scholarly journals Effect of Advertisement in Consumer Behavior

2018 ◽  
Vol 21 (1) ◽  
pp. 46-54
Author(s):  
Binita Manandhar
Keyword(s):  
Consumer Behavior ◽  
Positive Impact ◽  
Goods And Services ◽  
Effective Media ◽  
Convenience Sampling ◽  
The Impact

This study is intended to analyze the impact of advertisement in consumer behavior. The purpose of this paper is to examine the impact of advertisement in consumer behavior. Convenience sampling is used for the study. All together 250 questionnaires were distributed to the customers from Kathmandu City and only 200 questionnaires were received. Most of the respondents have taken advertising as promotional tools that can convince the customers towards the products the study shows that the customers are highly affected by the advertisement as it creates curiosity on the customers and it provides information of the products, which is also important for the customers before buying any goods and services. So there is a positive impact of advertisement on consumer behavior. According to the respondents, television is more effective media to influence and convince the audience towards the advertised products.

scholarly journals DEMOGRAPHIC BONUS ANALYSIS AND ECONOMIC GROWTH OF EAST JAVA

2018 ◽  
Vol 2 (1) ◽  
pp. 8-21
Author(s):  
Amirusholihin ◽  
Listiono
Keyword(s):  
Negative Impact ◽  
Positive Impact ◽  
Demographic Variables ◽  
Spatial Inequality ◽  
Solow Model ◽  
Dynamic Panel Model ◽  
Goods And Services ◽  
Panel Model ◽  
Working Age ◽  
The Impact

BKKBN predicts that Indonesia will get demographic bonus in 2020 until 2030. The question is whether the demographic bonus has a positive impact on the economy of East Java or even a negative impact. Based on data from BPS, by 2015 the workingage population in East Java is around 69.4 percent of the total population, while the child and old-age is 30.6 percent. The size of the working-age population is closely related to the amount of labor, which also greatly determines the amount of output on goods and services produced. This paper aims to explain how the impact of demographic bonuses on East Java's regional economy, based on the Solow model extended to include demographic variables. The analysis uses a dynamic panel model by 38 districts in East Java that have demographic bonuses in 2020 with GDP as a reference in determining the growth of economists. From these analyzes it can be seen the impact of demographic bonuses in East Java as an advantage or even create new spatial inequality between regions.

scholarly journals Customer Value Types Predicting Consumer Behavior at Dutch Grocery Retailers

2020 ◽  
Vol 10 (8) ◽  
pp. 127
Author(s):  
Kim Janssens ◽  
Wim Lambrechts ◽  
Henriëtte Keur ◽  
Janjaap Semeijn
Keyword(s):  
Consumer Behavior ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Positive Impact ◽  
Easy Access ◽  
Equation Modeling ◽  
Repurchase Intention ◽  
Value Types ◽  
The Impact ◽  
Retail Formats

The purpose of this paper is to profile three grocery retail formats (non-discounter, soft discounter, and hard discounter) in the Netherlands using Holbrook’s value types. These value types are linked to three consumer behavior outcomes, i.e., Satisfaction, Repurchase intention, and Word-of-Mouth. The impact of the retail formats is evaluated on the importance and performance of the value types, using a questionnaire for each of the retail formats. The relationship between the value types and outcomes is tested with partial least squares structural equation modeling (PLS-SEM). Aesthetics, Altruistic value, and Efficiency are positively linked to Satisfaction. In addition, Efficiency is the key driver for Repurchase intention and has a positive impact on Word-of-Mouth. A positive Word-of-Mouth is predicted by Social value and Service excellence. The three examined retail formats show a difference in Holbrook’s value types. Overall, the results of the non- and soft discounters differ from the hard discounters. Remarkably, and contrary to previous studies, the soft discounter’s scores are the highest meaning that consumers are most critical for this retail format. It seems that consumers expect the best of both worlds at soft discounters: low prices, interesting bargains, easy access, but also appealing store design, and excellent service.

scholarly journals Impact of Corporate Social Responsibility (CSR) Practices on Consumer Behavior (with Reference to FMCGs in Tamil Nadu)

2018 ◽  
Vol 13 (3) ◽  
pp. 28 ◽  
Author(s):  
Desti Kannaiah ◽  
A. Jayakumar
Keyword(s):  
Corporate Social Responsibility ◽  
Consumer Behavior ◽  
Social Responsibility ◽  
Tamil Nadu ◽  
Positive Impact ◽  
Primary Data ◽  
Indian Government ◽  
Business Enterprises ◽  
Corporate Social ◽  
The Impact

