scholarly journals Influence of Celebrity Endorser Raisa Andriana in Advertisement on Magnum Ice Cream Brand Image on the Transmart Costumers

2018 ◽  
Author(s):  
Ruri Sabdillah ◽  
Rahmat Hidayat ◽  
Dewi Shinta Wulandari Lubis ◽  
Wardayani
Keyword(s):  
Brand Image ◽  
Ice Cream ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Celebrity Endorser ◽  
Simple Regression

This study is aimed to determine the effect of Raisa Adriana celebrity endorser in Magnum ice cream brand image advertising on the consumer of Transmart Carrefour Plaza Medan Fair. The study was conducted at Transmart Carrefour Plaza Medan Fair in 2016. The data used in this study was primary data in the form of interviews and questionnaires which distributed to the 138 research respondents. The data were analyzed by simple regression where the hypothesis was tested by using the coefficient of determination and partial test. Moreover, the data was processed by SPSS application. The results showed that the celebrity endorser Raisa Adriana have a positive and significant effect to brand image of Magnum ice cream at Transmart Carrefour Plaza Medan Fair customers.

scholarly journals The Influence Of International Brand Image Toward Guest's Decision To Stay At The Four Star Hotel In Lampung

2021 ◽  
Vol 4 (1) ◽  
pp. 38
Author(s):  
Dina Mayasari Soewoyo ◽  
Handono W Widodo
Keyword(s):  
Brand Image ◽  
Linear Regression Analysis ◽  
Software Tool ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Analysis Technique ◽  
Independent Variable ◽  
Decision To Stay ◽  
Decisions To Stay

<div class="WordSection1"><p>This survey research using the quantitative method was carried out during the Covid-19 pandemic, from May to August 2020 at the 4-star hotel in Lampung Province, Indonesia. The purpose of this study was to determine the influence of the independent variable, namely the image of the international hotel brand toward the dependent variable of guests' decisions to stay at the hotel. Primary data of the study were obtained from the results of distributing questionnaires which were carried out directly to 60 guests who were staying, as research samples and measured using a Likert scale of 1 - 4. Apart from distributing questionnaires, research data collection was also gained through observation, documentation, and literature review. All data collected were then grouped, reduced, tabulated and processed, analyzed descriptively, and statistically, in accordance with the context of the problem being studied using the SPSS 22.0 software tool.</p><p>Based on the simple linear regression analysis technique T-test (partial), R test and R square test, it was found that the value of T count (9,048) was greater than the T table (1,671), with a significance value of 0 or below the significance limit of 0.05. Both variables have a correlation coefficient of 0.765 and a coefficient of determination of 0.585. So it can be concluded that the international hotel brand image has a strong, positive, and significant influence on guest decisions to stay at the 4-star hotel in Lampung, with an effect of 58.5% while the rest, namely 41.5%, is influenced by other variables not examined in this study.</p></div><br clear="all" /><p><em> </em></p>

PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP MINAT BELI SEPATU ANDO (STUDI KASUS DI KOTA BEKASI 2020)

PARAMETER ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 27-40
Author(s):  
Netti Natarida Marpaung
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
T Test ◽  
Test Reliability ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Data Sampling ◽  
Correlation Test ◽  
Spss Software ◽  
Relationship Of

The purpose of this research was to determine the effect and relationship of variable Brand Image and Product Quality partially and simultaneously on the Interest in Buying Ando Shoes products of PT. Halim Jaya Sakti in Sidoarjo. The method used is to use quantitative data by distributing questionnaires as many as 95 respondents. This research data uses primary data. Sampling analysis tools used are validity test, reliability test, correlation test, classic assumption test, simple linear regression test, t test (partial), F test (simultaneous), and coefficient of determination test using SPSS software version 21.0. Based on the results of this study indicate that the variable Brand Image is quite influential and related which shows a positive and significant direction to the Purchase Interest of Ando Shoes products at Pt. Halim Jaya Sakti in Sidoarjo. Proven in the t test, the Brand Image variable t value> t table is (96.777> 1.66140) and Product Quality variable t value> t table is (108.432> 1.66140) so the correlation test calculation is more significance value smaller than the 0.05 significant level that is equal to 0,000 <0.05.

