Cyber Public Relations (E-PR) dalam Brand Image Wardah Kosmetik dengan Pedekatan Mixed Method

In the midst of rapid development of information and communication technology, public relations practitioners are required to take advantage of internet media (cyber public relations) in order to promote products and simultaneously build the company's brand image. As a cosmetic product, Wardah has been doing cyber public relations activities as a marketing tool for its cosmetic products. In addition, Wardah cyber public relations activities are also aims to make Wardah brand image more embedded in the minds of consumers and can be known more widely. This study aims to determine how the influence of cyber public relations toward Wardah’s brand image in the minds of its customers. This research uses mixed method approach. The research begins with data collection and quantitative analysis, followed by data collection and qualitative analysis. The results of qualitative research are used to provide further explanation of the phenomena that have not been described based on the results of quantitative research. The results of this study indicate that cyber public relations activities conducted by Wardah cosmetics significantly influence Wardah’s brand image. Meanwhile, the results of qualitative research indicate that only the variables of online search engine and social media related to Wardah’s cyber public relations activities.Keywords: Cyber public relations, brand image, wardah cosmetics,

Download Full-text

SINERGITAS GURU DAN ORANG TUA DALAM INTEGRASI NILAI KARAKTER PADA PEMBELAJARAN DARING DI MASA PANDEMI COVID-19

Jurnal Pendidikan Karakter ◽

10.21831/jpk.v0i1.38898 ◽

2021 ◽

pp. 117-133

Author(s):

Sri Astuti ◽

Puri Pramudiani ◽

Khusniyati Masykuroh ◽

Syafika Ulfah

Keyword(s):

Qualitative Research ◽

Online Learning ◽

Elementary Schools ◽

Data Collection ◽

Mixed Method ◽

Quantitative Research ◽

Research Data ◽

Character Assessment ◽

Quantitative Descriptive ◽

Teachers And Parents

Penelitian ini bertujuan untuk memetakan pola sinergitas antara guru dan orang tua dalam integrasi nilia-nilai karakter pada pembelajaran daring di masa pandemi Covid-19. Penelitian ini menggunakan metode kombinasi yang menggabungkan antara penelitian kuantitatif dan penelitian kualitatif. Teknik pengambilan data dengan menggunakan angket dan wawancara. Responden penelitian ini yaitu guru dan orang tua siswa dari tiga Sekolah Dasar Muhammadiyah, yaitu SD Muhammadiyah Bojonggede Provinsi Jawa Barat, SD Muhammadiyah 24 Rawamangun Provinsi DKI Jakarta, dan SD Muhammadiyah 12 Pamulang Provinsi Banten. Responden berjumlah 25 guru dan 141 orang tua. Angket menggunakan skala likert, dan data yang didapatkan dianalisis secara deskriptif kuantitatif dan dilanjutkan dengan analisis kualitatif. Berdasarkan hasil penelitian didapatkan bahwa pada indikator pembimbingan karakter, sinergitas guru dan orang tua di tiga sekolah tersebut sudah berjalan baik. Keduanya telah bersama-sama memberikan pembimbingan karakter kepada anak. Sedangkan untuk indikator penilaian karakter dan menjalin komunikasi terdapat perbedaan pola sinergitas antara guru dan orang tua di ketiga sekolah tersebut. SYNERGY OF TEACHERS AND PARENTS IN INTEGRATION OF CHARACTER VALUES IN ONLINE LEARNING IN THE TIME OF THE COVID-19 PANDEMIC This study aimed to map the synergy pattern between teachers and parents in the integration of character values in online learning during the Covid-19 pandemic. This research used a mixed method that combined quantitative research and qualitative research. Data collection techniques used questionnaires and interviews. Respondents of this study were teachers and parents of students from three Muhammadiyah elementary schools, namely SD Muhammadiyah Bojonggede, West Java Province, SD Muhammadiyah 24 Rawamangun, DKI Jakarta Province, and SD Muhammadiyah 12 Pamulang Banten Province. The respondents were 25 teachers and 141 parents. The questionnaire used the Likert scale, and the data obtained were analyzed using quantitative descriptive followed by qualitative analysis. Based on the results of the study, it was found that for the indicators of character guidance, the synergy of teachers and parents in the three schools had gone well, both of them had jointly provided character guidance to children. However, for the indicators of character assessment and establishing communication (between teacher and parents), there were differences in synergy patterns between the three schools.

