The Impact of Information Technology on Tourism Development Strategy

Along with the development of industry 4.0, conventional tourism development strategies have become irrelevant. The evolving information technology demands rapid adjustments in order to survive in the market. The purposes of this study are to analyze internal and external factors of the development of tourist destinations based on the use of information technology, using SWOT analysis and the ordinary least square model. The results of this study indicate various strategies that can be carried out by a tourism destination in order to compete with similar destinations. Another result is that travel behavior, age, and gender can affect the tendency to agree in the tourism development based on the use of information technology. The implication is that changes in information technology must be immediately responded to in order to survive in competition.

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STRATEGI PENGEMBANGAN PARIWISATA MELALUI TRADISI BUDAYA TERHADAP PEREKONOMIAN MASYARAKAT DESA ADAT ASAK KARANGASEM

JURNAL SEWAKA BHAKTI ◽

10.32795/jsb.v4i1.590 ◽

2020 ◽

Vol 4 (1) ◽

pp. 1-20

Author(s):

Ni Wayan Ari Sudiartini ◽

Putu Ari Mulyani ◽

Yenni Rahman

Keyword(s):

Development Strategy ◽

Swot Analysis ◽

Tourism Development ◽

Development Strategies ◽

Analysis Method ◽

Cultural Traditions ◽

Village Community ◽

The Impact ◽

The Village

The purpose of this study is to understand the tourism development strategies in the Indigenous Village of Asak Karangasem, which analyzes the impact of tourism development through cultural traditions on the economy of the community and describes the tourism development strategies that will be carried out and can find out aspects that need to be considered in tourism development so that it can affect the economy of the village community. This study uses the SWOT analysis method where by using this analysis we can find out the strengths, weaknesses, opportunities and threats that exist around the Asak Karangasem Indigenous Village. From the results of this study it can be proven that the tourism development strategy is able to have an impact on the economy of the surrounding community.

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STRATEGI PENGEMBANGAN WISATA BAHARI DI GILI TRAWANGAN KABUPATEN LOMBOK BARAT PROVINSI NUSA TENGGARA BARAT

National Conference of Creative Industry ◽

10.30813/ncci.v0i0.1202 ◽

2018 ◽

Author(s):

Marhanani Tri Astuti

Keyword(s):

