Study of the Antecedents of Smartphone Purchase decision

The main objective of this research paper is to identify the factors affecting consumer behaviorthat influence purchasing decisions on Smartphone users in Nepal. The study examines how the brand image, product features, product price, and social factors influence the purchase decision in the buying of the Smartphone in the Nepalese market. The study focuses on how the consumer preferred to select the Smartphone and which factor has the more influencing role for a purchase decision. Primary data has been used in the research. The data was collected through a structured questionnaire using a convenient sampling technique from 202 customers buying smartphones in Kathmandu. Descriptive statistical analysis, correlation, and Structural Equation Modeling have been used to diagnose and to draw valid conclusions. Brand image, product features, product price, and social factors are taken as independent variables to explore the relationship with purchase decision and impact on the purchase decision. The correlation result showed that all independent variables have a significant relationship with purchase decisions. The Path analysis through SEM result showed that there is a significant impact of brand image, product price, and social factors on the consumer purchase decision. But, the product features have a negative significant impact on purchase decision in the buying of Smartphone in the Nepalese market.

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Pengaruh Rebranding dan Kualitas Layanan terhadap Brand Image GOJEK

Prologia ◽

10.24912/pr.v4i2.6481 ◽

2020 ◽

Vol 4 (2) ◽

pp. 221

Author(s):

Viola Natalia ◽

Rezi Erdiansyah

Keyword(s):

Structural Equation Modeling ◽

Service Quality ◽

Structural Equation ◽

Brand Image ◽

Primary Data ◽

Equation Modeling ◽

Independent Variables ◽

Research Show

The aim of this research is to measure the effect of rebranding and service quality on GOJEK brand image in Jakarta. The primary data was collected through questionnaires to 155 respondents who ever used GOJEK services in Jakarta. The data was analysed using Structural Equation Modeling (SEM) with the LISREL 8.70 application. This research consisted of 31 statements. Based on the results of this research that rebranding and service quality positively and significantly affect the brand image of GOJEK. From the two of independent variables in this research show that service quality had the most influential on GOJEK brand image compared to rebranding.Penelitian ini bertujuan untuk mengukur pengaruh rebranding dan kualitas layanan terhadap Brand Image GOJEK di Jakarta. Data primer dikumpulkan melalui penyebaran kuesioner kepada 155 responden yang pernah menggunakan jasa layanan GOJEK di Jakarta. Analisis data menggunakan Structural Equation Modeling (SEM) dengan aplikasi LISREL 8.70. Penelitian ini terdiri dari 31 butir pernyataan. Hasil penelitian menghasilkan, bahwa terdapat pengaruh positif dan signifikan rebranding dan kualitas layanan terhadap brand image GOJEK. Dari kedua variabel independen yang digunakan dalam penelitian ini, dihasilkan bahwa kualitas layanan memberikan pengaruh lebih besar dibandingkan rebranding terhadap brand image GOJEK.

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MASIHKAH JOB SATISFACTION DAN MOTIVATION MEMENGARUHI ORGANIZATIONAL COMMITMENT?

Jurnal Manajemen dan Pemasaran Jasa ◽

10.25105/jmpj.v12i1.3000 ◽

2019 ◽

Vol 12 (1) ◽

pp. 147

Author(s):

Retno Sari Murtiningsih ◽

Tiara Puspa

Keyword(s):

Job Satisfaction ◽

Structural Equation Modeling ◽

Organizational Commitment ◽

Structural Equation ◽

Sampling Technique ◽

Primary Data ◽

Equation Modeling ◽

Purposive Sampling ◽

Independent Variables ◽

Job Motivation

This research is concerning the influence of job motivation and job satisfaction on organizational commitment. The purpose of this study is to see how far the influence of job motivation and job satisfaction on organizational commitment. This study uses primary data obtained from 150 respondents. The sample was selected by using purposive sampling technique. The dependent variable in this study is organizational commitment, while the independent variables are job motivation and job satisfaction. This study used the structural equation modeling (SEM) to test job motivation, job satisfaction and organizational relationship models. The results show that job motivation positively influences job satisfaction, but job satisfaction surprisingly does not have positive and significant effect on organizational commitment. Furthermore, job motivation positively influence organizational commitment

