scholarly journals The Influence Of International Brand Image Toward Guest's Decision To Stay At The Four Star Hotel In Lampung

2021 ◽  
Vol 4 (1) ◽  
pp. 38
Author(s):  
Dina Mayasari Soewoyo ◽  
Handono W Widodo
Keyword(s):  
Brand Image ◽  
Linear Regression Analysis ◽  
Software Tool ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Analysis Technique ◽  
Independent Variable ◽  
Decision To Stay ◽  
Decisions To Stay

<div class="WordSection1"><p>This survey research using the quantitative method was carried out during the Covid-19 pandemic, from May to August 2020 at the 4-star hotel in Lampung Province, Indonesia. The purpose of this study was to determine the influence of the independent variable, namely the image of the international hotel brand toward the dependent variable of guests' decisions to stay at the hotel. Primary data of the study were obtained from the results of distributing questionnaires which were carried out directly to 60 guests who were staying, as research samples and measured using a Likert scale of 1 - 4. Apart from distributing questionnaires, research data collection was also gained through observation, documentation, and literature review. All data collected were then grouped, reduced, tabulated and processed, analyzed descriptively, and statistically, in accordance with the context of the problem being studied using the SPSS 22.0 software tool.</p><p>Based on the simple linear regression analysis technique T-test (partial), R test and R square test, it was found that the value of T count (9,048) was greater than the T table (1,671), with a significance value of 0 or below the significance limit of 0.05. Both variables have a correlation coefficient of 0.765 and a coefficient of determination of 0.585. So it can be concluded that the international hotel brand image has a strong, positive, and significant influence on guest decisions to stay at the 4-star hotel in Lampung, with an effect of 58.5% while the rest, namely 41.5%, is influenced by other variables not examined in this study.</p></div><br clear="all" /><p><em> </em></p>

scholarly journals Pengaruh Model Kepemimpinan dan Motivasi Kerja Terhadap Kinerja Pegawai Aparatur Sipil Negara

2021 ◽  
Vol 9 (1) ◽  
pp. 25-30
Author(s):  
Achmad Mutohar
Keyword(s):  
Work Motivation ◽  
Employee Performance ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Civil Servants ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Leadership Model ◽  
Independent Variable

The focus of this research is the influence of leadership models and work motivation on the performance of civil servants in the state. This research was conducted at the Sukomanunggal office, Surabaya, East Java. The research was conducted from May to July 2019. The type of research was primary data using a questionnaire. The population in this study includes 30 civil servants of the Sukomanunggal sub-district, Surabaya, who are also the sample in this study. The result shows that partially the leadership model variable and the work motivation variable have a significant effect on employee performance, and simultaneously the independent variable also has a significant effect on the dependent variable with a sig of 0,000. With multiple linear regression analysis Y = 0,531 + 0,375X1 + 0,454X2 + 2. As well as the coefficient of determination of 55,7%, while the remaining 44,3% is influenced by other factors outside the X variable used.  Keywords: Leadership Model, Work motivation, Employee Performance

scholarly journals ANALISIS PENGARUH PENGANGGURAN DAN INFLASI TERHADAP KEMISKINAN DI SUMATERA UTARA TAHUN 2009-2017

2020 ◽  
pp. 202-208
Author(s):  
Vania Grace Sianturi
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Research Method ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Analysis Technique

This study aims to provide empirical evidence of the influence of unemployment and inflation for poverty. The type of data used in this study is primary data with quantitative research method using multiple linear regression analysis technique and test hypotheses processed with Eviews 10. The result of data analysis showed that unemployment and inflation has a significant impact on the poverty. Seen from coefficient of determination that unemployment and inflation for poverty affect 63.95%, while the remaining 36.05% influenced by the others thay not included in this research.

