scholarly journals STRATEGI PENGEMBANGAN OBYEK WISATA PANTAI BOOM TUBAN BERDASARKAN POTENSI SOSIAL, EKONOMI DAN EKOLOGI (Development Strategy of Object Tour Tubans Boom Beach by Potency of Economic, Social and Ecology)

2018 ◽  
Vol 6 (4) ◽  
pp. 348-357
Author(s):  
Hima Desy Lestari ◽  
Pujiono Wahyu Purnomo ◽  
Frida Purwanti
Keyword(s):  
Development Strategy ◽  
Service Provider ◽  
Swot Analysis ◽  
Service Providers ◽  
Tourism Development ◽  
Active Role ◽  
External Factors ◽  
The Government ◽  
Tourism Attractions ◽  
Internal And External Factors

Pantai Boom merupakan bekas pelabuhan Internasional pada zaman Kerajaan Majapahit yang dimanfaatkan oleh pemerintah Kabupaten Tuban untuk menjadi obyek wisata pantai. Adanya aspek historis tersebut menjadikan potensi sosial, ekonomi dan ekologi sangat berpengaruh terhadap potensi wisata. Penelitian bertujuan untuk mengidentifikasi potensi sosial, ekonomi, ekologi, kelembagaan dan posisi nilai faktor internal dan eksternal, serta menyusun strategi pengembangan obyek wisata. Metode penelitian bersifat deskriptif analitis, dimana data dikumpulkan dengan survei dan wawancara terhadap 100 responden pengunjung, 30 penyedia jasa dan 4 pengelola. Data diolah secara deskriptif menggunakan pendekatan kualitatif dan kuantitatif dengan matriks IFAS dan EFAS, juga dengan analisis SWOT. Hasil penelitian menunjukkan potensi sosial terbesar berada pada kondisi sarana informasi sejarah, potensi ekonomi berada pada biaya wisata, potensi ekologi berada pada kondisi air bersih dan potensi kelembagaan berada pada upaya pengembangan obyek wisata yang telah dilakukan oleh pemerintah/pengelola; Nilai faktor internal dan eksternal berada pada posisi mendukung strategi ofensif, yaitu memanfaatkan potensi dan peluang yang ada untuk pengembangan obyek wisata, selisih nilai untuk faktor internal adalah  0,3;1,29;1,12, dan untuk faktor eksternal adalah 1,45;0,8;1,8, dengan kekuatan dan ancaman terbesar berada pada aspek ekonomi, sedangkan kelemahan dan peluang berada pada aspek ekologi. Strategi pengembangan obyek wisata dilakukan dengan menjalin kerjasama antara Pemerintah Daerah dengn paguyuban penyedia jasa untuk mengadakan kegiatan pengembangan penyedia jasa; meningkatkan peran aktif pengelola obyek wisata terhadap keberadaan penyedia jasa dengan menyediakan toko/kios dan meningkatkan upaya perlindungan sumberdaya alam di lokasi wisata. Boom Beach is formaly an International port at the Majapahit Kingdom which used by the government of Tuban Regency to become coastal tourism attractions. The existence of these historical aspects make the social, economic and ecological potential influence tourism potential. The study aims to identify potency of economy, ecological, institutional and to evaluate value position  of  internal and external factors, and to arrange tourism development strategy. The research method is analytical descriptive, in which data were collected by survey and interview to 100 respondents, 30 service providers and 4 staff. Data were analysed using qualitative and quantitative through IFAS and EFAS matrix as well as SWOT analysis. The results showed that the largest social potency is the condition of historical information facilities, the economic potency  is the cost of tourism, and the ecological potentcy is the cleaness water conditions and the institutional potency is the development efforts of tourism that has been done by the government/manager; The values of internal and external factors are in a position to support offensive strategy, that is utilizing the potential and opportunities that exist for the development of tourism object, in sequence the different value of internal factors are 0.3;1.29;1.12, while the external factors are 1.45;0.8;1.8, with the greatest strength and threat being on the economic aspect, while the weaknesses and opportunities on the ecological aspect. Tourism development strategy are done by establishing cooperation between local government with service provider association conduct development activities of service provider; enhancing the active role of tourism managers to the existence of service providers by providing shops/kiosks and increasing the effort to protect the natural resources at tourisn sites.