scholarly journals Pengaruh Merek Terhadap Kepuasan Pelanggan (Studi Kasus : Furniture Impor B&B Italia)

2019 ◽  
Vol 3 (5) ◽  
pp. 25
Author(s):  
Margaretha Hillary
Keyword(s):  
Customer Satisfaction ◽  
Brand Equity ◽  
Significant Influence ◽  
Brand Image ◽  
Brand Personality ◽  
Analytical Techniques ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Online Questionnaire ◽  
Beta Coefficient

The purpose of this research is to examine the effect of Brand which dimensions researched are Brand Image, Brand Equity, and Brand Personality, toward Customer Satisfaction. The population used for the research were users of B&B Italia furniture and domiciled in DKI Jakarta. The sample size for this research were 100 respondents. Data used in this research are primary data obtained from online questionnaire and secondary data obtained from books and journals and purposive sampling techniques was employed to process all the data. The analytical techniques that are used in this research are composed of multiple regression analysis using the t test, F test, and the coefficient of determination (R2). Data processing is using the SPSS ver. 25.0 for Windows. The results of this research show that there is a significant influence between Brand Image (X1) and Customer Satisfaction (Y) with the number of beta coefficient is 0.495. There is also a significant influence between Brand Equity (X2) and Customer Satisfaction (Y) with the number of beta coefficient is 0.241. And the last, there is a significant influence between Brand Personality (X3) and Customer Satisfaction (Y) with the number of beta coefficient is 0.175. Based on the coefficient of determination, the independent variables influenced by 60.1% toward the dependent variable and the rest is 39.9% was influenced by another variable which not investigated in this research.

scholarly journals Citra Merek, Kualitas Produk, Harga dan Pengaruhnya terhadap Minat Beli Baju Karate Merek Arawaza di Kota Palembang

2020 ◽  
Vol 4 (2) ◽  
pp. 411
Author(s):  
Puput Sekar Sari ◽  
Ninin Non Ayu Salmah
Keyword(s):  
Product Quality ◽  
Purchase Intention ◽  
Brand Image ◽  
Sampling Technique ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Analysis Technique ◽  
Negative Effect ◽  
Training Activities ◽  
Data Collection Technique

The research objective was to determine the effect of brand image, product quality and price towards buying interest Arawaza brand karate clothes. This research is a quantitative and explanatory research. The population is athletes and trainers of karate athletes in Palembang City and wear karate baju from various brands in training activities and karate competitions both inside and outside the city of Palembang. The sampling technique is purposive sampling, namely athletes or athlete coaches who wear the Arawaza karate baju in training activities and karate competitions both inside and outside Palembang City. The number of samples was 58 respondents. The data used were primary data. The data collection technique is a questionnaire. The data analysis technique used is multiple linear regression with classical assumptions, the coefficient of determination and hypothesis testing. The result of this research is that simultaneously the brand image, product quality and price have a significant effect on buying interest, partially both brand image and product quality have a significant effect on buying interest and partially the price has no significant effect on the intention to buy Awaraza brand karate clothes. The regression equation concludes that brand image and product quality have a positive effect on purchase intention and price has a negative effect on purchase intention. The coefficient of determination shows that the variable brand image, product quality and price can explain the variable buying interest for Arawaza brand karate clothes by 90.1% while the remaining value of 9.9% is explained by other variables not involved in the research model.

scholarly journals The Outcome of Celebrity Endorser

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
SRI UTAMI WIDYAWATI
Keyword(s):  
Data Analysis ◽  
Structural Equation Modelling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Brand Image ◽  
Positive Influence ◽  
Primary Data ◽  
Equation Modelling ◽  
Celebrity Endorser