scholarly journals The Effect of Religiosity on Work Ethic on Educators

2021 ◽  
Vol 2 ◽  
pp. 143-148
Author(s):  
Yanuar Putri Agustina ◽  
Ugung Dwi Ario Wibowo
Keyword(s):  
Work Ethic ◽  
Linear Regression Analysis ◽  
The State ◽  
Coefficient Of Determination ◽  
Central Java ◽  
Analysis Technique ◽  
State Police ◽  
Independent Variable ◽  
Ethic Scale ◽  
Effective Contribution

This study aimed to determine the effect of religiosity on the work ethic of the educator at the State Police School (SPN) of the Central Java Police. This research is a quantitative study with 57 educators at the State Police School (SPN) of the Central Java Police. The data collection method used in this study is to use a work ethic scale with a reliability of 0.955, a religiosity scale with a reliability of 0.906. The data analysis technique used in this study was a simple linear regression analysis technique to determine the effect of religiosity on the work ethic of the State Police School (SPN) educators of the Central Java Police. The results showed that the calculated F = 0.942 and significant value = 0.000 (p <0.05), it can be concluded that the hypothesis is accepted, there is an influence of religiosity on the work ethic of the State Police School (SPN) educators of the Central Java Police. It is also known that the coefficient of determination is 0.369, which indicates that the influence of the independent variable (religiosity) on the dependent variable (work ethic) provides an effective contribution of 36.9%.

scholarly journals Citra Merek, Kualitas Produk, Harga dan Pengaruhnya terhadap Minat Beli Baju Karate Merek Arawaza di Kota Palembang

2020 ◽  
Vol 4 (2) ◽  
pp. 411
Author(s):  
Puput Sekar Sari ◽  
Ninin Non Ayu Salmah
Keyword(s):  
Product Quality ◽  
Purchase Intention ◽  
Brand Image ◽  
Sampling Technique ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Analysis Technique ◽  
Negative Effect ◽  
Training Activities ◽  
Data Collection Technique

The research objective was to determine the effect of brand image, product quality and price towards buying interest Arawaza brand karate clothes. This research is a quantitative and explanatory research. The population is athletes and trainers of karate athletes in Palembang City and wear karate baju from various brands in training activities and karate competitions both inside and outside the city of Palembang. The sampling technique is purposive sampling, namely athletes or athlete coaches who wear the Arawaza karate baju in training activities and karate competitions both inside and outside Palembang City. The number of samples was 58 respondents. The data used were primary data. The data collection technique is a questionnaire. The data analysis technique used is multiple linear regression with classical assumptions, the coefficient of determination and hypothesis testing. The result of this research is that simultaneously the brand image, product quality and price have a significant effect on buying interest, partially both brand image and product quality have a significant effect on buying interest and partially the price has no significant effect on the intention to buy Awaraza brand karate clothes. The regression equation concludes that brand image and product quality have a positive effect on purchase intention and price has a negative effect on purchase intention. The coefficient of determination shows that the variable brand image, product quality and price can explain the variable buying interest for Arawaza brand karate clothes by 90.1% while the remaining value of 9.9% is explained by other variables not involved in the research model.

scholarly journals THE ANALYSIS OF THE EFFECT OF BRAND IMAGE, SERVICE PERFORMANCE, PORTFOLIO SERVICES, AND PHYSICAL EVIDENCES TOWARDS CUSTOMERS SATISFACTION OF “BTN BATARA” SAVINGS ACCOUNT AT PT BANK TABUNGAN NEGARA (PERSERO) Tbk, SEMARANG BRANCH OFFICE

KEUNIS ◽  
2020 ◽  
Vol 8 (2) ◽  
pp. 147
Author(s):  
Nailur Rofi’ah ◽  
Moch. Abdul Kodir ◽  
Moch. Muslikh
Keyword(s):  
Data Analysis ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Service Performance ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Final Report ◽  
Analysis Model ◽  
Branch Office ◽  
Positive Effect

