scholarly journals PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP VOLUME PENJUALANPADA PT. ASTRA INTERNATIONAL,Tbk

2018 ◽  
Author(s):  
STIM Sukma
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Hypothesis Test ◽  
Coefficient Of Determination ◽  
Sales Volume ◽  
Sampled Data ◽  
Simultaneous Test ◽  
Periodic Maintenance ◽  
Regression Test

The purpose of this study is to determine whether there is influence of brand image and product quality on sales volume at PT. Astra International Tbk- Isuzu Medan Branch. Sample This study was 129 customers who came to perform periodic maintenance from May to June 2017, sampling using random sampling that is all get the same opportunity on every member of the population to be sampled. Data analysis using multiple linear regression test with model determination (classic assumption test), hypothesis test using coefficient determination test, partial test (t test) and simultaneous test (F test), while data processing using SPSS 20, Coefficient of determination of variable of brand image and product quality able to explain its existence to sales volume variable, beside that partially brand image has no effect and not significant to sales volume while product quality have positive and significant effect to sales volume. Simultaneously the brand image and product quality are positive and insignificant to sales volume.

scholarly journals PENGARUH PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN ORIFLAME (STUDY PADA POLITEKNIK LP3I MEDAN)

2018 ◽  
Author(s):  
STIM Sukma
Keyword(s):  
Equal Opportunity ◽  
Hypothesis Test ◽  
Sales Promotion ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Sampled Data ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Regression Test

The purpose of this study is to determine whether there is influence sales promotion of purchasing decisions Oriflame (Study On Polytechnic LP3I Medan). The sample of this study was 123 people, sampling using random sampling is the determination of samples that provide equal opportunity to every member of the population to be sampled. Data analysis using Simple Linear Regression test, hypothesis test using coefficient determination test (R2), partial test (t test), while data processing using SPSS 20. The results showed that from the test coefficient of determination (R2) sales promotion variable able to explain its existence against Variable purchase decision, besides partially sales promotion variables have a positive and significant impact on purchasing decisions.

PENGARUH CITRA MEREK DAN KUALITAS BENIH TERHADAP KEPUTUSAN PEMBELIAN PADA PT.PRABU ARGO MANDIRI (Studi Kasus Penjualan Benih Tomat Merk Maya di Purwkarta)

2017 ◽  
Vol 6 (2) ◽  
Author(s):  
Ahmad Iskandar
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Hypothesis Test ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Decision Variable ◽  
Purchasing Decisions ◽  
Business World

In the era of globalization, the competition in the business world becomes very tight. Companies vying to be able to continue to compete and survive in the business world. Each consumer must have had the expectation that the products they buy are able to provide satisfaction for them to be making purchasing decisions. Consumer purchasing decisions of companies to seeds virtual brand still low due to the brand image and quality of seeds that are still unsatisfactory.This study aims to determine the responses of respondents regarding brand image, product quality, purchasing decisions and how big an impact on the brand image itself against purchase decisions on the PT. Prabu Argo Mandiri Bandung and how much influence the quality of products on the purchase decision.The method by which the samples is Simple Random Sampling consists of 80 respondents. The method of analysis in this research using descriptive analysis and verification which is composed of multiple linear regression analysis. Product moment correlation analysis, and the coefficient of determination used to measure the level of influence of brand image and product quality on purchasing decisions.The results based on descriptive analysis of brand image variable is in good enough category, variable quality of the product is in the unfavorable category, and the purchase decision variable is in the unfavorable category. The results based on correlation test showed that the brand image is partially significant effect on purchasing decisions by 68% and the product quality is partially significant effect on purchasing decisions by 13%. Hypothesis test results suggested that the increased purchasing decisions partially and simultaneously influence through brand image and product quality.

scholarly journals Analysis of Consumer Purchasing Decisions through Product Quality and Promotion on Pam Pam Fried Chicken Products in the District of Pamulang, South Tangerang City

2020 ◽  
Vol 10 (1) ◽  
pp. 91
Author(s):  
Udin Ahidin
Keyword(s):  
Linear Regression ◽  
Product Quality ◽  
Regression Coefficient ◽  
Hypothesis Test ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Simple Linear Regression ◽  
Purchasing Decisions ◽  
Linear Regression Coefficient ◽  
Regression Test

