scholarly journals Analisis Video Views to Video Like Ratio Tiktok Pada 5 Artis Tik Tok dengan Followers Terbanyak

2021 ◽  
Author(s):  
DANIEL DIMETRIUS LONGA RANI
Keyword(s):  
Uses And Gratification

Semakin banyaknya pengguna media sosial TikTok pada remaja di Indonesia tentu akan berpengaruhterhadap salah satu tahap perkembangan remaja yakni mengenai kepercayaan diri. Memiliki kepercayaan diri sangat penting hal ini dikarenakan seorang remaja akan mampu untuk menilai diri sendiri danmelakukan suatu pekerjaan secara efektif di dalam kehidupannya. Penelitian ini menggunakan metodepenelitian kuantitatif dengan paradigma positivistik. Pengumpulan data dilakukan dengan cara penyebarankuesioner sesuai dengan kriteria sampel yang telah ditentukan. Sampel pada penelitian kali ini yakni remajadengan usia 15-19 tahun di Kabupaten Sampang. Tinjauan pustaka ini dimulai mengenai penggunaan mediasosial TikTok sampai pengaruhnya terhadap kepercayaan diri remaja yang kemudian berhubungan denganteori uses and gratification. Teori ini menjelaskan mengenai konsekuensi keterlibatan individu secara aktifmaupun kurang aktif dalam media. Setiap individu memiliki tingkat kebutuhan yang berbeda dalammenggunakan media. Salah satu kebutuhan yang ingin dipenuhi seseorang yakni mengenai peningkatankepercayaan diri. Penelitian ini menggunakan analisis regresi linier sederhana. Hasil penelitianmengungkapkan bahwa terdapat pengaruh yang signifikan dari penggunaan media sosial TikTok terhadap kepercayaan diri remaja sebesar 54,5 %.

scholarly journals Who Likes What Kind of News? The Relationship Between Characteristics of Media Consumers and News Interest

SAGE Open ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 215824402110030
Author(s):  
Kai Kaspar ◽  
Lisa Anna Marie Fuchs
Keyword(s):  
Big Five ◽  
Information Filtering ◽  
Personal Characteristics ◽  
Self Esteem ◽  
Big Five Personality ◽  
Regression Analyses ◽  
Uses And Gratification ◽  
German Speaking ◽  
Explained Variance ◽  
The Relationship

Stimulated by the uses-and-gratification approach, this study examined the joint relation of several consumer characteristics to news interest. In total, 1,546 German-speaking participants rated their interest in 15 major news categories and several personal characteristics, including gender, age, the Big Five personality traits, self-esteem, as well as general positive and negative affect. Regression analyses examined the amount of interindividual variance in news interest that can be explained by this set of consumer characteristics. Overall, the amount of explained variance differed remarkably across news categories, ranging from 4% for entertainment-related news to 25% for news about technology. The most powerful explaining variables were participants’ gender, age, openness to experiences, and their amount of general positive affect. The results suggest that news interest should be defined and operationalized as a concept with multiple facets covering a huge range of content. Also, the results are important for media producers and journalists with respect to the conflict between increased need gratification of consumers and information filtering via personalized news content.

The Effects of Gratification, Trust, and Platform Quality on the Continuance Use of Ride-Sharing Services in a Developing Country

2021 ◽  
Vol 13 (2) ◽  
pp. 21-41
Author(s):  
Muftawu Dzang Alhassan ◽  
Ibrahim Osman Adam
Keyword(s):  
Structural Equation ◽  
Sharing Economy ◽  
Equation Modeling ◽  
Future Research ◽  
Moderating Effects ◽  
Uses And Gratification ◽  
Ride Sharing ◽  
Information And Communication ◽  
Future Research Directions ◽  
Developed World

The advent of Information and Communication Technology (ICT) has enabled the rise of ride-sharing services allowing individuals to access and request rides at a reasonably lower fee and their convenience thereby disrupting the delivery of traditional taxi services. Despite the promise of this sector, Information Systems (IS) research indicates a dearth of research examining the post-adoption behaviour of individuals in this sector. Furthermore, the concentration of studies in the developed world where the ride-sharing economy is more advanced has created an aperture of studies in the developing world. Relying on data from 133 respondents of ride-sharing services in Ghana and the Uses and Gratification (U&G) theory, we develop and analyze a model using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to understand the effects of gratification, trust, and platform quality on the continuance use of ride-sharing services. Our findings revealed that enjoyment, integrative benefits, trust, and platform quality significantly influence satisfaction. Furthermore, satisfaction was found to positively influence the continuance use intention of ride-sharing services. The moderating effects of education and user experience showed support for some relationships. Our findings, provide valuable insights into the post-adoption behaviour of users in the ride-sharing economy and offer some implications and future research directions.

