scholarly journals Consumer Brand Preference in Buying Car in Nepal

2019 ◽  
Vol 3 (3) ◽  
pp. 9-22
Author(s):  
Bharat Rai
Keyword(s):  
Consumer Behavior ◽  
Path Analysis ◽  
Brand Personality ◽  
Sampling Technique ◽  
Primary Data ◽  
Brand Preference ◽  
Factors Affecting ◽  
Price Perception ◽  
Independent Variables ◽  
The Impact

The main objective this study is to identify the factors affecting the consumer brand preference in the choice of car in Kathmandu, Nepal. The study examines how the price perception, appearance perception and brand personality affect in the consumer brand preference in the buying of car in Nepalese market. The study focuses on how the consumer preferred to select the car and which factor has the more prominent role for brand preference and selection of car. Primary data has been used in the study. The structured questionnaire has been used for collection of primary data. Convenient sampling technique has been used to collect information from the respondents and 265 respondents have been taken from customers buying car in Kathmandu. Descriptive statistical analysis, correlation analysis and path analysis have been used to diagnose data collected to draw valid conclusions using SPSS AMOS 21. Price perception, appearance perception and brand personality are taken as independent variables to explore the degree of relationship with consumer behavior and to explore the impact of these variables on consumer behavior while making decision to purchase a car. Correlation showed that all independent variables have significant relationship with dependent variable. The path analysis showed that there is a significant impact of appearance perception and brand personality on consumer behavior in buying of car but price perception has no significant impact on consumer behavior in buying of car in Nepalese market.

scholarly journals Consumer Brand Preference: An Empirical Study of Car Buying in Nepal

2020 ◽  
Vol 8 (7) ◽  
pp. 258-271
Author(s):  
Bharat Rai
Keyword(s):  
Brand Personality ◽  
Positive Influence ◽  
Primary Data ◽  
Sampling Location ◽  
Brand Preference ◽  
Product Attributes ◽  
Price Perception ◽  
Regression Techniques ◽  
Spss Software ◽  
Buying In

The main objective of the study is to identify the effect of product attributes, price perception, appearance perception, brand personality and self-congruity on brand preference in the buying of car in Nepalese market. Primary data was used for the study and data were collected through structured questionnaire in the five point Likert scale from car users in Nepalese market. Convenient sampling was used for the study and Kathmandu was the sampling location. 500 questionnaires were distributed to car users among them 394 questionnaires were collected. SPSS software has been used to processing and analyzes the data. Mean, Standard Deviation, Correlation and Regression techniques have been used to analyze the data. The research paper found that there is significant positive relationship between independent variables and dependent variable consumer behavior. Moreover, it is found that, there is significant and positive influence of   price perception, appearance perception, brand personality and self-congruity on brand preference and product attributes has no significant influence on brand preference in buying of car in Nepalese market.

scholarly journals The impact of employee satisfaction as a mediator of compensation and career development on employee performance

2021 ◽  
Vol 2 (1) ◽  
pp. 31-42
Author(s):  
Kholilah Kholilah ◽  
Yukke Sartika Sari
Keyword(s):  
Data Analysis ◽  
Career Development ◽  
Path Analysis ◽  
Employee Satisfaction ◽  
Employee Performance ◽  
Sampling Technique ◽  
Primary Data ◽  
Probability Sampling ◽  
Analysis Technique ◽  
The Impact

The formulation of the problem in this study is 1) Is there any effect of compensation and career development on the satisfaction of PT. Natafari; 2) Is there any effect of compensation and career development on the performance of employees of PT. Natafari; 3) Is there an effect of satisfaction on the performance of the employees of PT. Natafari; 4) Is there any influence of compensation and career development on employee performance through the satisfaction of PT. Natafari. The research objectives are 1) To determine the effect of compensation and career development on the satisfaction of PT. Natafari 2) To determine the effect of compensation and career development on the performance of PT Natafari employees; 3) To determine the effect of satisfaction on the performance of employees of PT. Natafari 4) To determine the effect of compensation and career development on employee performance through the satisfaction of PT. Natafari. This type of research is associative research. The variables used are compensation, career development, satisfaction and employee performance. The sample used is 70 people with the sampling technique using probability sampling. The data used in this study are primary data collected through questionnaires. The data analysis technique used is Path Analysis. The results show that 1) there is a significant effect of compensation on satisfaction and there is no influence on career development on satisfaction 2) there is a significant effect of compensation and career development on employee performance 3) there is a significant effect of satisfaction on employee performance 4) there is a significant effect on compensation and career development about employee performance through satisfaction.

