scholarly journals THE STRATEGY OF CELEBRITY ENDORSER AND BRAND IMAGE IN DECISIONS ON SHAMPOO VARIAN HIJAB BUYING INTEREST

2021 ◽  
Vol 11 (2) ◽  
pp. 130
Author(s):  
Hijrah - Wahyudi
Keyword(s):  
Data Processing ◽  
Significant Influence ◽  
Brand Image ◽  
Secondary Data ◽  
Primary Data ◽  
Digital Literature ◽  
Celebrity Endorser ◽  
Data Source ◽  
Good Manner

This research aims to determine the strategy of celebrity endorser which is mediated by brand image in the decision to buy hijab shampoo. Data processing in this research uses the parametric-statistic specially analysis of Mediation using the software statistic JASP 0.14.1. Using primary data obtained from the result of filling questionnaire and secondary data obtained data source in the form of physical and digital literature. The results of this research derived from 100 respondents showed celebrity endorser which is mediated by brand image has a significant influence on the decision of hijabers to buy hijab shampoo. Popularity and manner of celebrity endorser can increase brand image of hijab shampoo. So, the company should be promote hijab shampoo by using the popular celebrity who have the good manner.

scholarly journals THE CONSTRUCTION OF MURTADHA MUTAHHARI’S THOUGHT REGARDING DIVINE WILL AND HUMAN’S WILLING

2019 ◽  
Vol 8 (2) ◽  
Author(s):  
Fathurrahman Fathurrahman
Keyword(s):  
Qualitative Research ◽  
Data Analysis ◽  
Data Processing ◽  
Qualitative Analysis ◽  
Secondary Data ◽  
Primary Data ◽  
Philosophical Approach ◽  
Analysis Techniques ◽  
Divine Will ◽  
Data Source

This article discusses the thoughts of Mutahhari Mutahhari about Divine Will and Human Will, Research Objectives, To know and understand how the construction of the Divine will and human will in the view of Mutahhari Murtadha. This type of research is a descriptive qualitative research. The approach used is a philosophical approach, but the philosophical approach used in this thesis is the Islamic philosophical approach (disposition). The data source is divided into two, namely primary data sourced from Motahhari's works and secondary data which are related to Motahhari's thoughts. Data processing and analysis techniques are done by using the process of arranging data sequences, organizing them in a pattern, category and basic description units, and the data analysis used in this study is qualitative analysis, this method is intended that the analysis departs from the data and leads to conclusions General research results show that there is a link between the Divine will and the human will, where both (Divine will and Human will) are not in conflict. The Divine Will in this case the Divine destiny does not confine man and destroys it even it is Divine destiny that makes man free and independent in choosing what he wants.

Nilai-Nilai Pendidikan Akhlak dalam Al-Qur’an

2018 ◽  
Vol 10 (2) ◽  
pp. 269-295
Author(s):  
Sri Waluyo
Keyword(s):  
Moral Education ◽  
Primary Source ◽  
Secondary Data ◽  
Primary Data ◽  
The Core ◽  
Primary Data Source ◽  
Before And After ◽  
Data Source

This paper discusses the content of Q.S. al-Baqarah ([2]: 67-73). The data used in the preparation of this paper is the data that is primary and secondary. The primary source is data obtained from the core source. In conducting a study of a verse, it is clear that the primary data source is derived from the Qur'an,precisely on Q.S. al-Baqarah ([2]: 67-73). Secondary data is dataobtained from other sources that are still related to the problemand provide interpretation of the primary source. The method usedin analyzing this paper is the tahlili method. This method describesthe meaning contained by the Qur'an, verse by verse, and letterafter letter according to the order in the Mushaf. The descriptionincludes the various aspects which the interpreted verses contain,such as the meaning of the vocabulary, the connotation of thesentence, the background of the verse down, its relation to otherverses, both before and after. And do not miss the opinion that hasbeen given regarding the interpretation of these verses, whetherdelivered by the Prophet, companions, the tabi'in, as well as othercommentators. This study shows that in Q.S. (2): 67-73) there arevalues of moral education which include: 1) morals in asking, (2)morals to parents, (3) patience of educators, (4) educator honesty,and (5) obedience of learners.

