scholarly journals Analisis Semioika Dalam Iklan Politik Gerindra “Sarjana Kerja Kerja Kerja!”

Al-MUNZIR ◽  
2020 ◽  
Vol 12 (2) ◽  
pp. 249
Author(s):  
Herman Herman
Keyword(s):  
Online Advertising ◽  
Educational Background ◽  
Semiotic Analysis ◽  
Political Campaign ◽  
Job Interviews ◽  
Delivery Service ◽  
Analysis Theory

 Gerindra Party's political advertisement, which was viral several weeks ago, caused controversy among netizens. Where the ad was posted on the @Gerindra account on its Twitter page on December 14th. This becomes interesting to study, so that the writer is able to interpret the signs in the ad. The cause of the viral advertisement is the content carried by carrying the icon of the profession "Architecture" which sends many job applications and comes to job interviews, Prapurna (graduate of the predicate Magna Cumlaude Architect) has not yet found a desirable job. Until finally he swerved by trying so many jobs which were not in accordance with his educational background. Starting from the delivery service, bell boy officers, valet parking, to photographers. From this arises the question, How is the representation of Gerindra's political campaign in the "Bachelor of Work Work Work" Advertisement? Can it influence based on the meaning of the signs of the concept of denotation, connotation, and myth in ad text?In order to find answers to the questions above, the author uses Roland Barthes's Semiotic Analysis theory to find signifier, signified, denotative signs, connotative signifier, connotative signified, and connotative signified, and connotative signified connotative signs (connotative signs). This writing is complemented by the meaning of online advertising and its superiority in political campaigns.Keywords: semiotics analysis, advertising, work scholars

Examining the Presence of Social Intelligence in Job Interviews through Multimodal Social Semiotic Analysis

2021 ◽  
Vol 21 (4) ◽  
pp. 314-328
Author(s):  
Mimi Nahariah Azwani Mohamed ◽  
Salleh Talib ◽  
Fazita Md Tab ◽  
Salawati Ahmad ◽  
Elizabeth M. Anthony ◽  
...  
Keyword(s):  
Social Intelligence ◽  
Semiotic Analysis ◽  
Job Interviews

scholarly journals Developing Professional Communication: The Construction of a Multimodal Understanding of Job Interviews

Languages ◽  
2019 ◽  
Vol 4 (1) ◽  
pp. 5 ◽  
Author(s):  
Wing Ho
Keyword(s):  
Teaching And Learning ◽  
Language Teaching ◽  
Language Education ◽  
Professional Communication ◽  
Semiotic Analysis ◽  
Job Interviews ◽  
The Public ◽  
Wide Range ◽  
Scant Attention ◽  
Language Teaching And Learning

This article explores how online videos with a pedagogical focus can possibly make an impact on our current language teaching and learning practices. The affordance of videos to create multimodal content that can be shared with the public allows content creators to use a wide range of resources, such as spoken and written language, gestures, screen layout, etc., to create learning environments that can promote an awareness of a multimodal perspective to the understanding of a particular kind of professional communication context, such as job interviews, as illustrated in this article. By analyzing a series of videos on job interviews using multimodal semiotic analysis, I argue that these videos, which I call pedagogical vlogs, are helpful not only in terms of teaching the language skills required for job interviews, but also to help create a multimodal understanding of job interviews through the strategic orchestration of multiple semiotic modes. The popularity of pedagogical vlogs, as well as their affordance to provide lesson content created by the public, offer new possibilities for language teaching and learning, but it has yet only received scant attention from applied linguistics and language education researchers. This article aims to start a dialog on the pedagogical implications of this new form of learning so as to uncover the potentials offered by pedagogical vlogs in education.

scholarly journals Analisis Semiotika Representasi Pria Metroseksual dalam Video Musik Seventeen “Thanks”

Koneksi ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 434
Author(s):  
Grace Harpono ◽  
H.H Daniel Tamburian
Keyword(s):  
Qualitative Research ◽  
Research Methods ◽  
Qualitative Research Methods ◽  
Music Videos ◽  
Roland Barthes ◽  
Music Video ◽  
Semiotic Analysis ◽  
Topic Analysis ◽  
Analysis Theory ◽  
Beauty Products

