scholarly journals Relationship Between Word of Mouth (WOM) Communication and Brand Equity of Sport Products Among Consumers in Kuantan, Pahang

2019 ◽  
Vol 6 (2) ◽  
pp. 28-34
Author(s):  
Rozita Abdul Latif ◽  
Norlina Ramli ◽  
Aishah Nadirah Mohamed Alauddin

The main purpose of this study was to determine the relationship between word of mouth (WOM) communication and brand equity of sport products among consumers in Kuantan, Pahang. Four hundred and sixty-one consumers from Kuantan, Pahang participated in the study. Participants completed WOM communication questionnaires originally designed by Uslu et al. (2013), and the brand equity questionnaire originally designed by Yoo and Donthu (2001) and Lassar et al. (1995). The results showed high level of WOM communication of mean of 3.56 and (SD= .72) and the brand equity dimensions indicated highest mean on “perceived quality” 3.73 with (SD= .63). The r-value was (p<.487) and it indicated a significant positive relationship between WOM communication and brand equity. The findings of the study provide theory and understanding for marketers in influencing consumers to have positive WOM communication and brand equity towards sports brands. Int. J. Soc. Sc. Manage. Vol. 6, Issue-2: 28-34  

2021 ◽  
Vol 2021 ◽  
pp. 1-8
Author(s):  
Haohui Wang ◽  
Gang Peng

This paper uses a panel data sample of 30 resource-based cities (hereinafter referred to as R-B cities) in China from 2009 to 2019, constructs the green economic efficiency level (hereinafter referred to as GEE) using the super-SBM model, incorporates the GEE value into the endogenous economic growth model, combines the difference equation and the level equation, and estimates the relationship between the green efficiency level and economic growth using the systematic GMM method. The study came to the following major conclusions: First, green development in Chinese resource-based cities is moderately high, and green economic efficiency varies by region, with a relatively low level of GEE in the central region and a relatively high level of GEE in the eastern and western regions. Second, on both static and dynamic dimensions, Chinese resource-based cities can be classified into seven types based on their level of green development. Third, the GEE of Chinese resource-based cities has a significant positive relationship with economic growth, with the effect of green economic efficiency on economic growth being stronger in the central and northeastern regions.


2021 ◽  
Vol 4 (1) ◽  
pp. 18-27
Author(s):  
Kok Ban Teoh ◽  
Miguel Cordova ◽  
Yi Hong Ng ◽  
Gim Seng Lee ◽  
Jin Feng Choy ◽  
...  

There is a high level of stress faced by employees of Bin Chen Parts Private Limited Company. The research was conducted to examine the factors causing job stress in workplace. There are 36 respondents from Bin Chen Parts Private Limited Company collected in the present research by using quantitative measurements. Google form was selected to use in this research. The collected data from the research were adopted to verify the hypotheses of the research. The results show that there is a significant positive relationship between job demands and job stress. Conversely, the relationship between job resources and job stress is relatively negative. The results of the research will be finalized precisely and sent to Bin Chen Parts Private Limited Company to enhance the work-life in the company. The employers of the company are able to aware of the factors affecting job stress among employees in their company.


2020 ◽  
Vol 7 (1) ◽  
pp. 55
Author(s):  
Farhat Munir ◽  
M. Abiodullah ◽  
Faiza Aslam

The fast-paced change in schools demands high level of adaptability. Several factors have been explored through research that affects employees’ adaptability. The purpose of this study was to explore the relationship between employees’ perception of leaders’ efficacy and its impact on their adaptive performance. A sample of 266 academic & administrative employees was randomly selected from 50 private secondary schools of Lahore Pakistan. Pearson correlation and multiple linear regression analysis were run for data analysis and significant positive relationship was found between employees’ perception of leaders’ efficacy and their adaptive performance.


2014 ◽  
Vol 2 (1) ◽  
Author(s):  
Dr. Thiyam Kiran Singh ◽  
Aastha Dhingra

Love is more than a close friendship. It acts as a major facilitator of interpersonal relationship. Love is positive in nature and leaves a positive affect on every individual. An individual in love not only feels positive but spreads positivity around. They smile, be kind to other people, behave compassionately with everyone. If the person is happy then he is likely to be psychologically and emotionally healthy. The current study aimed at understanding the relationship between love, affect and wellbeing among young females aged between 20-25 years. The study reported a significant positive relationship between love and positive affect with the significant correlation of 0.29 at 0.05 levels (p<0.05). It was also found a significant positive relationship between love and wellbeing with the significant correlation of 0.58 at 0.01 level (p<0.01). This means that people in love experience positive emotions and healthy wellbeing. The correlation between love and negative affect came out to be insignificant. The correlation turned out to be -0.13. This means that people in love do not experience negative emotions.