scholarly journals Factors Affecting Subjective Norms in Use and Have a Private Vehicle in Makassar, Indonesia

2018 ◽  
Author(s):  
Maryam Hafram ◽  
Abdul Hafid Hasim
Keyword(s):  
Sampling Method ◽  
Subjective Norms ◽  
Primary Data ◽  
Monthly Income ◽  
Factors Affecting ◽  
Independent Variables ◽  
Private Vehicle ◽  
The Social ◽  
The Family ◽  
The Impact

Private vehicles are already a major requirement to carry out daily activities. The extent to which the influence of beliefs and motivations on subjective norm in meeting transportation needs in Makassar. Questionnaires were used to obtain primary data in the study, the survey contained questions related to the personal aspects of subjective norms that influenced the beliefs and motivations of respondents who chose to use private vehicles whether cars or motorcycles. Then, the sample used amounted to 200 to be distributed using a random proportional random sampling method adjusted at the level of education, age, and monthly income. The analysis used is multiple regression descriptions, it used with SPSS Program. The result is that there is significant influence between normative belief to attitude with a coefficient value of 0.631 and there is the impact of motivation on the position with a ratio value equal to 0.648. Of the two independent variables indicate the influence of a large enough person in choosing a private vehicle. The greater power comes from within the family of both parents, wife, husband, and child. The other influence is the social status that forces a person to own a private vehicle.

A Study On Impact Of Work Life Related Factors On Employee Engagement In Health Care Sector Workers In Dindigul District.

2019 ◽  
Vol 118 (7) ◽  
pp. 20-26
Author(s):  
S. JAYARAMAN ◽  
R. Sindhya ◽  
P. Vijiyalakshmi
Keyword(s):  
Health Care ◽  
Path Analysis ◽  
Employee Engagement ◽  
Health Care Workers ◽  
Health Care Sector ◽  
Work Life ◽  
Primary Data ◽  
Related Factors ◽  
Care Workers ◽  
The Impact

this research aims to find out the intensity of Employee Engagement of the health care sector workers and the relationship between the Work life factors and Employee Engagement of Health care sector workers in Dindigul District. Primary data were used in this research, were collected from 298 Health care workers from Dindigul District. Questionnaire was the major tool used to gather the primary data from the selected sample respondents. For this purpose, a well structured questionnaire was constructed with the help of professionals and the practiced employees of various health care units in Dindigul District. The health care employees were chosen by simple random sampling method. The investigative measures of regression Path analysis, and simple percentage analysis were utilized to find the impact of work life related factors with the Employee Engagement. The maximum Health care workers were generally satisfied with their jobs. The analytical procedure of path analysis multiple regressions was utilized to determine the predicting strength among Work life factors and the employee engagement. This study provides an another view about the importance of Work life factors and Employee engagement for organizational effectiveness and performance .

scholarly journals Assessing the Impact of Bank Concentration and Liquidity of Refah Bank Branches on Profitability during the Period1383-190

2014 ◽  
Vol 4 (1) ◽  
pp. 248
Author(s):  
Hossin Ostadi ◽  
Nastran Monsef
Keyword(s):  
Commercial Banks ◽  
Bank Capital ◽  
Factors Affecting ◽  
Bank Branches ◽  
Independent Variables ◽  
Bank Deposits ◽  
The Impact ◽  
Bank Concentration ◽  
Research Period

Profitability is an important factor to show this articledoeswhat is the role of the intermediary bank to collect your savings and allocation of loans.  Given the importance of profitability indicators in this study, the factors affecting the profitability of commercial banks in Iranare analyzedwith emphasis on the degree of centralization and bank deposits. Dependent variable is indicators of profitability (ROE, ROA) and bank deposits, bank size, bank capital, focus on liquidity and banking requirements are independent variables. Correlation analysis and OLS regression are used and the research period is 1381 to 1390 that the country's territory where bank branches.Our results indicate that the effect of bank size on profitability is positive and the increase in bank size on profitability is increased. Impact on the profitability of bank deposits is positive, ie increasing the profitability of bank deposits increased. Finally, the impact of bank concentration on profitability is positive. Increasing the bank's focus profitability increases. Moreover, the results adversely affect the liquidity of the index is profit. 

