scholarly journals Attitudes of the Indian Middle Class: A Theory of Planned Behavior Approach

2022 ◽  
Vol 8 (1) ◽  
pp. 407-428
Author(s):  
Somjit Barat
Keyword(s):  
Middle Class ◽  
Research Study ◽  
Reasoned Action ◽  
Strong Support ◽  
Consumer Experience ◽  
Global Marketing ◽  
Class A ◽  
Experience Marketing ◽  
Relevant Topic ◽  
The Government

The author conducts a pilot study to investigate whether the benefits of global marketing and the purported liberal policies of the Government of India have percolated to the Indian middle-class since the year 2014, when the present government came to power. The author collects data through online surveys from Indian citizens, and then conducts a qualitative analysis of the same to test six propositions based on Maslow’s Hierarchy of Needs Model and the Theory of Reasoned Action. The author finds moderate to strong support for five of his propositions and sets the stage for a more robust research study that the author is planning to conduct on this highly relevant topic. Keywords: globalization, consumer experience, marketing strategy, political marketing

'Middle-class' demands conflict with Modi policy

2015 ◽  
Keyword(s):  
Middle Class ◽  
Prime Minister ◽  
Good Governance ◽  
Job Creation ◽  
Strong Support ◽  
Service Industries ◽  
Medium Term ◽  
Content Type ◽  
The Government ◽  
Party Dominance

Subject Middle-class economic and political aspirations. Significance Prime Minister Narendra Modi's government came to power in 2014 with strong support from middle-class voters, drawn by his development and good governance rhetoric. This promised to move stalled middle-class aspirations forward, after the economy slowed from 2011. Whether Modi can deliver on his promises of a revived economy and middle-class employment opportunities will determine his government's political fortunes in the medium term. A secure middle class able to spend and invest is also key to reviving the economy. Impacts Manufacturing has the greatest job-creation potential, but the government has yet to advance a concrete strategy to achieve this. Growth of middle-class jobs in service industries is likely to become even more regionally skewed. Middle-class voters frustrated with national parties will switch allegiances, scuppering BJP hopes for one-party dominance.

DELIGHTFUL COXCOMBS TO INDUSTRIOUS MEN: FASHIONABLE POLITICS IN CECIL AND PENDENNIS

2002 ◽  
Vol 30 (1) ◽  
pp. 289-304 ◽  
Author(s):  
Claire Nicolay
Keyword(s):  
Nineteenth Century ◽  
Eighteenth Century ◽  
Middle Class ◽  
Upward Mobility ◽  
Late Nineteenth Century ◽  
Class A ◽  
Late Nineteenth ◽  
Definition Of ◽  
A Site ◽  
Trade Office

THOMAS CARLYLE’S CONTEMPTUOUS DESCRIPTION of the dandy as “a Clothes-wearing Man, a Man whose trade, office, and existence consists in the wearing of Clothes” (313) has survived as the best-known definition of dandyism, which is generally equated with the foppery of eighteenth-century beaux and late nineteenth-century aesthetes. Actually, however, George Brummell (1778–1840), the primary architect of dandyism, developed not only a style of dress, but also a mode of behavior and style of wit that opposed ostentation. Brummell insisted that he was completely self-made, and his audacious self-transformation served as an example for both parvenus and dissatisfied nobles: the bourgeois might achieve upward mobility by distinguishing himself from his peers, and the noble could bolster his faltering status while retaining illusions of exclusivity. Aristocrats like Byron, Bulwer, and Wellington might effortlessly cultivate themselves and indulge their taste for luxury, while at the same time ambitious social climbers like Brummell, Disraeli, and Dickens might employ the codes of dandyism in order to establish places for themselves in the urban world. Thus, dandyism served as a nexus for the declining aristocratic elite and the rising middle class, a site where each was transformed by the dialectic interplay of aristocratic and individualistic ideals.

The Myth of Middle Class Moderation: African Lessons for South Africa

1988 ◽  
Vol 16 (2) ◽  
pp. 45-48
Author(s):  
Pauline H. Baker
Keyword(s):  
Economic Growth ◽  
South Africa ◽  
Middle Class ◽  
Empirical Research ◽  
Political Behavior ◽  
Economic Performance ◽  
Political Stability ◽  
Underlying Assumption ◽  
Coup D'etat ◽  
The Government

An underlying assumption that ocurs in both conventional wisdom and in many academic analyses of political behavior is the notion that a critical linkage exists between political change and economic performance. The assumption is that economic growth is either a precondition or a correlate of democracy and political stability. Little empirical research has been done to test the validity of this widely held assumption as it applies to multicultural societies. Moreover, in the African environment, the assumption seems to operate only in selected cases or in ways that defy categorization. Jerry Rawlings, for example, said he led his first coup d’etat in Ghana because the government was going to devalue the currency; he led his second coup, in part, because the next government was going to devalue; and, during his own tenure in office, he has presided over a 1000 percent devaluation.

