of modern art.


Author(s):  
Zhvava O.A.

Purpose. The aim of the article is a presentation of the repertoire and a description of the nomination of family rites of Ukrainian dialects of the region between Buh and Ingul in structural-semantic aspect.Methods: theoretical analysis of the literature; critical analysis of research; descriptive and linguistic-geographical; elements of comparative-historical, comparative-typological methods and methods of contextual analysis.Results. For the first time the verbal means of family rites of Ukrainian dialects as a fragment of the linguistic picture of the world of the speakers of these dialects were studied; published a significant amount of dialectal and ethnographic material, which reflects the state of preservation of traditional family rites and their nomination in the second half of the twentieth century; the spatial behavior of language elements related to traditional culture is studied.Carried out on the border of related related sciences (linguistics, ethnography and folklore) research helps to address theoretical issues related to the specifics of folk cultural terminology, the interaction of the rite and its linguistic implementation in semiotic terms. The practical significance of the study is that the collected and systematized linguistic and ethnographic material can be used in dialect lexicography, etymology, ethnography, didactics.Conclusions. The vocabulary of traditional family rites is one of the most archaic layers of the dialect dictionary. It is not isolated from the vocabulary of other dialects. The Dictionary of Ukrainian dialects of the region between Buh and Ingul contains more than 1000 names to denote the realities associated with the family rites of the region between Buh and Ingul. In the article the vocabulary of the wedding ceremony is structured by thematic and lexical-semantic groups.This opinion is confirmed by the presence of a large number of names that have a permanent character. Constantly verbalized in various dialects were the concepts that make up the core of the rite: the names of the stages of the rites, participants, ceremonial clothing, items used for ritual purposes.Key words: lexical-semantic groups, the vocabulary of traditional family rites, the region between Buh and Ingul, the vocabulary of wedding action. Метою статті є презентація репертуару та опис номінації родинних обрядів українських говірок Бузько-Інгульського межиріччя у структурно-семантичному аспекті.Методи: теоретичний аналіз літератури; критичний аналіз досліджень; описовий та лінгвогеографічний; використано еле-менти порівняльно-історичного, зіставно-типологічного методів та методики контекстуального аналізу.Результати. Уперше досліджено вербальні засоби родинних обрядів українських говірок як фрагмент мовної картини світу носіїв цих говірок; оприлюднено значний за обсягом діалектний та етнографічний матеріал, який відбиває стан збереження традиційних родинних обрядів та їх номінації у другій половині ХХ ст.; досліджено просторову поведінку мовних елементів, пов’язаних із традиційною культурою.Здійснене на межі споріднених суміжних наук (лінгвістики, етнографії та фольклористики) дослідження сприяє вирішенню теоретичних питань, що стосуються проблем специфіки народної культурної термінології, взаємодії обряду та його мовної реалізації в семіотичному плані. Практичне значення дослідження полягає в тому, що зібраний і систематизований мовний та етнографічний матеріал може бути використаний у діалектній лексикографії, етимології, етнографії, дидактиці.Висновки. Лексика традиційних родинних обрядів є одним із найбільш архаїчних шарів діалектного словника. Вона не є ізольованою від лексики інших говірок. У Словнику українських говірок Бузько-Інгульського межиріччя зафіксовано понад 1000 назв на позначення реалій, пов’язаних із родинними обрядами Бузько-Інгульського межиріччя. У статті лексику весільного обряду структуровано за тематичними і лексико-семантичними групами. Спостереження над лексикою досліджуваного регіону дає підстави відзначити збереження репертуару зафіксованих назв як у старшого, так і молодшого поколінь. Таку думку підтверджено наявністю великої кількості найменувань, що мають сталий характер: веис’і|л:’а, |свад’ба, об|зорини, |огл’адита ін. Постійно вербалізованими у різних говірках виявилися поняття, що складають ядро обряду: назви етапів обрядів, учасників, обрядового одягу, предметів, що використовуються з ритуальною метою. Страви і напої рідко мають спеціальні назви (окрім суто обрядових страв). До складу весільної лексики входять здебільшого полісемічні лексеми. Мотивованість назв пов’язана насамперед із вибором мотиваційних ознак, що є основою для називання предметів і явищ.Ключові слова: лексико-семантичні групи, словниковий склад традиційних родинних обрядів, ареал між Бугом та Інгулом, специфіка народної культурної термінології, лексика весільного дійства.


2019 ◽  
pp. 106-112
Author(s):  
Р. В. Хиневич ◽  
І. Б. Довженко ◽  
В. А. Родіна ◽  
О. Л. Яворський ◽  
О. В. Ковальчук

Define the specifics of flat animation as an innovative means of visualizing information in the field of motion design. Methodology. General scientific methods of research are used: analysis and synthesis, systematization and generalization, for studying of flat animation and its specifics in motion design, determination of features of its design and composite decisions, formation of research conclusions. The method of comparative analysis of types of modern animation is applied. Results. The features of the use of flat animation in various fields of application are considered, compositional methods and tools that are used to implement a variety of design decisions are analyzed, specific graphic image methods are identified and the basic elements inherent in modern animation products are identified. Scientific novelty. The most effective methods of visualization of information in motion-design are determined, the role of flat animation in motion-design is shown, its means of expression and their influence on the readability of information are analyzed. Practical significance. Investigated and systematized the techniques and means of composite solutions flat animation for mobile applications. Features that distinguish flat animation from other animated products are defined. For the first time, a paper calendar with mobile interactivity has been developed and implemented. This opens up the possibility of creating innovative printing calendars.


