PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP MINAT BELI SEPATU ANDO (STUDI KASUS DI KOTA BEKASI 2020)

PARAMETER ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 27-40
Author(s):  
Netti Natarida Marpaung
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
T Test ◽  
Test Reliability ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Data Sampling ◽  
Correlation Test ◽  
Spss Software ◽  
Relationship Of

The purpose of this research was to determine the effect and relationship of variable Brand Image and Product Quality partially and simultaneously on the Interest in Buying Ando Shoes products of PT. Halim Jaya Sakti in Sidoarjo. The method used is to use quantitative data by distributing questionnaires as many as 95 respondents. This research data uses primary data. Sampling analysis tools used are validity test, reliability test, correlation test, classic assumption test, simple linear regression test, t test (partial), F test (simultaneous), and coefficient of determination test using SPSS software version 21.0. Based on the results of this study indicate that the variable Brand Image is quite influential and related which shows a positive and significant direction to the Purchase Interest of Ando Shoes products at Pt. Halim Jaya Sakti in Sidoarjo. Proven in the t test, the Brand Image variable t value> t table is (96.777> 1.66140) and Product Quality variable t value> t table is (108.432> 1.66140) so the correlation test calculation is more significance value smaller than the 0.05 significant level that is equal to 0,000 <0.05.

scholarly journals The Influence Of Product Quality, Price, Brand Image And Promotion On The Purchase Decision Of Xiaomi Smartphone Products In Depok City

2021 ◽  
Vol 2 (6) ◽  
pp. 2166-2171
Author(s):  
Faramita Dwitama
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Test Reliability ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Technological Developments ◽  
Analytical Tools

Technological developments and a lot of competitors in the smartphone industry make the competition tighter so that it triggers consumers to be more picky before deciding to make a purchase. Xiaomi is one of the manufacturers engaged in the production of smartphones which is well known in Indonesia. The purpose of this study is to determine whether product quality, price, brand image, and promotion can partially and simultaneously influence purchasing decisions for Xiaomi smartphones in Depok. This study uses quantitative primary data in the form of a questionnaire with a research sample of 100 respondents. The analytical tools used are validity test, reliability test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, normality test, coefficient of determination, t test and f test assisted by SPSS version 25 software. The results of this study are product quality, price , brand image, and promotion have a significant influence on purchasing decisions for Xiaomi smartphones in Depok city, either partially or simultaneously.

scholarly journals Pengaruh Payment Gateway dan Peer to Peer Lending (P2P) terhadap Peningkatan Pendapatan di Kota Palembang

2020 ◽  
Vol 11 (1) ◽  
pp. 63
Author(s):  
Endah Dewi Purnamasari
Keyword(s):  
Financial Services ◽  
Peer To Peer ◽  
T Test ◽  
Test Reliability ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
Peer Lending ◽  
Payment Gateway