<p><em>The objectives of this Final Report are to analyze and to obtain empirical evidences on the effect of brand image, service performance, portfolio services, and physical evidences towards customers satisfaction of “BTN Batara” Savings Account at PT Bank Tabungan Negara (Persero) Tbk, Semarang Branch Office. </em></p><p><em>The population of this Final Report is all of the customers at PT Bank Tabungan Negara (Persero) Tbk, Semarang Branch Office. The sampling technique uses the Random Sampling Method amounting to 100 customers. The data used in this Final Report is the primary data obtained throough the distribution of questionnaires. The data analysis model uses the Multiple Linear Regression Analysis Model. Meanwhile, data analysis techniques use F Test, Coefficient of Determination (R<sup>2</sup>), and t Test.</em></p><em>The Results of the analysis and discussion show that the variables of brand image, service performance, portfolio services, and physical evidences simultaneously have a significant effect towards customers satisfaction at PT Bank Tabungan Negara (Persero) Tbk, Semarang Branch Office. Partially, variable of brand image and physical evidences each have positive and significant effects towards customers satisfaction at PT Bank Tabungan Negara (Persero) Tbk, Semarang Branch Office. Meanwhile, variable of service performance does not have positive effect nor it is not significant. While portfolio services have positive effect but it is not significant towards customers satisfaction at PT Bank Tabungan Negara (Persero) Tbk, Semarang Branch Office.</em>

scholarly journals The Influence Of Product Quality, Price, Brand Image And Promotion On The Purchase Decision Of Xiaomi Smartphone Products In Depok City

2021 ◽  
Vol 2 (6) ◽  
pp. 2166-2171
Author(s):  
Faramita Dwitama
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Test Reliability ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Technological Developments ◽  
Analytical Tools

Technological developments and a lot of competitors in the smartphone industry make the competition tighter so that it triggers consumers to be more picky before deciding to make a purchase. Xiaomi is one of the manufacturers engaged in the production of smartphones which is well known in Indonesia. The purpose of this study is to determine whether product quality, price, brand image, and promotion can partially and simultaneously influence purchasing decisions for Xiaomi smartphones in Depok. This study uses quantitative primary data in the form of a questionnaire with a research sample of 100 respondents. The analytical tools used are validity test, reliability test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, normality test, coefficient of determination, t test and f test assisted by SPSS version 25 software. The results of this study are product quality, price , brand image, and promotion have a significant influence on purchasing decisions for Xiaomi smartphones in Depok city, either partially or simultaneously.

scholarly journals THE EFFECT OF INTERNAL AUDIT ON THE IMPLEMENTATION OF GOOD CORPORATE GOVERNANCE (GCG) IN PT. BANK XYZ IN SURABAYA

2019 ◽  
Vol 20 (1) ◽  
pp. 42-57
Author(s):  
R. Bima Satya Wiratama ◽  
Iga Aju Nitya Dharmani
Keyword(s):  
Alternative Hypothesis ◽  
Linear Regression Analysis ◽  
Internal Audit ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Simple Linear Regression ◽  
Significance Level ◽  
Good Corporate Governance ◽  
Internal Audit Function ◽  
Independent Variable

To improve the Bank's performance, protect the stakeholder’s needs, and improving compliance with the applicable laws and generally accepted ethical values ​​in the banking industry, the Bank should conduct its operations in GCG. One of them is the assessment of the GCG’s implementation between the Internal Audit function. The research aims to determine the Internal Audit’s role in the implementation of GCG. The variable of this research is the Internal Audit (X) as an independent variable, and then implementation of GCG (Y) as the dependent variable. The research is using a simple linear regression analysis techniques to test the hypothesis. The data used in this research is primary data, where it was obtained through questionnaires. The population is 25 respondents, which means that all respondents were sampled. Respondents came from the Internal Audit Unit of PT. Bank XYZ. The Results are showing the coefficient of Internal Audit (X) on the application of GCG is 11,088 with a significance level is 0,00 < 0,05. So the null hypothesis (Ho) is rejected and then the alternative hypothesis (Ha) is accepted. In other words, it has a significant influence. Results of the test determination using the formula coefficient of determination, Internal Audit influenced 84% of GCG implementation. The rest was influenced by other factors that aren't included in this research.