Economic Growth ◽

Development Strategy ◽

Swot Analysis ◽

Positive Impact ◽

Tourism Development ◽

Tourism Industry ◽

Cultural Resources ◽

Marine Tourism ◽

Tourist Destinations ◽

The Government

Pariwisata ditegaskan dalam berbagai Rencana Strategis (RENSTRA) maupun Rencana Induk Pariwisata Nasional (RIPARNAS) sebagai andalan penggerak pertumbuhan ekonomi Indonesia. Aset berupa sumberdaya budaya dan sumberdaya alam yang dimiliki seperti keunikan wisata alam berupa wisata bahari dan berbagai event budaya daerah serta keaslian budaya dapat dikelola dan dimanfaatkan untuk bersaing dengan destinasi wisata lain. Kesemuanya itu untuk menarik wisatawan mancanegara maupun domestik untuk datang ke Indonesia. Salah satu program pemerintah dalam pencapaian target tersebut adalah penciptaan 10 (sepuluh) destinasi wisata prioritas atau dengan istilah “Menciptakan 10 Bali Baru” yang tersebar diseluruh Indonesia, yaitu Danau Toba, Tanjung Lesung, Tanjung Kelayang, Kepulauan Seribu, Borobudur, Lombok Mandalika, Wakatobi, Morotai, Bromo-Tengger-Semeru dan Labuan Bajo. Dalam rangka mencapai tujuan strategi pengembangan wisata bahari di Lombok, maka diperlukan langkah-langkah tata kelola destinasi antara lain inventarisasi kesiapan terhadap keadaan daya tarik wisata alam maupun budaya, dapat dimanfaatkan dan kesiapan aksesibilitas, amenitas serta akomodasi. Penelitian ini menggunakan metode deskriptif kualitatif dan analisis SWOT. Dari sisi ekonomi, diharapkan berdampak positif terhadap pertumbuhan ekonomi, sehingga peluang pemanfaatan dan pengembangan wisata bahari di Lombok Barat diharapkan dapat menguntungkan semua pihak. Hasil dari penelitian antara lain : perlunya strategi pengembangan wisata bahari yaitu mengembangkan fasilitas infrastruktur, terutama perluasan dermaga, meningkatkan kompetensi SDM melalui sertifikasi kompetensi pariwisata dankerjasama antara pemerintah, industri pariwisata, akademisi, masyarakat dan media dalam rangka peningkatan pelayanan dan kenyamanan wisatawan,untuk mencapai target 20 Juta wisatawan mancanegara yang berkunjung ke Indonesia tahun 2019. Kata Kunci: Wisata Bahari, Gili Trawangan, Analisis SWOT ABSTRACT:Tourism is affirmed in various Strategic Plans (RENSTRA) as well as the National Tourism Master Plan (RIPARNAS) as a mainstay driving the economic growth of Indonesia. Assets in the form of cultural resources and natural resources such as the uniqueness of nature tourism in the form of marine tourism and various regional cultural events and cultural authenticity can be managed and utilized to compete with other tourist destinations. All of them to attract foreign and domestic tourists to come to Indonesia. One of the government programs in achieving the target is the creation of 10 (ten) priority tourist destinations or with the term "Creating 10 New Bali" scattered throughout Indonesia, namely Lake Toba, Tanjung Lesung, Tanjung Kelayang, Kepulauan Seribu, Borobudur, Lombok Mandalika, Wakatobi , Morotai, Bromo-Tengger-Semeru and Labuan Bajo. In order to achieve the goal of marine tourism development strategy in Lombok, it is necessary steps of governance of destinations, among others, inventory readiness to the state of nature and cultural attractions, can be utilized and readiness of accessibility, amenitas and accommodation. This research uses qualitative descriptive method and SWOT analysis. From the economic side, it is expected to have a positive impact on economic growth, so that the opportunity of exploiting and developing marine tourism in West Lombok is expected to benefit all parties. The results of the research include: the need for marine tourism development strategy that is developing infrastructure facilities, especially the expansion of the pier, increasing the competence of human resources through the certification of competence of tourism services and cooperation between the government, tourism industry, academics and the community in order to improve the service and comfort of tourists. to achieve the target of 20 million foreign tourists who visit Indonesia in 2019. Keywords: Marine Tourism, Gili Trawangan, SWOT Analysis

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Strategi Pengembangan Obyek Wisata Goa Tengkorak Batu Kajang sebagai Atraksi Pariwisata

JSHP ( Jurnal Sosial Humaniora dan Pendidikan) ◽

10.32487/jshp.v4i1.785 ◽

2020 ◽

Vol 4 (1) ◽

pp. 63-72

Author(s):

Ranti Rustika

Keyword(s):

Natural Resources ◽

Development Strategy ◽

Swot Analysis ◽

Tourism Development ◽

External Factors ◽

The Other ◽

Tourist Attraction ◽

Human Skull ◽

Expert Team ◽

Internal And External Factors

This study aims to identify internal and external factors that support and hold up the development of attractions in Goa Tengkorak. This Study also aims to describe a strategy for tourism development Goa Tengkorak by using SWOT analysis. The method used in this study was descriptive qualitative method.The results showed thatthe supporting factor in developing Goa Tengkorak is the human skull in the cavewhich is a unique attraction and this location near another tourist attraction have chance to be sustainable tourism. On the other side, the inhibitors factor in developing Goa Tengkorak is there is no expert team of who conduct regular maintenance of the skulls in the cave and the weakness of regulation to managing Goa Tengkorak. Referring to these factors, a suitable development strategy for the Goa Tengkorak is to re-organize the "Bontang" tradition, maximizing promotion by utilizing technology, utilizing natural resources and arts to produce souvenirs of Goa Tengkorak. Keywords: Development Strategy, Goa Attraction, SWOT analysisABSTRAK Tujuan dari penelitian adalah mengidentifikasi faktor-faktor pendukung dan penghambat dari segi internal dan eksternal dalam pengembangan objek wisata Goa Tengkorak dan mendeskripsikan strategi bagi pengembangan dalam wisata Goa Tengkorak dengan menggunakan analisis SWOT. Metode penelitian yang digunakan adalah metode deskriptif kualitatif. Hasil penelitian menunjukkan bahwa faktor pendukung dalam mengembangkan objek wisata Goa Tengkorak adalah atraksi wisata yang unik yaitu tengkorak manusia yang ada didalam goa dan lokasi objek wisata yang berdekatan dengan objek wisata lain berpeluang menjadi objek wisata yang berkelanjutan. Disisi lain, faktor penghambat dalam mengembangkan objek wisata Goa Tengkorak yaitu belum ada tim ahli yang melakukan perawatan secara berkala terhadap tengkorak-tengkorak yang ada didalam goa dan lemahnya regulasi dalam mengelola objek wisata tersebut. Mengacu pada faktor-faktor tersebutstrategi pengembangan yang cocok untuk obyek wisata Goa Tengkorak adalah menyelenggarakan kembali tradisi “Bontang”, memaksimalkan promosi dengan memanfaatkan teknologi yang ada, pemanfaatan kekayaan alam dan seni untuk menghasilkan cinderamata khas obyek wisata Goa Tengkorak. Kata Kunci: Strategi Pengembangan, Obyek Wisata Goa, analisis SWOT

