scholarly journals Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Konsumen di Pajak USU (Pajus) Medan

2017 ◽  
Author(s):  
Dedy Ansari Harahap
Keyword(s):  
Linear Regression ◽  
Data Collection ◽  
Multiple Linear Regression ◽  
Significant Influence ◽  
Statistical Processing ◽  
T Test ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Variable Range ◽  
Research Hypothesis

This research aimed to analyzed the factors that influence consumer purchase decisions in Pajak USU (Pajus) Medan ie location, completeness of the product and prices. Samples were taken totaling 96 respondents. Data collection techniques that used were questionnaire using a Likert Scale measurement and statistical processing with multiple linear regression method.After analyzing the data, this research obtained that the location, completeness of the product and price influenced purchasing decisions amounted to 0.718 (71.80%), which meant that the location, the completeness of the product and the price had a contribution and influenced the purchasing decisions of consumers by 71.80%, while 28.2% influenced by other factors. To test the hypothesis in this research t test showed that the research hypothesis for X2 and X3 accepted, meant that there were positive and significant influences between variable range of products and prices on consumer purchasing decisions in Pajak USU (Pajus) Medan. While the research hypothesis for X1 was rejected, meant that there was no positive and significant influence between variable locations on consumer purchasing decisions in Pajak USU (Pajus) Medan. From statistical F test, obtained that simultaneously, location, completeness of the product and prices influenced consumer purchasing decisions significantly.

Analisis Karakteristik Kemasan Teh Angry Birds Terhadap Keputusan Pembelian Konsumen (Studi pada STIE Mahardhika Surabaya)

2017 ◽  
Vol 1 (1) ◽  
Author(s):  
Sofyan Lazuardi
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Significant Influence ◽  
T Test ◽  
Packaging Materials ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Analysis Model ◽  
Analysis Technique

This study aimed to analyze the influence of the characteristics of the Angry Birds packaging (packaging size, packaging, color packaging, packaging materials) partially have a significant influence on consumer purchasing decisions (STIE Mahardhika case study in Surabaya). The analysis model used is the t test regression analysis to see the effect of the variable characteristics of the packaging (packaging size, packaging, color packaging, packaging materials) on consumer purchasing decisions. This study was conducted in STIE Mahardhika Surabaya. Samples taken are students STIE Mahardhika Surabaya totaling 100 people. The analysis technique used is multiple linear regression using SPSS. Based on t test known that the size of the packaging and the packaging forms a partial no significant influence on purchase decisions Mahardhika STIE student. The different thing is indicated by the color variables packaging and packaging materials, both variables have a significant influence on purchasing decisions.

scholarly journals EFFECT ON THE PROMOTION AND PRICE ON DECISION TO PURCHASE OF RAILWAY AIRPORT TRANSPORT TICKETS

2020 ◽  
Vol 1 (2) ◽  
pp. 224-231
Author(s):  
Rita Zahara ◽  
Noor Sembiring
Keyword(s):  
Linear Regression ◽  
Hypothesis Testing ◽  
Multiple Linear Regression ◽  
Significant Influence ◽  
T Test ◽  
Purchasing Decisions ◽  
Railway Transport ◽  
Transport Service ◽  
Significance Level ◽  
Service Data

The purpose of this study was to determine whether the promotions and price direct significant effect on purchasing decision of Railway transport service. This research was conducted by taking a sample of 96 respondents from a population of 2,000 passenger railway service. Data for this study were collected using questionnaires and analyzed by descriptive methods, multiple linear regression, hypothesis testing is used partially t-test and F test to test simultaneously with a significance level of 5%. Results from this study are the promotion of a significant effect on purchasing decisions. Price significant effect on purchasing decisions. Simultaneously sale prices and promotion have significant influence on purchasing decisions.

scholarly journals PENGARUH CITRA MEREK DAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN PADA PT. HARIAN WASPADA MEDAN

2018 ◽  
Vol 18 (1) ◽  
Author(s):  
Mohd. Heikal
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Significant Influence ◽  
Brand Image ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Validity And Reliability

Purchasing decisions is the end result of a thought and action in the purchase decision for use, wear, or consume a product or service to meet the needs and desires. The decision of purchase or use can be influenced by brand image and distribution. This study aimed to determine the effect of brand image and distribution on purchase decisions on PT. Harian Waspada Medan. The population in this study is that consumers use a shipping service PT. Harian Waspada Medan. Data collection techniques to study the documentation, interviews and questionnaires to 100 respondents with accidental sampling technique as well as to test the validity and reliability, data analysis techniques using classical assumption test, multiple linear regression, T-test, F-test, and the coefficient of determination ( R-Square). Classical assumption test results known that the normal data so that both are used for multiple linear regression, multiple linear regression Y = 11 563 + 0.580X1 + 0.427X2. Ttest brand image variables obtained t 5.274 1.984 Ttable, significant value 0.000 0.05, showed a significant influence between the variables of the brand image of the buying decision. Then the distribution of variables obtained tcount 3.670 1.985 ttable, significant value 0.001 0.05, indicating the significant influence of the variable distribution of purchase  decision. Ftest obtained Fcount 47.933 Ftabel amount 3,090 with significant value 0.000 0.05, that the brand image and distribution simultaneously together significantly with purchasing decisions. Coefficient of determination obtained 0.497 or 49.7% indicated that about 49.7% variable purchase decisions are influenced brand imageand distribution, the remaining 50.3% is influenced by other variables not examined.