scholarly journals Augmenting brand community identification for inactive users: a uses and gratification perspective

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Laurence Dessart ◽  
Cleopatra Veloutsou
Keyword(s):  
Social Media ◽  
Strong Predictor ◽  
Information Value ◽  
Activity Levels ◽  
Brand Community ◽  
Content Type ◽  
Uses And Gratification ◽  
Highly Active ◽  
Community Identification ◽  
Facebook Pages

Purpose In an era where companies shift a part of their marketing budget to support their social media presence, very little is known about the antecedents and effects of participant identification in a social media community. This paper aims to examine the antecedents of community identification in a Facebook company-managed brand community, for inactive members, using the uses and gratification theory. Brand community identification is also expected to lead to higher levels of brand loyalty for these members. Design/methodology/approach This research reports the results of a quantitative with survey data from 389 members of a variety of different official Facebook pages. Findings The results reveal that inactive members of Facebook pages can be influenced to act in a way that is beneficial for a company. Perceived human and information value of the brand Facebook page lead members to identify with a brand community and identification is a strong predictor of loyalty to the brand. Practical implications This paper provides suggestions to managers on the development of brand community value that can increase brand community identification and loyalty of apparently inactive brand community members. Originality/value By showing that brand community identification and loyalty exist for users with low activity levels, this research challenges the widely accepted idea that only highly active members are valuable in online brand communities. Specifically, it reveals the most important motivations for these members to identify with the community and be loyal to the brand.

scholarly journals The Impact of Watching Television Sports Channels in Promotion of Sports Activities among the Students of University of Sargodha

2019 ◽  
Vol IV (I) ◽  
pp. 95-107
Author(s):  
Sajjad Ali ◽  
Muhammad Saqib Ilmas ◽  
Shajee Hassan
Keyword(s):  
Statistical Tests ◽  
Sampling Technique ◽  
Chi Square ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Chi Square Test ◽  
Set Up ◽  
The University ◽  
The Impact ◽  
Sports Activities

This study analyzes the impact of watching television sports channels on the promotion of sports activities among the students of the University of Sargodha. The aim of the study is to explore the impact of sports channels on students. Previous researches are used to set up the concepts of the present study. In this research, a survey technique is used to collect the data. The population of the study consists of male and female students of the University of Sargodha. In this research, the Stratified and Purposive sampling technique is used, through which specification characteristics of the respondent's demographics. The study explores the impact of sports channels in the view of Uses and Gratification Theory. The data for this study is collected through the use of a well-designed questionnaire. Chi-square test and other statistical tests like ANOVA and t-Test are applied to test the hypothesis. The finding shows that more the exposure to TV sports channels more the information level of students of the University of Sargodha.

scholarly journals Motif dan Kepuasan Penggunaan Website Informasi Berbasis User Generated Content (UGC) Pada Website Zomato.com

Performance ◽  
2020 ◽  
Vol 27 (1) ◽  
pp. 1
Author(s):  
Abdul Lathif ◽  
Mohamad Syahriar Sugandi
Keyword(s):  
Social Interaction ◽  
Web 2.0 ◽  
Information Seeking ◽  
Virtual Communities ◽  
User Generated Content ◽  
Mood Management ◽  
Probability Sampling ◽  
Uses And Gratification ◽  
Self Actualization ◽  
Motif Information

Berdasarkan perkembangan teknologi yakni generasi web berbasis web 2.0 menjadi latar belakang kemunculan media yang berbasis user generated content memiliki karakteristik yang berbeda. Perbedaan karakter dan fitur setiap media dengan perkembangannya menimbulkan motif dan kepuasan yang beragam. Penelitian ini bertujuan untuk mengetahui gratification sought dan gratifikasi obtained serta nilai selisih dari keduanya pada pengguna website Zomato.com yang berbasis UGC di wilayah Jakarta. Penelitian ini menggunakan teori uses and gratification 2.0 sebagai kerangka kerja dan jurnal Shao (2008) sebagai motif acuan media berbasis UGC. Metode penelitian ini yakni metode survei deskriptif dengan teknik pengumpulan data survei yang dilakukan pada 100 responden di wilayah Jakarta. Pengambilan sampel penelitian ini menggunakan teknik secara non probability sampling. Pernyataan hasil survei diolah secara univariat dan statistik deskriptif. Hasil penelitian ini menunjukan motif harapan tertinggi penggunaan website Zomato.com yakni self-expression dengan persentase 14,72% dan motif harapan terendah yakni virtual communities dengan persetase 13,71%. Sedangkan motif kepuasan, persentase tertinggi yakni motif information seeking 15,48% dan motif terendah yakni motif virtual communities 12,64%. Nilai selisih dari gratification sought dan gratifikasi obtained didominasi oleh penurunan rata-rata tiap motif-nya seperti information seeking, self-expression, mood management, entertainment, self-actualization dan virtual communities. Sedangkan motif social interaction mengalami peningkatan nilai rata-rata.

