scholarly journals UPAYA STRATEGI PEMASARAN DALAM MENCIPTAKAN KEPUASAN PELANGGAN

2018 ◽  
Author(s):  
Ananda Isabella Dwi Aisya ◽  
Sofien Grastina Putri
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Research Method ◽  
Business Environment ◽  
Target Market ◽  
Sustainable Competitive Advantage ◽  
Qualitative Descriptive ◽  
Guest Satisfaction ◽  
Corporate Goals ◽  
Descriptive Method

Marketing Strategy is one of the important keys to success in dealing with business environment changes. Marketing strategy as a fondamental tool that is planned to achieve corporate goals by developing sustainable competitive advantage through entering markets and marketing programs used to serve the target market so as to create customer satisfaction. This study aims to determine what strategies are done by House Of Raminten Restaurant Yogyakarta to maintain customer satisfaction. The research method used is qualitative descriptive method by collecting data through interview. Interviews were conducted with the staff of House Of Raminten Restaurant Yogyakarta. The result of the research shows that the House Of Raminten Yogyakarta restaurant has a positive strategy that can improve guest's satisfaction. Guest satisfaction affects the image of the restaurant

scholarly journals Strategi Optimalisasi Media Sosial Melalui Konten Humor dalam Peningkatan Penjualan Produk UMKM Di Tengah Pandemi Covid-19 (Studi Kasus Pada Toko Sikece)

2021 ◽  
Vol 4 (2) ◽  
pp. 183
Author(s):  
Recha Noorridha Fachmy ◽  
Cecep Syafa’atul Barkah ◽  
Tetty Herawaty ◽  
Lina Aulina
Keyword(s):  
Competitive Advantage ◽  
Marketing Strategy ◽  
Research Method ◽  
Sustainable Competitive Advantage ◽  
Promotion Strategy ◽  
Internal Resources ◽  
Descriptive Research ◽  
Table Analysis ◽  
Qualitative Descriptive ◽  
Proper Strategy

AbstrakPenelitian ini bertujuan untuk mengetahui strategi yang dapat diaplikasikan pada UMKM Toko Sikece dan untuk menyusun strategi pemasaran pada UMKM Toko Sikece dengan menggunakan metode penelitian kualitatif deskriptif. Data yang diperoleh diolah dengan menggunakan Internal Resources Based, Sustainable Competitive Advantage (SCA), framework Value Rarity Imitability Organization (VRIO) dan tabel Threats Opportunities Weaknesses Strengths (TOWS). Hasil penelitian menunjukan bahwa strategi yang tepat untuk penetration share yaitu dengan meningkatkan penjualan dengan strategi promosi. Hasil penelitian ini diharapkan dapat meningkatkan penjulan pada toko sikece.   Kata kunci: strategi promosi, penjualan, penetration share, internal based resourcesAbstractThis study aims to find out the strategy applied to UMKM Toko Sikece and to compile UMKM Toko Sikece marketing strategy with qualitative descriptive research method. The collected data processed with Internal Resources Based, Sustainable Competitive Advantage (SCA) framework Value Rarity Imitability Organization (VRIO) and table analysis Threats Opportunities Weaknesses Strengths (TOWS). The result of study indicate that proper strategy for penetration share is increasing sales and promotion strategy. The result of this study expected to increase sales on Toko Sikece. Keywords: promotion strategy, sales, penetration share, internal based resources.  

scholarly journals EVALUASI STRATEGI PEMASARAN PADA MASA PANDEMI COVID19

VALUE ◽  
2021 ◽  
Vol 2 (1) ◽  
pp. 39-56
Author(s):  
Harry Ramadhan ◽  
Endah Widati ◽  
Ibnu Fiqhan Muslim
Keyword(s):  
Marketing Strategy ◽  
Research Method ◽  
Qualitative Method ◽  
Descriptive Analysis ◽  
Business Environment ◽  
Marketing Mix ◽  
Analysis Techniques ◽  
Profitability Analysis ◽  
The World ◽  
Food And Beverage

