scholarly journals CASE STUDIES AS A LEARNING METHOD: THE EXAMPLE OF TOURISM CRISIS MANAGEMENT IN JORDAN

2021 ◽  
Vol 31 (2) ◽  
pp. 89-99
Author(s):  
Mairna H. MUSTAFA ◽  
Keyword(s):  
Crisis Management ◽  
Case Studies ◽  
Arab Spring ◽  
Teaching Method ◽  
Learning Method ◽  
Political Crises ◽  
Tourism Management ◽  
Before And After ◽  
Paired T Test

This paper aims at testing the significance of using case studies as a teaching method for the topic of “Tourism Crisis Management”. The case of Arab Spring influence on Jordanian Tourism was selected for this purpose. A sample of 42 students in a Tourism Management BA Program filled a questionnaire, it focused on measuring knowledge of students about the influence of Arab Spring crisis on both the image of Jordan as a tourism destination, and Jordanian tourism economic indicators, also evaluating the performance of tourism stakeholders in the time of crisis. By conducting a paired t-test for responses before and after presenting the case study to students by the instructor, significant statistical differences were found for most of the measured variables, which supports the importance of case studies in making students more aware of political crises’ effect on tourism levels, and how to reduce their influences and retrieve the positive image of destinations.

Case Study as a Teaching Method in Marketing

2018 ◽  
pp. 1402-1421
Author(s):  
Marcin Awdziej
Keyword(s):  
Learning Outcomes ◽  
Case Studies ◽  
Teaching Method ◽  
Business Environment ◽  
Marketing Practice ◽  
Web Based ◽  
Marketing Education ◽  
Case Writing ◽  
Case Study Teaching

The traditional published case studies have been successfully used in marketing education for decades. However, recent changes in marketing practice, prompted by disruptive changes in the marketplace, highlight their shortcomings as an educational instrument. To remain relevant and deliver the desired learning outcomes, new or modified approaches to case-study teaching might be necessary. This chapter is structured as follows: first, the changes in business environment and their impact on marketing education is discussed. Second, the advantages and shortcomings of the traditional published case study as an educational instrument in marketing are presented. Third, new approaches to case study are critically evaluated. These are live case, participative case writing, and web-based cases.

scholarly journals A New Educational Thermodynamic Software to Promote Critical Thinking in Youth Engineering Students

2019 ◽  
Vol 12 (1) ◽  
pp. 110 ◽  
Author(s):  
Miguel Romero Di Biasi ◽  
Guillermo Eliecer Valencia ◽  
Luis Guillermo Obregon
Keyword(s):  
Critical Thinking ◽  
Case Studies ◽  
User Interfaces ◽  
Cognitive Skills ◽  
Engineering Students ◽  
Graphical User Interfaces ◽  
P Value ◽  
Before And After ◽  
Level Of Significance

This article presents the application of a new educational thermodynamic software called MOLECULARDISORDER, based on graphical user interfaces created in Matlab® to promote critical thinking in youth engineering students, by means of the energy and entropy balance application in different systems. Statistics of the results obtained by the youth students are shown to determine the influence of the software in a regular course in thermodynamics to promote critical thinking. Two case studies were done by the students, where parameters such as temperature of the fluid and metal surfaces, pressure of the system, mass of the fluid and solid, volume, and velocity of the fluid are used to obtain output variables such as enthalpy, entropy, changes in entropy, entropy production, and energy transfer in the chosen system. Four cognitive skills were considered to evaluate the cognitive competencies of interpreting, arguing and proposing, and interacting with the different graphical user interfaces; these cognitive skills (CS) were argumentative claim (CS1), modeling (CS2), interpreting data/information (CS3), and organization (CS4). Student´s T-test was used to compare the degree of difficulty of each criterion. The case studies were evaluated first without using the software and then with the use of the software to determine the significant effect of the software quantitatively. A population of 130 youth students was taken to perform the statistical analysis with a level of significance of 5%. With the help of the software, the students obtained an improvement when performing case study 1 since the p-value obtained was 0.03, indicating that there are significant differences between the results before and after taking the software. The overall averages of the grades for case study 1 had an increase after using the software from 3.74 to 4.04. The overall averages for case study 2 were also higher after taking the software from 3.44 to 3.75.

scholarly journals UMA ABORDAGEM DE JOGOS DE TABULEIRO NO ENSINO EM CIÊNCIAS CONTÁBEIS