This study is to determine the effect of product quality partially on consumer purchasing decisions on Pam Pam Fried Chicken in Pamulang Subdistrict Area, to determine the effect of partial promotion on consumer purchasing decisions on Pam Pam Fried Chicken in Pamulang Subdistrict Area, to determine the effect of product quality and promotion together with consumer purchasing decisions on Pam Pam Fried Chicken in the Pamulang District Area, and to find out the company's efforts to improve consumer purchasing decisions on Pam Pam Fried Chicken in the Pamulang District Region .Quantitative associative research methods with a verification approach. The population in this study Pam-Pam Fried Chicken consumers amounted to 7,108 consumers in the District of Pamulang, while the sample taken was 100 respondents using the slovin formula, then a proportional random sampling was done because the research object contained 4 (four) branches. Collecting observational data, questionnaires and literature studies. The data analysis method uses validity test, reliability test, classic assumption test, simple linear regression test, multiple linear regression test, correlation coefficient test (product moment), determination coefficient test, hypothesis test (t-test and f-test) . The results showed that there was a positive and significant effect between product quality partially on purchasing decisions. It can be seen from the simple linear regression coefficient of 0.65. The coefficient of determination is 0.6%, t count 2.719> t table 1.984. There is a positive and significant influence between promotion partially on purchasing decisions. It can be seen from the simple linear regression coefficient of 0.32. The coefficient value of determination is 0.2, t count 2.112> t table 1.984.

scholarly journals PENGARUH LOYALITAS KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN RUMAH PADA PT.PANGRIPTA CONS MEDAN

2018 ◽  
Author(s):  
STIM Sukma
Keyword(s):  
Data Analysis ◽  
Real Estate ◽  
Data Processing ◽  
Multiple Regression ◽  
Hypothesis Test ◽  
Coefficient Of Determination ◽  
Consumer Loyalty ◽  
Model Accuracy ◽  
Regression Test

The research aim is to know whether there is influence of consumer loyalty to decision of house purchase at PT.Pangripta Cons Medan.Sampel Company of this research is all property company registered in REI (Real Estate Indonesia) for year 2015 until 2016, Sampling using appliance sampling is the determination of the sample based on the wishes of researchers. Data analysis using Multiple Regression test with model accuracy (classic assumption test), hypothesis test using coefficient of determination test (R2), pasrial test (t test), while data processing using SPSS

scholarly journals EFFECT OF WORK ENVIRONMENT TO EMPLOYEE PERFORMANCE IN PT DWIGUNATAMA BEKASI, INDONESIA

2020 ◽  
Vol 6 (10) ◽  
pp. 37-45
Author(s):  
Nahason Sitohang
Keyword(s):  
Linear Regression ◽  
Work Environment ◽  
Direct Observation ◽  
Employee Performance ◽  
Hypothesis Test ◽  
Coefficient Of Determination ◽  
Correlation Test ◽  
Regression Test ◽  
Correlational Approach

This research was conducted at PT Dwigunatama Bekasi, Indonesia, with the title "Theinfluence of the work environment on employee performance at PT Dwigunatama Bekasi,Indonesia". The purpose of this study was to determine the effect of the work environment onemployee performance at PT Gunatama Bekasi, and how big its influence. The research methodused is the field reserch and librarary reserch method with a correlational approach where inthe process of collecting data a direct observation is conducted on the company in the form ofobservation and questionnaire distribution. work environment is anything that is aroundemployees and that can affect employees. Employee Performance is the spirit of work that is thedesire and sincerity of someone doing a good job and being disciplined to achieve maximumwork performance. The linear regression test is y = 2.55 + 0.93 X and the correlation test is 0.90which means that the effect is quite strong. Test the coefficient of determination of 81% and theremaining 79.03% is influenced by other factors. The hypothesis test is t arithmetic 14.51 and ttable 2.010 means t arithmetic> from t table then Ho is rejected and Ha is accepted which meansthere is a strong enough influence between the work environment on Employee Performance.

scholarly journals PENGARUH PEMBANGUNAN PRASARANA PARIWISATA TERHADAP PENINGKATAN KUNJUNGAN WISATAWAN PADA OBYEK WISATA DANAU LINTING KABUPATEN DELI SERDANG

2018 ◽  
Author(s):  
STIM Sukma
Keyword(s):  
Data Analysis ◽  
Significant Influence ◽  
Random Sampling ◽  
Equal Opportunity ◽  
Hypothesis Test ◽  
Coefficient Of Determination ◽  
Sampled Data ◽  
Model Accuracy ◽  
Regression Test ◽  
Simple Regression

The purpose of this study is to determine whether there is influence of the development of tourism infrastructure to increase tourist visits on the attractions of Lake Linting Deli Serdang District. The sample of this research is 133 visitor of Lake Linting, sampling using random sampling is sample determination giving equal opportunity to every member of population to be sampled. Data analysis using Simple Regression test with model accuracy (classic assumption test), hypothesis test using coefficient of determination test (R2) and partial test (t test), while data processing using SPSS 20. The result showed that the development of tourism infrastructure able to explain its existence to Variable of tourist visit, have positive and significant influence to tourist visit. Keywords: Tourism infrastructure, tourist visit, and Linting Lake

scholarly journals Pengaruh Citra Merek Terhadap Keputusan Pembelian Pada PT Astra International, Tbk Toyota Auto 2000 Bumi Serpong Damai