Competition in the restaurant and cafe industry at this time is very tight and competitive. This is marked by the growing number of new competitors in the world of Resto and Cafe. The restaurant and cafe industry as one of the food and beverage supply sectors that can support national and regional economic development. In Depok, there are 170 restaurants and cafes operating. The purpose of this study was to find out how the results of the implementation of Marketing Strategy During the Covid19 Pandemic at Like No Other Cafe Depok. The research method used is descriptive qualitative method. Using interviews, questionnaires and observations to related parties as data collection techniques. Thus, the data analysis techniques used were VRIO and PESTLE analysis to analyze the business environment, profitability analysis to evaluate the results of the implementation of the marketing mix program used and descriptive analysis to analyze planning, implementation and marketing strategy activities. The results showed that the strategy implemented by Like No Other Cafe during the Covid19 pandemic was considered effective so that Like No Other Cafe was still able to survive and generate income even though the income was only 50% of normal conditions.

scholarly journals E-Gov Implementation Analysis Through SILPa KAMI Application in DISKOMINFOARPUS, Cimahi City

2021 ◽  
Vol 24 (2) ◽  
pp. 1
Author(s):  
Yunni Susanty ◽  
Yuyu Yuningsih
Keyword(s):  
Information And Communication Technology ◽  
Communication Technology ◽  
Local Governments ◽  
Success Factors ◽  
Business Environment ◽  
Information And Communication ◽  
Qualitative Descriptive ◽  
Management Aspect ◽  
Descriptive Method

The development of information and communication technology (ICT) has been implemented in various fields, including in government. To support the implementation of e-Government (e-Gov) and improve the quality of public services, many technology-based applications have been created by government agencies, both central and local governments. DISKOMINFOARPUS Cimahi City built an application called SILPa KAMI to support the vision of Cimahi Smart City. This study uses a qualitative descriptive method that aims to determine how the implementation and sustainability of the SILPa KAMI application and what kind of characteristics the agencies should have so it can replicate this application. The results of the study reveal that the implementation of the SILPa KAMI application is running well because it has fulfilled various success factors of e-Gov implementation which is also marked by the sustainability even though there are still obstacles. Also, the use of ICT based on the e-leadership aspect, the information network infrastructure aspect, the information management aspect, the business environment aspect, as well as the community and human resources aspect has been optimally utilized. This application is relatively easy to be replicated by other agencies. The agencies that can replicate this application must have the availability of budget, the availability of related facilities and infrastructure and the availability of reliable ICT managers.

scholarly journals Analisis Pengungkapan Triple Bottom Line Dalam Penerapan Akuntansi Manajemen Lingkungan Pada Industri Pertambangan

2019 ◽  
Vol 2 (1) ◽  
pp. 22
Author(s):  
Shella Budiawan
Keyword(s):  
Local Government ◽  
Data Collection ◽  
Research Method ◽  
Mining Industry ◽  
Triple Bottom Line ◽  
Analytical Tool ◽  
Community Leaders ◽  
Bottom Line ◽  
Qualitative Descriptive ◽  
Descriptive Method

The purpose of this study is to reveal the Triple Bottom Line in the application of management accounting in the mining industry in Donggala Regency. This research method uses Qualitative Descriptive Method with respondents as many as 30 people who are communities around the location of the company, community leaders, and local government. The analytical tool used in this study is Phenomenology Analysis and data collection techniques carried out by conducting interviews, observation, and documentation to respondents directly.Based on the result of this research shows that company is PT. Balikpapan Ready Mix is not apply yet the concept of Triple Bottom Line in implementation of environment managementaccounting in the company.

scholarly journals ANALISIS KESULITAN BELAJAR SISWA TUNADAKSA PADA PEMBELAJARAN MATEMATIKA DI KELAS INKLUSIF

2020 ◽  
Vol 6 (2) ◽  
pp. 146-150
Author(s):  
Pujia Siti Balkist
Keyword(s):  
Inclusive Education ◽  
Research Method ◽  
Purposive Sampling ◽  
Qualitative Descriptive ◽  
Descriptive Method

Abstrak: Tujuan penelitian ini adalah untuk menganalisis hambatan belajar siswa tunadaksa di kelas inklusif. Metode penelitian yang digunakan adalah metode deskriptif kualitatif dengan purposive sampling di SMAN 1 Sukabumi sebagai salah satu sekolah penyelenggara pendidikan inklusif. Hasil penelitian menunjukkan bahwa hambatan belajar involunter siswa di kelas inklusi berkaitan dengan hambatan motorik yaitu hambatan menulis yang dialami terutama saat meringkas materi matematika dan menyampaikan jawaban melalui tulisan.     Abstract: The purpose of this study was to analyze the learning obstacles of tunadaksa students in inclusive class. The research method used is a qualitative descriptive method with purposive sampling at SMAN 1 Sukabumi as one of the schools providing inclusive education. The results showed that the learning obstacles of tunadaksa students in inclusive class were related to motoric barriers, namely the barriers to writing experienced, especially when sumarizing mathematics material and delivering answers through writing.  