Download Full-text

Financial Implications of Capital Controls Enforcement on Large-Cap Companies Listed on the Athens Stock Exchange

Journal of Economics and International Business Management ◽

10.33495/jeibm_v9i1.21.108 ◽

2021 ◽

Vol 9 (1) ◽

pp. 20-34

Author(s):

Aikaterini Derdemezi ◽

◽

Kanellos Toudas ◽

Paraskevi Boufounou ◽

Georgios Georgakopoulos ◽

...

Keyword(s):

Qualitative Research ◽

Financial Performance ◽

Mixed Method ◽

Quantitative Research ◽

Stock Exchange ◽

Investment Decisions ◽

Capital Controls ◽

Senior Executives ◽

Negative Effects ◽

Athens Stock Exchange

The aim of this study is to examine the effects of the capital controls on the process and financial performance of large-cap companies operating in Greece listed on the Athens Stock Exchange. More specifically, the markets’ behavior is studied, as well as the reactions of the investors after the announcement of the implementation of the measure. The mixed method (quantitative research with questionnaires and qualitative research with interviews with financial managers and senior executives) was used. The main findings of the research are that the measure of capital controls: was deemed necessary and effective based on its aims, which were (a) the protection of the mass withdrawal of deposits and (b) the stabilization and security of the financial system had a significant effect on increasing the use of electronic banking. But also had significant negative effects: on the investment decisions of companies, on their competitiveness and reputation abroad, on the ability to raise new capital, on their liquidity and therefore on their ability to cope with key functions, as well as on their imports and exports. Keywords: Capital controls, listed large-cap companies, crisis, Athens Stock Exchange, Greece.

Download Full-text

Tibetan Identity and the Cultural Consensus Model

Practicing Anthropology ◽

10.17730/praa.30.1.h54202175n726822 ◽

2008 ◽

Vol 30 (1) ◽

pp. 6-11

Author(s):

Amy Mountcastle

Keyword(s):

Qualitative Research ◽

Data Collection ◽

Quantitative Research ◽

Survey Methods ◽

Reliability And Validity ◽

Methods Course ◽

Cultural Consensus ◽

Consensus Model ◽

Data Collection And Analysis

Anthropologists have typically been polarized in their preferred methods of data collection and analysis. Quantitative research is characterized by its detractors as being reductionistic and positivist, while qualitative research is viewed as being non-scientific because of issues of reliability and validity. In the Survey Methods course at SCRM, participants were primarily from qualitative backgrounds. It quickly became apparent that we represented a small, but perhaps growing, subgroup of ethnographic researchers who are interested, for a variety of reasons, in bridging this qual-quant divide.

Download Full-text

MPR to Support The Sales of ICT Education

Humaniora ◽

10.21512/humaniora.v1i2.2908 ◽

2010 ◽

Vol 1 (2) ◽

pp. 668

Author(s):

Didier Neonisa

Keyword(s):

Public Relations ◽

Information And Communication Technology ◽

Communication Technology ◽

Quantitative Research ◽

Target Market ◽

Dominant Effect ◽

Building Trust ◽

Nature Education ◽

Information And Communication

In the era of globalization the development of economy in each country is determined on how they develop and utilize Information and Communication Technology (ICT) in their business activity. However, Marketing Public Relations (MPR) is also the most appropriate strategy for Education institute, because in nature education institute has to create long term relationship with their student. Therefore MPR should at least encompass three disciplines of studies and professions, in which are strategic management, marketing and public relations. For BINUS Center, awareness can be gain through referral activity. Advocacy or referral have dominant effect in building trust (believe), other than that publication also play a role in creating a trustworthy image towards BINUS Center. Marketing Public Relation is an effective marketing strategy for ICT education. Based on the quantitative research the majority of BINUS Center target market is in the age bracket 18-22 years old. In correlation with that fact the qualitative research has shown that MPR is effective in supporting the enrollment decision towards BINUS Center.