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Halal Tourism Opportunities And Challenges In East Java

Ulumuna: Jurnal Studi Keislaman ◽

10.36420/ju.v4i2.3479 ◽

2018 ◽

Vol 4 (2) ◽

pp. 118-133

Author(s):

Otto Andri Priyono

Keyword(s):

Swot Analysis ◽

Tourism Development ◽

Secondary Data ◽

Development Strategies ◽

Tourism Industry ◽

Strategy Development ◽

Economic Stability ◽

Tourist Destinations ◽

Tourism Management ◽

Internal And External Factors

The Ministry of Tourism has made East Java province a national halal tourism development area. This is supported by the existence of various religious tourism objects, natural and artificial tourism objects, organizing annual cultural events and adequate infrastructure. The purpose of this study is to review the potential and formulate halal tourism development strategies in East Java. This study uses secondary data with qualitative methods and SWOT analysis techniques. Internal analysis shows the strengths and weaknesses as well as external analysis shows the opportunities and challenges of weakness in the development of halal tourism in East Java. Strength factors include the diversity of tourist destinations, infrastructure supporting tourist mobility, and the level of tourist visits. Weakness factors include promotion and branding, experts who are experts and means of supporting halal tourism. Opportunity factors include the support of government policies, the existence of supporting institutions, the international reputation of Indonesian halal tourism. Threat factors include economic stability, security stability and competition for the halal tourism industry. Based on the analysis of internal and external factors, the formulation of halal tourism development strategies in East Java include: a) S-O strategy: encouraging domestic and foreign investment in halal tourism development in East Java; b) W-O strategy: development of East Java halal tourism multiplatform information based on IoT; c) S-T strategy: build a halal pariwistaa halal in East Java entitled "Khazanah East Java"; d) W-T strategy: Establishment of a Special Economic Zone for Halal Tourism which is supported by the establishment of an institution of the Halal Tourism Management Authority of East Java Province Keywords: Halal Tourism, Opportunities, Challenges, East Java

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Tourism Development Strategy Based On Local Wisdom In Improving The Welfare Of Local Communities

Eduvest - Journal Of Universal Studies ◽

10.36418/edv.v1i12.295 ◽

2021 ◽

Vol 1 (12) ◽

Author(s):

Herly M. Oematan ◽

Maria Elerina Douk Tunti ◽

Siprianus G. Tefa

Keyword(s):

Development Strategy ◽

Swot Analysis ◽

Tourism Development ◽

Local Communities ◽

South Central ◽

Local Residents ◽

Tourism Potential ◽

Quantitative Descriptive ◽

Internal And External Factors ◽

Collection Methods

This study aims to formulate a tourism development strategy based on local wisdom in improving the welfare of local communities in the Districts of North Mollo, Central Mollo, South Mollo, and Fatumnasi, South Central Timor Regency, NTT Province. This research is a quantitative descriptive study using questionnaires, observation and documentation as data collection methods. The analytical tool is a SWOT analysis in order to find out internal and external factors that will be strengths and weaknesses as well as opportunities and threats in the development of tourism based on local wisdom. Research respondents consisted of visitors to tourism sites, village officials and local residents in the tourist areas of North Mollo, Central Mollo, South Mollo, and Fatumnasi. The results show that the sub-districts of North Mollo, Central Mollo, South Mollo, and Fatumnasi have internal and external tourism potential, namely local wisdom in the form of beautiful nature and fresh air as well as serving local agricultural products and local home industry products which are processed professionally through MSMEs. -MSMEs that have local characteristics that cannot be obtained by visitors in other areas. This is a differentiating factor with other tourist sites in NTT.