<div class="page" title="Page 1"><div class="layoutArea"><div class="column"><p><span>ABSTRACT</span></p><p><span>Fintech is an innovation that has emerged in the field of financial services. Fintech changed the habits of public financial transactions. There are 2 types of fintech that are very popular for SMEs, namely Payment Gateway and Peer to Peer Lending (P2P). This study aims to analyze the effect of Payment Gateway and Peer to Peer Lending (P2P) on the increase in MSME income in the city of Palembang. The type of data used is primary data with data sources derived from questionnaires and interviews. The sampling method used in this study is purposive sampling, where the sample in this study is only for the types of MSMEs that are engaged in culinary and fashion in Pakembang. The analysis technique uses validity test, reliability test, normality test, coefficient of determination test (R2) and partial test (t test). Based on the results of the t test and the f test it can be concluded that there is an influence of Payment Gateway and Peer to Peer Lending (P2P) to increase revenue.</span></p><p><span>Keywords: </span><span>Fintech, Revenue, SME</span></p><p><span>ABSTRAK</span></p><p><span>Fintech merupakan inovasi yang muncul di bidang jasa keuangan. Fintech mengubah kebiasaan transaksi keuangan masyarakat. Ada 2 jenis fintech yang sangat popular bagi pelaku UMKM yaitu Payment Gateway dan Peer to Peer Lending (P2P). Penelitian ini bertujuan untuk menganalisis pengaruh Payment Gateway dan Peer to Peer Lending (P2P) terhadap peningkatan pendapatan UMKM di kota Palembang. Jenis data yang digunakan adalah data primer dengan sumber data berasal dari kuisioner dan wawancara. Metode penarikan sampel yang digunakan pada penelitian ini yaitu purposive sampling, di mana sampel pada penelitian ini hanya pada jenis UMKM yang bergerak di bidang kuliner dan fashion di Kota Pakembang. Teknik analisis menggunakan uji validitas, uji reliabilitas, uji normalitas, uji koefisien determinasi (R</span><span>2</span><span>) dan uji parsial (uji t). Berdasarkan hasil uji t dan uji f dapat disimpulkan bahwa terdapat pengaruh Payment Gateway dan Peer to Peer Lending (P2P) terhadap peningkatan pendapatan.</span></p></div></div><img src="blob:http://ejournal.uigm.ac.id/ea46f45e-78f8-4282-80f3-03240d33a989" alt="page1image60066624" width="89.760000" height="0.480000" /><div class="layoutArea"><div class="column"><p><span>Kata Kunci: </span><span>Fintech, Peningkatan Pendapatan, UMKM</span></p></div></div></div>

scholarly journals Citra Merek, Kualitas Produk, Harga dan Pengaruhnya terhadap Minat Beli Baju Karate Merek Arawaza di Kota Palembang

2020 ◽  
Vol 4 (2) ◽  
pp. 411
Author(s):  
Puput Sekar Sari ◽  
Ninin Non Ayu Salmah
Keyword(s):  
Product Quality ◽  
Purchase Intention ◽  
Brand Image ◽  
Sampling Technique ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Analysis Technique ◽  
Negative Effect ◽  
Training Activities ◽  
Data Collection Technique

The research objective was to determine the effect of brand image, product quality and price towards buying interest Arawaza brand karate clothes. This research is a quantitative and explanatory research. The population is athletes and trainers of karate athletes in Palembang City and wear karate baju from various brands in training activities and karate competitions both inside and outside the city of Palembang. The sampling technique is purposive sampling, namely athletes or athlete coaches who wear the Arawaza karate baju in training activities and karate competitions both inside and outside Palembang City. The number of samples was 58 respondents. The data used were primary data. The data collection technique is a questionnaire. The data analysis technique used is multiple linear regression with classical assumptions, the coefficient of determination and hypothesis testing. The result of this research is that simultaneously the brand image, product quality and price have a significant effect on buying interest, partially both brand image and product quality have a significant effect on buying interest and partially the price has no significant effect on the intention to buy Awaraza brand karate clothes. The regression equation concludes that brand image and product quality have a positive effect on purchase intention and price has a negative effect on purchase intention. The coefficient of determination shows that the variable brand image, product quality and price can explain the variable buying interest for Arawaza brand karate clothes by 90.1% while the remaining value of 9.9% is explained by other variables not involved in the research model.

scholarly journals Pengaruh Kedisiplinan, Kecerdasan Emosional Dan Komunikasi Terhadap Kinerja Pegawai Balai Desa Wiladeg Gunungkidul

2020 ◽  
Vol 17 (2) ◽  
Author(s):  
Wais Al Kurnia
Keyword(s):  
Emotional Intelligence ◽  
Regression Analysis ◽  
Hypothesis Testing ◽  
Employee Performance ◽  
T Test ◽  
Test Reliability ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
F Test ◽  
Positive Effect