The purpose of this research was to find out the influence of expertise, attractiveness, trustworthiness and match up congruence whose BTS as Tokopedia’s Endorser towards brand image and purchase intention. The data in this study were use primary data, obtained by distributing 293 questionnaires to customers knows that BTS as Tokopedia’s Endorser. Data anaysis method used was Structural Equation Modelling (SEM) using AMOS 7. Based on the data analysis, it can be concluded that (1)Celebrity expertise has a positive influence on brand image, (2)Celebrity attractiveness has no positive influence on brand image, (3)Celebrity trustworthiness has a positive influence on brand image, (4)Celebrity match-up has no positive influence on brand image, (5)Celebrity expertise has a positive influence on purchase intention, (6)Celebrity attractiveness has no positive influence on purchase intention, (7)Celebrity trustworthiness has no positive influence on purchase intention, (8) Celebrity match-up has a positive influence on purchase intention, (9)Brand image has a positive influence on purchase intention.

scholarly journals THE ANALYSIS OF THE EFFECT OF BRAND IMAGE, SERVICE PERFORMANCE, PORTFOLIO SERVICES, AND PHYSICAL EVIDENCES TOWARDS CUSTOMERS SATISFACTION OF “BTN BATARA” SAVINGS ACCOUNT AT PT BANK TABUNGAN NEGARA (PERSERO) Tbk, SEMARANG BRANCH OFFICE

KEUNIS ◽  
2020 ◽  
Vol 8 (2) ◽  
pp. 147
Author(s):  
Nailur Rofi’ah ◽  
Moch. Abdul Kodir ◽  
Moch. Muslikh
Keyword(s):  
Data Analysis ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Service Performance ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Final Report ◽  
Analysis Model ◽  
Branch Office ◽  
Positive Effect

<p><em>The objectives of this Final Report are to analyze and to obtain empirical evidences on the effect of brand image, service performance, portfolio services, and physical evidences towards customers satisfaction of “BTN Batara” Savings Account at PT Bank Tabungan Negara (Persero) Tbk, Semarang Branch Office. </em></p><p><em>The population of this Final Report is all of the customers at PT Bank Tabungan Negara (Persero) Tbk, Semarang Branch Office. The sampling technique uses the Random Sampling Method amounting to 100 customers. The data used in this Final Report is the primary data obtained throough the distribution of questionnaires. The data analysis model uses the Multiple Linear Regression Analysis Model. Meanwhile, data analysis techniques use F Test, Coefficient of Determination (R<sup>2</sup>), and t Test.</em></p><em>The Results of the analysis and discussion show that the variables of brand image, service performance, portfolio services, and physical evidences simultaneously have a significant effect towards customers satisfaction at PT Bank Tabungan Negara (Persero) Tbk, Semarang Branch Office. Partially, variable of brand image and physical evidences each have positive and significant effects towards customers satisfaction at PT Bank Tabungan Negara (Persero) Tbk, Semarang Branch Office. Meanwhile, variable of service performance does not have positive effect nor it is not significant. While portfolio services have positive effect but it is not significant towards customers satisfaction at PT Bank Tabungan Negara (Persero) Tbk, Semarang Branch Office.</em>

scholarly journals THE STRATEGY OF CELEBRITY ENDORSER AND BRAND IMAGE IN DECISIONS ON SHAMPOO VARIAN HIJAB BUYING INTEREST

2021 ◽  
Vol 11 (2) ◽  
pp. 130
Author(s):  
Hijrah - Wahyudi
Keyword(s):  
Data Processing ◽  
Significant Influence ◽  
Brand Image ◽  
Secondary Data ◽  
Primary Data ◽  
Digital Literature ◽  
Celebrity Endorser ◽  
Data Source ◽  
Good Manner

This research aims to determine the strategy of celebrity endorser which is mediated by brand image in the decision to buy hijab shampoo. Data processing in this research uses the parametric-statistic specially analysis of Mediation using the software statistic JASP 0.14.1. Using primary data obtained from the result of filling questionnaire and secondary data obtained data source in the form of physical and digital literature. The results of this research derived from 100 respondents showed celebrity endorser which is mediated by brand image has a significant influence on the decision of hijabers to buy hijab shampoo. Popularity and manner of celebrity endorser can increase brand image of hijab shampoo. So, the company should be promote hijab shampoo by using the popular celebrity who have the good manner.