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STRATEGI PENGEMBANGAN BANJIR KANAL BARAT SEBAGAI DAYA TARIK WISATA DI KOTA SEMARANG

JURNAL ILMU SOSIAL ◽

10.14710/jis.17.1.2018.64-76 ◽

2018 ◽

Vol 17 (1) ◽

pp. 64

Author(s):

Kismartini Kismartini ◽

Hendra Kurniawan ◽

Septi Anjani Putri Dwika

Keyword(s):

Development Strategy ◽

Swot Analysis ◽

External Factors ◽

Tourism Destination ◽

Alternative Strategies ◽

Tourist Destinations ◽

The Development Strategy ◽

Destination Area ◽

Internal And External Factors

The number of tourists visiting Semarang City is increasing significantly year by year. However, this increase is not accompanied by an improvement in the quantity and the quality of tourist destinations in Semarang. Banjir Kanal Barat area is one of the potential tourist destinations in Semarang, but so far the existing facilities in this area are very limited. In addition, there is no any tourism activities which can be done even. Moreover, this area tends to be very unattractive. This study aims to analyze the development strategy of Banjir Kanal Barat (BKB/western canal) as an interesting tourism destination by analyzing internal and external factors. The data were analyzed descriptively qualitative to determine BKB's development strategy through SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). The results of this study formulated 10 (ten) alternative strategies for the development of Banjir Kanal Barat as a tourism destination area. The three best alternative choices are: (1) creating tourist facilities which can be enjoyed by the community, (2) developing special water attractions, (3) inviting investors and cooperating with various parties.

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Strategy Analysis of Ponggok Rural Tourism Development into Integrated Tourism Area

TRJ Tourism Research Journal ◽

10.30647/trj.v3i1.44 ◽

2019 ◽

Vol 3 (1) ◽

pp. 35

Author(s):

Zahrotun Satriawati ◽

Rahmat Ingkadijaya ◽

Sri Sulartiningrum

Keyword(s):

Development Strategy ◽

Swot Analysis ◽

Descriptive Analysis ◽

Strategy Analysis ◽

Quantitative Descriptive Analysis ◽

Tourist Destinations ◽

Local Residents ◽

Tourist Village ◽

Quantitative Descriptive ◽

Internal And External Factors

The development of tourism can help the welfare of the rural population through developing a tourist village concept. The potential of the village can be used as a tourist attraction. Klaten Regency has a very abundant potential of springs that located in Ponggok village which is mostly used by local residents for irrigating rice fields, agriculture, and fish cultivation. However, the existing springs in the Ponggok village are now used as tourist destinations that spread across several locations, such as Umbul Ponggok, Umbul Sigedang, Umbul Besuki, Waduk Galau/Banyu Mili. This study uses qualitative and quantitative descriptive analysis and the data obtained through questionnaires distributed and completed by respondents as many as 135 respondents. SWOT analysis is employed to investigate internal and external factors to analyze Ponggok Tourism Village development strategy towards integrated tourism area.

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STRATEGI PENGEMBANGAN OBYEK WISATA PANTAI BOOM TUBAN BERDASARKAN POTENSI SOSIAL, EKONOMI DAN EKOLOGI (Development Strategy of Object Tour Tubans Boom Beach by Potency of Economic, Social and Ecology)

Management of Aquatic Resources Journal (MAQUARES) ◽

10.14710/marj.v6i4.21323 ◽

2018 ◽

Vol 6 (4) ◽

pp. 348-357

Author(s):

Hima Desy Lestari ◽

Pujiono Wahyu Purnomo ◽

Frida Purwanti

Keyword(s):