ANALISIS EKUITAS MEREK MINUMAN TEH HIJAU DALAM KEMASAN SIAP MINUM NU GREEN TEA TERHADAP FRESTEA GREEN DAN JOYTEA GREEN DI KOTA BENGKULU

2013 ◽  
Vol 12 (1) ◽  
pp. 19-30
Author(s):  
Burenida Sartika
Keyword(s):  
Green Tea ◽  
Brand Equity ◽  
Brand Image ◽  
Secondary Data ◽  
Primary Data ◽  
Brand Associations ◽  
Test Analysis ◽  
Brand Recall ◽  
Switching Matrix ◽  
Cochran Test

The research was conducted during April to June 2012. Primary and secondary data were used in this research. The primary data related to respondent demography and brand equity.   One hundred respondents were selected accidentally around Bengkulu city.  Data were analysed quantitatively and qualitatively.  Quantitative data were processed using Test of Validity, Reliability Test (Hoyt), Cochran Test Analysis, Importance Performance Analysis (IPA), and Brand Switching Matrix Pattern.  The result of the research showed that the NU Green Tea brand is the highest one, and 48% Top of Mind value. Brand Recall in Frestea Green get 45,8%.  Brand Recognition asserts 75% among respondences to the existence of  Joytea brand. The result of Unaware Brand reveals the research doesn’t seem to know Joytea Brand. Analyzing of Branded Association declares that NU Green Tea has 12 brand associations, Frestea Green brand has 10 brand associations, and in other side Joytea Green brand has 7 brand associations which each made brand image. More results for associations Cochran testing, means the consumers aware to the attributes of the product. It’s included that NU Green Tea brand of drinking package has most of the brand image than  Frestea and Joytea Green. Consumer’s perceptions analyzing reveals that NU Green Tea has a good effort as to the respondents want to. Frestea Green must to get more effort to satisfy consumers. At least Joytea Green brand should be awared enough to increase their ability to get more result in consumer satisfying.  Consumers’ loyalty analysis showed that the Frestea brand has good consumers loyalty than NU Green Tea and Joytea Green brand.Keywords: brand equity, ready to drink green tea

PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN ALUMUNIUM

2019 ◽  
Vol 7 (2) ◽  
Author(s):  
Widodo Widodo ◽  
Marshelly Chandra Kumala
Keyword(s):  
Data Collection ◽  
Product Quality ◽  
Customer Loyalty ◽  
Significant Influence ◽  
Secondary Data ◽  
Primary Data ◽  
Research Results ◽  
Is Research ◽  
Quality Of Products

<em>The objective of this is research was conducted to find out how the influence of the price and quality of products against customer loyalty at PT. Alakasa Extrusindo Jakarta. This research was conducted in Alakasa Extrusindo PT by doing data collection, through the primary data and secondary data.  The research results showed that the simultaneous price variables  and product quality  has a positive and significant effect against the variable customer loyalty. partially showed that price variables has a positive and significant influence towards customer loyalty. And partially showed that product quality variables  has a positive and significant influence towards customer loyalty</em>

UPAH MENGUPAH PERTANIAN DALAM TINJAUAN FIQH MUAMALAH (Studi di Nagari Bukit Kandung Kecamatan X Koto Diatas Kabupaten Solok)

2021 ◽  
Vol 2 (3) ◽  
pp. 59
Author(s):  
Susanti Krismon ◽  
Syukri Iska
Keyword(s):  
Data Collection ◽  
Data Processing ◽  
Field Research ◽  
Secondary Data ◽  
Research Field ◽  
Farm Workers ◽  
Data Sources ◽  
Primary Data