This study aims to know the effect of discipline, emotional intelligence and communication to employee performance. This study uses primary data by distributing questionnaires. The population of this study was all 35 employees of the Wiladeg Gunungkidul Village Hall. Data analysis method used multiple regression analysis, validity test, reliability, hypothesis testing (T test and F test) and test the coefficient of determination. The result of this study concluded that based on regression analysis obtained the following equation Y =  0,123 + 0,120X1 + 0,066X2 + 0,364X3 + e. Based on the hypothesis testing, the F test is known that joinly (simultaneously) variable discipline, emotional intelligence and communication significant effect on employee performance. The result of the t test (partial testing), variable discipline, emotional intelligence  and communication has significant positive effect on employee performance.

scholarly journals Kualitas Produk, Servicescape dan Word of Mouth Serta Pengaruhnya terhadap Keputusan Pembelian Ulang

2021 ◽  
Vol 3 (1) ◽  
pp. 38-44
Author(s):  
Muhammad Zulkarnain
Keyword(s):  
Product Quality ◽  
Word Of Mouth ◽  
T Test ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Regression Equations ◽  
Test Results ◽  
F Test ◽  
Test Product ◽  
Positive Effect

Abstract- This writing was done in order to determine the effect of product quality, servicescape, word of mouth on repurchase decisions. This study uses primary data sourced from questionnaires and the sample used is 75 respondents who are consumers of the Warung Kopi Rahmat. Methods of data analysis using multiple linear regression equations, coefficient of determination (R2), t test and F test. The results showed that product quality, servicescape, word of mouth have a positive effect on repurchase decisions at Warung Kopi Rahmat . The coefficient of determination test results obtained 61.1% product quality, servicescape, word of mouth can explain the repurchase decision. While the t test results of product quality, servicescape partially have a significant effect on repurchase decisions and word of mouth has no significant effect on repurchase decisions. The results of the F test, product quality, servicescape, word of mouth simultaneously have a significant effect on repurchase decisions.   Keywords- Product Quality; Servicescape; Word of Mouth; Repurchase Decision   Abstrak- Penulisan ini dilakukan dengan tujuan untuk mengetahui pengaruh kualitas produk, servicescape, word of mouth terhadap keputusan pembelian ulang. Penelitian ini menggunakan data primer yang bersumber dari kuesioner dan sampel yang digunakan sebanyak 75 responden yang merupakan konsumen dari Warung Kopi Rahmat. Metode analisis data menggunakan persamaan regersi linier berganda, uji koefisien determinasi (R2), uji t dan uji F. Hasil penelitian diketahui bahwa kualitas produk, servicescape, word of mouth berpengaruh positif terhadap keputusan pembelian ulang pada Warung Kopi Rahmat. Hasil uji koefisien determinasi diperoleh 61,1% kualitas produk, servicescape, word of mouth dapat menjelaskan keputusan pembelian ulang. Sementara hasil uji t kualitas produk, servicescape secara parsial berpengaruh signifikan terhadap keputusan pembelian ulang dan word of mouth berpengaruh tidak signifikan terhadap keputusan pembelian ulang. Hasil uji F, kualitas produk, servicescape, word of mouth secara simultan berpengaruh signifikan terhadap keputusan pembelian ulang.   Kata Kunci- Kualitas Produk; Servicescape; Word of Mouth; Keputusan Pembelian Ulang

scholarly journals ANALISIS KEPUTUSAN PEMBELIAN DITINJAU DARI KUALITAS PRODUK DAN STRATEGI MULTI LEVEL MARKRTING (MLM) DENGAN MODEL TUPPERWARE PARTY (survei pada member dan konsumen Tupperware di Kota Tasikmalaya)

2021 ◽  
Vol 2 (2) ◽  
Author(s):  
Alisya Febriana ◽  
Rita Tri Yusnita
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Product Quality ◽  
Multiple Regression Analysis ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Purchasing Decision ◽  
Multi Level ◽  
Spss Software ◽  
Survey Approach