scholarly journals Strategi Pengembangan Obyek Wisata Goa Tengkorak Batu Kajang sebagai Atraksi Pariwisata

2020 ◽  
Vol 4 (1) ◽  
pp. 63-72
Author(s):  
Ranti Rustika
Keyword(s):  
Natural Resources ◽  
Development Strategy ◽  
Swot Analysis ◽  
Tourism Development ◽  
External Factors ◽  
The Other ◽  
Tourist Attraction ◽  
Human Skull ◽  
Expert Team ◽  
Internal And External Factors

 This study aims to identify internal and external factors that support and hold up the development of attractions in Goa Tengkorak. This Study also aims to describe a strategy for tourism development Goa Tengkorak by using SWOT analysis. The method used in this study was descriptive qualitative method.The results showed thatthe supporting factor in developing Goa Tengkorak is the human skull in the cavewhich is a unique attraction and this location near another tourist attraction have chance to be sustainable tourism. On the other side, the inhibitors factor in developing Goa Tengkorak is there is no expert team of who conduct regular maintenance of the skulls in the cave and the weakness of regulation to managing Goa Tengkorak. Referring to these factors, a suitable development strategy for the Goa Tengkorak is to re-organize the "Bontang" tradition, maximizing promotion by utilizing technology, utilizing natural resources and arts to produce souvenirs of Goa Tengkorak. Keywords: Development Strategy, Goa Attraction, SWOT analysisABSTRAK Tujuan dari penelitian adalah mengidentifikasi faktor-faktor pendukung dan penghambat dari segi internal dan eksternal dalam pengembangan objek wisata Goa Tengkorak dan mendeskripsikan strategi bagi pengembangan dalam wisata Goa Tengkorak dengan menggunakan analisis SWOT. Metode penelitian yang digunakan adalah metode deskriptif kualitatif. Hasil penelitian menunjukkan bahwa faktor pendukung dalam mengembangkan objek wisata Goa Tengkorak adalah atraksi wisata yang unik yaitu tengkorak manusia yang ada didalam goa dan lokasi objek wisata yang berdekatan dengan objek wisata lain berpeluang menjadi objek wisata yang berkelanjutan. Disisi lain, faktor penghambat dalam mengembangkan objek wisata Goa Tengkorak yaitu belum ada tim ahli yang melakukan perawatan secara berkala terhadap tengkorak-tengkorak yang ada didalam goa dan lemahnya regulasi dalam mengelola objek wisata tersebut. Mengacu pada faktor-faktor tersebutstrategi pengembangan yang cocok untuk obyek wisata Goa Tengkorak adalah menyelenggarakan kembali tradisi “Bontang”, memaksimalkan promosi dengan memanfaatkan teknologi yang ada, pemanfaatan kekayaan alam dan seni untuk menghasilkan cinderamata khas obyek wisata Goa Tengkorak. Kata Kunci: Strategi Pengembangan, Obyek Wisata Goa, analisis SWOT

Gorontalo Province Tourism: Leading Sector In The Middle Of Weakness And Challenge

2019 ◽  
Vol 1 (1) ◽  
Author(s):  
Herwin Mopangga ◽  
Fitriaty Puhi
Keyword(s):  
Significant Contribution ◽  
Swot Analysis ◽  
Tourism Development ◽  
External Factors ◽  
The Other ◽  
Occupancy Rate ◽  
Regional Income ◽  
Sustainable Tourism Development ◽  
Tourism Sector ◽  
Internal And External Factors

