Antecedents of Personal Norms and Social Media Information towards Biofuel Purchase Intention in Special Region of Yogyakarta

2021 ◽  
Vol 1 (3) ◽  
pp. 190-198
Author(s):  
Pinki Arindra Putra ◽  
Yuni Istanto ◽  
Dyah Sugandini
Keyword(s):  
Social Media ◽  
Data Processing ◽  
Purchase Intention ◽  
Practical Implication ◽  
Purchase Intentions ◽  
Point Of View ◽  
Renewable Fuels ◽  
Personal Norms ◽  
The Government ◽  
Special Region

This examination means to re-analyze the effect of the ascription of responsibility, awareness of the consequences, personal norms, and social media information on biofuel purchase intentions in the Special Region of Yogyakarta. This study tries to re-examine the merger of two theories: Theory of Planned Behavior (TPB) and The Norm Activation Model (NAM). The results showed that the ascription of responsibility and awareness of consequences affected personal norms. This study also indicates that personal norms and social media information positively and significantly impact biofuel purchase intentions. The awareness variable is the most dominant variable from the data processing results from the consumer’s point of view. Meanwhile, the personal norm variable is the most dominant from the industrial point of view of data processing. This investigation’s practical implication is to give industry, the government, and the wider community to jointly promote one of the government programs, switching from non-renewable fuels to renewable fuels.

The Effect of Instagram Influencers on Purchase Intentions Mediated by Brand Image on Cosmetic Products (Study on Gen Z Women)

2021 ◽  
Vol 4 (2) ◽  
pp. 111-123
Author(s):  
Dewi Tamara ◽  
Lidiya Heriyati ◽  
Tsabita Hanifa ◽  
Michelle Carmen
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Convergent Validity ◽  
Discriminant Validity ◽  
Brand Image ◽  
Public Awareness ◽  
Daily Basis ◽  
Purchase Intentions ◽  
Generation Z ◽  
The Relationship

Rise of internet usage gives a sense of urgency for marketer to develop enchanted promotion methods through the help of social media. This research focuses on analyze the correlation between social media influencer and purchase intention with brand image as mediating variables. Object of this research is Generation Z women since their perspectives are rarely elaborated in previous research. Sample of this research is Generation Z women, actively using make-ups and skincare, and use Instagram in their daily basis. Validity is measured through convergent validity and discriminant validity, while reliability is measured through cronbach’s alpha and composite reliability. Hypotheses are measured using PLS-SEM and considered as significant if t-value > t-table. Results indicate that social media influencer significantly correlated with purchase intention when mediated with brand image. Specifically, numbers of followers, high-activity on social media, and influencer credibility influence brand image and purchase intention in significant ways. Moreover, positive brand image, public awareness, and brand uniqueness determined as mediating factors on the relationship social media influencer and purchase intention.  

scholarly journals Fraud risk and trust on the intention to buy of e-commerce

2021 ◽  
Vol 3 (1) ◽  
pp. 45-52
Author(s):  
Dewi Anggun Puspitarini ◽  
Prawira Aros Purnama ◽  
Isti Riana Dewi
Keyword(s):  
Purchase Intention ◽  
Measurement Model ◽  
Purchase Intentions ◽  
Partial Least Square ◽  
Least Square ◽  
Fraud Risk ◽  
Inner Model ◽  
Deceptive Behavior ◽  
The Government ◽  
The Relationship

This study aims to analyze and obtain empirical evidence of deceptive behavior as a moderating variable of trust in purchasing through e-commerce purchase intentions. The data of this research were obtained from the results of collecting a questionnaire of 100 respondents who were consumers who had made transactions through e-commerce sites. Testing the hypothesis in this study using the measurement model (Outer Model) and structural models (Inner Model) with the application of Partial Least Square (PLS). The PLS program used is SmartPLS version 3.02.8. The results of this study indicate that trust has a positive effect on purchase intentions. However, with deceptive behavior as moderation, deceptive behavior weakens the relationship between trust in purchasing through E-Commerce and purchase intention as a mediating variable. Purchase intention is proven to be a mediating variable that mediates trust in mentally buying. The government should be more assertive in handling cases of e-commerce crime that are rife to create security and comfort for e-commerce site users.