ABSTRAK.Penelitian ini bertujuan untuk mengetahui serta menganalisis pengaruh Kualitas Produk dan Strategi Multi Level Marketing (MLM) dengan Model Tupperware Party secara simultan dan parsial terhadap Keputusan Pembelian produk Tupperware di Kota Tasikmalaya. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dan kausalitas dengan pendekatan survei. Dengan jumlah sampel 100 anggota termasuk konsumen sebagai responden produk Tupperware. Data yang dikumpulkan berupa data primer. Analisis data dalam penelitian ini menggunakan analisis regresi berganda, koefisien korelasi dan koefisien determinasi dengan menggunakan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa Kualitas Produk dan Strategi Multi Level Marketing (MLM) dengan Model Tupperware Party secara simultan berpengaruh signifikan terhadap Keputusan Pembelian. Secara parsial Kualitas Produk berpengaruh signifikan terhadap keputusan pembelian. Dan juga secara parsial Strategi Multi Level Marketing (MLM) dengan Model Tupperware Party berpengaruh signifikan terhadap keputusan pembelian. Kata Kunci: Kualitas Produk, Strategi Multi Level Marketing (MLM) dengan Model Tupperware Party, Keputusan Pembelian ABSTRACT.This study aims to determine and analyze the effect of Product Quality and Multi Level Marketing (MLM) Strategy with Tupperware Party Model simultaneously and partially on Tupperware Product Purchasing Decision in Tasikmalaya City. The methods used in this study are quantitative and causality with survey approach. With a sample of 100 members including consumers as respondents of Tupperware Product. Data collected in the form of primary data. Data analysis in this study uses multiple regression analysis, correlation coefficient and coefficient of determination using SPSS software. The result of the study shows that Product Quality and Multi Level Marketing (MLM) Strategy with Tupperware Party Model simultaneously have a significant effect on Purchasing Decision. Partially Product Quality has a significant effect on Purchasing Decision. And also Multi Level Marketing (MLM) Strategy with Tupperware Party Model has a significant effect on Purchasing Decision.Keywords: Product Quality, Multi Level Marketing (MLM) Strategy with Tupperware Party Model, Purchasing Decision

scholarly journals PENGARUH HARGA, KUALITAS PRODUK, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN KECAP MANIS MEREK BANGO

2019 ◽  
Vol 13 (2) ◽  
pp. 51-61
Author(s):  
Irvan Stanlie
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Regression Method ◽  
T Test ◽  
Coefficient Of Determination ◽  
Linear Regression Method ◽  
Independent Variables ◽  
Multiple Linear Regression Method

From the analysis using multiple linear regression method, the obtained results thatvariable of price has a significant impact on buying decision with result t-test (partial) obtained tvalue > t table (3.693 >1.993) with significant obtained about 0.000 < 0.05 then Ho rejected and Haaccepted. Variable of product quality has a significant impact on buying decision with result t-test(partial) obtained t value > t table (2.787 >1.993) with significant value obtained about 0.007 < 0.05then Ho rejected and Ha accepted. Variable of brand image has a significant impact on buyingdecision with result t-test (partial) obtained t value > t table (2.289 >1.993) with significant valueobtained about 0.025 < 0.05, then Ho rejected and Ha accepted. Variable of price, product quality,and brand image that simultaneous has a significant impact on buying decision with result F-test(simultaneous) obtained F value > F table (17.126 > 2.730) with significant value obtained about0.000 < 0.05 then Ho rejected and Ha accepted. Dimensions Coefficient of determination about0.389 or 38.9% which means independent variables consisting of price, product quality, and brandimage has a contribution obtained 38.9% toward buying decision, while the remaining (100% -38.9% = 61.1%) was influenced by factors other factors that are not discussed in this study.

scholarly journals The Effect Of Quality Product, Brand Image, And Price Towards A Purchase Decision Of J.Co Donuts & Coffee In Tangerang

2021 ◽  
Vol 2 (5) ◽  
pp. 1702-1704
Author(s):  
Waseso Segoro ◽  
Debi Nurlita
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Test Reliability ◽  
Primary Data ◽  
Purchasing Decisions ◽  
Coffee Shop ◽  
Business World ◽  
Analysis Technique ◽  
Quality Product ◽  
Online Sampling