Tourism shows a significant contribution to foreign exchange and regional income in Indonesia. Defined as a priority and leading sector in the RPJMD, tourism development in the Regencies and the Province of Gorontalo must measure the results, benefits and impacts for all stakeholders. Contribution to regional income (PAD) and the composition of internal and external factors in each of the leading destinations is needed for the purpose of determining the strategy and policy of sustainable tourism development. The study concluded that tourism sector was relatively small in its contribution to each PAD total by Regencies in Gorontalo Province. The low of PADsp is relevant to the low occupancy rate (TPK) of the hotel and the length of stay (LoS). The lack of retribution income from recreation and sports spot is relevant to the lack of activities to support the attractiveness such as art and cultural attractions and local products that can be souvenirs for tourists. Infrastructure facilities at leading tourism objects are relatively incomplete or do not meet tourism standards. The low of PAD, TPK LoS can also explain that the increase in tourists to Gorontalo is only a transit to the other tourist objects outside of Gorontalo Province.Keywords: Tourism, Leading Sector, Gorontalo, Income, Swot Analysis

scholarly journals Tourism Development Strategy of Mangrove Forest in the Village Langadai Kotabaru Hilir Subdistrict Kelumpang

2018 ◽  
Vol 4 (2) ◽  
pp. 50-56
Author(s):  
Erni Julianti
Keyword(s):  
Development Strategy ◽  
Mangrove Forest ◽  
Swot Analysis ◽  
Focal Point ◽  
Tourism Development ◽  
Strategy Development ◽  
Mangrove Forests ◽  
The Public ◽  
The Government ◽  
The Village

The basic concept of tourism development strategy mangrove forest is reviewing the state of observation in the area of mangrove forests, perceptions and preferences of society and local government, and the use of SWOT analysis. This study aims to determine the development strategy of mangrove forest tour in the village Langadai Kelumpang Hilir Subdistrict, so mangrove well then expected to implement development programs and the development of an integrated strategy between the conservation of natural resouces with economic development in a sustainable society. The application of the concept of travel in the area of mangrove forest ecosystems in general is expected to reduce the rate of destruction of these areas by the public.  Processing method used is the analysis of the potensial landscape and strategy development SWOT analysis. Analysis of the data elements of the landscape each focal point of the model pengharkatan done that is by scoring according to the criteria assessment landscape elements that have been modified. While the SWOT analysis is a technique for identifying problems based on potential or strengths and weaknesses to address and respond to the opportunities and threats. So that the analysis results can be used as a basis for the development of mangrove forest tour in the village Langadai Kelumpang Hilir subdistrict in the future.  Based on the results of the assessment landscape mangrove forest tour in the village Langadai Kelumpang Hilir Subdistrict is in the range of 19-33 which means to have a high quality, so it has the potential to be developed as the natural attractions. Based on the results of this study resulted in several recommendations that include: Completing the supporting infrastructure of natural traveled activities such as: roads, bridges, gazebo, fishing, sanitary facilities, public toilets and others. Promotion to the public both in the region and outside the region. The government should  make the rules tight areas in the preservation of nature and fully supported by the community. Improving the quality of management of natural attractions integrated manner.

scholarly journals STRATEGI PENGEMBANGAN BADAN USAHA MILIK DESA (BUMDES) BERBASIS PERTANIAN DI KABUPATEN SUMBAWA BARAT

2019 ◽  
Vol 8 (2) ◽  
pp. 67
Author(s):  
Muhammad Nursan ◽  
Aeko Fria Utama FR
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Central Government ◽  
External Factors ◽  
Survey Method ◽  
Correlation Technique ◽  
Internal Factors ◽  
Instrument Validity ◽  
Internal And External Factors ◽  
Agriculture Development