This article discusses the implementation of wages in agriculture in Nagari Bukit Kandung Subdistrict X Koto Atas, Solok Regency in a review of muamalah fiqh. The type of research is field research (field research). The data sources consist of primary data sources, namely from farmers and farm laborers who were carried out to 8 people and 4 farm workers, while the secondary data were obtained from documents in the form of the Bukit Kandung Nagari Profile that were related to this research, which could provide information or data. Addition to strengthen the primary data. Data collection techniques that the author uses are observation, interviews and documentation. The data processing that the author uses is qualitative. Based on the results of this study, the implementation of wages in agriculture carried out in Nagari Bukit Kandung District X Koto Diatas Solok Regency is farm laborers who ask for their wages to be given in advance before they carry out their work without an agreement to give their wages at the beginning. Because farm laborers ask for their wages to be given at the beginning, many farm workers work not as expected by farmers and there are also farm workers who are not on time to do the work that should be done. According to the muamalah fiqh review, the implementation of wages in agriculture in Nagari Bukit Kandung is not allowed because there is an element of gharar in the contract and there are parties who are disadvantaged in the contract, namely the owner of the fields.

scholarly journals PENGARUH KOMITMEN TERHADAP KINERJA DOSEN POLITEKNIK ILMU PELAYARAN (PIP) SEMARANG

2018 ◽  
Author(s):  
Adhi Pratistha Silen ◽  
Samuel Tri Sudardi
Keyword(s):  
Linear Regression ◽  
Significant Influence ◽  
Secondary Data ◽  
Data Sampling ◽  
Merchant Marine ◽  
Population Sampling ◽  
Data Source

<p>The purpose of this research was to know and analyze the influence of commitment to the performance of the lecturers of Polytechnic of Merchant Marine Semarang. The population sampling for this research was all lecturers at Polytechnic of Merchant Marine Semarang whom had “jabatan fungsional” or functional positions. The data sampling was using census to all 71 lecturers at Polytechnic of Merchant Marine Semarang. The data source used primary secondary data and used linear regression to analyze it. The result of the analysis showed that there was a positive and significant influence between the commitment and the performance.</p><p align="left"><strong><em>Keywords </em>: <em>Commitment, Performance, Lecturers</em></strong></p><p> </p><p>Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh komitmen terhadap kinerja dosen Politeknik Ilmu Pelayaran (PIP) Semarang.  Sedangkan untuk populasi dalam penelitian ini adalah semua dosen fungsional di Politeknik Ilmu Pelayaran (PIP) Semarang dengan jumlah 71 orang. Pengambilan Sampel dalam penelitian ini digunakan dengan metode sensus dengan jumlah dosen di Politknik Ilmu Pelayaran (PIP) Semarang keseluruhan sebanyak 71 orang. Sumber data dalam penelitian ini adalah data primer dan sekunder. Analisis data menggunakan regresi linier.Berdasarkan hasil penelitian maka dapat dibuat kesimpulan berikut hasil analisis regresi yang menunjukkan bahwa terdapat pengaruh positif dan signifikan antara komitmen terhadap kinerja.</p><p><strong>Kata kunci : <em>Komitmen, Kinerja, Dosen</em></strong></p>

scholarly journals Metode Penanaman Pendidikan Islam pada Anak Menurut Abdullah Nashih Ulwan

2021 ◽  
Vol 10 (2) ◽  
pp. 177-190
Author(s):  
Nur Khosiin
Keyword(s):  
Descriptive Analysis ◽  
Secondary Data ◽  
Islamic Education ◽  
Primary Data ◽  
The Third ◽  
Primary Data Source ◽  
Secondary Data Source ◽  
Data Source ◽  
Points Of View ◽  
Interpretative Approach

Abdullah Nasih Ulwan’s provides several points of view in the realm of methods of planting Islamic education in children which can later be used as a means to achieve the goals of Islamic education. This research uses the documentation method with a descriptive-interpretative approach, namely an attempt to describe the interpretation of some of the texts of the book at-tarbiyah al-aulad fi al-Islam in the third chapter. As for the primary data source is the book at-tarbiyah al-aulad fi al-Islam, the secondary data source is books and related literature, while the data analysis used descriptive analysis. The results of this study there are five methods of planting Islamic education for children, namely educating by example, customary habits, advice, supervision, and through punishment.