The development of the business world today is very fast, making business people have to compete with each other to attract consumers. One promising business is a business in the food sector such as donuts. Donuts are a type of food that is popular in Indonesian society. At present there are many donut outlets that stand in the center of the crowd. One of them is J.CO Donuts & Coffee in Tangerang which is the donut and coffee shop with the most consumers. With friendly prices and the brand image owned by J.CO Donuts & Coffee, consumers do not hesitate to buy their products.This study aims to determine the quality of the product, brand image and price of J.CO Donuts & Coffee purchasing decisions. The data used are primary data derived from questionnaires distributed online. Sampling using accidental sampling method with a sample size of 100 people. With the analysis technique used to analyze the influence of the variables in this study is to use the validity test, reliability test, classical assumption test, multiple regression analysis, and hypothesis testing using SPSS version 20. The result of this study is that there is a partial influence between variables of product quality, brand image and price on purchasing decisions. And the variables of product quality, brand image and price simultaneously influence purchasing decisions.

PENGARUH CITRA MEREK DAN KUALITAS BENIH TERHADAP KEPUTUSAN PEMBELIAN PADA PT.PRABU ARGO MANDIRI (Studi Kasus Penjualan Benih Tomat Merk Maya di Purwkarta)

2017 ◽  
Vol 6 (2) ◽  
Author(s):  
Ahmad Iskandar
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Hypothesis Test ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Decision Variable ◽  
Purchasing Decisions ◽  
Business World

In the era of globalization, the competition in the business world becomes very tight. Companies vying to be able to continue to compete and survive in the business world. Each consumer must have had the expectation that the products they buy are able to provide satisfaction for them to be making purchasing decisions. Consumer purchasing decisions of companies to seeds virtual brand still low due to the brand image and quality of seeds that are still unsatisfactory.This study aims to determine the responses of respondents regarding brand image, product quality, purchasing decisions and how big an impact on the brand image itself against purchase decisions on the PT. Prabu Argo Mandiri Bandung and how much influence the quality of products on the purchase decision.The method by which the samples is Simple Random Sampling consists of 80 respondents. The method of analysis in this research using descriptive analysis and verification which is composed of multiple linear regression analysis. Product moment correlation analysis, and the coefficient of determination used to measure the level of influence of brand image and product quality on purchasing decisions.The results based on descriptive analysis of brand image variable is in good enough category, variable quality of the product is in the unfavorable category, and the purchase decision variable is in the unfavorable category. The results based on correlation test showed that the brand image is partially significant effect on purchasing decisions by 68% and the product quality is partially significant effect on purchasing decisions by 13%. Hypothesis test results suggested that the increased purchasing decisions partially and simultaneously influence through brand image and product quality.

PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOBIL MITSUBISHI PADA PT. KRAMA YUDHA MOTORS AND MANFACTURING

2018 ◽  
Vol 6 (1) ◽  
Author(s):  
Nuridin, SE., MM. ◽  
Dwi Ardika Prayudha
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Test Results ◽  
Analysis Method ◽  
Validity And Reliability ◽  
Image Variables

This research is aimed to examine the influence of brand image and product quality to car purchase decision at PT. Mitsubishi Krama Yudha Motors and Manufacturing. Data analysis method was used, is quantitative analysis, by using validity and reliability test, coefficient of determination, and multiple linear regression analysis. Result of regression equation is: Y = 0,665 + 0,517 X1 + 0,416 X2 Simultaneously testing of brand image variables and product quality to purchase decision, shown by F count equal to 85,955 bigger than F table 3,159 or with sig. F 0.000 is smaller than alpha 0.005. Based on the test results simultaneously, can be seen that the independent variables (brand image and product quality) have a positive and significant impact on the car purchase decision at Mitsubishi cars At PT. Krama Yudha Motors and Manufacturing. Suggestions which can be given for future developments and determinations of policy are, companies should pay attention to brand image, product quality, to make customers more satisfied and keep using Mitsubishi cars as their choice.

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