2019 ◽  
Vol 12 (4) ◽  
pp. 398
Author(s):  
Sirlene Siqueira Alves ◽  
Armando Paulo da Silva ◽  
Eduardo Filgueiras Damasceno
Keyword(s):  
Teaching Method ◽  
Traditional Teaching ◽  
Course Content ◽  
Board Games ◽  
Significant Difference ◽  
Traditional Teaching Methods ◽  
Before And After ◽  
Teaching Learning ◽  
And Control

The accounting higher education has techniques of knowledge transfer for the professional formation of the academic, therefore, most of the teaching techniques are focused on the disclosure of the laws due to the financial movement of the organizations. Knowing this, much of the advancement in teaching is due to the transmission of the experience of the accounting professor and the student facing the labor market operations. There are other methods of teaching accounting such as lecture, case study, seminars, discussion and debate, however they are still focused on the transmission of experiences or the fictional representation of teaching. This article aims to highlight the use of board games in the Accounting Science course, the teaching based on game fiction, as a way of fixing the content in the teaching of cost accounting, compared to traditional teaching methods. To prove the hypothesis, a board game was created, focused on promoting student engagement and favored the transmission of course content. For research observation and control, questionnaires based research methods were used before and after the use of the game in specific classes of the Accounting Science course. The results were demonstrated through graphs for better visualization. Thus, it was possible to conclude that there was a significant difference in the results before and after the application of this teaching method. In addition, students interacted and became cooperatively involved, which proved the effectiveness of the method in motivating and engaging students in the teaching-learning process.

Cyber-Interference in the 2016 U.S. Presidential Election: A Crisis Analysis Case Study

2020 ◽  
Author(s):  
Brian Nussbaum ◽  
Brooke Turcotte
Keyword(s):  
Crisis Management ◽  
Case Studies ◽  
Presidential Election ◽  
Crisis Response ◽  
Modern History ◽  
Intelligence Operations ◽  
The World

The cyber-interference in the 2016 U.S. Presidential election is part of a growing set of case studies in both the world of election crisis management and cybercrisis management. The 2016 electoral cybercrisis, no matter whether it is possible to determine its effect on the election’s outcome, will likely go down as one of the most effective intelligence operations in modern history. As such, the crisis response to the event—its failures, successes, limitations, and shaping factors—will be studied widely moving forward, as it takes its place among the most important cases of both electoral crisis and cybercrisis management.

Case Study as a Teaching Method in Marketing

2017 ◽  
pp. 244-263
Author(s):  
Marcin Awdziej
Keyword(s):  
Learning Outcomes ◽  
Case Studies ◽  
Teaching Method ◽  
Business Environment ◽  
Marketing Practice ◽  
Web Based ◽  
Marketing Education ◽  
Case Writing ◽  
Case Study Teaching

The traditional published case studies have been successfully used in marketing education for decades. However, recent changes in marketing practice, prompted by disruptive changes in the marketplace, highlight their shortcomings as an educational instrument. To remain relevant and deliver the desired learning outcomes, new or modified approaches to case-study teaching might be necessary. This chapter is structured as follows: first, the changes in business environment and their impact on marketing education is discussed. Second, the advantages and shortcomings of the traditional published case study as an educational instrument in marketing are presented. Third, new approaches to case study are critically evaluated. These are live case, participative case writing, and web-based cases.

Becoming an Entrepreneur

2000 ◽  
Vol 1 (1) ◽  
pp. 33-43 ◽  
Author(s):  
W. Ed McMullan ◽  
K. H. Vesper
Keyword(s):  
Case Studies ◽  
Personal Development ◽  
Single Case ◽  
Entrepreneurship Education ◽  
Education Programme ◽  
Structured Interview ◽  
Complete Understanding ◽  
Know How ◽  
Before And After

A single case study of a student was elaborated upon to illustrate the process of change through education. By choosing to study a graduate who had minimal background preparation and minimal interest in entrepreneurship before the education programme, the researchers have attempted to address some of the limits of change possible through entrepreneurship education. A structured interview was used to provide the initial ‘before and after’ account, after which extended and repeated probing was employed as the primary tool for exploring the personal development process involved. The case history was then used as a basis for developing a model of personal development required to make the transition from non-entrepreneur to entrepreneur. This case study was further intended to illustrate some of the relative merits of conducting in-depth case analysis over survey research in the domain of entrepreneurship education. Without in-depth case studies of individuals it is hard to know how much entrepreneurship programmes can change individuals. The possibility remains that entrepreneurship programmes just take potential entrepreneurs and give them a few more tools. Case studies of the change process can provide educators with a more complete understanding not only of what changes are possible within the confines of an education programme, but also of what programme interventions are more likely to produce the desired changes.