Metrosexual men are men who take care of themselves and care about their appearance, at this time this is a natural thing and there are many beauty products specifically for men to maintain their appearance. At this time, the writer examines this through music videos, with the aim of seeing how the metrosexual male representations that occur in the Seventeen music video entitled 'Thank you'. To be able to do this analysis, the writer conducted research by analyzing the clips in the music video, therefore in this study the writer chose to use qualitative research methods. This research technique uses Roland Barthes' semiotic analysis theory which sees signs as denotations and connotations. With data techniques using observation techniques. The observation technique referred to by the author is to make observations made by the author of the Seventeen music video entitled "Thank you". The author watches in detail to capture events or signs related to the topic analysis. From the observations made by the author, the narrative of events and clear scene snippets of the representation of metrosexual men as seen from the clothes, make-up, accessories, and hair used in the music video are supported by gender theory derived from Roland Barthes' semiotic analysis. the research conducted gets credible results from the authors.Pria Metroseksual adalah pria yang pria yang merawat diri dan peduli dengan penampilannya, pada saat ini hal tersebut merupakan hal yang wajar dan sudah banyak prisuk kecantikan yang di khusus kan untuk para pria untuk menjaga penampilan mereka. Pada kali ini penulis meneliti hal tersebut melalui musik video, dengan tujuan untuk mengetahui bagaimana representasi pria metroseksual terjadi di dalam musik video Seventeen yang berjudul ‘Thanks’. Untuk dapat melakukan analisis tersebut penulis melakukan penelitian dengan menganalisa cuplikan-cuplikan yang ada di dalam musik video terebut, oleh karena itu dalam penelitian ini penulis memilih menggunakan metode penelitian kuaitatif. Teknik penelitian ini menggunakan teori analisis semiotika Roland Barthes yang melihat tanda sebagai denotasi dan konotasi. Dengan teknik pengumpulan data dengan menggunakan teknik observasi. Teknik observasi yang dimaksud dengan penulis adalah dengan melakukan kegiatan pengamatan yang dilakukan penulis terhadap musik video Seventeen yang berjudul “Thanks”. Penulis menyaksikan secara detail untuk menangkap peristiwa atau tanda yang terkait dengan topik analisis. Dari hasil pengamatan yang penulis lakukan,narasi peristiwa dan cuplikan adegan memperlihatkan jelas mengenai unsur representasi pria metroseksual yang terlihat dari pakian, riasan, aksesoris, dan tatadan rambut yang digunakan dalam musik video tersebut yang didukung oleh teori gender yang dikaitkan dengan karakteristik dari analisis semiotika Roland Barthes, sehingga penelitian yang dilakukan memperoleh hasil yang memperkuat hipotesis dari penulis.

scholarly journals Representation of Islamic value in Verbal Communication of Ayat-Ayat Cinta Movie’s Character

2020 ◽  
Vol 6 (1) ◽  
pp. 84
Author(s):  
Achmad Fasha Amarullah
Keyword(s):  
Social Status ◽  
Verbal Communication ◽  
Semiotic Analysis ◽  
Men And Women ◽  
Islamic Perspective ◽  
Doing Business ◽  
Analysis Theory ◽  
The Two Cultures ◽  
Leadership Diversity ◽  
Correct Understanding

ABSTRACT: Since at least 170 thousand years ago, humans have begun to use clothing and attach meaning to it. The contemporary socio-religious dynamics of the phenomenon brought back robes among people in Indonesia, especially men. The author uses Peirce's triadic semiotic analysis theory of robes and clothing to determine whether there has been a shift in the meaning of robes worn in Arabic with robes worn in Indonesia. The picture of the robes of the two cultures is analysed by looking at the icons, indexes, and symbols that make up the meaning of the robes. Culture itself is defined as a system of behaviour that is transmitted socially to the symbol as the highest cultural element. Many of them do not understand the basic principles of Islam itself, such as how Islam regulates the way of life between men and women. Their misunderstanding starts from their failure to understand the wrong concept which causes them to understand the wrong concept. correct understanding is needed to make things clear. The Qur'an has a certain section on matters of the lives of men and women. From the results of the analysis shows that the robe in Arabic means: shows the practical value of doing business, shows the Arabic rules over other nations, to build Arab unity, become a protective family, lead a relaxed life, simplicity, pattern, religiosity, conformity, social status, and worship. Comparison with the robes worn in Indonesia found that nine of these eleven meanings have shifted while two meanings: simplicity and worship, still remain the same as in Arabic, even stronger. The meaning of robes in Indonesia includes race leadership, diversity of clothing, low understanding of Islam, part of the strength, which includes violations, acculturation, identity, religiosity, simplicity, sexual strategy, social status, enlightenment, repentance, daily life in pesantren and tolerance. The factors that cause the shift in the meaning of this form are physical and cultural factors, with qualitative methods and Charles Sander Pierce's semiotic theory. This journal will discuss about these matters, how it is in an Islamic perspective based on the Surah Al-Ahzab verse 59 which deals directly with the shari'i dress.KEY WORDS: Islamic Concepts; Islamic Perspective; Qur’an interpretation; semiotics; pierce; Islamic values, verbal communication

scholarly journals REPRESENTASI FOTO KAMPANYE CALON PRESIDEN PADA MAJALAH TEMPO EDISI 19 – 25 NOVEMBER 2018 (Analisis Semiotika Charles Sanders Peirce)

2019 ◽  
Vol 13 (1) ◽  
Author(s):  
Arvy Verian ◽  
Ilona V. Oisina Situmeang
Keyword(s):  
Print Media ◽  
Electronic Media ◽  
Charles Sanders Peirce ◽  
Semiotic Analysis ◽  
Political Campaign ◽  
Emotional Closeness ◽  
Candidate Pair ◽  
Key Word ◽  
Word Representation ◽  
The Way