2014 ◽  
Vol 3 (3) ◽  
pp. 58-78
Author(s):  
Alexander Feliksovich Gorelik ◽  
Viktor Vitalievich Tsybriy

The materials of investigations of the early Neolithic campsite Orechovo-Donetskoe 3 in the basin of the Seversky Donets are published in this paper for the first time. The authors argue, that this site belongs to a number of numerous other sites of the hunters, collectors and fishers of so called Bondaricha stage who have extended in 6 thousand calBC in the territory of a left bank of the Seversky Donets and partly, in the Dnieper rapids area. They analyse the reasons of considerable demographic transformations at a boundary between Mesolithic and Neolithic in this region, regard the ways of communications and contacts of the population of Donets culture, show the importance of social changes as a prerequisite of process of Neolithisation.


Author(s):  
V. Zavhorodnii

Purpose. The purpose of the article is to define and implement the characteristics of the decisions of the European Court of Human Rights, which have the legal properties of classical interpretative legal acts. Methodology. The theoretical tools of the study were: universal epistemological principles of cognition, complex, dialectical, axiological approaches, general scientific and special scientific methods of cognition. In particular, the following methods of scientific research were used during the research: analysis, synthesis, induction, deduction, structural, systemic, technical-dogmatic. Results. As a result of the study it was established that the legal acts of the European Court of Human Rights, which have the legal nature of interpretative-legal are: 1) advisory opinions of the Strasbourg Court, adopted by the European Court of Human Rights in connection with requests from the Committee of Ministers of the Council of Europe or the higher courts of the States Parties to the Convention; 2) judgments of the Strasbourg Court, containing explanations of legal positions and / or individual prescriptions previously formulated by the Court of Europe, contained in the decisions adopted by the Strasbourg Court on the merits. Scientific novelty. For the first time, the paper substantiates the legal nature of those legal acts of the Court of the Council of Europe that have exclusively interpretive properties. Practical significance. The results of the study can be used in law enforcement activities of entities authorized to implement the decisions of the European Court of Human Rights in the national legal order of Ukraine.


Ekonomika APK ◽  
2020 ◽  
Vol 310 (8) ◽  
pp. 45-51
Author(s):  
Petro Sabluk ◽  
Iryna Khomyn

The purpose of the article is to justify the concept of reorienting irrevocable budget allocations to a rotary, but preferential lending to producers of agricultural sector of Ukraine. Research methods. The following scientific methods is used: formalization, deduction, inductive and abstract-logical – for the analytical processing of scientific sources, which highlight the achievements of scientists in the light of the indicated problem; economic and mathematical – to establish a causal relationship and trends of the studied factors; statistical comparison and grouping – to determine the dynamics of the studied indicators over a long period; logical generalization – to formulate conclusions on the results of a study of the problem of improving financial and economic relations in the agricultural sector of Ukraine; graphic – for visualization of factual material. Research results. Given the fact that the volume of budgetary subsidies for producers of the agricultural sector of Ukraine is insufficient, and their traditional irrevocability does not prompt searches for domestic reserves, but dependent moods, therefore they do not have a tangible effect on development in farms that manage to get them as a result of unweighted selection of recipients – not always those who use these subsidies rationally, the concept of reorienting irrevocable budget allocations to a rotary, but preferential lending to agricultural producers is justified. Scientific novelty. The concept of reorienting irrevocable budget allocations to a rotary, but preferential lending to agricultural producers is justified for the first time, therefore, it has elements of scientific novelty. Practical significance. The area of implementation of the measures proposed in the article may be the sphere of financial and economic relations in the agricultural sector of Ukraine. Tabl.: 1. Figs.: 1. Refs.: 10.


2014 ◽  
Vol 3 (3) ◽  
pp. 79-90
Author(s):  
Tatiana Yurievna Grechkina ◽  
Dmitriy Vladimirovich Kutukov ◽  
Aleksandr Alekseevich Vybornov

The materials of investigations of the early Neolithic campsite Orechovo-Donetskoe 3 in the basin of the Seversky Donets are published in this paper for the first time. The authors argue, that this site belongs to a number of numerous other sites of the hunters, collectors and fishers of so called Bondaricha stage who have extended in 6 thousand calBC in the territory of a left bank of the Seversky Donets and partly, in the Dnieper rapids area. They analyse the reasons of considerable demographic transformations at a boundary between Mesolithic and Neolithic in this region, regard the ways of communications and contacts of the population of Donets culture, show the importance of social changes as a prerequisite of process of Neolithisation.