2020 ◽  
Vol 1 (2) ◽  
pp. 111
Author(s):  
Cornelia Dumarya Manik
Keyword(s):  
Brand Image ◽  
Hypothesis Test ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Brand Association ◽  
Image Variables ◽  
The Relationship

<p><em>Abstrak</em> - <strong>Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh citra merek terhadap keputusan pembelian pada PT. Astra International, Tbk-Toyota Auto 2000 cabang Bumi Serpong Damai. Penelitian ini dilaksanakan di PT. Astra International, Tbk-Toyota Auto 2000 cabang Bumi Srpong Damai. Model penelitian yang digunakan yakni dengan metode observasi, wawancara, kuesioner dan studi kepustakaan yang dilakukan secara sistematik berdasarkan tujuan penelitian. Metode penelitian ini menggunakan metode kuantitatif, asosiatif dengan populasi dalam penelitian ini adalah pelanggan yang melakukan service berkala pada PT. Astra International, Tbk-Toyota Auto 2000 cabang Bumi Serpong Damai, dalam waktu 5 ( lima ) tahun yaitu sebanyak 624 pelanggan. Metode penarikan sampel menggunakan rumus Slovin didapat sebanyak 86 responden. Metode analisis dalam pengolahan data adalah uji validitas dan reliabilitas, uji regresi linear sederhana, koefisien determinasi, uji hipotesis (uji-t), dan uji korelasi pearson product moment untuk mengetahui seberapa besar pengaruh citra merek terhadap keputusan pembelian mobil Toyota Yaris. Berdasarkan hasil penelitian dan pembahasan diperoleh hasil, bahwa terdapat pengaruh hubungan positif antara citra merek terhadap keputusan pembelian sebesar 0,602 sehingga adanya hubungan antara citra merek terhadap  keputusan pembelian, dari hasil regresi lienar sederhana dapat dilihat persamaan yang bernilai y=16.546+0,583X. Yang memiliki arti bahwa variabel citra merek berpengaruh positif terhadap keputusan pembelian konsumen, dari hasil uji determinasi sebesar 0,362. Hal ini menunjukkan bahwa sebesar 36,2% Keputusan Pembelian konsumen terhadap pembelian mobil Toyota Yaris dipengaruhi oleh variasi dari ketiga variabel independen, yaitu keunggulan asosiasi merek, kekuatan asosiasi merek, keunikan asosiasi merek, Sedangkam sisanya sebesar 63,8% dipengaruhi oleh variabel-variabel lainnya yang tidak diteliti. Hasil t hitung adalah 6,907 lebih besar dari t tabel yaitu 1,9886. Oleh karena itu t-hitung lebih kecil daripada t-tabel, maka H0 ditolak dan Ha≠0 diterima. Ini menunjukkan bahwa antara pengaruh citra merek terhadap keputusan pembelian terdapat pengaruh yang signifikan.</strong></p><p><em><strong>Kata Kunci</strong> : Citra merek, Keputusan Pembelian.</em></p><p align="center"> </p><p><em>Abstract</em><strong> - This research was conducted on PT. Astra International, Tbk-Toyota Auto 2000 branch of Bumi Serpong Damai. The research model used is the method of observation, interviews, questionnaires and literature studies conducted systematically based on research objectives. This research method using quantitative method, associative with population in this research is customer who do periodical service on PT. Astra International Tbk-Toyota Auto 2000 branch Bumi Serpong Damai, within 5 (five) years as many as 624 customers. Sampling method using Slovin formula obtained as many as 86 respondents. Method of analysis in data processing is test of validity and reliability, simple linear regression test, coefficient of determination, hypothesis test (t- test), and Pearson product moment correlation test to find out how much the influence of the brand image of Toyota Yaris car purchase decision. Based on the results of research and discussion obtained the results, that there is influence positive relationship between the brand image to purchase decision of 0.602 so that the relationship between the brand image of the purchase decision, from the results of simple lienar regression can be seen the equation y = 16,546 + 0,583X. Which means that brand image variables have a positive effect on consumer purchasing decisions, from the test determination of 0.362. This shows that 36,2% Consumer purchasing decision on Toyota Yaris car purchase is influenced by variation from three independent variables, namely the superiority of brand association, the strength of brand association, uniqueness of brand association, the remaining cages of 63,8% influenced by the variables others not examined. Result t count is 6,907 bigger than t table that is 1,9886. Therefore t-count is smaller than t-table, then H0 is rejected and Ha ≠ 0 is accepted. This shows that between the influence of brand image to purchase decision there is a significant influence.</strong></p><p><strong><em>Keywords</em></strong> : <em>Brand image, Purchase Decision<strong>.</strong></em></p>

scholarly journals PRODUCT QUALITY AND CUSTOMER SATISFACTION AND THEIR EFFECT ON CONSUMER LOYALTY

