Connecting the Learning Organization, Strategic Planning, and Public Relations

2002 ◽  
Vol 23 (3) ◽  
pp. 230-242
Author(s):  
Bill Thornton ◽  
George Perreault
Keyword(s):  
Strategic Planning ◽  
Public Relations ◽  
Learning Organization

Strategic Planning for Public Relations

2014 ◽  
Author(s):  
Tricia Hansen-Horn ◽  
Adam E. Horn
Keyword(s):  
Strategic Planning ◽  
Public Relations

scholarly journals Strategi Marketing Public Relations Kopi Kenangan dalam Membangun Brand Awareness

Prologia ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 175
Author(s):  
Scelly Alvionita Chayadi ◽  
Riris Loisa ◽  
Sudarto Sudarto
Keyword(s):  
Strategic Planning ◽  
Public Relations ◽  
Planning Process ◽  
Brand Awareness ◽  
High Quality ◽  
Coffee Shop ◽  
Strategic Planning Process ◽  
Data Collection Technique ◽  
The Right ◽  
Public Relations Strategy

The rapid growth of the coffee business in Indonesia especially JABODETABEK, has resulted in very tight competition for entrepreneurs in the coffee sector, this has made coffee shop entrepreneurs have to be able and must have the right strategy in dealing with this competition. The purpose of this study is to determine the Marketing Public Relations strategy of Kopi Kenangan in building brand awareness for the last 3 years. The theory used in this research is Whalen's 7 step Strategic Planning Process. The method used in this research is qualitative with the case study method. The data collection technique used was in-depth interviews. The results of this study indicate that the Marketing Public Relations of Kopi Kenangan wants to instill the mindset of "Affordable with High Quality Coffee" into the minds of consumers by using the Marketing Public Relations strategy consisting of pull, push and pass carried out by PR & Communications Kopi Kenangan. So that the process of maintaining brand awareness starts from not realizing the original brand of Kopi Kenangan, to the peak of the mind which means the success of Kopi Kenangan as a coffee brand that is able to develop and compete.Pesatnya pertumbuhan bisnis kopi yang ada di Indonesia terutama JABODETABEK sehingga menimbulkan persaingan yang sangat ketat bagi para pengusaha bidang kopi, hal tersebut membuat para pengusaha kedai kopi harus mampu dan harus mempunyai strategi yang tepat dalam menghadapi persaingan tersebut. Tujuan dari penelitian ini adalah mengetahui strategi Marketing Public Relations Kopi Kenangan dalam membangun brand awareness selama 3 tahun terakhir. Teori yang digunakan dalam penelitian ini adalah Whalen’s 7 step Strategic Planning Process. Metode yang digunakan dalam penelitian ini adalah kualitatif dengan metode studi kasus. Teknik pengumpulan data yang digunakan adalah wawancara mendalam (depth interview). Hasil penelitian ini menunjukan bahwa Marketing Public Relations Kopi Kenangan ingin menanamkan mindset “Affordable with High Quality Coffee” kedalam benak konsumen dengan menggunakan strategi Marketing Public Relations yang terdiri dari pull, push and pass yang dilakukan oleh PR & Communications Kopi Kenangan. Sehingga proses untuk mempertahankan brand awareness yang dimulai dari tidak menyadari merek awal Kopi Kenangan berdiri, sampai pada puncak pikiran yang berarti keberhasilan Kopi Kenangan sebagai brand kopi yang mampu berkembang dan bersaing.

MANAJEMEN ISU DI INSTANSI PEMERINTAH DALAM MEMPERTAHANKAN CITRA ORGANISASI (Survei Deskriptif : Terkait Aksi Demo Front Pemuda Anti Korupsi (FPAK) Pada Tanggal 10 September 2015 di PDAM Tirta Bhagasasi Mengenai Isu Korupsi Dana Penyertaan Modal dalam Prog

2014 ◽  
Vol 3 (1) ◽  
pp. 24-38
Author(s):  
PUTRI REZA UMAMI ◽  
Kinkin Yuliaty Subarsa Putri
Keyword(s):  
Strategic Planning ◽  
Public Relations ◽  
Crisis Management ◽  
Research Approach ◽  
Issues Management ◽  
Five Dimensions ◽  
The Public ◽  
Planning Function ◽  
Quantitative Descriptive ◽  
Management Issues