Technological Innovation: An Imperative Tool for Entrepreneurship Development in Nigeria

2013 ◽  
Vol 03 (08) ◽  
pp. 41-47
Author(s):  
OYEWALE I.O ◽  
ADEYEMO S.A ◽  
OGUNLEYE P.O
Keyword(s):  
Technological Innovation ◽  
Random Sampling ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Primary Data ◽  
Entrepreneurship Development ◽  
Mature Organizations ◽  
The Impact ◽  
Structured Questionnaire ◽  
Innovation And Entrepreneurship

Sustainable economic development does not occur without entrepreneurship and entrepreneurship is the practice of starting new organizations or revitalizing mature organizations. This study therefore is done to analyse the impact of innovation, technology and on the entrepreneurial development activities in Nigeria. Simple random sampling technique was used to select a total of 12 entrepreneurs from Lagos State that constituted our sample size. The primary data consists of a number of items in well- structured questionnaire that was administered to and completed by the respondents. Regression analysis was used to analyse the data. The results showed that there is significant relationship between technological innovation and entrepreneurship development in Nigeria. It is therefore recommended that government should create a friendly or an enabling environment for entrepreneurship and consumer goods to boost the Nigeria economy.

scholarly journals Customer Satisfaction and Customer Loyalty: Leading Super Markets in Jaffna District, Sri Lanka

2017 ◽  
Vol 8 (2) ◽  
pp. 67
Author(s):  
Kumaradeepan V. ◽  
Pathmini, M G S
Keyword(s):  
Social Sciences ◽  
Regression Analysis ◽  
Sri Lanka ◽  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Random Sampling ◽  
Quantitative Method ◽  
Sampling Technique ◽  
Primary Data ◽  
The Impact

The topic of the research is Customer Satisfaction (CS) and Customer Loyalty (CL); special reference to the leading supermarkets in Jaffna. The objective of the research is to identify the impact of Customer Satisfaction on Customer Loyalty of leading Supermarkets in Jaffna, Sri Lanka. The research is simply deductive approach to find out the impact between Customer satisfaction and Customer loyalty. Quantitative method is available based on primary data. At present there are 08 numbers of supermarkets functioning in Jaffna district and popular three were selected. Random sampling technique is used to collect the data from customers of supermarkets in selected area. The analysis is carried out using a sample of 240 customers in Jaffna and only 218 were taken to analyze. ‘Statistical Package for Social Sciences’ (SPSS) 22.0 version was used in order to analyze the data. Correlation was used to find the connection between Customer Satisfaction and Customer Loyalty. Also Regression analysis is used to predict the value of a variable based on the value of two or more other variables. Also found that about 40 percent connection between Customer Satisfaction and Customer Loyalty and also found around 16% affect by Customer satisfaction to Customer loyalty.

scholarly journals The Impact Of Agricultural Extension Contact On Crop Income In Bangladesh

2013 ◽  
Vol 38 (2) ◽  
pp. 321-334 ◽  
Author(s):  
Abu Zafar Mahmudul Haq
Keyword(s):  
Random Sampling ◽  
Field Survey ◽  
Sampling Technique ◽  
Agricultural Extension ◽  
Farm Income ◽  
Extension Services ◽  
Factors Affecting ◽  
Factors Influencing ◽  
Crop Income ◽  
The Impact