scholarly journals PURCHASE DECISION BASED ON THE BRAND IMAGE, PRODUCT DESIGN AND LIFESTYLE ON CONVERSE SHOES IN SURAKARTA

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Assa Agustin ◽  
Sudarwati Sudarwati ◽  
Siti Maryam
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Design ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Analysis Technique

The purpose of this study was to determine the effect of brand image, product design and lifestyle on purchasing decisions for Converse shoes in Surakarta. This type of research uses quantitative descriptive research. The variables in this study were a brand image, product design and lifestyle. The population of this study was all people of Surakarta City, especially those who wear Converse shoes. The research sample consisted of 100 people, using purposive sampling technique, and data collection using a questionnaire. The data analysis technique used in this research is the coefficient of determination analysis technique, the classical assumption test and multiple linear regression. The test results of multiple linear regression analysis show that brand image has no significant effect on purchasing decisions, product design has a significant effect on purchasing decisions, and lifestyle has a significant effect on purchasing decisions. Keywords: Brand.Image, Product.Design,.Lifestyle

Analisis Kesadaran Masyarakat Kecamatan Tanjung Pura Dalam Membayar Zakat

2018 ◽  
Vol 1 (2) ◽  
pp. 265-277
Author(s):  
Muhammad Arfan Harahap ◽  
Muhammad Hafizh ◽  
Nurzukhairi Syafitri ◽  
Riska Ayu Nanda Putri
Keyword(s):  
Quantitative Research ◽  
Public Awareness ◽  
Linear Regression Analysis ◽  
Research Data ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
A Value ◽  
The People ◽  
Variable Level ◽  
Independent Variable

    Zakat is an instrument that can be used to overcome social problems, so awareness is needed in paying zakat. This study aims to analyze the effect of the level of awareness of the people of Tanjung Pura District on the obligation to pay zakat. This type of quantitative research is used in this study using linear regression analysis with the help of theprogram SPSS 16.0. Research data in the form of primary data obtained through the distribution of questionnaires to 100 respondents. The results showed that there was a significant effect between the independent variable (level of public awareness) on the dependent variable (zakat obligation). Where in the test of the coefficient of determination there is a value of sig < (0.000 < 0.025), and the value of R2 = 0.866. The findings in this study that the obligation of zakat is influenced by the level of public awareness of 86.6% and the rest is influenced by other factors that are not included in the model.    

scholarly journals Pengaruh pengelolaan alokasi dana desa terhadap Peningkatkan kesejahteraan masyarakat

2020 ◽  
pp. 77-90
Author(s):  
Mutia Sumarni
Keyword(s):  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Simple Random Sampling ◽  
Equation Model ◽  
Primary Data ◽  
Fund Management ◽  
Quantitative Research Methods ◽  
Analysis Measurement ◽  
Analysis Technique ◽  
Independent Variable

This study aims to examine the effect of village fund management on improving the welfare of the community. The independent variable used in this study is village fund management. The dependent variable used in this study is welfare. This research uses quantitative research methods. The population in this study was the population of 2077 people, with the method of probability sampling with simple random sampling while the sample size was obtained from calculations using the Slovin formula with an error rate of 5% from 95 people. Sources of data in this study are primary data in the form of questionnaires. The data analysis technique used is simple linear regression analysis. Measurement of the questionnaire answered by respondents using a Likert scale using the Statistical Package for Social Sciences (SPSS). The results of this study indicate that the management of village funds to improve welfare has a positive effect. While the adjusted R2 value is 0.46 which shows the effect of the independent variable on the dependent variable that can be explained by the equation model is 46.0%, while the remaining 54.0% is explained by other variables not examined or outside the model.   Keywords: Village fund management and welfare level

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