scholarly journals Are Emojis Creating a New or Old Visual Language for New Generations? A Socio-semiotic Study

2020 ◽  
Author(s):  
Hamza Alshenqeeti

The increasing use of emojis, digital images that can represent a word or feeling in a text or email, and the fact that they can be strung together to create a sentence with real and full meaning raises the question of whether they are creating a new language amongst technologically savvy youth, or devaluing existing language. There is however a further depth to emoji usage as language, suggesting that they are in fact returning language to an earlier stage of human communication. Parallels between emojis and hieroglyphs and cuneiform can be seen which indicates the universality of visual communication forms, rather than written alphabetised language. There are also indications that emojis may be cultural or gender-specific with indications that women use more emojis than men to express their feelings and that age is less of an indicator of usage than technological awareness and capability. It appears that emojis are filling the need for adding non-verbal cues in in digital communication about the intent and emotion behind a message. Examinations of the way that emojis have developed and evolved and their current and forecast usage leads to the conclusion that they are not a “new” language developed by the technological adept younger generations, but instead are an evolution of older visual language systems that make use of digital technology to create greater layers and nuance in asynchronous communications. Furthermore, emojis are devices for demonstrating tone, intent and feelings that would normally be conveyed by non-verbal cues in personal communications but which cannot be achieved in digital messages. It is also evident from prior works and analyses of usage that there are universal meanings to Emojis. This suggests that as a language form, emojis may be able to contribute to increased cross-cultural communication clarity. Further research is however recognised as being necessary to fully understand the role that emojis can play as a visual language for all generations, not just those termed millennials or technologically savvy youths. Keywords: Emojis, socio-semiotic analysis, new language, old language, pictograms

2021 ◽  
Vol 11 (10) ◽  
pp. 4639
Author(s):  
Unai Zabala ◽  
Igor Rodriguez ◽  
José María Martínez-Otzeta ◽  
Elena Lazkano

Social robots must master the nuances of human communication as a mean to convey an effective message and generate trust. It is well-known that non-verbal cues are very important in human interactions, and therefore a social robot should produce a body language coherent with its discourse. In this work, we report on a system that endows a humanoid robot with the ability to adapt its body language according to the sentiment of its speech. A combination of talking beat gestures with emotional cues such as eye lightings, body posture of voice intonation and volume permits a rich variety of behaviors. The developed approach is not purely reactive, and it easily allows to assign a kind of personality to the robot. We present several videos with the robot in two different scenarios, and showing discrete and histrionic personalities.


1976 ◽  
Vol 10 ◽  
pp. 79-90
Author(s):  
Judith Greene

There has been a tendency, natural perhaps in such ‘verbal’ disciplines as philosophy and linguistics, to assume that language and communication are the same thing. But while no one would deny that language is one powerful medium of human communication, is it the only one? Is there any real distinction between communicating one's desire to leave a dinner party by making verbal remarks like, ‘I must go’ or ‘We could only get Jane as a babysitter’, as opposed to fidgeting, standing up and looking longingly towards the door? As Michael Argyle argues, a great deal of information is conveyed by non-verbal cues. To take the argument a step further, are even verbal statements examples of purely linguistic communication ? Whereas the manifest linguistic content of ‘I must go’ is obvious to anyone who speaks English, the meaning of the remark about the babysitter can only be understood by those who know the particular neighbourhood social context in which it was uttered. Does it make sense, then, to try and analyse the linguistic structure and content of an utterance without taking into account the use to which it is being put in a particular extra-linguistic context?


2019 ◽  
Vol 9 (2) ◽  
pp. 168 ◽  
Author(s):  
Bin Hu ◽  
Oksana Zelenko ◽  
Vaughn Pinxit ◽  
Laurie Buys

the theoretical framework of visual analysis blends approaches to analysing packaging, social semiotic analysis and Chinese semiotic analysis. A package of Chinese West Lake Dragon Well tea is an example of a physical object that communicates social meaning related not only to the product itself but also to Chinese culture. To have a better understanding of social meaning for traditional Chinese visual language on contemporary tea packages, this study considers visual social semiotic theories and Chinese visual design semiotic analysis theories that provide insights into the meaning of visual elements of packaging by understanding the signs used in this packaging. Furthermore, there is diversity in understanding of these packaging elements due to language, culture and expertise. It is also useful to draw on packaging analysis theory, which facilitates the identification of traditional and contemporary design elements. This study identifies the representations of traditional cultural symbols used on the bestselling contemporary tea packages in China and provides a way for contemporary tea packaging designs to be analysed. It provides one answer for the question: “How can traditional symbols be interpreted as cultural meaning?”


Clarification of the question of the legality of representing the system of artistic images of visual art as a special kind of language is a very urgent task for modern humanitarian science. An analysis of this problem shows that the composition of each sample of visual art does not need to be viewed as an “utterance” in the literal sense of the word, nor is it to speak of the “visual language of art” in the same sense in which we speak of a natural language. To be a sign means to be a representation of something, but not every representation is a sign in its special linguistic understanding. The images embodied in visual art often lack the attributes of a linguistically interpreted sign. However, if we widely interpret the concepts of sign and language, then hermeneutics and structural-semiotic analysis reveal practically inexhaustible interpretative possibilities, transforming the external form of our sociocultural existence into a kind of “text”. This “maneuver” transforms the interpretation and analysis of sign-symbolic systems into a variety of culturological studies, and in certain cases allows them to serve as a theoretical basis for social criticism in its creative and political forms.