Business enterprises are traditionally known as engines for driving the economic performance of an entity, its success being measured in terms of high returns on equity and its contribution to the development of the society. The business enterprises get everything from the society for its survival and it is the obligation of the enterprise to return positive attitudes towards the society. If it fails to meet the expectations of the society, the society will punish the firm through their purchase behavior. Hence, the success of any business enterprise depends mainly on the ethical behavior of the enterprise towards the society. The Indian Government has made mandatory the CSR provisions and almost all the companies are actively engage in CSR activities. Fast Moving Consumer Goods (FMGCs) are the fastest growing industry in India and numbers of FMCGs companies are doing different CSR practices. Hence, it is essential to study about the impact of Corporate Social Responsibility practices on consumer behavior with reference to FMCGs in Tamil Nadu. For this, 600 responses were collected from selected corporations in TamilNadu by a structured questionnaire. Convenience sampling technique has been adopted to collect the primary data. The study concluded that there has been a positive impact among the consumers as the consumers in Tamil Nadu considered CSR in their purchase evaluation criteria, and they give much importance to CSR related products etc.

scholarly journals FISCAL DYSFUNCTION OF VAT ELECTRONIC INVOICING IN UKRAINE

2019 ◽  
pp. 23-36
Author(s):  
Nataliya SYNYUTKA ◽  
Kateryna KRYSOVATA
Keyword(s):  
Agricultural Sector ◽  
Positive Impact ◽  
Tax Compliance ◽  
Value Added ◽  
Tax Collection ◽  
Scientific Methods ◽  
Goods And Services ◽  
Fiscal Efficiency ◽  
Tax Benefits ◽  
The Impact

Introduction. During 2014–2017 VAT electronic invoicing was adopted in Ukraine, which allows for the automatic exchange of tax data between taxpayers and tax authorities. It was estimated the positive impact of e-invoicing reform on gross sales and purchases, tax liabilities across all firms, tax compliance etc. Purpose. The purpose of the article is to study the impact of VAT e-invoicing on a fiscal efficiency of the tax. Methodological approaches to understand the essence and nature of the taxation of spending under the conditions of an innovative digital trend in society can be used to implement a fair fiscal policy in Ukraine. Methods. The author used scientific methods such as abstraction, deduction, comparison, analysis, systematization and others. It was used statistical data, data of tax authorities, data of the State Treasury Service of Ukraine. Results. It was established that e-invoicing in Ukraine increases VAT refund and improves its mechanism firstly. On the other hand, digital technologies positive effect on tax collection for imported goods and services in Ukraine. Despite that, the fiscal efficiency of VAT hasn`t increased. Conclusions. The lack of a positive impact of e- reform on value added tax collection in Ukraine was revealed. The main factors causing fiscal VAT dysfunction in Ukraine are: a significant shadow economy, the sale of goods and services to end-users using a simplified tax system, tax benefits for the rapidly growing agricultural sector, non-taxation of electronic goods and services. Digital tools, e-invoicing system should be supplemented by other reforms to improve revenue mobilization, enhance compliance.

scholarly journals Impact of Petroleum on SMEs Growth in Nigeria.

2014 ◽  
Vol 2 (2) ◽  
Author(s):  
Sam Tende ◽  
Ezie Obumneke
Keyword(s):  
Positive Impact ◽  
Unit Root Test ◽  
Petroleum Products ◽  
Goods And Services ◽  
Petroleum Price ◽  
The Government ◽  
Petroleum Refineries ◽  
Private Investors ◽  
Log Linear ◽  
The Impact

The study undertakes an empirical research on the impact of petroleum on small and medium scale enterprises (SMEs) development in Nigeria. The log linear error correction model was adopted to examine how petroleum price (PP), Imported petroleum (IMP) and domestically produced petroleum (DPP) had impacted on Nigeria’s SMEs. Unit root test was carried out on each of the variables to determine their level of stationarity. They were however found stationary after first difference (that is, they are all integrated of order one (I(1)), then it was safe to proceed with Johansen Cointegration Test. The integrated variables were then used for the regression analysis. The cointegration result showed that the variables used in the model have a long term, or equilibrium relationship between them. It was observed that from the analysis that PP and IMP were found to be statistically insignificant and both had negative relationships with SMEs development Nigeria, while DPP had a positive impact and is statistically significant. Due to the underproduction of the Nigerian petroleum refineries, the government had to resort to importation of the shortfall which also has its cost implications on its sales and distribution. Local manufacturers and farmers had to pay more for transporting their goods and services to the markets. Incessant price hikes of petroleum products have led to crisis and industrial actions led by some pressure groups in Nigeria which has caused distortion in the SMEs activities of Nigeria overtime The study thus recommends that the down-stream oil need to be deregulated to allow private investors come in to build in more refineries so as to produce the petroleum at a relatively lower cost to propel the growth of SMEs in the country.