One of the efforts to develop village economic in West Sumbawa Regency is to establish and develop Village Owned Enterprise (Bumdes) based on agriculture. The purpose of this research is to find out internal and external factors of Bumdes based on agriculture; and formulating strategies for developing Bumdes based on agriculture in West Sumbawa Regency. This research was conducted in West Sumbawa Regency. 40 respondents were selected by purposive sampling. This research method is survey method. The instrument validity test was carried out with the Pearson Product Moment correlation technique, and for the reliability test with the Cronbach Alpha formula. Data collected were analysed using SWOT analysis. The results show that internal factors in the form of the main strength of Bumdes based on agriculture is the business managed by Bumdes serving the basic needs of community, while the main weakness is the capacity of managers managing Bumdes still lacking, and the absence of marketing networks. For external factors, the main opportunities of Bumdes based on agriculture are the support of local and central government regulations, the area and potential of agriculture can be developed optimally as well as the development and expansion of agricultural businesse, while the main threats of Bumdes are the lack of community participation in Bumdes activities. Results of  SWOT analysis, the strategy Bumdes based on agriculture in West Sumbawa Regency can be done using the W-O (Weakness-opportunity) strategy, which is a strategy that minimizes the weaknesses that are owned to seize opportunities. Keywords: Analysis. SWOT, Agriculture, Development Strategy, Village Owned Enterprise, West Sumbawa Regency

scholarly journals STRATEGI PEMASARAN SALAK PONDOH (Sallacca zalacca) DI DESA PADANG PENGRAPAT KECAMATAN TANAH GROGOT KABUPATEN PASER KALIMANTAN TIMUR (Marketing Strategy of Salak Pondoh (Sallacca zalacca) in Padang Pengrapat Village Tanah Grogot Subdistrict Paser District East Kalimantan)

2018 ◽  
Vol 1 (2) ◽  
pp. 89
Author(s):  
MUHAMMAD ABDUL AZIS JAILANI ◽  
ACHMAD ZAINI
Keyword(s):  
Marketing Strategy ◽  
Capacity Planning ◽  
Swot Analysis ◽  
Production Capacity ◽  
External Factors ◽  
Fuel Price ◽  
East Kalimantan ◽  
Quality Product ◽  
The Government ◽  
Internal And External Factors

Marketing strategy is a comprehensive plan, integrated, and unified in the field of marketing, which is obtained from the identification of internal and external factors. The aims of this research were to identify the internal and external factors and to find the alternative of marketing strategy of salak pondoh in Padang Pengrapat Village Tanah Grogot Subdistrict Paser District. Research was held from August to October 2017. The sampling method was census with 30 respondents. Data was analyzed by using SWOT analysis. The main strength is the capital and the main opportunity is the ability to enter the market. The best alternative strategy is Strength Opportunities (SO). The strategies are maintain the quality of salak pondoh fruit to be able to retain customers and develop the market, products innovation by utilizing the existing technology, request the government assistance to increase productivity through intensification of salak pondoh field. Identification of internal factors are capital structure, land area, fruit quality, product innovation of planning type, production capacity, planning capability, human resource quality, transportation, and promotion facilities. External factors are market entry ability, technology utilization, customer, government policy, policy of environmental, economic and political, customer, competitor, product substitution, and influence of fuel price increase. 

scholarly journals STRATEGI PENGEMBANGAN WISATA BAHARI DI GILI TRAWANGAN KABUPATEN LOMBOK BARAT PROVINSI NUSA TENGGARA BARAT

2018 ◽  
Author(s):  
Marhanani Tri Astuti
Keyword(s):  
Economic Growth ◽  
Development Strategy ◽  
Swot Analysis ◽  
Positive Impact ◽  
Tourism Development ◽  
Tourism Industry ◽  
Cultural Resources ◽  
Marine Tourism ◽  
Tourist Destinations ◽  
The Government