scholarly journals Pengaruh Konten Laman Pemerintahan Terhadap Reputasi Lembaga

2020 ◽  
Vol 2 (2) ◽  
pp. 101
Author(s):  
Ilham Prisgunanto ◽  
Iswahyu Pranawukir
Keyword(s):  
Information Technology ◽  
Open Access ◽  
Theoretical Study ◽  
Quantitative Model ◽  
Performance Information ◽  
Government Organization ◽  
Uses And Gratification ◽  
The People ◽  
The World ◽  
Medium Level

The world of information technology coming in 4.0 era, that why any company should be used internet networking for communicated the people whom they serve. Open access models will descripe reformation in organizational birocracy in Indonesia especially for goverment reputation. Further research in this area may include netters reaction and attitude for government organization reputation. the Theoretical study in this research was uses and gratification theories and behavioral psychological. The metodological research uses positivistic paradigm and quantitative model. Sampel this research 92 respondens which all student in a campus in Jakarta. Finding research talk about there are low impact for information from Government’s website with attitude hanging netters for government reputation. Netters always look a website just in updating reporting informations. Beside it’s attitude netters for issues acquistion in medium level so website management must be make attractive for performance information.

scholarly journals Pengaruh Motif Penggunaan Media dan Kualitas Informasi Terhadap Kepuasan Pembaca Detikcom

Koneksi ◽  
2019 ◽  
Vol 2 (2) ◽  
pp. 293
Author(s):  
Elsa Susanto ◽  
Rezi Erdiansyah
Keyword(s):  
Purposive Sampling ◽  
Uses And Gratification

Penelitian ini dilakukan untuk mengetahui pengaruh motif dan kualitas informasi terhadap kepuasan pembaca Detikcom. Penelitian ini menggunakan teori uses and gratification, motif penggunaan media, kualitas informasi dan kepuasan. Detikcom adalah sebuah portal web yang berisi artikel online di Indonesia. Pendekatan yang digunakan untuk penelitian ini adalah pendekatan kuantitatif dengan metode survei. Populasi dalam penelitian ini adalah pengunduh detikcom dan jumlah sampel yang diambil sebanyak 100 orang dan menggunakan teknik nonprobability sampling dengan pendekatan purposive sampling. Data yang dikumpulkan dalam penelitian ini denggan menggunakan kuesioner. Berdasarkan hasil penelitian, maka diperoleh hasil bahwa secara parsial atau simultan, motif dan kualitas informasi berpengaruh terhadap kepuasan pembaca detikcom. Pada dimensi motif, indikator motif informasi merupakan indikator yang paling banyak dipilih oleh responden sedangkan pada dimensi kualitas informasi, indikator relevansi berita merupakan indikator yang paling banyak dipilih oleh responden. Variabel yang lebih berpengaruh terhadap kepuasan merupakan variabel kualitas informasi. Persentase kepuasan yang didapatkan responden dalam penelitian terhadap detikcom adalah sebesar 74,23%.

The Yin and Yang of smartphones: an interview study of smartphone use and its effects

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Naresh Kumar Agarwal ◽  
Wenqing Lu
Keyword(s):  
Negative Effects ◽  
Content Type ◽  
The Real ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Frequency Of Use ◽  
Yin Yang ◽  
Yin And Yang ◽  
Pros And Cons ◽  
Smartphone Use

Purpose The purpose of this paper is to study smartphone use and its positive and negative effects and to provide recommendations for balanced use. Design/methodology/approach To study phone use, this paper applies the uses and gratification theory and gathered interview data from 24 participants on the participants’ frequency of use, mode of communication, people contacted and the reasons for using their phones. This paper analyzes the pros and cons of using smartphones using the Yin-Yang worldview. Findings This paper finds that people use their smartphones for communication, entertainment and other specific functions. Ease of communication and multitasking are the key benefits, and overuse and disconnect from the real world are the detriments in smartphone use. Research limitations/implications The findings can enable future researchers and practitioners to view smartphones and their effects more holistically, rather than seeing it only from the negative or the positive lens. Practical implications The proposed framework can help the reader to consider their daily use of smartphones and their ways of balancing their presence in the virtual and the real worlds. Originality/value This paper proposes the Yin-Yang framework of smartphone use and provides recommendations for effective usage.

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