scholarly journals ANALISIS PERILAKU KONSUMEN TERHADAP BELANJA ONLINE DI PASAR TRADISIONAL KOTA SEMARANG (Studi Kasus Pada Konsumen Situs Tumbasin.id)

Agrika ◽  
2020 ◽  
Vol 14 (1) ◽  
pp. 21
Author(s):  
Natanael Arya Nanda Mendrofa ◽  
Lasmono Tri Sunaryanto

ABSTRAKSitus Tumbasin.id adalah salah satu situs berbasis online yang bergerak dibidang penjualan kebutuhan pasar yang berada di Kota Semarang. Penelitian ini dilakukan pada bulan Maret-April 2019 dan merupakan penelitian deskriptif kuantitatif. Penelitian ini menganalisis pengaruh harga, promosi, kepercayaan, dan kemudahan penggunaan terhadap minat beli ulang konsumen di situs Tumbasin.id. Metode pengambilan sampel yang digunakan adalah non-probability sampling. Sampel yang dikumpulkan sebanyak 60 responden yang pernah berbelanja kebutuhan pasar secara online di situs Tumbasin.id, setidaknya pernah berbelanja minimal satu kali. Metode analisis yang digunakan adalah teknik analisis regresi berganda yang meliputi uji validitas, uji realibilitas, uji normalitas, uji t, uji F dan uji determinasi. Hasil penelitian menunjukan bahwa promosi dan kepercayaan berpengaruh signifikan terhadap minat beli ulang konsumen.ABSTRACTTumbasin.id site is one of the sites online based engaged in the sale of market needs in the city of Semarang. This research was conducted in March-April 2019. This type of research is quantitative descriptive. This study analyzes the effect of price, promotion, trust and ease of use on consumer repurchase interests in Tumbasin.id site The sampling method used in this study is non-probability sampling. Samples collected as many as 60 respondents who have shopped online market needs on the Tumbasin.id site have shopped at least once. The analytical method used is multiple regression analysis techniques which include validity, reliability, normality, t-test, F-test and determination test. The results showed that promotion and trust significantly influence consumer repurchase interests.

2021 ◽  
Vol 3 (2) ◽  
pp. 82
Author(s):  
Lola Yolanda ◽  
Whyosi Septrizola

The purpose of this study was to analyze: (1) The effect of benefits on consumer perceptions of BRI Mobile on students in the city of Padang, (2) The effect of trust on consumer perceptions of BRI Mobile for students in the city of Padang, (3) The effect of ease of use on consumer perceptions of BRI Mobile for students in the city of Padang, and (4) The effect of security on consumer perceptions of BRI Mobile on students in the city of Padang. This type of research is a quantitative research. The population of this research isan unknown number of students in the city of Padang use BRI Mobile. The method used is purposive sampling method. The number of samples is 100 people. The data used are primary and secondary data obtained through distributing questionnaires to students in the city of Padang. The analytical method used is descriptive analysis through multiple regression analysis. The results showed that: (1) Benefits affect the perceptions of BRI Mobile consumers on students in the city of Padang, (2) Trust affects the perceptions of BRI Mobile consumers on students in the city of Padang, (3) Ease of use affects the perceptions of BRI Mobile consumers on students in the city of Padang, and (4) Security has no effect on consumer perceptions of BRI Mobile among students in the city of Padang. Keywords: Consumer perceptions, benefits, trustworthiness, ease of use, security


2021 ◽  
Vol 11 (1) ◽  
pp. 67-78
Author(s):  
Hery Purnomo ◽  
Rino Sardanto ◽  
Basthoumi Muslih

The purpose of this research is to know how much the significance of the price, facilities and services have been conducted, influence consumer satisfaction, either partially or simultaneously. Research using quantitative descriptive approaches, and rules for collecting information on poll use, where data analysis techniques with multiple regression analysis methods. Sample size in research of 80 respondents, with sampling method using probability sampling ordinance. The results found that prices, facilities and services are partially and simultaneously have significance to consumer satisfaction, during the Covid-19 pandemic. These results show that Hotel management needs to consider how facilities and employee interactions with Hotel consumers can be managed to satisfy consumer satisfaction, which will take them to receive premium prices charged by the Hotel. This study will allow the Lotus Garden Hotel Resort to be even better.