2018 ◽  
Vol 42 (7) ◽  
pp. 2397-2413
Author(s):  
Nicolas Fay ◽  
Bradley Walker ◽  
Nik Swoboda ◽  
Ichiro Umata ◽  
Takugo Fukaya ◽  
...  

2011 ◽  
Vol 121-126 ◽  
pp. 4362-4366
Author(s):  
Ru Shan Yan

New media technology changes our communication way and communication object, and also every aspect of our life, including communication, study, working, etc.. Visual language is a part of these aspects. Visual language, especially visual language of graphic design relies heavily on technology development. From petroglyph to the invention of printing, then to the application of computer, Internet, and satcom technologies, for human communication, each technology has revolutionary significance. This paper mainly discusses influence and meaning of new media on visual language of graphic design, as well as consideration of future development.


PALAPA ◽  
2017 ◽  
Vol 5 (2) ◽  
pp. 53-77
Author(s):  
Muhasim Muhasim

Perkembangan tehnologi digital merupakan hasil rekayasa akal, pikiran dan kecerdasan manusia, yang tercermin dalam kemajuan ilmu pengetahuan, selanjutnya memberikan manfaat dalam segala aspek kehidupan manusia. Dalam perkembangan komunikasi manusia telah berhasil membawa kemajuan yang sangat pesat. The development of digital technologies is the result of engineering intellect, mind and human intelligence, which is reflected in the advancement of science, and provides benefits in all aspects of human life. In the development of human communication has managed to bring a very rapid progression, from communication to manually change into analog, digital, where technology has provided ease in communicating quickly, without alimited distance, space and time through the Internet. Based on the data of Internet users in Indonesia 2016 as much as 132.7 million people from a total population of Indonesia as much as 256.2 million people, certainly the year 2017 is much more rapid development. From the results of a survey by the Association of organizers of Internet network , revealed that, on average, through the Internet in Indonesia 67.2 million or 50.7 percent, to access via mobile devices and the computer. In West NusaTenggara as many as 3.3 million or 64 percent. The number of internet users from 80 percent of who mareaged 15-19 years, meaning the teenage is still recorded as learners. Therefore the purpose of this paper is to find out how digital technology benefits against the motivation of learners. The method use disdescriptive qualitative studies. As the analysis of data and information furnished observations, document definitions obtained from books written by experts and scripts through social media or the Internet. Discussion of the results obtained positive influence motivation towards learning digital technology learners. With a fixed geared to anticipate the negative influence posed that can disrupt moral behavior, and thus a threat motivation learning learners. Because energy must begiven Faith, discipline on an ongoing basis, in order to take advantage of positive tehnology digital to enhance learning motivation of learners.


2019 ◽  
Vol 4 (2) ◽  
pp. 109
Author(s):  
Santo Santo

<p><strong>Abstract</strong><br />The Visual Strategy of Interactive Animation “Around Java”. Interactive animation “Around Java” is an interactive animation packed with digital technology, in which there is a visual language in the form of animation and audio to introduce Javanese island culture. Interactive animation “Around Java” is very special because there are social goals to convey educational information or messages about the richness of Indonesian culture. The aesthetic approach is to analyze the object of research using<br />the criteria, principles, and general phenomena of scientific theories, namely graphic design, animation, communication and UI/UX. The result is based on formalistic side is indicated that interactive animation “Around Java” is effective in terms of visual appearance, and in terms of communication as a messenger of the cultural message which can be conveyed well and clearly because it is supported by audio visual and<br />interesting interaction experiences.</p><p> </p><p><strong>Abstrak</strong><br />Strategi Visual Animasi Interaktif “Keliling Jawa”. Animasi interaktif “Keliling Jawa” merupakan sebuah animasi interaktif yang dikemas dengan teknologi digital, di mana di dalamnya terdapat bahasa visual berupa animasi dan audio untuk memperkenalkan budaya pulau Jawa. Animasi interaktif “Keliling Jawa” menyimpan keistimewaan karena ada tujuan sosial dalam menyampaikan pesan informasi yang mendidik tentang kekayaan budaya Indonesia. Pendekatan estetik yang dilakukan<br />adalah menganalisis objek penelitian dengan menggunakan kriteria, prinsip, dan fenomena umum teori-teori keilmuan, yaitu desain grafis, animasi, komunikasi dan UI/ UX. Hasilnya adalah berdasarkan aspek formalistik, animasi interaktif “Keliling Jawa” efektif dari segi penampilan visual, dan secara aspek komunikasi sebagai penyampai pesan budaya dapat menyampaikan pesan dengan baik dan jelas karena didukung<br />dengan audio visual serta pengalaman interaksi yang menarik.</p>


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