2021 ◽  
Vol 1 (2) ◽  
pp. 69-78
Author(s):  
Ernest Grace ◽  
Rosita Manawari Girsang ◽  
Sudung Simatupang ◽  
Vivi Candra ◽  
Novelyn Sidabutar
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Hypothesis Test ◽  
Coefficient Of Determination ◽  
Regression Equations ◽  
Consumer Loyalty ◽  
Simultaneous Test ◽  
Normality Test ◽  
Used Cars

The results of this study are to see whether the influence of product quality and customer satisfaction on consumer loyalty is found at Mandiri Jaya Mobil Pematangsiantar whose business is engaged in buying and selling new and used cars, with a total of 130 consumers and using validity, reliability, normality test, and analysis instruments. the coefficient of determination, as well as simple and multiple regression equations as well as the t hypothesis test and F test. Then a conclusion is generated that for the partial hypothesis answer it is found that the influence of product quality variables has a positive and significant effect on consumer loyalty then consumer satisfaction has a positive and significant effect on consumer loyalty and for the simultaneous test to produce answers to the hypothesis that simultaneously there is a positive and significant influence on product quality and consumer satisfaction on consumer loyalty. This shows that when product quality is getting better, and satisfaction is achieved, loyalty will persist.

scholarly journals Pengaruh Kualitas Produk Terhadap Loyalitas Pelanggan Air Mineral Alfamart Pada Toko Alfamart Cabang Cikokol

2021 ◽  
Vol 1 (1) ◽  
pp. 29-39
Author(s):  
Mada Faisal Akbar ◽  
Hadion Wijoyo ◽  
Adhi Wibowo
Keyword(s):  
Product Quality ◽  
Customer Loyalty ◽  
Mineral Water ◽  
Hypothesis Test ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Linear Regression Equation ◽  
Simple Linear Regression ◽  
Quality Instruments

Alfamart is also one of the mini market stores in Indonesia which also applies the importance of providing the best service for each customer and always tries to understand the products that its customers need and want. By offering various kinds of bottled water products, Alfamart strives to satisfy and provide convenience to each of its customers in making purchase transactions. In this study, researchers used a saturated sampling technique in determining the number of samples. Based on the number of population and the sampling technique used, the number of samples in this study was 75 respondents. Based on the results of the distribution of product quality instruments (x) to 75 Alfamart mineral water customers, it shows that, product quality (x) in mineral water, customer loyalty (y) for mineral water at Alfamart Cikokol Tangerang Branch is currently good. The effect of product quality on customer loyalty of Alfamart mineral water at Alfamart store Cikokol Tangerang branch shows that, the simple linear regression equation Y = 15.42 + 0.39. (x) means that this equation can estimate / calculate the effect of product quality (x) on customer loyalty (y). If the product quality (x) is increased one-by-one, customer loyalty (y) will increase to 0.39 and if the product quality is increased to 10 then customer loyalty will increase to 3.9. The coefficient of determination of the product quality variable (x) contributed 41.90% to the customer loyalty variable (y) at Alfamart Stores Cikokol Tangerang branch. In the hypothesis test t count 7,256 t table 1,993, thus this study proves that "there is a significant effect of product quality on customer loyalty of Alfamart Mineral Water at Alfamart Stores Cikokol Branch"

scholarly journals PENGARUH IKLAN SEPEDA MOTOR YAMAHA TERHADAP CITRA MEREK (STUDI PADA MAHASISWA POLITEKNIK LP3I MEDAN)

2018 ◽  
Author(s):  
STIM Sukma
Keyword(s):  
Data Analysis ◽  
Brand Image ◽  
Hypothesis Test ◽  
Coefficient Of Determination ◽  
Model Accuracy ◽  
Image Study ◽  
Sample Data ◽  
Regression Test ◽  
Saturated Sample ◽  
Simple Regression

The aim of this research is to know the influence of yamaha motorcycle advertisement on brand image (study on Police student of LP3I Medan). The sample of this study is all members of the population used as a sample, sampling using a saturated sample is a sample determination technique when all members of the population used as a sample. Data analysis using simple regression test with model accuracy (classical assumption test), hypothesis test using coefficient of determination test (R²), partial test (t test), while data processing using SPSS 15. The result of research indicate that advertisement variable can not explain its existence to Brand image, in addition to the partial advertising variable does not affect the brand image.

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