<p>Pariwisata ditegaskan dalam berbagai Rencana Strategis (RENSTRA) maupun Rencana Induk Pariwisata Nasional (RIPARNAS) sebagai andalan penggerak pertumbuhan ekonomi Indonesia. Aset berupa sumberdaya budaya dan sumberdaya alam yang dimiliki seperti keunikan wisata alam berupa wisata bahari dan berbagai event budaya daerah serta keaslian budaya dapat dikelola dan dimanfaatkan untuk bersaing dengan destinasi wisata lain. Kesemuanya itu untuk menarik wisatawan mancanegara maupun domestik untuk datang ke Indonesia. Salah satu program pemerintah dalam  pencapaian target tersebut adalah penciptaan 10 (sepuluh) destinasi wisata prioritas atau dengan istilah “Menciptakan 10 Bali Baru” yang tersebar diseluruh Indonesia, yaitu Danau Toba, Tanjung Lesung, Tanjung Kelayang, Kepulauan Seribu, Borobudur, Lombok Mandalika, Wakatobi, Morotai, Bromo-Tengger-Semeru dan Labuan Bajo. Dalam rangka mencapai tujuan strategi pengembangan wisata bahari di Lombok, maka diperlukan langkah-langkah tata kelola destinasi antara lain inventarisasi kesiapan terhadap keadaan daya tarik wisata alam maupun budaya, dapat dimanfaatkan dan kesiapan aksesibilitas, amenitas serta akomodasi. Penelitian ini menggunakan metode deskriptif kualitatif  dan analisis SWOT. Dari sisi ekonomi, diharapkan berdampak positif terhadap pertumbuhan ekonomi, sehingga peluang pemanfaatan dan pengembangan wisata bahari di Lombok Barat diharapkan dapat menguntungkan semua pihak. Hasil dari penelitian antara lain : perlunya strategi pengembangan wisata bahari yaitu mengembangkan fasilitas infrastruktur, terutama perluasan dermaga, meningkatkan kompetensi SDM melalui sertifikasi kompetensi  pariwisata dankerjasama antara pemerintah, industri pariwisata, akademisi, masyarakat dan media dalam rangka peningkatan pelayanan dan kenyamanan wisatawan,untuk mencapai target 20 Juta wisatawan mancanegara yang berkunjung ke Indonesia tahun 2019.</p><p><strong> </strong></p><p><strong>Kata Kunci:</strong> Wisata Bahari, Gili Trawangan, Analisis SWOT</p><p align="center"><em> </em></p><p align="center"><em> </em></p><p align="center"><strong><em>ABSTRACT:</em></strong></p><p><em>Tourism is affirmed in various Strategic Plans (RENSTRA) as well as the National Tourism Master Plan (RIPARNAS) as a mainstay driving the economic growth of Indonesia. Assets in the form of cultural resources and natural resources such as the uniqueness of nature tourism in the form of marine tourism and various regional cultural events and cultural authenticity can be managed and utilized to compete with other tourist destinations. All of them to attract foreign and domestic tourists to come to Indonesia. </em><em>One of the government programs in achieving the target is the creation of 10 (ten) priority tourist destinations or with the term "Creating 10 New Bali" scattered throughout Indonesia, namely Lake Toba, Tanjung Lesung, Tanjung Kelayang, Kepulauan Seribu, Borobudur, Lombok Mandalika, Wakatobi , Morotai, Bromo-Tengger-Semeru and Labuan Bajo. </em><em>In order to achieve the goal of marine tourism development strategy in Lombok, it is necessary steps of governance of destinations, among others, inventory readiness to the state of nature and cultural attractions, can be utilized and readiness of accessibility, amenitas and accommodation. This research uses qualitative descriptive method and SWOT analysis. </em><em>From the economic side, it is expected to have a positive impact on economic growth, so that the opportunity of exploiting and developing marine tourism in West Lombok is expected to benefit all parties. </em><em>The results of the research include: the need for marine tourism development strategy that is developing infrastructure facilities, especially the expansion of the pier, increasing the competence of human resources through the certification of competence of tourism services and cooperation between the government, tourism industry, academics and the community in order to improve the service and comfort of tourists. to achieve the target of 20 million foreign tourists who visit Indonesia in 2019.</em></p><p><em> </em></p><strong><em>Keywords:</em></strong><em> Marine Tourism, Gili Trawangan, SWOT Analysis </em>

scholarly journals Pengembangan Wisata Religi Makam Gus Dur di Kabupaten Jombang Pendekatan: Community Based Tourism