scholarly journals Influence of Celebrity Endorser Raisa Andriana in Advertisement on Magnum Ice Cream Brand Image on the Transmart Costumers

2018 ◽  
Author(s):  
Ruri Sabdillah ◽  
Rahmat Hidayat ◽  
Dewi Shinta Wulandari Lubis ◽  
Wardayani
Keyword(s):  
Brand Image ◽  
Ice Cream ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Celebrity Endorser ◽  
Simple Regression

This study is aimed to determine the effect of Raisa Adriana celebrity endorser in Magnum ice cream brand image advertising on the consumer of Transmart Carrefour Plaza Medan Fair. The study was conducted at Transmart Carrefour Plaza Medan Fair in 2016. The data used in this study was primary data in the form of interviews and questionnaires which distributed to the 138 research respondents. The data were analyzed by simple regression where the hypothesis was tested by using the coefficient of determination and partial test. Moreover, the data was processed by SPSS application. The results showed that the celebrity endorser Raisa Adriana have a positive and significant effect to brand image of Magnum ice cream at Transmart Carrefour Plaza Medan Fair customers.

scholarly journals Nilai Pendidikan Tattwa Pada Tutur Parakriya

2020 ◽  
Vol 4 (1) ◽  
pp. 14
Author(s):  
I Wayan Arya Adnyana
Keyword(s):  
Data Collection ◽  
Data Processing ◽  
Qualitative Data ◽  
Primary Data ◽  
Literature Study ◽  
Data Collection Methods ◽  
Primary Data Source ◽  
Library Research ◽  
Data Source ◽  
Collection Methods

<p><em>This study aims to: increase a deeper understanding of the value of tattwa education in Tutur Parakriya. This data is obtained using a method, and this method must also be precise so that the data obtained can be accurate and support the research results. This type of research is qualitative because it is a text research or library research whose primary data source is Tutur Parakriya which has been transcribed into text / text form. Literature study and interviews are used as data collection methods and then descriptive qualitative data processing is performed. As far as researchers know, no one has researched about this papyrus, so it is only based on text / text transcripts. This research uses the concept foundation to describe the problems to be discussed, and as a scalpel uses the theory of meaning and hermeneutic theory.</em><em> </em><em>The results of Tutur Parakriya's research contain the value of tattwa education, that is advice or advice to teach Hindus to be able to get the perfection of birth and mind.</em></p>

scholarly journals BUKU TERJEMAH KITAB TA’LIMU AL-MUTA’LIM; ANALISIS TEKS TERJEMAHAN ARAB-INDONESIA

2021 ◽  
Vol 10 (2) ◽  
pp. 365
Author(s):  
Umi Choirun Nisak ◽  
Mirwan Akhmad Taufiq
Keyword(s):  
Secondary Data ◽  
Boarding School ◽  
School Curriculum ◽  
Target Language ◽  
Primary Data ◽  
Primary Data Source ◽  
Data Source ◽  
Translation Errors ◽  
Linguistic Approach ◽  
Support Students

This study discusses the analysis of the book translation of the book Ta'lim Muta'allim published by al-Hidayah. The book is one of the santri (moslem student) reference books to support students' understanding of the pesantren (Islamic boarding school) curriculum which uses the yellow book in their learning. The yellow book uses Arabic, so the translation of the book becomes very important. The focus of this research lies in the pattern of translation errors and justification of translations in accordance with the rules of Arabic and Indonesian dealing with lexicon, syntax and semantics. This qualitative research method uses an applied linguistic approach that focuses on error analysis. The primary data source in this research is the book translation of Ta'lim Muta'allim published by al-Hidayah, while the secondary data used in the study is a documentation technique by studying books and literacy that discusses the technique of translating properly and correctly according to structural , semantic and precise in terms of terminology. The results showed, including: Errors in the preparation of sentences in the target language, errors in the use of sentence effectiveness, errors in translating vocabulary, errors in aspects of omission or not translating aspects of vocabulary, phrases and sentences and errors in translating foreign terms.

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