scholarly journals Exploring The Use Of Case Study Analysis In Consultant Skill Training

2011 ◽  
Vol 2 (1) ◽  
pp. 29 ◽  
Author(s):  
Debra S. Preston
Keyword(s):  
Case Studies ◽  
Professional Training ◽  
Training Programs ◽  
Teaching Method ◽  
Skill Training ◽  
Study Analysis ◽  
Professional Literature ◽  
Case Study Analysis ◽  
Consultation Skills

Analyzing practical business situations presented in case studies is increasingly common in professional training programs. Case study analysis can be an effective teaching method for developing business consultation skills. Presented in this article are the findings in recent professional literature related to using case studies in business education programs for consultation skill training.

Becoming an entrepreneur: A participant's perspective

2000 ◽  
Vol 1 (1) ◽  
pp. 33-43 ◽  
Author(s):  
W. Ed McMullan ◽  
K. H. Vesper
Keyword(s):  
Case Studies ◽  
Personal Development ◽  
Single Case ◽  
Entrepreneurship Education ◽  
Education Programme ◽  
Structured Interview ◽  
Complete Understanding ◽  
Know How ◽  
Before And After

A single case study of a student was elaborated upon to illustrate the process of change through education. By choosing to study a graduate who had minimal background preparation and minimal interest in entrepreneurship before the education programme, the researchers have attempted to address some of the limits of change possible through entrepreneurship education. A structured interview was used to provide the initial ‘before and after’ account, after which extended and repeated probing was employed as the primary tool for exploring the personal development process involved. The case history was then used as a basis for developing a model of personal development required to make the transition from non-entrepreneur to entrepreneur. This case study was further intended to illustrate some of the relative merits of conducting in-depth case analysis over survey research in the domain of entrepreneurship education. Without in-depth case studies of individuals it is hard to know how much entrepreneurship programmes can change individuals. The possibility remains that entrepreneurship programmes just take potential entrepreneurs and give them a few more tools. Case studies of the change process can provide educators with a more complete understanding not only of what changes are possible within the confines of an education programme, but also of what programme interventions are more likely to produce the desired changes.

Building Organizations Image

2019 ◽  
pp. 89-107
Author(s):  
Badreya Al-Jenaibi
Keyword(s):  
Public Relations ◽  
Crisis Management ◽  
Case Studies ◽  
Critical Role ◽  
Vital Role ◽  
Healthy Relationships ◽  
A Company

It is crucial for a company to maintain its image and reputation, and public relations (PR) plays a vital role in doing so. This study investigates strategies that help an organization rejuvenate its image after damage from ineffective PR. It is important to know which PR strategies engage stakeholders because it is critical for the survival of a company that it maintains healthy relationships with all entities. A case study was conducted to explore what ruins a company's image and what role a PR department plays in rejuvenating it. To gain valuable insights into this topic, interviews were conducted with fourteen PR professionals including people who are working in the mentioned case studies places and organizations that faced some crisis in this chapter. Results suggest PR plays a critical role during crisis management; through PR teams, organizations can turn adverse situations to their favor and reconstruct reputations that would otherwise be tarnished.

A Critical Analysis Of USAir's Image Repair Discourse

1997 ◽  
Vol 60 (3) ◽  
pp. 38-57 ◽  
Author(s):  
William L. Benoit ◽  
Anne Czerwinski
Keyword(s):  
Image Restoration ◽  
Case Studies ◽  
Corporate Reputation ◽  
Crisis Communication ◽  
Media Coverage ◽  
Critical Analysis ◽  
Image Repair ◽  
Before And After

Faced with a crisis, what can a business say? Crisis communication literature tends to focars on what to do before and after a crisis and on the kinds of crises corporations face. Less attention is given to the options available within mes sages about a crisis. The theory of image restoration provides a useful key to composing such messages. This article applies the theory to one case study in image repair discourse: USAir's response to media coverage of the crash of one of its aircraft in Pittsburgh in 1994. Introducing such case studies in the classroom helps students to understand the basic tenets of persausion in the highly charged context of repairing a corporate reputation after an attack.

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