2020 ◽  
Vol 4 (3) ◽  
pp. 195-208
Author(s):  
Septa Mega Hera Kartika ◽  
Herman Cahyo Diartho ◽  
Fajar Wahyu Prianto
Keyword(s):  
Private Sector ◽  
Development Strategy ◽  
Local Community ◽  
Swot Analysis ◽  
Tourism Development ◽  
Local Economy ◽  
Community Based ◽  
The People ◽  
Religious Tourism ◽  
The Government

Religious Tourism Development of Gus Dur Sanctuary in Jombang Regency: Community Based Tourism Approach Community based tourism is the concept of tourism development by involving the people or community in its activities and management. This study aims to determine priority factors that may affect community based tourism and development strategy of Gus Dur sanctuary religious tourism in Jombang Regency. The analytical method used in this case is Analytical Hierarchy Process (AHP) and Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis. Based on the results of AHP analysis, it was found that the activity of the organization or society groups (0.382), increased cooperation government and society (0.269), the addition of facilities and infrastructure (0.182), and manufacture of regulation (0.167), factor activity of organizations/communities are considered most important in determining the priority development of religious tourism of Gus Dur sanctuary. The results SWOT analysis obtained, six development strategies, namely to involve the local community in tourism development and empowerment activities, to facilitate the development of business/industry through microcredits that can support people’s economy, to optimize the role of the government to increase the planned development targets, to facilitate development of home business/industry through courses and training institutions, improve cooperation with private sector to support tourism development, and improve cooperation between community and government or private sector in developing local economy.

scholarly journals STRATEGI PENGEMBANGAN SISTEM INFORMASI PELAYANAN KANTOR KELURAHAN MENGGUNAKAN ANALISIS SWOT

2020 ◽  
Vol 3 (1) ◽  
pp. 44-59
Author(s):  
Fitri Khoirunnisa ◽  
Siti Roifah ◽  
Soni Setiawan ◽  
Maxsi Ary
Keyword(s):  
Organizational Development ◽  
Development Strategy ◽  
Swot Analysis ◽  
Strategy Analysis ◽  
Government Organization ◽  
Service Information ◽  
The Government ◽  
District Implementation ◽  
Internal And External Factors

Electronic-based Government System (SPBE) is the government's effort in developing an electronic-based government organization, so that there is an increase in the quality of public services. The system that runs in Sukabungah which is still manual and the lack of providing information to the community related to village services is an obstacle in improving the quality of the organization. Therefore the use of organizational development strategy analysis is very necessary for the Sukabungah village office  to achieve maximum organizational strategy. In this study the method used in improving the quality of service is the SWOT analysis, which is used to develop the potential of the organization and to find out internal and external factors of the organization. In the SWOT analysis that has been carried out on Sukabungah village office it can be seen that Sukabungah village office is included in the quadrant I strategy which means supporting an aggressive strategy, therefore in developing an organization that will be achieved has a huge opportunity, so this can be a good development for Sukabungah sub-district. Implementation in the development of this SWOT analysis is by designing a village service information system where this system will assist the government in improving the Electronic-Based Government System (SPBE) as well as assisting the urban village in improving the quality of the organization and facilitating the existing service system.

scholarly journals Development of Environmental Education through the Adiwiyata Program (Study at: SDN Tlogosari Kulon 03 Semarang, Indonesia)

2019 ◽  
Vol 125 ◽  
pp. 02016
Author(s):  
Susena ◽  
Aziz Nur Bambang ◽  
Sri Mulyani
Keyword(s):  
Environmental Education ◽  
Everyday Life ◽  
Learning Strategies ◽  
Development Strategy ◽  
Swot Analysis ◽  
External Factors ◽  
Qualitative And Quantitative ◽  
Descriptive Research ◽  
Internal And External Factors ◽  
At Home