scholarly journals Analysis of The Effect of Experiential Marketing And Community Reference on Purchase Decisions (Study In Surabaya Brain Coffee)

2019 ◽  
Vol 1 (1) ◽  
pp. 36
Author(s):  
Novelia Asita Mranani ◽  
Siwidyah Desi Lastianti
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Multiple Linear Regression ◽  
Significant Influence ◽  
Total Sample ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Experiential Marketing ◽  
Analysis Technique ◽  
The World

The development of business today is so rapid that it creates high competition to maintain many things both in terms of survival, how to develop the company, and obtain optimal profits. Every business actor in each business category is required to have sensitivity to any changes that occur and place an orientation on customer satisfaction as the main goal. Community is increasingly important for the world of marketing. Emotional ties between members of a community have a very significant impact on a brand. The purpose of this study is to determine the influence of experiential marketing and community references partially and simultaneously on consumer purchasing decisions of Brain Coffee Surabaya. The sample of this study is Brain Coffee Surabaya consumers, with a total sample of 140 respondents. The analysis technique uses Multiple Linear Regression with SPSS programs or software. The results showed that partially experiential marketing and community reference had a positive and significant influence on purchasing decisions, as well as simultaneously (simultaneous) indicating that experiential marketing and community reference had a positive and significant influence on purchasing decisions.

scholarly journals The influence of organization culture on teacher performance of elementary school

2021 ◽  
Vol 6 (2) ◽  
pp. 460
Author(s):  
Ayu Tahnia ◽  
Happy Fitria ◽  
Achmad Wahidy
Keyword(s):  
Elementary School ◽  
Linear Regression ◽  
Data Collection ◽  
Multiple Linear Regression ◽  
Significant Influence ◽  
Quantitative Methods ◽  
Teacher Performance ◽  
Organization Culture ◽  
Good Organization

This study aims to discover the significant influence of Organization Culture on teacher performance in cluster 1 Rambutan Subdistrict, Banyuasin Regency . This research uses quantitative methods. Data collection techniques using questionnaires and documentation. The data was analyzed using multiple linear regression formulas.The results of this study show that there is a significant influence of Organization Culture on teacher performance of elementary school with a t count value of 4,182 and t table of 1,998 where t count > t table then Ha2 received. The conclusion of this research is that good organization culture where they would actualized teacher performance.

scholarly journals PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN MOTIVASI BERPRESTASI TERHADAP KOMITMEN ORGANISASIONAL GURU DI SMP NEGERI 1 SELOPURO KABUPATEN BLITAR

2018 ◽  
Vol 10 (2) ◽  
pp. 1-11
Author(s):  
Cicik Susana
Keyword(s):  
Transformational Leadership ◽  
Organizational Commitment ◽  
Linear Regression ◽  
Data Collection ◽  
Multiple Linear Regression ◽  
Achievement Motivation ◽  
Significant Influence ◽  
Questionnaire Survey ◽  
Analytical Tool ◽  
Survey Method

This research is to know the influence of transformational leadership and achievement motivation toward organizational commitment of teacher in SMPN 1 Selopuro Blitar Regency. The research was conducted by questionnaire survey method at the teacher at SMPN 1 Selopuro Blitar Regency. Data collection was done by distributing questionnaires to respondents. Questionnaires were distributed to 43 teachers at SMPN 1 Selopuro Blitar. The analytical tool used is Multiple Linear Regression using 16.00 for windows application. The results showed that: 1) There was no positive and significant influence of transformational leadership on organizational commitment of teachers in SMPN 1 Selopuro Blitar Regency; 2) There is a positive and significant influence of achievement motivation on organizational commitment of teachers in SMPN1 Selopuro Blitar Regency; and 3) There is a positive and significant influence of transformational leadership and achievement motivation simultaneously to the organizational commitment of teachers in SMPN1 Selopuro Blitar Regency.