scholarly journals PERSPEKTIF UNDANG-UNDANG NOMOR 1 TAHUN 2011 TENTANG PERUMAHAN DAN KAWASAN PERMUKIMAN TERHADAP PERLINDUNGAN HAK KONSUMEN DALAM JUAL BELI PERUMAHAN

2016 ◽  
Vol 5 (1) ◽  
pp. 12
Author(s):  
Ni Ketut Dewi Megawati
Keyword(s):  
Real Estate ◽  
Research Method ◽  
Legal Framework ◽  
Legal Aspects ◽  
Residential Areas ◽  
Consumer Rights ◽  
Qualitative Descriptive ◽  
Property Sales ◽  
Descriptive Method ◽  
Legal Condition

A mismatch between the administrative documents or the physical characteristics of a property offered in a contract and the actual conditions received by the client becomes an important problem in a property business. The property, which is the object of an agreement, should be in line with the legal aspects required by the legislation. The purpose of this study is to understand the legal condition of registering a property as the object of an agreement, by using consumer protection law in relation to property sales (i.e., Legislative Decree number 1 of 2011) as the perspectives. This study used normative legal framework based on Law and concept approaches as its research method. Several primary laws were collected and analyzed by a qualitative descriptive method. This study found that a property could be included as the object of an agreement if it fulfills the terms and conditions written in the Article 42 Clause 1 of Legislative Decree number 1 of 2011 on Real Estate and Residential Areas. Furthermore, a property can be an object of sales agreement if they meet several criteria written in the State Minister of Community Estate Decree’s number 09/KPTS/M/1995, with the date of issuance on 23 June 1995, about the sale and purchase of a property. It can be argued that the Legislative Decree number 1 of 2011 on Real Estate and Residential Areas might not offer a comprehensive protection to the consumer rights, and subsequently inflict physical and mental harm to the consumers.

scholarly journals ANALISIS PENGENDALIAN INTERN ATAS PENJUALAN DAN PENERIMAAN KAS TERHADAP EFEKTIFITAS PERUSAHAAN (Studi Kasus pada PT Astra International, Tbk – Isuzu Cabang Bogor)

2019 ◽  
Author(s):  
Melissa Lukman ◽  
Yayuk Nurjanah
Keyword(s):  
Internal Control ◽  
Research Method ◽  
Qualitative Descriptive ◽  
A Company ◽  
Descriptive Method

Internal control is a tool that can help the company officer in doing their job and their function so that have a good role for the company. One of the internal control that important to a company is internal control of sales and cash receipts because from this the company’s revenue is derived. With the implementation of internal control that applied by the company also reflects the effectiveness of sales and cash receipts.The research method that the writer used is qualitative descriptive method which means comparing theory with practice in the company. It used to determine how the application of internal control of sales and cash receipts in the company and whether the application has been effective or not.The results of the study shows that the application of internal control to sales and cash receipts are good enough and effective even though there are still a few weaknesses in internal control sales. Sales and cash receipts procedure also are in accordance with the SOP.Keywords : Internal control, sales, cash receipts, effectivity

scholarly journals Ketaksaan Leksikal dalam Lagu “Glow Like Dat” dan “See Me” Karya Rich Brian

2019 ◽  
Vol 25 (2) ◽  
pp. 227-242
Author(s):  
Frans Sayogie ◽  
Angga Ilham Perdana ◽  
Munawar Aidil ◽  
Shania Andre
Keyword(s):  
Data Collection ◽  
Research Method ◽  
Participant Observation ◽  
English Speakers ◽  
Comprehensive Understanding ◽  
Qualitative Descriptive ◽  
Research Findings ◽  
Song Lyrics ◽  
Observation Method ◽  
Descriptive Method