Development Strategy ◽

Service Provider ◽

Swot Analysis ◽

Service Providers ◽

Tourism Development ◽

Active Role ◽

External Factors ◽

The Government ◽

Tourism Attractions ◽

Internal And External Factors

Pantai Boom merupakan bekas pelabuhan Internasional pada zaman Kerajaan Majapahit yang dimanfaatkan oleh pemerintah Kabupaten Tuban untuk menjadi obyek wisata pantai. Adanya aspek historis tersebut menjadikan potensi sosial, ekonomi dan ekologi sangat berpengaruh terhadap potensi wisata. Penelitian bertujuan untuk mengidentifikasi potensi sosial, ekonomi, ekologi, kelembagaan dan posisi nilai faktor internal dan eksternal, serta menyusun strategi pengembangan obyek wisata. Metode penelitian bersifat deskriptif analitis, dimana data dikumpulkan dengan survei dan wawancara terhadap 100 responden pengunjung, 30 penyedia jasa dan 4 pengelola. Data diolah secara deskriptif menggunakan pendekatan kualitatif dan kuantitatif dengan matriks IFAS dan EFAS, juga dengan analisis SWOT. Hasil penelitian menunjukkan potensi sosial terbesar berada pada kondisi sarana informasi sejarah, potensi ekonomi berada pada biaya wisata, potensi ekologi berada pada kondisi air bersih dan potensi kelembagaan berada pada upaya pengembangan obyek wisata yang telah dilakukan oleh pemerintah/pengelola; Nilai faktor internal dan eksternal berada pada posisi mendukung strategi ofensif, yaitu memanfaatkan potensi dan peluang yang ada untuk pengembangan obyek wisata, selisih nilai untuk faktor internal adalah 0,3;1,29;1,12, dan untuk faktor eksternal adalah 1,45;0,8;1,8, dengan kekuatan dan ancaman terbesar berada pada aspek ekonomi, sedangkan kelemahan dan peluang berada pada aspek ekologi. Strategi pengembangan obyek wisata dilakukan dengan menjalin kerjasama antara Pemerintah Daerah dengn paguyuban penyedia jasa untuk mengadakan kegiatan pengembangan penyedia jasa; meningkatkan peran aktif pengelola obyek wisata terhadap keberadaan penyedia jasa dengan menyediakan toko/kios dan meningkatkan upaya perlindungan sumberdaya alam di lokasi wisata. Boom Beach is formaly an International port at the Majapahit Kingdom which used by the government of Tuban Regency to become coastal tourism attractions. The existence of these historical aspects make the social, economic and ecological potential influence tourism potential. The study aims to identify potency of economy, ecological, institutional and to evaluate value position of internal and external factors, and to arrange tourism development strategy. The research method is analytical descriptive, in which data were collected by survey and interview to 100 respondents, 30 service providers and 4 staff. Data were analysed using qualitative and quantitative through IFAS and EFAS matrix as well as SWOT analysis. The results showed that the largest social potency is the condition of historical information facilities, the economic potency is the cost of tourism, and the ecological potentcy is the cleaness water conditions and the institutional potency is the development efforts of tourism that has been done by the government/manager; The values of internal and external factors are in a position to support offensive strategy, that is utilizing the potential and opportunities that exist for the development of tourism object, in sequence the different value of internal factors are 0.3;1.29;1.12, while the external factors are 1.45;0.8;1.8, with the greatest strength and threat being on the economic aspect, while the weaknesses and opportunities on the ecological aspect. Tourism development strategy are done by establishing cooperation between local government with service provider association conduct development activities of service provider; enhancing the active role of tourism managers to the existence of service providers by providing shops/kiosks and increasing the effort to protect the natural resources at tourisn sites.

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Strategi Pengembangan Obyek Wisata Negeri Dongeng Sebagai Destinasi Wisata Unggulan Berbasis Taman Wisata Miniatur Tempoe Doeloe

Translitera : Jurnal Kajian Komunikasi dan Studi Media ◽

10.35457/translitera.v10i1.1426 ◽

2021 ◽

Vol 10 (1) ◽

pp. 63-75

Author(s):

Eko Adi Susilo

Keyword(s):

Development Strategy ◽

Fairy Tales ◽

Fairy Tale ◽

Swot Analysis ◽

Descriptive Analysis ◽

Tourism Development ◽

Sustainable Tourism Development ◽

Tourist Destinations ◽

The People ◽

Recreational Vehicles

Tourism is one of the major assets that can generate a fairly high source of foreign exchange for the country. Therefore, every area that has certain tourism objects requires regular and sustainable tourism development so that people can take advantage of the existence of tourist destinations in the area. As with the tourism object of the Land of Fairy tales in the area of Kawedusan Ponggok Village, Blitar Regency. The design of this tour is entitled the miniature garden of the wonders of the world which is interesting to visit as a vehicle for education for children. The community can use this as a learning medium and it will have a broad impact on the people around this location to revive the economic sector. This research aims to; (1) Identifying the actual conditions of the current development aspects of the Land of Fairy Tales Tourism. (2) Identifying the influence of the tourism object of the Land of Tales as a vehicle for recreation on tourist visitors and the community around Kawedusan Ponggok Village. (3) Formulating a strategy to develop tourism objects in the Land of Tales as recreational vehicles based on the Tempoe Doeloe tourism park. The research method used by the author in this study is qualitative research and uses a descriptive analysis approach. The results of this study using SWOT analysis techniques can be concluded that the fairy tale tourism development strategy shows that the process of identifying relevant indicators is expected to be able to provide benefits in formulating a tourism development strategy for the Land of Tales in Blitar Regency. Through the formulation of a tourism strategy in a fairy tale country, it is hoped that it will be able to provide benefits to strengthening the competitive bidding position of the concepts offered. It is hoped that this will also be able to provide benefits to strengthening the economic and social aspects of the community at large.

