Measurement of weight change after change in frequency of a locally recognised habit. How much weight is lost while one higher-protein breakfast more is eaten per week?
It is not known how much reduction in weight is caused by an increased frequency of breakfasts including more protein, or whether such a practice suppresses intake by subconscious post-ingestional effects or intentional reduction in frequency of consumption of other foods. Participants with low frequency of what they believed to be higher protein breakfasts (HPBs) were asked to increase HPB frequency for 4 weeks and then to decrease HPB frequency for the subsequent 4 weeks, while participants with high HPB frequency were asked to follow the opposite sequence. Participants recorded daily if they ate an HPB that morning and had eaten perceived energy-dense foods (EDFs) and/or taken exercise at any time. Greater amounts of fat and weight were lost with perceived HPBs increase than decrease. One more perceived HPB per week for 4 weeks lowered body fat by a mean of 0.05 % (95% CLs: 0.15, -0.04), and weight by 97 g (171, 24). One less perceived EDF occasion a week reduced fat 0.04 % (0.11, -0.03) and weight 81 g (134, 27). These findings show that a sustained change in the frequency of a culturally specified habit can influence weight by a measured amount. This effect could come from the delayed gluconeogenesis from dietary protein amino acids but beliefs about protein at breakfast and energy-dense foods may also play a part.