Judgments of interpersonal warmth predict class-based voting preferences
The present research examined how social class groups shape patterns of political participation. Drawing on research linking lower-class individuals to heightened attunement to others’ needs and behavior, we predicted that lower-class individuals would be more sensitive to different types of warm messages, modulating their trust and voting behavior more acutely to these messages than upper-class individuals. In Experiment 1, lower-class participants showed reduced trust and voting preferences for a candidate depicted as warm by common political tropes relative to upper-class participants, while no class differences were found for the candidate depicted as competent or hostile to an opponent. In Experiment 2, lower-class participants reported greater trust and support for a political figure described as warm by a lower-class member than upper-class participants, but no class difference was observed when the description was by an upper-class member. These findings have implications for cross-class communication with political elites and basic person perception.