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Strategi Pengembangan Agrowisata dalam Mendukung Pembangunan Pertanian - Studi Kasus di Desa Wisata Kaligono (Dewi Kano) Kecamatan Kaligesing Kabupaten Purworejo

Analisis Kebijakan Pertanian ◽

10.21082/akp.v16n2.2018.165-184 ◽

2018 ◽

Vol 16 (2) ◽

pp. 165

Author(s):

Siwi Harning Pambudi ◽

NFN Sunarto ◽

Prabang Setyono

Keyword(s):

Development Strategy ◽

Agricultural Sector ◽

Swot Analysis ◽

Tourism Development ◽

Industry Sector ◽

Development Area ◽

Tourist Village ◽

The Impact ◽

Interview Questionnaire ◽

Research Show

Desa Wisata Kaligono (Dewi Kano) is one of the tourist village located in the west of Menoreh hill. There are some agriculture potentials, such as: mangosteen, durian, and Etawa goat (PE). The main crops commodity, mangosteen and durian, is not fully developed yet. It requires planning in developing its potentials. The Shift of Economic Structure from agricultural sector to industry sector which is happened in these recent ten years has the effect on PDRB of the regency. Kaligesing district is set as an agropolitan development area according to RTRW of the regency; it is strategically settled as a chance to develop tourism of Dewi Kano. This research objectives were: to gain information about villagers perception concerning to the plan of developing an agro-tourism area in Dewi Kano, to find out the impact of agro-tourism, and to formulate the strategy in developing the agro-tourism. Observation, interview, questionnaire, and SWOT analysis were used in formulating the agro-tourism development strategy of Dewi Kano area. The results of the research show that villagers of Dewi Kano are supporting the plan of developing their area as an agro-tourism; this is seen from their perceptions which tend to agree, because they understand that agro-tourism development can give benefits in ecology, economy, social, and management. The strategy which can be applied in developing agro-tourism of Dewi Kano is a progressive strategy; it means, the research location is in a great condition, so it will be well-developed by maximizing the chances. AbstrakDesa Wisata Kaligono (Dewi Kano) adalah salah satu desa wisata di sebelah barat pegunungan Menoreh. Potensi-potensi pertanian yang dimiliki desa Kaligono antara lain buah manggis, durian dan kambing peranakan etawa (PE). Komoditas hasil pertanian manggis dan durian belum digarap secara maksimal sehingga perlu adanya perencanaan dalam pengembangan potensi tersebut. Pergeseran struktur ekonomi dari sektor pertanian ke sektor industri dan jasa selama 10 tahun terakhir mempengaruhi PDRB kabupaten. Kecamatan Kaligesing ditetapkan sebagai kawasan pengembangan agropolitan sesuai dengan RTRW Kabupaten dan isu strategis yang berkembang merupakan sebuah peluang untuk mengembangkan agrowisata di Dewi Kano. Penelitian ini dilakukan untuk mengetahui persepsi masyarakat Dewi Kano terhadap rencana pengembangan sebuah kawasan agrowisata Dewi Kano, mengetahui dampak pengembangan agrowisata dan merumuskan strategi pengembangan agrowisatanya. Metode penelitian melalui observasi, wawancara dan kuisioner dan analisis SWOT digunakan untuk merumuskan strategi pengembangan agrowisata di Dewi Kano. Hasil penelitian menunjukkan bahwa masyarakat Dewi Kano mendukung dalam perencanaan pengembangan daerahnya sebagai kawasan agrowisata dilihat dari persepsi masyarakat yang cenderung setuju dalam upaya tersebut karena dapat memberikan dampak terhadap upaya pembangunan pertanian berkelanjutan dari sudut pandang ekologi, sosial, ekonomi dan pengelolaan. Strategi yang dapat dilakukan dalam pengembangan agrowisata Dewi Kano yaitu strategi progresif, artinya lokasi penelitian dalam kondisi baik dan prima sehingga dapat dikembangkan sebagai sebuah kawasan agrowisata dengan menggunakan peluang yang tersedia untuk meningkatkan kekuatan yang dimiliki.

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