scholarly journals Strategy Analysis of Ponggok Rural Tourism Development into Integrated Tourism Area

2019 ◽  
Vol 3 (1) ◽  
pp. 35
Author(s):  
Zahrotun Satriawati ◽  
Rahmat Ingkadijaya ◽  
Sri Sulartiningrum
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Strategy Analysis ◽  
Quantitative Descriptive Analysis ◽  
Tourist Destinations ◽  
Local Residents ◽  
Tourist Village ◽  
Quantitative Descriptive ◽  
Internal And External Factors

The development of tourism can help the welfare of the rural population through developing a tourist village concept. The potential of the village can be used as a tourist attraction. Klaten Regency has a very abundant potential of springs that located in Ponggok village which is mostly used by local residents for irrigating rice fields, agriculture, and fish cultivation. However, the existing springs in the Ponggok village are now used as tourist destinations that spread across several locations, such as Umbul Ponggok, Umbul Sigedang, Umbul Besuki, Waduk Galau/Banyu Mili. This study uses qualitative and quantitative descriptive analysis and the data obtained through questionnaires distributed and completed by respondents as many as 135 respondents. SWOT analysis is employed to investigate internal and external factors to analyze Ponggok Tourism Village development strategy towards integrated tourism area.

scholarly journals Tourism Development Strategy Based On Local Wisdom In Improving The Welfare Of Local Communities

2021 ◽  
Vol 1 (12) ◽  
Author(s):  
Herly M. Oematan ◽  
Maria Elerina Douk Tunti ◽  
Siprianus G. Tefa
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Tourism Development ◽  
Local Communities ◽  
South Central ◽  
Local Residents ◽  
Tourism Potential ◽  
Quantitative Descriptive ◽  
Internal And External Factors ◽  
Collection Methods

This study aims to formulate a tourism development strategy based on local wisdom in improving the welfare of local communities in the Districts of North Mollo, Central Mollo, South Mollo, and Fatumnasi, South Central Timor Regency, NTT Province. This research is a quantitative descriptive study using questionnaires, observation and documentation as data collection methods. The analytical tool is a SWOT analysis in order to find out internal and external factors that will be strengths and weaknesses as well as opportunities and threats in the development of tourism based on local wisdom. Research respondents consisted of visitors to tourism sites, village officials and local residents in the tourist areas of North Mollo, Central Mollo, South Mollo, and Fatumnasi. The results show that the sub-districts of North Mollo, Central Mollo, South Mollo, and Fatumnasi have internal and external tourism potential, namely local wisdom in the form of beautiful nature and fresh air as well as serving local agricultural products and local home industry products which are processed professionally through MSMEs. -MSMEs that have local characteristics that cannot be obtained by visitors in other areas. This is a differentiating factor with other tourist sites in NTT.

scholarly journals VALUASI EKONOMI DAN PENGEMBANGAN POTENSI PARIWISATA DANAU LABUAN CERMIN DI KECAMATAN BIDUK-BIDUK KABUPATEN BERAU PROVINSI KALIMANTAN TIMUR

2016 ◽  
Vol 12 (3) ◽  
pp. 235
Author(s):  
Jevon Ona Ivena ◽  
Idiannor Mahyudin ◽  
Emmy Sri Mahreda ◽  
Wahyuni Ilham
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Economic Valuation ◽  
Economic Value ◽  
Secondary Data ◽  
Environmental Benefits ◽  
Tourist Destinations ◽  
Tourism Resources ◽  
Development And Management