scholarly journals The Influence Of Product Quality, Price, Brand Image And Promotion On The Purchase Decision Of Xiaomi Smartphone Products In Depok City

2021 ◽  
Vol 2 (6) ◽  
pp. 2166-2171
Author(s):  
Faramita Dwitama
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Test Reliability ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Technological Developments ◽  
Analytical Tools

Technological developments and a lot of competitors in the smartphone industry make the competition tighter so that it triggers consumers to be more picky before deciding to make a purchase. Xiaomi is one of the manufacturers engaged in the production of smartphones which is well known in Indonesia. The purpose of this study is to determine whether product quality, price, brand image, and promotion can partially and simultaneously influence purchasing decisions for Xiaomi smartphones in Depok. This study uses quantitative primary data in the form of a questionnaire with a research sample of 100 respondents. The analytical tools used are validity test, reliability test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, normality test, coefficient of determination, t test and f test assisted by SPSS version 25 software. The results of this study are product quality, price , brand image, and promotion have a significant influence on purchasing decisions for Xiaomi smartphones in Depok city, either partially or simultaneously.

scholarly journals PENGARUH CELEBRITY ENDORSER DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN LUWAK WHITE KOFFIE

Kinerja ◽  
2020 ◽  
Vol 2 (02) ◽  
pp. 77-92
Author(s):  
Chusnah ◽  
Ahmad Zaenuri
Keyword(s):  
Brand Image ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Significance Level ◽  
Normality Test ◽  
Celebrity Endorser ◽  
Positive Effect ◽  
Analysis Determination

This study aims to determine the effect of Celebrity Endorser and Brand Image on the Purchase Decision of Luwak White Koffie at Pemalang Rice Stalls. This research was conducted on Luwak White Koffie consumers, the sample used was 55 consumers. Hypothesis testing uses validity and reliability, normality test, multicollinearity test, heteroscedasticity test and autocorelas test. The analysis used is regression and correlation analysis, Determination of the t test and f test, based on the results of data analysis and discussion, partially celebrity endorser has an insignificant and positive effect on purchasing decisions with a tcount of 0.386 indicating that a significance level of 0.701> 0.05 and tcount 0.386 <t table 2.007, brand image partially significant and positive effect with tcount of 2.219 indicates that the significance level of 0.031 <0.05 and tcount of 2.219> t table 2.007. the coefficient of determination of 0.122 means the percentage contribution of the influence of variable X to Y by 12.2% while the remaining 87.8% is influenced by other variables.

scholarly journals Pengaruh Celebrity Endorser, Brand Image, dan Elektronic Word of Mouth terhadap Pembelian Pada Pengguna E-Commerce Shopee di Indonesia

2021 ◽  
Vol 2 (1) ◽  
pp. 1-5
Author(s):  
Muhammad Fauzi Amrullah
Keyword(s):  
Quantitative Research ◽  
Word Of Mouth ◽  
Brand Image ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Electronic Word Of Mouth ◽  
Purchasing Decisions ◽  
Analysis Technique ◽  
Regression Test ◽  
Celebrity Endorser

This study aims to examine the influence of the variables Celebrity Endorser, Brand Image, and Electronic Word of Mouth on Purchasing Decisions among Shopee e-commerce users in Indonesia. This research is a causal quantitative research and data collection tools using a closed questionnairevia google form. The population in this study were Indonesians who shop using Shopee and the number of samples in this study were 80 people. The sampling technique used in this reseach isnon-probability sampling with purposive sampling method. The analysis used is multiple linear regression test. The data analysis technique uses the IBM SPSS version 21 program.The results of the analysis show that the variables of Celebrity Endorser, Brand Image, and Electronic Word of Mouth have a positive and significant effect on Purchasing Decisions on Shopee e-commerce users in Indonesia and the coefficient of determination (R2) by 0.603 or 60.3%.

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