Tulisan ini membahas tentang ketaksaan leksikal dalam lagu “Glow Like Dat” dan “See Me” karya Rich Brian. Ketaksaan leksikal dalam lagu  dapat menyebabkan penyampaian pesan mengalami kendala pemaknaan budaya, bahasa, sosiologis, dan psikologis. Tujuan dari penelitian ini adalah untuk mengidentifikasi bentuk leksikal yang digunakan di dalam lagu  tersebut apakah mengandung ketaksaan leksikal, dan kemudian menganalisis bentuk ketaksaan leksikal  dan makna kata-kata  dalam lirik lagu. Metode penelitian yang digunakan adalah  metode deksriptif kualitatif  dan metode non-participant observation sebagai teknik pengumpulan data. Data yang dianalisis diambil dari lirik lagu “Glow Like Dat” dan “See Me” karya Rich Brian yang kemudian diklasifikasikan ke dalam beberapa kategori ketaksaan leksikal dan pemaknaannya.  Temuan penelitian yang diperoleh adalah ketaksaan leksikal yang terdapat di dalam lagu  “Glow Like Dat” dan “See Me” karya Rich Brian dapat diklasifikasikan sebagai homonimi berbentuk homofon, serta polisemi yang dikemas dalam bentuk kata slang. Kesimpulan penelitian ini adalah pemahaman terhadap pemaknaan leksikal dalam lagu berbahasa Inggris  sangat penting  bagi penutur bukan berbahasa Inggris agar memperoleh pemahaman makna lagu yang komprehensif. This paper discusses lexical ambiguities in the songs "Glow Like Dat" and "See Me" by Rich Brian. Lexical ambiguities of the songs can cause the delivery of messages to experience constraints of meanings in cultural, language, sociological, and psychological aspects. The purpose of this study is to identify the lexical forms used in the songs whether they contain lexical ambiguities, and then to analyse the lexical ambiguities forms and meaning of words in song lyrics. The research method used is a qualitative descriptive method and a non-participant observation method as data collection techniques. The data analysed were taken from the lyrics of the songs "Glow Like Dat" and "See Me" by Rich Brian, which were then classified into several categories of lexical ambiguities and their meaning. The research findings obtained are the lexical ambiguities contained in the songs "Glow Like Dat" and "See Me" by Rich Brian can be classified as homonymy in the form of homophones and polysemy which are packaged in slang words.  The conclusion of this study is that the understanding of lexical meanings in English songs is very important for non-English speakers to gain a comprehensive understanding of the meaning of the songs.

scholarly journals Strategi Pemasaran Industri Konveksi Menggunakan Analisis “SWOT”

2021 ◽  
Vol 9 (2) ◽  
pp. 95-99
Author(s):  
Ikhwan Yunus
Keyword(s):  
Swot Analysis ◽  
Domestic Market ◽  
Target Market ◽  
Great Demand ◽  
Market Opportunities ◽  
Qualitative Descriptive ◽  
Descriptive Method

The development of the convection industry in Indonesia is growing rapidly. This is because the convection industry is an industry that is needed by the community in meeting clothing needs. In addition, clothing itself is experiencing changes in trends and functions, namely being used as an identity attribute, so that the convection business is in great demand in Indonesia. This study uses a qualitative descriptive method with a SWOT analysis to take advantage of opportunities by maximizing strengths, reducing weaknesses and avoiding threats. The strength of the convection business is classified as a promising business. Weaknesses are lack of capital to develop a business, less competent employees are employed. The target market opportunities are very wide. The threat of the existence of illegal imported products on the domestic market either directly or indirectly.  Keywords : Strengths, Weaknesses, Opportunities, Threats.

scholarly journals TIPIKALIS MOTIF KUPU-KUPU DARI SUKU ENGGROS PAPUA

2020 ◽  
Vol 14 (2) ◽  
pp. 27-32
Author(s):  
Nathalia Dwijayanti Nathalia
Keyword(s):  
Cultural Heritage ◽  
Research Method ◽  
Musical Instruments ◽  
Aesthetic Value ◽  
Qualitative Descriptive ◽  
Descriptive Method

Batik is a cultural heritage of ancestors which is still developing. Batik in Indonesia has its own diversity and distinctive characteristics, including in the Papua region. In Papua batik has characteristics that describe animals, plants and musical instruments. In this study, the use of motifs in Enggros tribe has a different position from each of its clans. Some motifs in the Enggros cannot be used by other clans. Each of these batik motifs has a meaning and hereditary meaning. This study uses a review of the shape of the motif, colour, and aesthetic value. The research method uses a qualitative descriptive method supported by the hermeneutic theory as a method of obtaining a valid interpretation of objectivity. The results of this research discussion reveal about Enggros batik as a characteristic of the Enggros tribe whose surname is from the Iwo Tribe. Expectations achieved in this study can help and find out the motives of the Enggros and the community is expected to understand more deeply these motifs as a legacy of ancestral tradition.

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