Natural attractions Labuan Cermin Lakes one of the potential of this attraction to be developed in order to increase investment, employment, business opportunity and ultimately to improve the welfare of society. The development of tourism sector in the economy has a trickle-down effect to other sectors. This study aims to identify the conditions of the environmental setting Subdistrict Biduk-biduk in terms of the socio-economic and cultural as well as the structure of the population, analyzing the perception of tourists to the natural attractions of Labuan Cermin Lakes, analyzing the growth of travelers who make Danau Labuan Cermin as a tourist destination, analyze the economic valuation of resource benefits environment and natural nature Labuan Cermin Lakes and designing models of development and management of Labuan Cermin Lakes nature in a sustainable manner. The method used is descriptive analysis method, analysis Travel Cost Method and SWOT analysis by respondents as many as 100 tourists and is supported by other primary and secondary data. The results based on primary and secondary data, Subdistrict Biduk-biduk with an area of 3.002.99 km, tropical climate and altitude of 1 (one) to 3 (three) meters above sea level. The total population of 5,631 inhabitants with a growth of 3.38% in 2014. The majority of fishermen and coconut plantations for copra. There are three tourist destinations, Labuan Cermin Lakes, Kaniungan Island and Bidadari Waterfalls. Perception rating of the facility Labuan Cermin Lakes is quite satisfactory with the percentage of 30% and the perception of tourists to services is 51%. Trend tourists who come to the tourist attraction of Labuan Cermin Lakes continue to increase from year to year with forecasts in 2016 to 2021 there was an increase of 12.4% annually. The magnitude of the economic value of natural resources and environmental benefits nature Labuan Cermin Lakes, 100 respondents from eight zones pay to enjoy the natural scenery of Lake Labuan Cermin Rp.1.099.437,- and if in 2015 as many as 22 504 tourists then obtained the value of tourism resources of Labuan Cermin Lakes Rp. 24,741,741,500,- as well as the surplus value amounted Rp.2.969.008.980,- travel traveler growth at 12.4% per year. Shape the direction of the development strategy of Labuan Cermin Lakes nature in a sustainable manner, Labuan Cermin Lakes facilities must have a good support for, the development of additional recreational facilities, development of creative entrepreneurial community and increased accessibility to Labuan Cermin Lakes.

scholarly journals STRATEGI BAURAN PEMASARAN OCTOPUS DIVE PENIDA DALAM MENINGKATKAN KUNJUNGAN WISATAWAN

Jurnal IPTA ◽  
2020 ◽  
Vol 8 (2) ◽  
pp. 319
Author(s):  
Ni Wayan Ayu Sekarningsih ◽  
I Nyoman Sudiarta ◽  
I Putu Sudana
Keyword(s):  
Swot Analysis ◽  
Descriptive Analysis ◽  
Sample Selection ◽  
Market Price ◽  
Literature Study ◽  
Quantitative Descriptive Analysis ◽  
Analysis Technique ◽  
Quantitative Descriptive ◽  
A Site ◽  
Price Analysis

Octopus Dive Penida is one of the first local dive centers in Nusa Penida that provides international diving facilities (PADI, ADSI,SSI) with professional instructors. This study discusses the marketing strategy adopted by Octopus Dive. The sample of this research is tourists who have visited and used the services of diving / snorkeling in Octopus Dive Penida. The sample selection technique used purposive sampling with 168 respondents. The technique of collecting data is done in several ways, discussing, observing, interviewing, questionnaires, documentation, and literature study. The data analysis technique was done by quantitative descriptive analysis and SWOT analysis. Resulting in a marketing SWOT strategy from variable marketing mix 7 P that is, SO (Strengths – Opportunities) strategy  is doing Brand Positioning as a quality dive operator, doing good relations with the community and improving the quality of Human Resources. WO (Weakness -Opportunities) strategy is to expand business / office locations, educate tourists, re-conduct price analysis and participate in international and national events. ST (Strenghts -Threats) strategy is to innovate services / services for tourists, create dive tourism package programs that don't exist in other dive operators. WT (Weakness -Threats) strategy is to conduct a site analysis to complement offices and innovations in market price adjustments.

scholarly journals Marketing Strategy in Increasing Ballroom Sales at New Kuta Hotel

2020 ◽  
Vol 6 (2) ◽  
pp. 27
Author(s):  
Monika Aprilia Wulandari ◽  
Elvira Septevany ◽  
I Gusti Agung Mas Krisna Komala Sari ◽  
I Ketut Suarta
Keyword(s):  
Factor Analysis ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Marketing Strategies ◽  
Matrix Analysis ◽  
Quantitative Descriptive Analysis ◽  
Marketing Department ◽  
Study Results ◽  
Qualitative Descriptive ◽  
Quantitative Descriptive