<p>ABSTRACT<br />A Head of the election is used as a political campaign to introduce the candidat pairs, vision and mission, ideas that are held by all election candidat. The campaign photos of eah candidate pair were seen in various electronic media: radio and televison and print media one of which was ini a magazine. This study aims to examine the presentation of the campaign phoyos of president candidate in the Tempo Magazine on November 19-25 November 2018 editions by Charles Sanders Pierce Semiotic analysis. The researcher analyzes each journalistic photo by three trichotomies from Charles Sanders Pierce semiotics that is sign (qualisign, sinsign and legisign), object (icon, decisign and argument). In presenting Joko Widodo who was close to people without distance that depicted from the campaign photo. Prabowo campaign photo is representing who has emotional closeness with Susilo Bambsng Yudhoyono. These campaign photo is one of the way for candidates pair to attract the attention of the publics so the candidates pair can be chosen.<br />Key word: Representation, Campaign Photo, Semiotic Analysis, Charles Sanders Pierce Semiotic Analysis, Tempo Magazine.</p><p> </p><p>ABSTRAK<br />Menjelang Pemilu digunakan sebagai kampanye politik untuk memperkenalkan calon, visi-misi dan gagasan-gagasan yang dimiliki untuk peserta calon Pemilu. Foto Kampanye dari masing-masing calon terlihat diberbagai media elektronik seperti televisi, radio dan media cetak seperti salah satunya di majalah.Dalam penelitian ini meneliti tentang representasi foto kampanye calon presiden pada majalah Tempo edisi 19-25 November 2018dengan menggunakan analisis semiotika Charles Sanders Peirce. Peneliti menganalisis masing–masing foto jurnalistik dengan tiga trikotomi yang dikemukakan oleh Semiotika Charles Sanders Peirce yaitu Sign (Qualisign, Sinsign dan Legisign), Object (Ikon, indeks, dan simbol) dan Representament (rhema, decisign dan argument).Dalam merepresentasikan foto jurnalistik Joko Widodo, majalah Tempo tampak ingin merepresentasikan seorang Joko Widodo yang dekat tanpa jarak dengan tim kampanye yang tergambar dalam foto kampanye tersebut. Foto kampanye Prabowo Subianto, merepresentasikan Prabowo Subianto sebagai seorang yang mempunyai kedekataan emosional dengan Susilo Bambang Yudhoyono. Foto kampanye ini merupakan salah satu cara pasangan calon untuk menarik perhatian masyarakat agar pasangan calon dapat terpilih.<br />Key Word: Representasi, Poto Kampanye, Analisis Semiotika, Semiotika Charles Sanders Peirce, Majalah Tempo.<br /><br /></p>

scholarly journals THE IMAGE OF PRESIDENT CANDIDATE JOKO WIDODO IN CAMPAIGN ADVERTISEMENT IN THE PRESIDENT ELECTION 2019

2020 ◽  
Vol 11 (2) ◽  
pp. 2541
Author(s):  
Muhammad Fauzi Ridwan ◽  
Aquarini Priyatna ◽  
Lina Meilinawati
Keyword(s):  
Qualitative Research ◽  
Presidential Election ◽  
Analysis Approach ◽  
Semiotic Analysis ◽  
Political Campaign ◽  
Political Advertisements ◽  
Descriptive Qualitative

This research focuses on Joko Widodo's and KH Maruf Amin's campaign in the 2019 presidential election. The purpose of this study is to find out how Joko Widodo imaged himself in his political campaign adverts, and how ideas and meanings are articulated in political advertisements. The study uses a descriptive qualitative research with Roland Barthes's Semiotic analysis approach. The results showed that Joko Widodo was represented as a simple leader, populist, and close to a low society, and could bring Indonesia forward and prosper through some of his programs are Kartu Prakerja or the Pre-Employment Card, Kartu Indonesia Pintar Kuliah or Indonesia Smart College Card, and Kartu Sembako Murah or Cheap Basic Food Cards.

Oral Language Behavior of Older Cerebral Palsied Children

1964 ◽  
Vol 7 (4) ◽  
pp. 349-359 ◽  
Author(s):  
Russell J. Love
Keyword(s):  
Oral Language ◽  
Economic Status ◽  
Educational Background ◽  
Socio Economic Status ◽  
Language Behavior ◽  
Hearing Acuity

A battery of six tests assessing various aspects of receptive and expressive oral language was administered to 27 cerebral palsied children and controls matched on the variables of age, intelligence, sex, race, hearing acuity, socio-economic status, and similarity of educational background. Results indicated only minimal differences between groups. Signs of deviancy in language behavior often attributed to the cerebral palsied were not observed. Although previous investigators have suggested consistent language disturbances in the cerebral palsied, evidence for a disorder of comprehension and formulation of oral symobls was not found.

Behavioral Marketing as a Political Campaign Strategy

PsycCRITIQUES ◽  
2013 ◽  
Vol 58 (20) ◽  
Author(s):  
Richard W. Ackley ◽  
Joseph F. Caccitolo
Keyword(s):  
Political Campaign ◽  
Campaign Strategy
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