scholarly journals Parodi Politik dalam Demokrasi Digital Studi Kasus: Akun Instagram Nurhadi-Aldo

PERSPEKTIF ◽  
2021 ◽  
Vol 10 (1) ◽  
pp. 36-46
Author(s):  
Bhakti Satrio Wicaksono
Keyword(s):  
Social Media ◽  
Participant Observation ◽  
Point Of View ◽  
Internet Technology ◽  
The Political ◽  
The Public ◽  
Digital Democracy ◽  
Political World ◽  
The Government ◽  
Observation Method

This article aims to find out what happened to digital democracy regarding the Dildo account case. This research uses descriptive qualitative research research methods. The type of observation method used is the non-participation observation method. The non-participant observation method is the method that researchers chose in conducting this research. The results of the study show that the view of digital democracy can be seen from two perspectives, namely the government and the people's point of view. Political parody basically offers a new way of engaging in the political world. The Dildo case shows that not everyone can freely express their opinion on social media. The freedom to voice opinions, especially through cyberspace, still cannot be said to be free. This can be seen with how when the Dildo account voices humor and national issues that are close to the public, it still gets contra opinions from other parties. The conclusion of the research is that political parody basically offers a new way of engaging in the political world. Dildo case shows that not everyone can freely express their opinion in social media. The existence of internet technology in terms of statehood can be a double-edged knife, especially on social media where information is spread so fast. Parody or current humor is treated wisely and is not necessarily considered a dangerous thing.

scholarly journals The role of social media marketing, entertainment, customization, trendiness, interaction and word-of-mouth on purchase intention: An empirical study from Indonesian smartphone consumers

2021 ◽  
pp. 231-238
Author(s):  
Oscarius Yudhi Ari Wijayaa ◽  
Sulistiyanib Sulistiyanib ◽  
Juliani Pudjowatic ◽  
Theresia Siwi kartikawatid ◽  
Ninik Kurniasih ◽  
...  
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Purchase Intentions ◽  
Social Media Marketing ◽  
Equation Modeling ◽  
Snowball Sampling ◽  
Sampling System ◽  
System Data

The purpose of this study is to analyze the effect of customization purchase intention of Smartphones, entertainment, interaction, social media marketing, trendiness, and Word-of-Mouth on purchase intention of Smartphones. The study uses a quantitative method by distributing online questionnaires to 217 consumers in Banten Indonesia and the method of distributing questionnaires is a snowball sampling system. Data processing and testing of hypotheses and models in this study are based on Structural Equation Modeling (SEM). The research has benefits in increasing knowledge and information for companies about the importance of brand awareness through increasing influencing factors such as social media marketing and word of mouth. Based on the results of SmartPLS analysis, Interaction, Word-of-Mouth, Social media marketing, Entertainment and Trendiness have insignificant effects on purchase intentions of Smartphones while Customization has significant effects on purchase intentions of Smartphones during.

scholarly journals The Influence of Social Media on Consumer Purchase Intentions: Like Behavior as a Moderator

2021 ◽  
Vol 2 (3) ◽  
pp. 285-290
Author(s):  
Mercyano Christi ◽  
Shellyana Junaedi
Keyword(s):  
Social Media ◽  
Social Networking Sites ◽  
Purchase Intention ◽  
Purchase Intentions ◽  
Brand Awareness ◽  
Research Model ◽  
Online Questionnaire ◽  
Research On Research ◽  
Value Perceptions ◽  
Brand Information

his study aims to analyze the effect of e-WOM, brand image, brand awareness on perceived value and purchase intention with liking behavior as moderation. The object of this research is the Lactona brand on social media. Valid respondents in this study amounted to 145 respondents. Data were collected through an online questionnaire. Consumers often use social networking sites that are studied through electronic word of mouth references, consumers can easily obtain various types of brand information that drive purchase intention. Based on the perspective of consumer behavior, a research model was developed to determine what factors influence consumer value perceptions and purchase intentions on social media. Of all the variables, only liking behavior is insignificant. The results of this study can be used as a reference for further research on research development.