This research aims to increase ballroom sales at New Kuta Hotel, to find out marketing strategies that should be used by the sales & marketing departments to increase ballroom sales and to find out which strategies are most effective in marketing strategies by sales & marketing department. The analysis techniques used are qualitative descriptive analysis, quantitative descriptive analysis, Internal Factor Analysis Summary Matrix (IFAS), External Factor Analysis Summary Matrix (EFAS), Internal–External Matrix (IE), SWOT Analysis and Quantitative Strategic Planning Matrix (QSPM). Based on the results of IFAS matrix analysis, the main strength is the ballroom sales can help increase hotel revenue, while the main weakness is the incentives imposed by the sales & marketing departments are less appropriate. Based on the EFAS matrix analysis, it was discovered that the main opportunity was the ability of sales & marketing to bring in customers while the main threat faced was the budget considered by the customer. The IE Matrix study results put the company in the Growth Strategic (Cell II) position. SWOT analysis produced eight alternative strategies of marketing strategies from the eight strategies and obtained three marketing strategies that were prioritized and calculated through QSPM Matrix with a total TAS of 181.29.

scholarly journals STRATEGI PENGEMBANGAN SISTEM INFORMASI PELAYANAN KANTOR KELURAHAN MENGGUNAKAN ANALISIS SWOT

2020 ◽  
Vol 3 (1) ◽  
pp. 44-59
Author(s):  
Fitri Khoirunnisa ◽  
Siti Roifah ◽  
Soni Setiawan ◽  
Maxsi Ary
Keyword(s):  
Organizational Development ◽  
Development Strategy ◽  
Swot Analysis ◽  
Strategy Analysis ◽  
Government Organization ◽  
Service Information ◽  
The Government ◽  
District Implementation ◽  
Internal And External Factors

Electronic-based Government System (SPBE) is the government's effort in developing an electronic-based government organization, so that there is an increase in the quality of public services. The system that runs in Sukabungah which is still manual and the lack of providing information to the community related to village services is an obstacle in improving the quality of the organization. Therefore the use of organizational development strategy analysis is very necessary for the Sukabungah village office  to achieve maximum organizational strategy. In this study the method used in improving the quality of service is the SWOT analysis, which is used to develop the potential of the organization and to find out internal and external factors of the organization. In the SWOT analysis that has been carried out on Sukabungah village office it can be seen that Sukabungah village office is included in the quadrant I strategy which means supporting an aggressive strategy, therefore in developing an organization that will be achieved has a huge opportunity, so this can be a good development for Sukabungah sub-district. Implementation in the development of this SWOT analysis is by designing a village service information system where this system will assist the government in improving the Electronic-Based Government System (SPBE) as well as assisting the urban village in improving the quality of the organization and facilitating the existing service system.

scholarly journals STRATEGI PENGEMBANGAN DESA WONOKRITI SEBAGAI DESA WISATA EDELWEIS DI KAWASAN TAMAN NASIONAL BROMO TENGGER SEMERU

2021 ◽  
Vol 4 (2) ◽  
pp. 119-134
Author(s):  
Amin Kiswantoro ◽  
Dwiyono Rudi Susanto
Keyword(s):  
Human Resources ◽  
Development Strategy ◽  
National Park ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Educational Tourism ◽  
The Development Strategy ◽  
Tourist Village ◽  
Tourism Potential ◽  
Park Area

Edelweis tourism village is one of the tourist villages located in Pacitan Regency, East Java. This tourist village is still in the Bromo Tengger Semeru National Park area. This tourist village has the main tourism potential, namely the Edelweiss flower or eternal flower. In this research, using descriptive analysis which is qualitative in nature. The data obtained were then analyzed using SWOT analysis. From the results of this study, the development strategy of Wonokriti Village as an Edelweiss tourism village is obtained, including holding activities related to the Edelweiss flower, making this village a center for educational tourism, especially edelweiss flowers, developing tourism supporting infrastructure, holding hospitality training for human resources involved in management. Edelweiss Tourism Village.

scholarly journals Strategi Pengembangan Pariwisata Berbasis Budaya di Desa Selumbung, Karangasem

2018 ◽  
Vol 3 (2) ◽  
pp. 14
Author(s):  
M. Agus Sutiarso
Keyword(s):  
Development Strategy ◽  
Analytical Method ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Tourism Development ◽  
Strategic Plan ◽  
Analysis Method ◽  
The Development Strategy ◽  
Tourist Village ◽  
The Village