2019 ◽  
Vol 17 (2) ◽  
pp. 25
Author(s):  
Theresia Purbandari ◽  
RIZKA AULIA ◽  
EKARISTI SOVI LESTARI ◽  
RENALDO RICKO JONATHAN

The purpose of this study is to prove whether ease of use, perceived usefulness, and computer self efficacy influence the interest in using e-SPT for micro-entrepreneurs in the city of Madiun. The sampling technique used was purposive sampling. To test the hypothesis multiple regression analysis techniques are used. From the results of data processing through SPSS Version 22, namely through the t test obtained a significant value for ease of use: 0.755, perceptions of use 0.000, and computer self efficacy 0.038. Based on these results it can be said that the perception variables of use and computer self efficacy influence the interest in using e-SPT in the City of Madiun, while the ease of use has no effect on the interest in using e-SPT in the City of Madiun.


2014 ◽  
Vol 8 (3) ◽  
Author(s):  
Arian Sumando Butarbutar ◽  
Harijanto Sabijono ◽  
Heince R.N Wokas

This study aims to determine the effect of taxpayer understanding and awareness of tax benefits to the restaurants taxpayer pays taxes . Sources of data used in this study is primary data derived from taxpayer restaurant in Tomohon. The analytical method used is multiple regression analysis. The results of the regression analysis resulted in the equation r Y = 8.000 + 0.136 X1 + 0.440 X2 . R2 value of 0.303 indicates the proportion of the taxpayer contributes understanding and awareness of tax benefits to the restaurants taxpayer pays tax at a restaurant in Tomohon 30.3 %. And korelsi coefficient ( r) of 0.550 . Hypothesis testing using t-test showed that no taxpayer understanding partial effect on consciousness taxpayer pays tax while the restaurant in Tomohon city restaurant tax benefits significantly influence the consciousness of the top tax payers in the city of Tomohon.


2019 ◽  
Vol 19 (1) ◽  
pp. 35 ◽  
Author(s):  
Ilham Maulana Saud ◽  
Bustanul Ashar ◽  
Peni Nugraheni

<em>This study aims to find empirical evidence related to the influence of leverage, auditor reputation, efficiency, growth, internationalization and board of commissioner's level of Internet Financial Reporting. The population in this study are all sharia-based companies in Indonesia and Malaysia. Sampling using purposive sampling method and obtained sample of 66 company data in Indonesia and 73 company data in Malaysia. Data analyzed in this research is processed from annual report and company financial statements and analysis techniques used in this research is multiple regression analysis using SPSS version 24. The results of this study indicate that in Indonesia, the reputation of auditors and internationalization has a positive and significant impact on Internet Financial Reporting while leverage, efficiency, growth and education level of board of commissioners have no significant effect on internet financial reporting. In Malaysia the reputation of auditors, growth and internationalization have a positive and significant impact on internet financial reporting while leverage, efficiency and education level of board of commissioner have no significant effect to internet financial reporting.</em>


2019 ◽  
Vol 1 (1) ◽  
pp. 217-255
Author(s):  
Nova Yulianti ◽  
Henri Agustin ◽  
Salma Taqwa

This study aims to determine: (1) The effect of company size on audit fee, (2) The effect of audit complexity on audit fee, (3) The effect of company risk on audit fee, (4) The effect of KAP size on audit fee. Population in this research are non financial companies listed in Indonesia Stock Exchange (IDX) in 2014 – 2017. The sample is determined based on purposive sampling method with a total sample of 68 companiees. The data used in this research is secondary data. The technique of collecting data by the method of documentation at www.idx.com and the official website of each company. The analytical method used is multiple regression analysis. The result showed that: (1) Company size influence a significant positive on audit fee, (2) Audit complexity influence a significant positive on audit fee, (3) Company risk no significant effect on audit fee, and (4) KAP size influence a significant positive on audit fee.