scholarly journals Ease of Communication as Mediating the Effect of Instagram Social Media on Purchase Intentions on the Marketplace

2021 ◽  
Vol 5 (1) ◽  
pp. 39-47
Author(s):  
Wisnalmawati Wisnalmawati ◽  
◽  
Agus Sasmito Aribowo ◽  
Dipo Hardi Dewantoro ◽  
Preya Alvita Yasmine ◽  
...  
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Purchase Intention ◽  
Structural Equation ◽  
Sampling Technique ◽  
Purchase Intentions ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Validity And Reliability

Marketing using digital media on the internet has become a necessity in the era of industrial technology 4.0. The Covid-19 pandemic has caused a shift in consumer behavior. Usually face to face changes to online shopping. UMKM Kuncup Seruni is a company that manufactures herbs and herbs from agricultural and plantation products. MSME Sri Rejeki is engaged in processing salak fruit products into various types of food, drinks, and snacks. The two MSME partners have produced many products. MSME's marketing reach is only local and promotions only rely on MSME exhibitions and showrooms that are available in the hope that consumers will come directly to the location. After the COVID19 pandemic, the number of visitors decreased drastically so that sales also decreased. The purpose of this study is to analyze the influence of Instagram social media on purchase intentions on Marketplace and analyze the influence of Instagram social media on purchase intentions on Marketplace mediated by the ease of communication. The novelty that emerged in this research is to develop the ease of communication so that the ease of communication is a very important concept to increase purchase intention. The research method related to the unit of analysis of this research is the consumers of UMKM Seruni and Sri Rejeki. The sample is 60 consumers, the sampling technique uses accidental, data collection uses a questionnaire (google form), conducts validity and reliability tests. The analysis technique uses the model of Structural Equation Modeling with PLS (Partial Least Square). Data analysis is descriptive and quantitative analysis. The results showed that there was no significant and significant effect of Instagram social media on purchase intentions on the Marketplace. The influence of Instagram social media on purchase intention is mediated by the ease of communication.

scholarly journals Does corporate social responsibility affect Generation Z purchase intention in the food industry

2021 ◽  
Author(s):  
WONG ◽  
Man Chung
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Purchase Intention ◽  
Food Industry ◽  
Purchase Intentions ◽  
The Internet ◽  
Purchase Decisions ◽  
Generation Z ◽  
Corporate Social

AbstractCorporate social responsibility (CSR) becomes more and more prevalent in the business world and is considered as one of the factors to make purchase intentions by customers. Thus, corporations are obliged to implement CSR initiatives to attract their customers. Generation Z is born in the world with the internet and social media. They are more able to handle technology and reply on the internet or social media to receive or search for information. They are more concerned with social issues or environmental problems. Therefore, CSR is one of the considerations when they make purchase decisions. This study is to explore whether CSR affects Generation Z purchase intentions in the food industry and which CSR categories have impacts on the purchase intention of Generation Z. A survey was used to collect the data from the youngsters at a post-secondary education institution. The findings showed that Generation Z will consider the CSR performance of the corporations in the food industry when they made purchase decisions. Most of the CSR initiatives, except shareholder related initiatives, had impacts on purchase intention. This may be due to the characteristics of Generation Z.

scholarly journals The Influence of Hijab Celebrity Instagram as an Endorsement on Purchase Intention

2021 ◽  
Vol 19 (2) ◽  
pp. 33
Author(s):  
Devi Noviyanti ◽  
Restu Khaliq
Keyword(s):  
Social Media ◽  
Significant Influence ◽  
Purchase Intention ◽  
Purchase Intentions ◽  
Celebrity Endorser ◽  
Version 2.0 ◽  
Celebrity Endorsers