Download Full-text

Eksistensi komunitas hijrah dan dakwah masa kini: Studi komunitas jaga sesama Solo

Jurnal Ilmu Dakwah ◽

10.21580/jid.v40.2.6249 ◽

2020 ◽

Vol 40 (2) ◽

pp. 168

Author(s):

Abraham Zakky Zulhazmi ◽

Erma Priyanti

Keyword(s):

Qualitative Research ◽

Social Media ◽

Data Collection ◽

Public Relations ◽

Primary Data ◽

Young Generation ◽

Muslim Community ◽

Collection Method ◽

Media Control ◽

Religious Background

Tulisan ini menunjukkan perkembangan dakwah kontemporer di Indonesia ditandai dengan fenomena maraknya komunitas hijrah diberbagai Kota. Bahkan, hijrah sudah menjadi sebuah fenomena yang tak asing dan bahkan familiar di kalangan masyarakat Islam. Bagi pemeluk agama Islam, hijrah sudah menjadi fenomena yang ramai dilakukan. Dalam hal ini dijelaskan bahwa hijrah sebagai jalan untuk mengubah seorang individu atau bertaubat. Baik yang dilakukan oleh setiap individu ataupun dalam sebuah komunitas. Salah satunya di Kota Solo yang memiliki latar keberagamaan dan keberagaman yang dinamis. Tujuan penelitian ini untuk menguraikan secara detail tentang pengelolaan dakwah dalam komunitas Jaga Sesama Solo. Penelitian ini merupakan jenis penelitian kualitatif yang menjelaskan mengenai manajemen dakwah di Komunitas Jaga Sesama Solo. Metode pengumpulan data yang digunakan yaitu wawancara, observasi dan dokumentasi. Adapun wawancara mendalam (indept interview) dengan pengelola komunitas Jaga Sesama (ketua, bagian humas dan anggota). Hasil penelitian ini adalah Komunitas Jaga Sesama menjalankan dalam menajemen dakwah untuk mewadahi generasi muda Solo belajar dasar Islam. Perencanaan dakwah (takhthith) ditempuh melalui menentukan sasaran dakwah, menyusun visi misi komunitas, memilih ustaz. Pengorganisasian dakwah (tanzhim) dengan pembagian tugas kepada pengurus komunitas. Penggerakan dakwah (tawjih) dengan menghadirkan kegiatan yang relevan dengan generasi muda dan optimalisasi media sosial. Pengendalian dan evaluasi dakwah (riqabah) melalui evaluasi bulanan. In this paper the development of da’wa in contemporary Indonesia is marked by the phenomenon of the spread of hijrah communities in various cities. Hijrah has become a familiar phenomenon among the Muslim community. For Muslims, hijrah has become a predictable phenomenon. In this case, it is explained that hijrah is a way to change an individual or repent. Whether done by each individual or community. One of them is Solo, which has a dynamic diversity and religious background. This research is qualitative research that describes the da’wa management in Komunitas Jaga Sesama Solo. Interviews with Komunitas Jaga Sesama Solo managers (head of public relations and members) were used as the primary data collection method. This study concluedes that the Komunitas Jaga Sesama Solo carries out da’wa management to accommodate the young generation of Solo to learn the basics of Islam. Da'wa planning (takhthith) is pursued through determining the target of the da'wa, compiling the vision and mission of the community, choosing the ustaz. Organizing da'wa (tanzhim) by distributing tasks to community administrators. The movement of da'wa (tawjih) by presenting activities that are relevant to the younger generation and optimization of social media. Control and evaluation of da’wa (riqabah) by monthly evaluation.