scholarly journals INTERNATIONAL TRADE IN ICT SERVICES: THE CASE OF UKRAINE

2020 ◽  
Vol 113 (6) ◽  
pp. 107-122
Author(s):  
KRASNIKOVA Nataliya ◽  
DZYAD Olena ◽  
HRECHYN Kyrylo
Keyword(s):  
International Trade ◽  
Positive Impact ◽  
Information And Communications Technology ◽  
Added Value ◽  
It Services ◽  
Export Sector ◽  
Goods And Services ◽  
Support For Innovation ◽  
Geographical Regions ◽  
The Impact

Background. Today, the information and communications technology (ICT) sector is one of the most dynamic sectors of the world economy. Since IT services are the second largest export sector in Ukraine, the study of the impact of international trade in ICT services on economic growth becomes relevant. Analysis of recent research and publications. Numerous papers have shown the positive impact of international trade in ICT goods and services on production volumes, employment and productivity of national economies. In particular, UNCTAD data show that the ICT services sector shows an increase in employment and international trade in all geographical regions and provides most of the added value in the ICT sector. The aim of the article is to study the impact of international trade in ICT services on the development of economies of different levels of development, taking into account national policies of ICT sector, and to develop recommendations for Ukrainian policy of ICT sector, taking into account the experience of analyzed countries. Materials and methods. The information base for the study was data from UNCTAD, OECD, Eurostat, and the State Statistics Service of Ukraine. Methods of statistical, structural, regression, comparative analysis are used. Results. Regression analysis was used to identify the relationship between GDP and the volume of exports and imports of ICT services in the analyzed countries. The results showed that in order to ensure economic development through trade in ICT services, countries need to pursue a stimulating policy, which includes measures in three main areas: support for innovation (R&D funding and startup ecosystems); education and training of ICT specialists; and support for investments in ICT services (through preferential taxation and grant schemes). Conclusion. In order to support the growth of the national IT industry, the Ukrainian government is proposed to legalize existing schemes of cooperation of IT companies with private individuals, to avoid additional regulation of the industry, and to develop schemes to financially support innovation in science and business.

scholarly journals The effects of China’s cross-border e-commerce on its exports: a comparative analysis of goods and services trade

2021 ◽  
Author(s):  
Zi Hui Yin ◽  
Chang Hwan Choi
Keyword(s):  
Sustainable Development ◽  
Comparative Analysis ◽  
Gravity Model ◽  
Positive Impact ◽  
Trade In Services ◽  
The Sustainable Development ◽  
Goods And Services ◽  
Cross Border ◽  
Belt And Road ◽  
The Impact

AbstractThis study examines the effects of China’s cross-border e-commerce (CBEC) on its goods and services exports to ‘Belt and Road’ (B&R) countries for the period 2000–2018 using a gravity model. We find that CBEC has a greater positive impact on trade in services than on trade in goods, especially after the implementation of the B&R initiative. Furthermore, as the level of CBEC rises, distance tends to have a lower (higher) impact on services (goods) trade, whereas the impact on services (goods) trade increased (decreased) annually. Hence, promoting the sustainable development of CBEC can lead to increased export volumes.

scholarly journals Country’s Brand and Corruption Level: Cointegration Analysis

2019 ◽  
pp. 366-373 ◽  
Author(s):  
Tatyana Milova ◽  
Kateryna Troshkina ◽  
Yevhenii Horlov ◽  
Jaroslaw Dobkowski
Keyword(s):  
Foreign Direct Investment ◽  
Direct Investment ◽  
Positive Impact ◽  
Cointegration Analysis ◽  
Cause And Effect ◽  
Goods And Services ◽  
Country Brand ◽  
The Impact ◽  
Control Of Corruption