Pengaruh Promosi Terhadap Keputusan Pembelian Yang Di Mediasi Oleh Minat Beli Konsumen Roxy Swalayan Ende

Analisis ◽  
2020 ◽  
Vol 10 (2) ◽  
pp. 1-13
Author(s):  
Roswita Meme ◽  
Rafael Octavianus Byre
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Path Analysis ◽  
Significant Influence ◽  
Purchase Intention ◽  
Quantitative Approach ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Purchasing Intention

This study aims to determine the effect of Promotion on:1) Customer Purchase Decisions  at Roxy Swalayan Ende, 2) Purchasing Intention at Roxy Swalayan Ende, 3)Buying Interest on Customer Purchasing Decisions at Roxy Swalayan Ende, and 4)Promotion on Customer Decisions mediated by Buying Interest at Roxy Swalayan Ende. This research includes causality research using a quantitative approach. the samples in this study were customers who shop at Roxy Swalayan Ende amounting to 50 people. Data collection used a questionnaire while data analysis performed using Path Analysis. The data were collected using questionnaires that have been tested for validity and reliability. Path analysis was used to test the hypothesis of this study. The results of this study indicate that: 1)promotion has positive and significance influence on Customer Purchase Decisions with a beta Value of 0,469, 2) promotion has positive and significant effect on purchase intention at Roxy Swalayan with beta value of 0,582, 3)purchase intention has positive and significant influence on Customer purchasing decisions at Roxy Swalayan Ende with beta value of 0,438, 4) promotion has positive and significant effect on customer purchasing decisions mediated by buying interest has a beta value of 0,254

scholarly journals The Influence of Service Quality, Price, and Brand Loyalty on Motorcycle Purchase Decision at Dealer CV. Andalas Motor Bengkalis

2021 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Malika Nefti Budi Asih ◽  
Hutomo Atman Maulana
Keyword(s):  
Linear Regression ◽  
Service Quality ◽  
Regression Model ◽  
Multiple Linear Regression ◽  
Sample Size ◽  
Brand Loyalty ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions

This study aims to determine the effect of Service Quality, Price, and Brand Loyalty on Motorcycle Purchase Decisions at dealer CV.Andalas Motor Bengkalis. This research is associative research. The population used by consumers who buy motorbikes at dealer CV Andalas Motor Bengkalis with a sample size of 100 respondents. The technique used is multiple linear regression with the regression model Y=1.821 + 0.163X1 + 0.299X2 + 0.207X3 + e. The results of this study indicate that partially service quality has a positive and significant effect on purchasing decisions with tcount 2.466, price has a positive and significant effect on purchasing decisions with tcount 4.045. Brand loyalty has a positive and significant effect on purchasing decisions with tcount 6.158. Simultaneously, Service Quality, Price, and Brand Loyalty have a positive and significant effect on motorcycle purchasing decisions at dealer CV.Andalas Motor Bengkalis with Fcount 67.837 seen from the coefficient of determination 67.9%.

scholarly journals Pengaruh Gaya Hidup dan Citra Merek Terhadap Keputusan Pembelian Smartphone Xiaomi di Kabupaten Buleleng

2021 ◽  
Vol 13 (1) ◽  
pp. 152
Author(s):  
Novia Sriwahyuni ◽  
Ni Luh Wayan Sayang TeIagawathi
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Multiple Linear Regression ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions ◽  
Analysis Technique

The objective of this research is to analyze the influence of lifestyle and brand image simultaneously and partially on purchasing decisions for Xiaomi smartphones in Buleleng Regency. The research framework used in this research is causal quantitative. The sample used in this research determined through accidental sampling. The number of samples used was 100 respondents. The research instrument used in data collection was a questionnaire and the data analysis technique done by using multiple linear regression analysis. The result of this research are: 1) lifestyle has a positive and significant effect on purchasing decisions for Xiaomi smartphones in Buleleng Regency, 2) Brand image has a positive and significant effect on purchasing decisions for Xiaomi smartphones in Buleleng Regency, and 3) Lifestyle and brand image have a significant effect on purchasing decisions for Xiaomi smartphones in Buleleng Regency.

scholarly journals Analysis of Factors Influencing Sales on SHI-DA Semarang

2021 ◽  
Vol 3 (1) ◽  
pp. 1
Author(s):  
Alvin Ferdian
Keyword(s):  
Action Research ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Significant Influence ◽  
Quantitative Method ◽  
T Test ◽  
F Test ◽  
Sales Data ◽  
Factors Influencing

The purpose of this research is to know whether the use of offline (on-site) promotion, digital payment, Instagram, and Gofood/Grabfood have effect on the sales of SHI-DA Semarang. The research used a quantitative method in the form of action research. The analysis was conducted using multiple linear regression accompanying with t-test and F-test. This research was conducted at SHI-DA Semarang using sales data of December 2019 to March 2020 and respondents comprising of SHI-DA consumers for data on marketing programs. The results revealed that marketing through digital payment (e-wallet) has an effect on sales of SHI-DA Semarang, while marketing programs through offline (on-site), Instagram, and Gofood/Grabfood individually had no effect on the sales of SHI-DA Semarang. Nevertheless, the promotions simultaneously show significant influence on the sales of SHI-DA Semarang. Thus, marketing programs through Offline (on-site) promotion, Gofood/Grabfood, and Instagram must be done simultaneously in order to have an effect on the sales of SHI-DA Semarang.

Sign in / Sign up

Export Citation Format

Share Document