Download Full-text

Minat Beli Konsumen Atas Produk Sepeda Motor Yamaha MIO M3

Jurnal Ilmiah Manajemen Kesatuan ◽

10.37641/jimkes.v8i3.364 ◽

2020 ◽

Vol 8 (3) ◽

pp. 271-280

Author(s):

Kurnia Yudha Anggara ◽

Miguna Astuti ◽

Lina Aryani

Keyword(s):

Data Collection ◽

Sample Size ◽

Product Quality ◽

Random Sampling ◽

Quantitative Research ◽

Sampling Method ◽

Brand Image ◽

Probability Sampling ◽

Analysis Technique ◽

Quality Product

This research is a quantitative research that aims to determine the effect of price, Brand Image and Quality Product. The population to consumers who come to Yamaha dealers in the area of South Jakarta City, the sample size was taken as many as 75 respondents, with probability sampling method, especially Random Sampling. Data collection is done through the distribution of questionaires. The analysis technique used is the method of PLS (Partial Last Square) analysis. The results of this study indicate that (p1) price has significant effect on buying interest. Keywords: Price, Brand Image, Product Quality, and Purchase Interest

Download Full-text

PECULIARITIES OF INTERACTION WITH SPECIAL BODIES, SERVICES AND SUBSIDIES IN THE FIELD OF PROVIDING CYBER SECURITY

Actual problems of native jurisprudence ◽

10.15421/391956 ◽

2019 ◽

pp. 51-55

Author(s):

L. Yu. Veselova

Keyword(s):

Law Enforcement ◽

Public Relations ◽

Information And Communication Technologies ◽

Cyber Security ◽

Rapid Development ◽

The State ◽

International Standards ◽

Starting Point ◽

Target Program ◽

Information And Communication

The article analyzes the peculiarities of the interaction of special bodies, services and units in the field of cybersecurity. The specificityof information resources in the cybernetic space, which manifests itself in the rapid development of information and information and communication technologies, is singled out. The problem of national security is multifaceted, one of the most important areas of its support is the creation of an effective law enforcement system that can withstand negative trends in the administrative and legal sphere of public relations. Also, noting the importance of the aforementioned problematic issue, a set of tasks related to ensuring cyber security was identified, with the definition of the role and place in this process of administrative and legal means of regulation. The primary task of all branches of state power at the present stage of the development of the information society is formulated, which consists in the introduction and implementation of mechanisms for generating adopted decisions in the field of cyber security. The adoption of the State Target Program for the Cyber security of Ukraine, which will serve as a starting point for the real interaction of the subjects of the cyber security of Ukraine, is proposed. The peculiarities of the State Target Program for Cyber security of Ukraine, which consist in determining the specific areas of the state policy on counteraction to cyber threats, are characterized, the main among which should be a conceptual change in the philosophy of administration in the field of cyber security, from coordination of activities of public authorities and law enforcement agencies to the operational management of them; the development of public-private partnerships, in terms of giving private business and the public real leverage on the state of cyber security. The article focuses on the aforementioned direction, which can be implemented by the inclusion of cybersecurity entities by public institutions and independent experts; implementation of business projects in the direction of modernization of information and information and communication infrastructure to the level of international standards; implementation of measures aimed at increasing the literacy of cyber-citizens at all levels of education.

Download Full-text

Research Methods

Journal of Business & Economics Research (JBER) ◽

10.19030/jber.v5i3.2532 ◽

2011 ◽

Vol 5 (3) ◽

Cited By ~ 21

Author(s):

Carrie Williams

Keyword(s):

Qualitative Research ◽

Mixed Methods ◽

Data Collection ◽

Research Methods ◽

Quantitative Research ◽

Font Size ◽

Report Writing ◽

Quantitative And Qualitative Research ◽

Research Designs ◽

Conducting Research

This paper discusses three common research approaches, qualitative, quantitative, and mixed methods, along with the various research designs commonly used when conducting research within the framework of each approach. Creswell (2002) noted that quantitative research is the process of collecting, analyzing, interpreting, and writing the results of a study, while qualitative research is the approach to data collection, analysis, and report writing differing from the traditional, quantitative approaches. This paper provides a further distinction between quantitative and qualitative research methods. This paper also presents a summary of the different research methods to conduct research in quantitative, qualitative, and mixed methods studies.