The paper summarized the arguments and counterarguments in the scientific debate on the impact of corruption on a country's brand. The modern approaches to the analysis of corruption’s impact on the country's macroeconomic indicators were analysed. The authors justified that increasing the corruption’s level is considered as one of the most significant deterrents to the radical political and economic changes taking place in the countries by society. The main purpose of the paper is to analyse the long-term cause-and-effect relationships between Control of Corruption and the country's brand. Four European countries (Latvia, Lithuania, Poland and Ukraine) were selected as the object of the investigation, which pursued an evolutionary policy of reforming the political and economic system after the collapse of the Soviet Union, which encouraged the practice of eliminating corruption. The research period was 2000-2018. With a purpose to check the hypothesis of the investigation the 3-stage algorithm to estimate the long-term cause-and-effect relationships between Control of Corruption and the key parameters of the country brand is developed. The developed algorithm was based on the Augmented Dicker-Fuller test and granger casualty test. It is established that for Ukraine, the interconnections between Control of Corruption and International migrant stock, Control of Corruption and Exports of goods and services, Control of Corruption and Foreign direct investment had a unidirectional character of influence of the corruption’s level on the components of the country’s brand. The findings proved that 51.73%, 43.79% and 66% of the total fluctuations of International migrant stock, Exports of goods and services, Foreign direct investment depend on changes in the level of corruption in the country. The obtained results allowed concluding that for the European Union countries (Poland, Lithuania and Latvia) it was the country brand that had a positive impact on reducing the corruption’s level. It was justified that the choice of a specific model for combating the corruption’s level in the chosen countries significantly determined the course of their political transformation and influenced the change’s rate of the social and economic development. Keywords: brand, stakeholders, competitiveness, investors, corruption.

scholarly journals PENGARUH BAURAN PEMASARAN JASA TERHADAP INPATIENT SATISFACTION RUMAH SAKIT XYZ, BEKASI [THE EFFECT OF SERVICE MARKETING MIX ON INPATIENT SATISFACTION AT HOSPITAL XYZ, BEKASI]

2021 ◽  
Vol 1 (1) ◽  
pp. 71
Author(s):  
Rowny Bernhard Ginting
Keyword(s):  
Sampling Method ◽  
Positive Impact ◽  
Service Marketing ◽  
Likert Scale ◽  
Marketing Mix ◽  
Price Promotion ◽  
Product Price ◽  
Physical Evidence ◽  
Convenience Sampling ◽  
The Impact

<p>This research was directed to decide the impact of the seven parts of the marketing mix on inpatient satisfaction. This research was conducted at XYZ Hospital Bekasi, involving 100 inpatients. Information assortment was done by appropriating questionnaires containing 40 questions related to marketing mix and satisfaction with a Likert Scale of 1-5 based on convenience sampling method. Data were analyzed by SEM method based on PLS. The aftereffects of this examination found that the seven P marketing mix components (product, price, promotion, place, people, physical evidence, and process) was proven to have a positive impact on patient fulfillment.</p>

scholarly journals Attitude towards Green Consumption among College and University Students in Bahawalpur Pakistan

2019 ◽  
Vol 1 (1) ◽  
pp. 15-28
Author(s):  
Asma Fazal
Keyword(s):  
Purchase Intention ◽  
Positive Impact ◽  
Strong Relationship ◽  
Purchase Behavior ◽  
Consumer Attitude ◽  
Daily Lives ◽  
Green Consumption ◽  
College And University ◽  
Goods And Services ◽  
The Impact

Green consumption is using goods and services to fulfill needs, adopting a better lifestyle while decreasing the consumption of natural assets, unhealthy material and outflow of waste and impurities in daily lives to save the environment for future generations. The main objective was to identify the impact of Green Attitude on green purchase intention and green purchase behavior along with sub variables. The study was conducted in the area of South Punjab, Pakistan in which the students were taken as consumers to find out if the consumer attitude has any impact on green purchase intention and green purchase behavior. The population of the study was students enrolled in colleges and universities of South Punjab Pakistan which includes the levels of study intermediate, graduation, masters, MPhil and PhD with the sample of 250. SPSS software was used to interpret the collecting data to draw results. This study has limited data, limited time, limited and limited sources, limited population, due to which results of this study may not be generalizable to other population or place. The conclusion of the study was that there is a positive impact of Attitude on Green Purchase Intention and Green Purchase Intention and there is positive and slightly strong relationship between the independent and dependent variables.

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