Author(s):  
О. А. Саюк ◽  
Р. М. Трояченко ◽  
І. О. Павлюк

Мета статті – дослідження видового та кількісного складу бур’янового компоненту агроценозу картоплі в умовах Черняхівського району Житомирської області. Методика дослідження. У процесі дослідження використано такі наукові методи: аналізу і синтезу (визначення фактичної забур’яненості насаджень картоплі, видового складу бур’янів); теоретичний пошук і абстрактно-логічний (теоретичні узагальнення та формулювання висновків); графічний (відображення результатів дослідження графічно).  Результати дослідження. У статті наведено результати дослідження щодо вивчення видового складу бур’янового компонента агроценозу картоплі та його розвитку протягом вегетації культури. Дослідження проводили шляхом кількісного підрахунку чисельності бур’янів протягом вегетації картоплі та визначення їх видового складу. Встановлено, що бур’янова синузія насаджень картоплі представлена однорічними пізніми ярими видами (63,2 %). Протягом вегетації рослин картоплі спостерігається збільшення ступеня забур’янення агроценозу картоплі від 9,9 шт./м2 (у фазу сходів) до 49,9 шт./м2 (перед збиранням урожаю). Елементи наукової новизни. Встановлено видовий та кількісний склад бур’янового компоненту агроценозу картоплі та його розвиток протягом вегетації культури. Практична значущість. Знання видового складу бур’янів у насадженнях картоплі, терміни появи їх сходів, кількісний склад досліджуваного шкідливого організму дасть змогу використати найбільш ефективні заходи регулювання чисельності бур’янів з метою отримання максимального врожаю. The purpose of the article is studying species and quantity composition of the weed component of potato agrocenosis in the conditions of Cherniakhivskyi district of Zhytomyr region. Methods of research. In the process of the research, the following scientific methods were used: analysis and synthesis (determining the actual weed infestation of potato plantings, species composition of weeds); theoretical search and abstract-logical (theoretical generalizations and formulation of conclusions); graphic (reflecting the research results graphically). The research results. The research results as to the species composition of the weed component of potato agrocenosis and its development during the crop vegetation period have been presented in the article. The research has been carried out by quantitative calculating the number of weeds during potato vegetation and determining their species composition. It has been established that weed synusia of potato plantings are represented by annual late spring species (63.2 %). During potato plants vegetation, the increase in the degree of weed infestation of potato agrocenosis from 9.9 pcs./m2 (in the phase of sprouts) to 49.9 pcs./m2 (before harvesting) has been observed. The elements of scientific novelty. The species and quantity composition of the weed component of potato agrocenosis and its development during the crop vegetation has been established. Practical significance. The knowledge of the species weed composition of in potato planting, the terms of their germination, the quantitative composition of the studied harmful organism will make it possible to use the most effective measures to regulate the number of weeds in order to obtain maximal yield.


2015 ◽  
Vol 43 (6) ◽  
pp. 561-574 ◽  
Author(s):  
Patricia Huddleston ◽  
Bridget K. Behe ◽  
Stella Minahan ◽  
R. Thomas Fernandez

Purpose – The purpose of this paper is to elucidate the role that visual measures of attention to product and information and price display signage have on purchase intention. The authors assessed the effect of visual attention to the product, information or price sign on purchase intention, as measured by likelihood to buy. Design/methodology/approach – The authors used eye-tracking technology to collect data from Australian and US garden centre customers, who viewed eight plant displays in which the signs had been altered to show either price or supplemental information (16 images total). The authors compared the role of visual attention to price and information sign, and the role of visual attention to the product when either sign was present on likelihood to buy. Findings – Overall, providing product information on a sign without price elicited higher likelihood to buy than providing a sign with price. The authors found a positive relationship between visual attention to price on the display sign and likelihood to buy, but an inverse relationship between visual attention to information and likelihood to buy. Research limitations/implications – An understanding of the attention-capturing power of merchandise display elements, especially signs, has practical significance. The findings will assist retailers in creating more effective and efficient display signage content, for example, featuring the product information more prominently than the price. The study was conducted on a minimally packaged product, live plants, which may reduce the ability to generalize findings to other product types. Practical implications – The findings will assist retailers in creating more effective and efficient display signage content. The study used only one product category (plants) which may reduce the ability to generalize findings to other product types. Originality/value – The study is one of the first to use eye-tracking in a macro-level, holistic investigation of the attention-capturing value of display signage information and its relationship to likelihood to buy. Researchers, for the first time, now have the ability to empirically test the degree to which attention and decision-making are linked.


2018 ◽  

This edited volume provides a multifaceted investigation of the dynamic interrelations between visual arts and urbanization in contemporary Mainland China with a focus on unseen representations and urban interventions brought about by the transformations of the urban space and the various problems associated with it. Through a wide range of illuminating case studies, the authors demonstrate how innovative artistic and creative practices initiated by various stakeholders not only raise critical awareness on socio-political issues of Chinese urbanization but also actively reshape the urban living spaces. The formation of new collaborations, agencies, aesthetics and cultural production sites facilitate diverse forms of cultural activism as they challenge the dominant ways of interpreting social changes and encourage civic participation in the production of alternative meanings in and of the city. Their significance lies in their potential to question current values and power structures as well as to foster new subjectivities for disparate individuals and social groups.


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