<p>Selumbung Village is one of the villages that is directed to be developed as a tourist village in Karangasem regency. Culture-based tourism development in this village is expected to provide benefits to the community if properly managed and planned. This study aims to get a recommendation for the strategic plan of cultural-based tourism development in the village of Selumbung. The analytical method used in this study includes descriptive analysis which is assisted by the SWOT analysis method to determine the development strategy plan. The results showed that the priority of the culture-based tourism development strategy plan in the village of Selumbung was to develop tourism products, improve management and marketing.</p>

scholarly journals STRATEGI PENGEMBANGAN BANJIR KANAL BARAT SEBAGAI DAYA TARIK WISATA DI KOTA SEMARANG

2018 ◽  
Vol 17 (1) ◽  
pp. 64
Author(s):  
Kismartini Kismartini ◽  
Hendra Kurniawan ◽  
Septi Anjani Putri Dwika
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
External Factors ◽  
Tourism Destination ◽  
Alternative Strategies ◽  
Tourist Destinations ◽  
The Development Strategy ◽  
Destination Area ◽  
Internal And External Factors

The number of tourists visiting Semarang City is increasing significantly year by year. However, this increase is not accompanied by an improvement in the quantity and the quality of tourist destinations in Semarang. Banjir Kanal Barat area is one of the potential tourist destinations in Semarang, but so far the existing facilities in this area are very limited. In addition, there is no any tourism activities which can be done even. Moreover, this area tends to be very unattractive. This study aims to analyze the development strategy of Banjir Kanal Barat (BKB/western canal) as an interesting tourism destination by analyzing internal and external factors. The data were analyzed descriptively qualitative to determine BKB's development strategy through SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). The results of this study formulated 10 (ten) alternative strategies for the development of Banjir Kanal Barat as a tourism destination area. The three best alternative choices are: (1) creating tourist facilities which can be enjoyed by the community, (2) developing special water attractions, (3) inviting investors and cooperating with various parties.

The Impact of Information Technology on Tourism Development Strategy

2021 ◽  
Vol 1 (3) ◽  
pp. 211-217
Author(s):  
I Ketut Nama ◽  
C. Ambar Pujiharjanto ◽  
Budi Santosa ◽  
Rias Wenerda
Keyword(s):  
Information Technology ◽  
Development Strategy ◽  
Travel Behavior ◽  
Swot Analysis ◽  
Tourism Development ◽  
Least Square ◽  
Tourist Destinations ◽  
And Gender ◽  
Internal And External Factors ◽  
The Impact

Along with the development of industry 4.0, conventional tourism development strategies have become irrelevant. The evolving information technology demands rapid adjustments in order to survive in the market. The purposes of this study are to analyze internal and external factors of the development of tourist destinations based on the use of information technology, using SWOT analysis and the ordinary least square model. The results of this study indicate various strategies that can be carried out by a tourism destination in order to compete with similar destinations. Another result is that travel behavior, age, and gender can affect the tendency to agree in the tourism development based on the use of information technology. The implication is that changes in information technology must be immediately responded to in order to survive in competition.

scholarly journals Analisis SWOT Dalam Menentukan Strategi Pelatihan Keamanan Siber Dan Sandi

2019 ◽  
Vol 3 (2) ◽  
pp. 73-86
Author(s):  
Agus Kurniati
Keyword(s):  
Cyber Security ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Teaching Staff ◽  
Analysis Tool ◽  
Literature Study ◽  
Quantitative Descriptive Analysis ◽  
Analysis Technique ◽  
Training Institutions ◽  
Quantitative Descriptive

This study aims to identify strength and weakness (internal environment) and opportunity and threat (external environment) to formulate an appropriate strategy through SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) in cyber security training at Training Center of National Cyber and Crypto Agency. This study used descriptive method, data collection through literature study, observation, interview and questionnaire. Data analysis technique is quantitative descriptive analysis technique. The result showed that using the SWOT analysis tool WO strategy had the highest score 3.97, SO strategy was ranked second with score 3, 76. Furthermore, WT strategy ranked third with score of 3.54 and ST strategy score 3.33. Strategies that can be  carried out include SO Strategy: coordinating with stakeholders and meeting the competencies of all training staff, WO Strategy: revising the curriculum, increasing the number of teaching staff and developing competencies, ST Strategy: improving services and simplifying the training process, fulfilling the need of  supporting  equipment  learning  process,  dissemination  of  training  information,  WT  Strategy: establish cooperation with other training institutions, bring in instructors from outside and  benchmark to other training institutions.  

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