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Analisa Pengaruh Professionalism dan Rewards Terhadap Job Satisfaction Serta Implikasinya Pada Organizational Commitment; Telaah Pada Sopir Taksi Konvensional Bandara Soekarno-Hatta

Jurnal Manajemen ◽

10.31937/manajemen.v9i2.716 ◽

2018 ◽

Vol 9 (2) ◽

pp. 1-17

Author(s):

Aldo Winata

Keyword(s):

Job Satisfaction ◽

Organizational Commitment ◽

Structural Equation ◽

Sampling Technique ◽

Positive Influence ◽

Primary Data ◽

Equation Modeling ◽

Taxi Driver ◽

Probability Method ◽

Positive Effect

Jakarta is the place where the largest number of land transportation in Indonesia, according to Djarot in Kompas.com article, vehicles every day increased about 1500 units. And according to an article from Liputan 6, revenue from conventional taxi drivers dropped dramatically after the entry of online transport by 40-50% during 2016 due to the entry of online transport. Conventional taxi companies must immediately anticipate this phenomenon so that their human resources can survive in the company. The purpose of this research are first, to know is there a positive effect from professionalism factors to organizational commitment and job satisfaction. Second, to know job satisfaction factors have a positive effect to organizational commitment. And the last is to know is there a positive effect from rewards factors to job satisfaction and organizational commitment’s factors. This research uses descriptive method with non-probability method. Through judgmental sampling technique, primary data collection was obtained from questionnaire distribution to conventional taxi driver of Soekarno-Hatta Airport. The data has been collected and then obtained by using Structural Equation Modeling (SEM). The result of this research indicates that there is positive influence from professionalism to organizational commitment but the data do not support the hypothesis, there is positive influence from professionalism to job satisfaction, but there’s negative effect between job satisfaction and organizational commitment, there is positive relation of rewards to job satisfaction, Finally there is a positive effect of rewards on organizational commitment. Keywords: organizational commitment, professionalism, rewards, job satisfaction, ecommerce, conventional taxi driver.

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KETERKAITAN ANTARA PERCEIVED QUALITY,KESADARAN MEREK, KESETIAAN MEREK DAN CITRA MEREK

Jurnal Manajemen dan Pemasaran Jasa ◽

10.25105/jmpj.v4i1.486 ◽

2011 ◽

Vol 4 (1) ◽

pp. 51

Author(s):

Dedi Hidayah

Keyword(s):

Brand Equity ◽

Brand Loyalty ◽

Structural Equation ◽

Brand Image ◽

Perceived Quality ◽

Brand Awareness ◽

Primary Data ◽

Equation Modeling ◽

Store Brand ◽

Retail Market

As the retail market is still emerging on the last decade, naturally, the competition among players becoming more challenging. Empowering all the resource of the organization as added values would be the strategy to win the targeted market. Brand equity is one of valuable assets of the company since its ability to gain market share against these rivals, and the ability to keep customers by building brand loyalty which can in turn reduce marketing costs. The purpose of doing this study is to explore the interrelation of four brand equity components; brand awareness, brand loyalty, perceived quality and brand image in modern store industry, and improve the conceptualization of customer-based modern store brand equity. The research design used in this study is the hypotheses testing. The type of relationship between the variables in this study is the co relational research, because the researchers are interested in explaining the important variables related with the problems. The hypothesis testing was done by using Structural Equation Modeling (SEM) with the support of Amos version 7.0. This study is using primary data. The data was collected by questionnaire technique, by giving the written statements to the respondents. And then, the respondents gave their feedback about the statements given. The answers have been available. Keywords: Brand awareness, brand loyalty, perceived quality and brand image

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The Consumption Behaviour of Muslim Students towards Halal Food in Yogyakarta Indonesia: A SEM Aproach

Global Review of Islamic Economics and Business ◽

10.14421/grieb.2015.032-04 ◽

2016 ◽

Vol 3 (2) ◽

pp. 120

Author(s):

Fauzan Husaini

Keyword(s):