2021 ◽  
Vol 13 (8) ◽  
pp. 4176
Author(s):  
Seckyoung Loretta Kim

Recognizing the importance of knowledge sharing, this study adopted social learning and social exchange perspectives to understand when employees may engage in knowledge sharing. Using data collected from 192 employees in various South Korean organizations, the findings demonstrate that there is a positive relationship between supervisor knowledge sharing and employee knowledge sharing. As employees perceive a high level of supervisor knowledge sharing, they are likely to engage in knowledge sharing based on social learning and social exchange theories. Furthermore, the study explores the moderating effects of learning goal orientation and affective organizational commitment in the relationship between supervisor knowledge sharing and employee knowledge sharing. The result supports the hypothesis that the relationship between supervisor knowledge sharing and employee knowledge sharing is strengthened when there is a high level of affective organizational commitment. Employees who obtain valuable knowledge from their supervisors are likely to engage in knowledge sharing when they are emotionally attached to their organization. However, in contrast to the hypothesis, the positive relationship between supervisor knowledge sharing and employee knowledge sharing was stronger at the lower levels of learning goal orientation (LGO) than at the higher levels of LGO.


2016 ◽  
Vol 21 (1) ◽  
pp. 14-20
Author(s):  
Mihaela Man

Abstract In this research on the one hand we analyzed the relationship that exists in terms of motivational persistence and the Big Five dimensions and, on the other hand, organizational citizenship behavior (OCB). The results show that the conscientiousness has been identified as being in a significant positive relationship with OCB. This result is consistent with the data provided by previous researchers. The results also indicate that three conscientiousness facets are in a positive relationship with OCB. These three conscientiousness facets are self-efficacy, cautiousness and orderliness. Agreeableness was not identified as being associated with OCB. At the level of the relationship between motivational persistence factors and OCB, we have identified a significant positive relationship with only one factor: current purpose pursuing. The OCB model has two variables that work best as predictors: high scores with regard to current purpose in terms of the pursuing-motivational persistence factor, and low scores in terms of the imagination-facet of openness to experience.


2015 ◽  
Vol 43 (5) ◽  
pp. 757-766 ◽  
Author(s):  
Yueran Wen ◽  
Liu Liu

Based on a survey of 147 Chinese employees, we examined the relationship between perceived career plateau and turnover intention, and the moderating role of career anchor in challenge in this process. We hypothesized that perceived career plateau would be positively related to turnover intention, and that this relationship would be stronger in employees with a higher level of career anchor in challenge than in those with a lower level. The results showed that perceived career plateau had a strong positive relationship with turnover intention, especially in employees with a high level of career anchor in challenge. These findings have implications for research in career development and turnover intention, as well as in management practices.


2015 ◽  
Vol 10 (12) ◽  
pp. 103 ◽  
Author(s):  
Ayad F. Altememi ◽  
Imad A. Hassouneh ◽  
Shaker Jarallah Alkshali

This study aims to identify the relationship between the creative capabilities of workers in 5-star hotels in the city of Amman and their cultural intelligence. In its measurement of the creative capabilities as an independent variable, the study adopted a scale consisting of three dimensions, namely: fluency, flexibility and originality. Whereas it relied in measuring the cultural intelligence as a dependent variable, on a scale consisting of three dimensions, namely: knowledge (cognition), motivation and behavior. The study was conducted on a sample of (258) workers currently working in these hotels. The required particulars for this study were collected through a specially prepared questionnaire for this purpose after having reviewed multi previous studies. The sample was distributed according to the simple random sample mechanism. The study revealed that there is a significant positive relationship between the dimensions of creative capabilities of workers in such hotels and their cultural intelligence. The study also included a set of recommendations and mechanisms that can be applied by the managements of these hotels to tackle some aspects of the dimensions constituting the cultural intelligence of workers.


Author(s):  
Elisabeth Sitepu ◽  
May Rauli Simamora ◽  
Johanes Waldes Hasugian

The purpose of this study was to determine the relationship between religious orientation, emotion regulation, and resilience of first-year theological students. The total sample used in this study was 59 first-year theological students at a theological college in Indonesia. The results show a statistically significant positive relationship between religious orientation, emotion regulation, and resilience. The results also show that the effective contribution of emotion regulation is higher than the religious orientation towards resilience. These results indicate the importance of emotional regulation training and religious orientation education to develop resilience in the lives of first-year theological students.


Author(s):  
Somaya Shaban Abu Qalbain

    The study aimed to identify the relationship between the school management styles and the empowering of new teachers and their professional roles from the perspective of teachers in the light of some variables. The study sample consisted of (267) teachers. The results showed the median level in the school management styles and the teachers empowering, professional roles, and there were statistically significant differences in the degree of teachers' empowering due to the gender in favor of males, and the educational stage teachers of the first three grades. The results indicated that there were no statistically significant differences according to the gender in the professional roles. There were statistically significant differences in the role of the type of school in favor of the mixed and the educational stage teachers of the first three grades. The results showed a statistically significant positive relationship between the democratic style and the teachers empowering and professional roles, and a statistically significant negative relation between the autocratic and the ascetic styles, and the teachers empowering and professional roles.    


Sign in / Sign up

Export Citation Format

Share Document