This study was designed to describe the implementation of environmental education through the Adiwiyata program at SDN Tlogosari Kulon 03 Semarang. This type of research is descriptive research with qualitative and quantitative. The method used to develop a development strategy by taking into account internal and external factors using a SWOT analysis. SDN Tlogosari Kulon 03 Semarang has received 80.25% of the Adiwiyata component. The results of the IFAS and EFAS matrix can be seen that the IFAS score is -0.13 and the EFAS score is 0.05. Both matrix results show negative and positive values so plotting in the Grand Strategy matrix will depend on quadrant III. The strategy in quadrant III (W-O) is a priority that must be given the attention needed for a breakthrough to take advantage of existing opportunities to optimize weaknesses in the internal. Schools need to be considered about various parties, the community around the school and published at home so there is harmony between the value invested in the school, which is done at home and in the community. Teachers need to develop alternative learning strategies for environmental education that are applied through practice in everyday life so that it becomes habituation and civilization.

Usulan strategi pengelolaan sampah padat di TPA Burangkeng Bekasi dengan pendekatan SWOT dan AHP

2021 ◽  
Vol 19 (2) ◽  
pp. 383-391
Author(s):  
Dino Rimantho ◽  
Marlina Tamba
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
External Factors ◽  
Strategy Formulation ◽  
Planning Strategy ◽  
The Development Strategy ◽  
A Priority ◽  
Internal And External Factors ◽  
Hierarchy Process

Penetepan strategi pengelolaan sampah dilakukan sebagai upaya untuk mengurangi laju timbulan sampah di TPA Burangkeng Kabupaten Bekasi. Tujuan penelitian ini adalah mengidentifikasi faktor internal dan eksternal yang menjadi kekuatan, kelemahan, peluang dan ancaman bagi TPA Burangkeng, kemudian merumuskan alternatif strategi pengembangannya. Metode penelitian menggunakan analisis SWOT (Strength, Weakness, Opportunity, Threath) dan AHP (Analitical Hierarchy Process). Berdasarkan hasil analisis SWOT terhadap faktor internal dan eksternal TPA Burangkeng, diperoleh alternatif strategi bagi pengembangan kebijakan operasional, yakni strategi perencanaan SDM, strategi perbaikan metode dan teknologi, serta strategi pengadaan sarana dan alat. Hasil perumusan strategi dari analisis SWOT tersebut kemudian ditentukan prioritasnya dengan menggunakan AHP. Berdasarkan hasil penelitian dengan metode AHP diketahui kriteria utama yang perlu diperhatikan dalam pengembangan adalah kriteria teknologi dengan bobot prioritas sebesar 0,371, dan sub-kriteria untuk pencapaian teknologi adalah melalui inovasi pengelolaan dengan bobot sebesar 0,325. Sehingga strategi pengembangan yang didapat adalah melalui strategi perbaikan metode dan teknologi pengelolaan, dengan bobot prioritas sebesar 0,540.ABSTRACTThe determination of a waste management strategy is carried out as an effort to reduce the rate of waste generation in the TPA Burangkeng, Bekasi Regency. The purpose of this research is to identify internal and external factors which are the strengths, weaknesses, opportunities and threats of TPA Burangkeng, then formulate alternative development strategies. The research method uses SWOT analysis (Strength, Weakness, Opportunity, Threath) and AHP (Analytical Hierarchy Process). Based on the results of the SWOT analysis on the internal and external factors of the Burangkeng TPA, an alternative strategy was obtained for the development of operational policies, namely the HR planning strategy, the strategy for improving methods and technology, and the strategy for the procurement of facilities and tools. The results of the strategy formulation from the SWOT analysis are then prioritized using AHP. Based on the results of research with the AHP method, it is known that the main criteria that need to be considered in development are technology criteria with a priority weight of 0.371, and the sub-criteria for technological achievement is through management innovation with a weight of 0.325. Thus, that the development strategy obtained is through a strategy to improve management methods and technology, with a priority weight of 0.540.

Sign in / Sign up

Export Citation Format

Share Document