Social Factors ◽

Structural Equation ◽

Primary Data ◽

Equation Modeling ◽

Analysis Method ◽

Muslim Students ◽

Consumption Behavior ◽

Halal Food ◽

Independent Variable ◽

Main Factors

Halal food is a strategic sector in Indonesia, because most of Indonesian are muslim and consumpting it is a must. This study aims to look at the main factors that influence consumption behavior of Muslim students in Yogyakarta toward halal food. In this study the analysis method used is Structural Equation Modeling (SEM) to verify the factors that determine the consumption behavior of Muslim students in DIY toward halal food. The data used is primary data derived from questionnaires with 188 respondents. The results showed that of five independent variable, only four which affect toward intention to buy halal food positively and significantly, namely religiosity factors, social factors, attitudes and perceived value, while the halal label does not affect the intention to buy halal food.

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PENGARUH SERVICESCAPE DAN KUALITAS KOMUNIKASI KARYAWAN TERHADAP LOYALITAS NASABAH MELALUI KEPUASAN NASABAH BANK MANDIRI DI SURABAYA

EKUITAS (Jurnal Ekonomi dan Keuangan) ◽

10.24034/j25485024.y2011.v15.i2.273 ◽

2018 ◽

Vol 15 (2) ◽

pp. 247-268

Author(s):

Musriha Musriha

Keyword(s):

Customer Satisfaction ◽

Customer Loyalty ◽

Structural Equation ◽

Sampling Technique ◽

Personal Communication ◽

Primary Data ◽

Equation Modeling ◽

Communication Quality ◽

Modeling Analysis ◽

Analysis Technique

The purpose of this study was to examine direct and indirect effects of an integrated model of servicescape and personal communication quality upon customer loyalty, and considered customer satisfaction as intervening variable. This study used a causal design. The main data used in this study are primary data collected through the circulation of questionnaires to the respondents Mandiri bank customers in Surabaya. The sampling technique using purposive sampling method to determine the sample based on the consideration of researchers. Data Analysis used SEM (Structural Equation Modeling) analysis technique by program package AMOS 16. Based on the analysis it can be concluded that: the result of study supports the influence of servicescape to customer satisfaction, supports the influence of servicescape to customer loyalty, supports the influence of personal communication quality to customer satisfaction, supports the influence of personal communication quality to customer loyalty, supports the influence of customer satisfaction to customer loyalty, supports the influence of servicescape and personal communication quality to customer loyalty through customer satisfaction.

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PENGARUH PERSEPSI PEGAWAI MENGENAI OUTSOURCING TERHADAP KEPUASAN KERJA DAN TURNOVER INTENTION

Jurnal Manajemen dan Pemasaran Jasa ◽

10.25105/jmpj.v8i2.1595 ◽

2016 ◽

Vol 8 (2) ◽

pp. 115

Author(s):

Retno Sari Murtiningsih

Keyword(s):

Job Satisfaction ◽

Human Resource ◽

Turnover Intention ◽

Structural Equation ◽

Sampling Technique ◽

Primary Data ◽

Equation Modeling ◽

Survey Method ◽

Increase Productivity ◽

The Impact

The Background of this research was the trend of companies’ outsourcing human resource (expertise and specialists) to accomplish tasks more cheaply and efficiently to increase productivity. The objective of this research was to find out the impact of employees’ perception of outsourcing human resource on their job satisfaction and turnover intention. To achieve this objective the quantitative research has been done by using explanatory survey method. The design of this research applies quantitative approach. The samples for the study consisted of 115 human resource division employees of three Banks in Jakarta. The primary data in this research was obtained by using closed ended questionnaires. Non probability sampling method with the convenience sampling technique was employed to select the sample. Data analysis used in this research was Structural Equation Modeling (SEM). The result of this research concludes that employees’ positive perception of outsourcing human resource increases their job satisfaction and decreases their turnover intention whereas negative perception of outsourcing human resource decreases job satisfaction and subsequently increases turnover intention. Based on the result of the research, it is important that a company outsource human resource to increase productivity.