Download Full-text

Using mixed methods to develop and evaluate complex interventions in palliative care research

Palliative Medicine ◽

10.1177/0269216311417919 ◽

2011 ◽

Vol 25 (8) ◽

pp. 748-757 ◽

Cited By ~ 62

Author(s):

Morag C Farquhar ◽

Gail Ewing ◽

Sara Booth

Keyword(s):

Palliative Care ◽

Mixed Methods ◽

Data Collection ◽

Mixed Method ◽

Quantitative Research ◽

Complex Interventions ◽

Multidisciplinary Teams ◽

Quantitative Research Methods ◽

Skill Sets ◽

Care Research

Background: there is increasing interest in combining qualitative and quantitative research methods to provide comprehensiveness and greater knowledge yield. Mixed methods are valuable in the development and evaluation of complex interventions. They are therefore particularly valuable in palliative care research where the majority of interventions are complex, and the identification of outcomes particularly challenging. Aims: this paper aims to introduce the role of mixed methods in the development and evaluation of complex interventions in palliative care, and how they may be used in palliative care research. Content: the paper defines mixed methods and outlines why and how mixed methods are used to develop and evaluate complex interventions, with a pragmatic focus on design and data collection issues and data analysis. Useful texts are signposted and illustrative examples provided of mixed method studies in palliative care, including a detailed worked example of the development and evaluation of a complex intervention in palliative care for breathlessness. Key challenges to conducting mixed methods in palliative care research are identified in relation to data collection, data integration in analysis, costs and dissemination and how these might be addressed. Conclusions: the development and evaluation of complex interventions in palliative care benefit from the application of mixed methods. Mixed methods enable better understanding of whether and how an intervention works (or does not work) and inform the design of subsequent studies. However, they can be challenging: mixed method studies in palliative care will benefit from working with agreed protocols, multidisciplinary teams and engaging staff with appropriate skill sets.

Download Full-text

PENGARUH BRAND IMAGE TERHADAP LOYALITAS PELANGGAN DI TOKO OLEH-OLEH MALANG STRUDEL

Jurnal IPTA ◽

10.24843/ipta.2018.v06.i01.p07 ◽

2018 ◽

Vol 6 (1) ◽

pp. 70

Author(s):

Reza Palevi ◽

Luh Gede Leli Kusuma Dewi ◽

Putu Agus Wikanatha Sagita

Keyword(s):

Customer Loyalty ◽

Quantitative Research ◽

Brand Image ◽

Rapid Development ◽

Linear Regression Analysis ◽

Multiple Linear Regression Analysis ◽

Test Method ◽

Brand Association ◽

Analysis Technique ◽

Quantitative Descriptive

This study aims to determine the effect of brand image to customer loyalty in Malang Strudel Souvenir Store. The rapid development of Malang Strudel is the foundation of this research. In this study, the customer is tourist who visiting Malang and shopping for souvenirs at Malang Strudel Souvenir Store. This research uses quantitative descriptive data analysis technique using SPSS ver. 20 for Windows. Data were collected by distributing questionnaires to 166 respondents.This research is quantitative research using reliability test method, validity test, classic assumption test, correlation analysis, coefficient determination test, multiple linear regression analysis, t test, and f test. The variables used in this research are the strength of brand association (X1), uniqueness of brand association (X2), brand association advantage (X3) as independent variable and Customer Loyalty (Y) as dependent variable.The result of this research is strength of brand association (X1) and favorability of brand association (X3) have positive and significant influence, while uniqueness of brand association (X2) has positive and insignificant effect. Simultaneously, strength of brand association (X1), uniqueness of brand association (X2), and favorability of brand association (X3) that make up the brand image, have an impact on customer loyalty. A total of 54.1% of customer loyalty can be explained by variable strength, uniqueness, and favorability. While the rest of 45.9% customer loyalty can be explained by other variables that have not been studied in this research.

Download Full-text