Peran UMKM Dalam Mengurangi Tingkat Pengangguran Masyarakat dan Strategi UMKM Ditengah Pandemi Covid-19

2021 ◽  
Vol 18 (1) ◽  
pp. 96-107
Author(s):  
Nida Alfi Nur Ilmi
Keyword(s):  
Qualitative Research ◽  
Middle Class ◽  
Unemployment Rate ◽  
Research Method ◽  
Financial Assistance ◽  
Living Standards ◽  
Lower Middle Class ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
The Government

ABSTRACT This paper tries to explain and describe the position of UMKM in the Kepuh, Boyolangu Village, Banyuwangi, as an effort to reduce the unemployment rate, especially in the lower middle class and to see how the strategy of the UMKM founders in maintaining their position in all conditions. So it is hoped that readers can find out and analyze UMKM within the scope of the region as an effort to minimize unemployment and increase living standards. This paper use qualitative research method with a qualitative descriptive approach. Establishing UMKM is certainly not an easy thing, because the large number of workers does not guarantee UMKM, who is determined by the appropriate expertise and strategy. In addition, the Government has not been maximally perfect in overcoming problems and financial assistance for community UMKM which in reality is able to absorb many new workers, and has an impact on reducing the unemployment rate.

scholarly journals MARKETING POLITIK DPP PARTAI GERINDRA PADA PEMILU LEGISLATIF 2014

2018 ◽  
Vol 9 (1) ◽  
pp. 60 ◽  
Author(s):  
Fahmi Nurdiansyah
Keyword(s):  
Middle Class ◽  
Political Party ◽  
Political Marketing ◽  
The Political ◽  
Legislative Elections ◽  
Public Figure ◽  
Wide Range ◽  
The Government

The purpose of this research is to know the implementation in the political marketing of Gerindra Party and some factors encouraging the party to gain a wide range of constituent voters in the legislative elections 2014. The aforementioned evidence reveals that Gerindra Party approached middle class down society and youth, on determining intended voters and this party also focusing on small society (farmer, fisherman, labour, teacher and small trader). In terms of positioning, Gerindra Party put themselves in outside of the government and acknowledge them as the party for small society. In Indonesian political constellation, it can be seen that political party has a high correlation with the power of public figure to increase popularity and electability. Gerindra Party is still introduced Prabowo Subianto as a public figure who can be used to gain a number of voters for the party.

On the want of a Middle Class Asylum in Sussex, with Suggestions how it may be established

1863 ◽  
Vol 8 (44) ◽  
pp. 465-482
Author(s):  
C. L. Robertson
Keyword(s):  
Middle Class ◽  
The Other ◽  
Daily Experience ◽  
Class A ◽  
Other Hand ◽  
The Subject ◽  
Care And Treatment

The subject which I am permitted to-night to bring before this Society is one I have long had at heart, and one which the daily experience of my practice at Hayward's Heath prevents my passing by merely on account of the difficulties which evidently attend the realisation of my hopes, should such an issue be granted to them. I refer to the want in our county of an asylum for the care and treatment of the insane of the middle class–a class with which, while separated by education and calling, we, in our profession, are, on the other hand, too often linked by the cominoli bond of narrow means and pressing daily cares.

scholarly journals Land Policy Instruments in Nepal

2014 ◽  
Vol 10 (1) ◽  
pp. 69-79 ◽  
Author(s):  
Ram Bhandari Chhetri
Keyword(s):  
Research Study ◽  
Policy Instruments ◽  
Land Policy ◽  
Policy Framework ◽  
Corporate Sector ◽  
Corporate Financing ◽  
Land Administration ◽  
Government Sector ◽  
The Government ◽  
Operational Constraints

Corporate mobilization can be made realistic if policy facilitation is provided by the government sector. This research study aimed at exploring the possibility of a mechanism that will attract substantial investments from the private sector by mobilizing the existing capital market. To do so, the research within its objective framework examined the essential policy framework from the literature review, the existing legal, financial and planning and housing policies posing impediments to the prospective participation of the corporate sector in land and housing activities. This included but not necessarily restricted to the land administration, land legislatives, cadastral mapping system and current planning techniques used and the operational constraints it would pose upon the prospective mobilization of the corporate financing in land and housing development. The research study then finally intended to arrive at the framework that could possibly facilitate or promote corporate finance in land and housing sector in a greater way. The finding from the research is then translated into a framework for increased participation for corporate sector in land and housing that chiefly included following aspects. DOI: http://dx.doi.org/10.3126/jie.v10i1.10880Journal of the Institute of Engineering, Vol. 10, No. 1, 2014, pp. 69–79

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