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Analisis Pengaruh Citra Merek dan Kualitas Produk Terhadap Loyalitas Pengguna Smartphone Android dengan Kepuasan Sebagai Variabel Intervening Di Lingkungan Mahasiswa Universitas Bandung Raya

Ekonam: Jurnal Ekonomi, Akuntansi & Manajemen ◽

10.37577/ekonam.v1i2.213 ◽

2020 ◽

Vol 1 (2) ◽

pp. 70-86

Author(s):

Ruli Mochammad Chaerudin ◽

Tatiek Ekawati Permana

Keyword(s):

Operating System ◽

Product Quality ◽

Structural Equation ◽

Sampling Method ◽

Brand Image ◽

Sampling Technique ◽

Telecommunications Industry ◽

Equation Modeling ◽

Long Distance ◽

The University

Abstract : Along with the development of the telecommunications industry in Indonesia, making communication both close and long distance communication becomes easier and smoother. Cellular phone (cellphone) is one of the communication technologies that has developed from year to year. The Android operating system is a Linux-based operating system designed for touch screen mobile devices such as smartphones and tablet computers. By providing a development platform that is open (open source), Android developers offer the ability to build applications that are very rich and innovative and of course very profitable for consumers because it is relatively freeware (most applications are free). This study tries to examine the effect of brand image and product quality on the loyalty of Android-based smartphone users in the University of Bandung Raya environment, both directly and indirectly through satisfaction as an intervening variable. This study uses a survey approach and the nature of this research is explanatory research. The population in this study were Bandung Raya University students who used registered and active Android-based smartphones from 2017 odd semester until 2018. The sampling method used was the non-probability sampling method with a total of 100 people. The sampling technique is done by purposive sampling. Hypothesis testing uses Structural Equation Modeling (SEM) analysis. Through the analysis of indirect influence data, only product quality has a significant effect on loyalty through student satisfaction at the University of Bandung Raya. Whereas through direct influence, obtained only brand image and satisfaction that have a significant effect on loyalty within the University of Bandung Raya students.

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PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN MENGGUNAKAN JASA KURIR JNE, AGEN JASAFA JATIASIH, BEKASI, JAWA BARAT

Transparansi Jurnal Ilmiah Ilmu Administrasi ◽

10.31334/trans.v1i2.301 ◽

2019 ◽

Vol 1 (2) ◽

pp. 166-178

Author(s):

Elfa Setiawan

Keyword(s):

Significant Influence ◽

Structural Equation ◽

Brand Image ◽

Sampling Technique ◽

Dominant Factor ◽

Equation Modeling ◽

Price Perception ◽

Purchasing Decision ◽

Quality Product ◽

Descriptive Statistical Analysis

This study aimed to determine the effect of brand image, product quality, and price perception on the decision to use JNE courier services of Jasafa Agent Jatiasih, Bekasi, West Java area and to analyze the most dominant factor in purchasing decision to use JNE’s services. Samples of this study were 200 consumers who came to send their goods or documents to JNE Jatiasih, Bekasi region for the period of November to December 2016. Incidental sampling technique applied to collect questionnaires from the consumers and the method of data analysis used in this study was descriptive statistical analysis that was Structural Equation Modeling (SEM) using Lisrel software version 8.80. The result of the research showed that brand image and price perception have significant influence on purchasing decision. Meanwhile the quality product did not have significant influence on purchasing decision.

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Role of Electronic Word of Mouth and Social Media Marketing on Brand Image and Purchase Intention toward E-Commerce Cosmetic Products

Archives of Business Research ◽

10.14738/abr.910.11025 ◽

2021 ◽

Vol 9 (10) ◽

pp. 178-191

Author(s):

Anas Hidayat

Keyword(s):

Social Media ◽

Purchase Intention ◽

Structural Equation ◽

Brand Image ◽

Sampling Technique ◽

Simultaneous Equation ◽

Equation Model ◽

Social Media Marketing ◽

Equation Modeling ◽

Marketing Variables

This research aimed to examine the effect of EWOM and Social Media Marketing variables on Purchase Intention with an intervening variable of brand image. This research sampling was carried out using purposive sampling technique from 250 respondents which had the criteria of Indonesian citizens who were interested in buying and using cosmetics through e-commerce and already had income. This research used an analytical tool which is a simultaneous equation model called structural equation modeling. The results of this research indicated that EWOM had a positive and significant effect on brand image and buying intention. Social Media Marketing had also a positive significant effect on brand image,however, it was an insignificant effect on buying intention. Finally, Brand Image showed a positive significant effect on Purchase Intention.

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