Celebrity endorsers influence celebrity endorsers who wear the hijab on a person's purchase intentions. A total of 91 respondents were taken in this study, all of whom had seen celebrity endorsers wearing hijabs advertising products/services on Instagram social media. SmartPLS software version 2.0.M3 was using, and research shows a significant influence of trustworthiness, attractiveness, and expertise on one's purchasing intentions. The T-statistic value of all dimensions of the celebrity endorser variable towards purchase intentions is more significant than 1.96, by 3.213, 3.121, and 2.832, respectively.Keywords: celebrity endorsers, hijab, purchase intentions.

Social media in aid of post disaster management

2020 ◽  
Vol 14 (2) ◽  
pp. 237-260 ◽  
Author(s):  
Ajree Ducol Malawani ◽  
Achmad Nurmandi ◽  
Eko Priyo Purnomo ◽  
Taufiqur Rahman
Keyword(s):  
Social Media ◽  
Big Data ◽  
Content Analysis ◽  
Disaster Management ◽  
Practical Implication ◽  
Legal Framework ◽  
Topic Modelling ◽  
Content Type ◽  
The Government ◽  
Post Disaster

Purpose This paper aims to examine tweet posts regarding Typhoon Washi to contend the usefulness of social media and big data as an aid of post-disaster management. Through topic modelling and content analysis, this study examines the priorities of the victims expressed in Twitter and how the priorities changed over a year. Design/methodology/approach Social media, particularly Twitter, was where the data gathered. Using big data technology, the gathered data were processed and analysed according to the objectives of the study. Topic modelling was used in clustering words from different topics. Clustered words were then used for content analysis in determining the needs of the victims. Word frequency count was also used in determining what words were repeatedly used during the course period. To validate the gathered data online, government documents were requested and concerned government agencies were also interviewed. Finding Findings of this study argue that housing and relief goods have been the top priorities of the victims. Victims are seeking relief goods, especially when they are in evacuation centres. Also, the lack of legal basis hinders government officials from integrating social media information unto policymaking. Research limitation This study only reports Twitter posts containing keywords either, Sendong, SendongPH, Washi or TyphoonWashi. The keywords were determined based on the words that trended after Typhoon Washi struck. Practical implication For social media and big data to be adoptable and efficacious, supporting and facilitating conditions are necessary. Structural, technical and financial support, as well as legal framework, should be in place. Maintaining and sustaining positive attitude towards it should be taken care of. Originality/value Although many studies have been conducted on the usefulness of social media in times of disaster, many of these focused on the use of social media as medium that can efficiently spread information, and little has been done on how the government can use both social media and big data in collecting and analysing the needs of the victims. This study fills those gaps in social big data literature.

scholarly journals Manipulating Temporal Cues and Message Concreteness for Deal Communication

2020 ◽  
Vol 28 (2) ◽  
pp. 111-130
Author(s):  
Yi Liu
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Construal Level Theory ◽  
Purchase Intentions ◽  
Media Communication ◽  
Temporal Cues ◽  
Fundamental Challenge ◽  
Expiration Time ◽  
Subject Experiment ◽  
Social Media Communication

Online merchants often use social media to communicate deal messages to directed consumers, but they face the fundamental challenge of how to effectively communicate deal messages to these consumers using that medium. This research seeks to address this challenge by building on the construal level theory to theorize that consumers' purchase intentions in response to the products promoted via social media communication are affected by the concreteness of promotion messages and its interaction with message promotional time and deal expiration time. A between-subject experiment was conducted, and the findings suggest that concrete messages lead to higher purchase intentions. Through interacting message concreteness, message promotional time and deal expiration time, we show that the congruency of a concrete message with either, but not both, temporal cue lead to higher purchase intention. This study thus provides theoretically grounded insights on how to better communicate deal information on microblogging sites.

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