The impact of extension contact on crop income is examined with a view to evaluating the agricultural extension in Bangladesh. The scope of the study was ten villages of Gazipur district. The objectives of the study are to i) determine the factors influencing the benefit of extension services in terms of farm income, ii) determine the factors affecting the extension contact of farmers, and iii) suggest some policy guidelines to improve the extension services in Bangladesh. The sample of the study consists of 1000 farmers. Data came from field survey and multistage random sampling technique was used in order to collect data. The results indicated that the impact of extension contact coefficient on crop income is positive and significant. Evidence shows that the influence of extension contact coefficient is strongly positive and significant in the comparatively nearer villages to upazila headquarters, while this effect is weaker for those villages, which are comparatively away from upazila headquarters. It is found that many farmers did not receive extension contact and the effect of extension contact is weak on crop income compared to other factors such as irrigation and chemical fertilizer. It is assumed that there was enough scope to increase extension contact in the study areas. Some determinants of extension contact were also examined. The study concludes that agricultural extension is necessary to increase among the farmers. Bangladesh J. Agril. Res. 38(2): 321-334, June 2013 DOI: http://dx.doi.org/10.3329/bjar.v38i2.15893

scholarly journals PENGARUH BAURAN PROMOSI, KUALITAS PELAYANAN, DAN CITRA PERUSAHAAN TERHADAP KEPUASAN JAMAAH UMROH AL-SHAHBA MALANG MELALUI KEPERCAYAAN JAMAAH SEBAGAI VARIABEL INTERVENING

2020 ◽  
Vol 14 (2) ◽  
pp. 161-172
Author(s):  
Maulidia Wulan Anggraini ◽  
Tin Agustina Karnawati ◽  
Widi Dewi Ruspitasari
Keyword(s):  
Data Collection ◽  
Service Quality ◽  
Path Analysis ◽  
Significant Influence ◽  
Sampling Technique ◽  
Corporate Image ◽  
Coefficient Of Determination ◽  
Purposive Sampling ◽  
Independent Variables ◽  
Variable Population

The purpose of the research is to determine the effect of the promotion mix, service quality, and company image toward satisfaction of Al-Shahba Malang pilgrims through the pilgrims’ trust as an intervening variable. Population of this research is based on consumer who choosing and using Al-Shahba Malang’s umrah package in 2016-2018 as many 276 people. Sample used in this research covers 163 consumer using purposive sampling technique. In this research, the data collection techniques is by questionnaires, interviews, observations, and documentations. The data gained from questionnaires was analyzed by using instrument test, path analysis, hypoteshis testing and the coefficient of determination with SPSS 21.0 version. The research proves that the three independent variables : promotion mix, service quality, and corporate image, has a positive and significant influence on the pilgrims’ trust. The promotion mix, service quality, and corporate image has a positive and significant influence on the pilgrims’ satisfaction. The pilgrims’ trust has a positive and significant influence on the pilgrims’ satisfaction. And the promotion mix, service quality, corporate image has a positive and significant indirect influence on the pilgrims’ satisfaction through pilgrims’ trust as an intervening variable.

scholarly journals Pengaruh Promosi dan Website Quality Terhadap Impulse Buying Pada E-Commerce Lazada di Kota Padang

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (3) ◽  
pp. 463
Author(s):  
Aan Satria ◽  
Okki Trinanda
Keyword(s):  
Sampling Method ◽  
Sampling Technique ◽  
Positive Influence ◽  
Primary Data ◽  
Impulse Buying ◽  
Great Opportunity ◽  
Website Quality ◽  
Analysis Technique ◽  
The Impact

The e-commerce business has now developed rapidly, the impact of development is that the number of prosuct varies and easily earned. The ease of such information will result in consumers will be more consumptive infulfilling their needs, even they tend to make impuse buying. As one of the emerest e-commerece in Indonesia, Lazada should be able to see this as a great opportunity in as effort to increase the company’s sales and sustainability. One effort in increasing impulse buying is of external factors ranging from the promotion and quality of websites that are launched on e-commerce bussines. This study aims to know and prove how much influence promotion and website quality to impulse buying e-commerce Lazada in Padang City. The samples were taken using Cochran formula with 100 respondents. This sampling technique is based on nonprobability sampling method. The type of data used in this study is primary data. Data analysis technique used multiple regression analysis technique using SPSS version 20. The results of this study indicate that: (1) Promotion has positive influence and significant effect toward impulse buying e-commerce Lazada in Padang city (0,014 < 0,05). (2) Website Quality has positive influence and significant effect toward impulse buying e-commerce Lazada in Padang city (0,046 < 0,05)Keyword: promotion, website quality, impulse buying.

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