Author(s):  
Syarifa Yunindiah Lestari ◽  
Etty Murwaningsari ◽  
Sekar Mayangsari ◽  
Vinola Herawaty

This research aims to analyze the phenomena of the factors affecting the profitability management of state-owned enterprises. The purposive sampling method was used in data collection by selecting seven state-owned enterprises during the last eleven years and using multiple regression analysis techniques. The findings of this study are that subsidy has a negative and significant effect on profitability management, which means that the more it is subsidized, the lower the profitability management indicator will be, mainly because of the decreasing motivation and challenges with profitability orientation. The firm size variable has a negative and significant effect, which means that the larger the company scale, the lower the profitability of management because the task for services requires economic orientation or not financial-based.


2020 ◽  
Vol 8 (1) ◽  
pp. 24
Author(s):  
Amellia Betta ◽  
Fefri Indra Arza

This study aims to examine the effect of regional apparatus commitment, the role of APIP and organizational culture on the effectiveness of the implementation of SAKIP. This research uses agency theory. The population of this research is the organization of regional apparatus (OPD) of Solok City and Solok Regency with total sampling sampling method. Respondents in this study were OPD secretaries and a number of auditors in the District and City Government of Solok. Hypothesis testing uses multiple regression analysis techniques. The results showed that the commitment of the regional apparatus influences the effectiveness of SAKIP. While the role of APIP and organizational culture does not affect the effectiveness of SAKIP.Keywords: Effectiveness of SAKIP Implementation;The Role of APIP; Organizational Culture; Regional Apparatus Commitment


2020 ◽  
Vol 1 (2) ◽  
pp. 121
Author(s):  
Nonie Afrianty

Islamic branding as an attraction for consumers to buy. Muslim consumers are required to be selective in choosing products to consume. Halal label on product packaging does not necessarily guarantee the halal product. Some people do not see the product ingredients in buying consumer products tend to follow the Trand and the properties obtained from these products. This study aims to determine the effect of Islamic Branding and Product Ingredients Against Interest in Buying HNI-HPAI Products in Bengkulu City, the population that is the object of this research is the Consumer of HNI-HPAI Products at Al-Fatih Business Center II HPAI Bengkulu City, The samples used are as many as 94 people were sampled in this study, using the accidental sampling method. The analytical method used in this study is the multiple regression analysis method with the application of SPSS16. The results of the research are based on partial hypothesis testing (t test) showing that the Islamic Branding and Product Ingredients variables significantly influence buying interest. The results of the F test Islamic branding and product ingredients together have a positive and significant effect on buying interest. This can be seen in the calculated F value of 70.676 and a significant value of 0.000 <0.05. Determination Coefficient Test Results (R2) obtained Rsquer of 0.608. This shows that the dependent variable of buying interest can be explained by the Islamic Branding and Product Independent variables at 60.8% while 39.2% is explained by other factors outside the studied variables.


2020 ◽  
Vol 2 (1) ◽  
pp. 102
Author(s):  
Welyam Wendy Wongso ◽  
Andi Wijaya

The purpose of the study is to analyze the influence of relationships with customers and suppliers, reputation, and location to the success of the business of Online Shop in DKI Jakarta. The method used in this study is a quantitative method with a type of causal research. The population in this study are all entrepreneurs who run an online shop business in DKI Jakarta. Determination of the number of samples is done using probability sampling method with probability sampling technique. The sample in this study was 65 respondents. The data analysis method used in this study is multiple regression analysis using the help of SPSS 24 program. The results show that partially variable relationships with customers and suppliers, reputation, and location have an influence on the success of online shop businesses in DKI Jakarta. Tujuan penelitian adalah untuk menganalisis pengaruh relationships with customers and suppliers, reputation, dan location terhadap kesuksesan usaha Online Shop di DKI Jakarta. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan jenis penelitian sebab akibat. Populasi dalam penelitian ini adalah seluruh wirausaha yang menjalankan usaha online shop di DKI Jakarta. Penentuan jumlah sampel dilakukan menggunakan metode probability sampling dengan teknik probability sampling. Adapun yang menjadi sampel dalam penelitian ini sebanyak 65 responden. Metode analisis data yang digunakan dalam penelitian ini adalah analisis regresi berganda dengan menggunakan bantuan program SPSS 24. Hasil penelitian menunjukkan bahwa secara parsial variabel relationships with customers and suppliers, reputation, dan location memiliki pengaruh terhadap kesuksesan usaha online shop di DKI Jakarta.


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