Abstract Management Issues in public relations has become an important part in government agencies in both the internal and external relations, if public relations help in facing a growing issue in a public relations liaison. General Directorate of PDAM Tirta Bhagasasi implementing issues management in maintaining the image of the demonstrations and reports which demands transparency capital funds for MBR program. But this concept is not optimal due to the lack of issue management system at PDAM Tirta Bhagasasi in anticipation of a growing issue in the community. This study with several theories: public relations, issues management, public relations concept, Issue and crisis management. With variable issues management. This variable has five dimensions and sixteen indicators. Research approach in quantitative, descriptive methods. Management issues by companies to identify, analyze and manage the various issues that come to the surface before the issue is widespread among the public. Parties should be able to do public relations strategic planning to make the corporation is able to analyze the issues, formulate policies, take action and decisions quickly. General Directorate of Legal Affairs and Public Relations principally PDAM Tirta Bhagasasi should be able to coordinate all forms of communication when issues develop. Provide information to the public by a written statement or a press conference. Issues management is also a medium for public relations to participate in management decisions. Public relations have an important role in the effective management of issues, especially in the strategic planning function and its relationship with the surrounding environment of the organization.   Keywords: issues management, crisis management, maintaining the image   Abstrak Manajemen Isu dalam public relations sudah menjadi bagian terpenting dalam instansi pemerintah baik dalam hubungan internal maupun eksternal, tidak dapat dipungkiri publicrelations membantu dalam menghadapi suatu isu yang berkembang dikarenakan seorang public relations menjadi penghubung dengan publik. Direktorat Umum PDAM Tirta Bhagasasi menerapkan manajemen isu dalam mempertahankan citra organisasi mengenai aksi demo dan pemberitaan yang menuntut adanya transparasi dana penyertaan modal untuk program Masyarakat Berpenghasilan Rendah (MBR). Penelitian ini menggunakan beberapa teori: public relations, manajemen isu, menggunakkan konsep public relations, Issue and crisis management. Dengan variabel manajemen isu. Variabel ini memiliki lima dimensi dan enam belas indikator.Pendekatan penelitian yang digunakan kuantitatif, metode deskriptif. Manajemen isu digunakan oleh perusahaan untuk mengidentifikasi, menganalisis dan mengelola berbagai isu yang muncul ke permukaan sebelum isu meluas dikalangan masyarakat. Pihak public relations harus bisa melakukan perencanaan strategis membuat korporasi mampu menganalisis isu, merumuskan kebijakan, mengambil tindakan dan keputusan secara cepat. Direktorat Umum terutama bidang Hukum dan Humas PDAM Tirta Bhagasasi harus dapat mengkoordinasi semua bentuk komunikasi ketika isu berkembang. Memberikan informasi kepada publik dengan pernyataan tertulis atau jumpa pers. Public relations memiliki peranan penting dalam mengefektifkan manajemen isu terutama dalam fungsi perencanaan strategi maupun hubungannya dengan lingkungan sekitar organisasi. Kata Kunci: manajemen isu, manajemen krisis, citra organisasi

scholarly journals The Concept of Four "Bio" in Law and Legislation

2020 ◽  
Vol 15 (8) ◽  
pp. 146-154
Author(s):  
A. A. Mokhov
Keyword(s):  
Law Enforcement ◽  
Strategic Planning ◽  
Public Relations ◽  
Rule Of Law ◽  
The State ◽  
The Rule Of Law ◽  
Positive Effects ◽  
Social Sphere ◽  
Innovative Economy ◽  
Law And Legislation

Developing biotechnologies have an impact not only on technical, technological and other economic processes, but also on industries and sectors of the economy, public relations, and change the prevailing stereotypes of behavior and habits. In this regard, new sprouts of an innovative economy, and the changing social sphere, the psychology of individual groups and communities determine the need for a unified balanced biopolitics. This policy manifests itself in the provisions of the rule of law and legislation, strategic planning documents, and in law enforcement. Due to the nontriviality of technologies, their great potential opportunities, as well as challenges, risks and threats for the population, society, biopolitics is becoming an important factor in the policy pursued in general. The author proves the need for systemic and comprehensive regulation of biotechnologies allowed for use, taking into account their biological and other types of safety, contribution (positive effects) to the developing bioeconomy and development of society. In connection with the above, the concept of the four "bio" (biotechnology — biosafety — bioeconomics — biopolitics) is proposed, which requires the development of law and legislation based on modern trends in the development of technology, economy, society and the state.

scholarly journals Role of the Public Relations Service in Shaping the Media Content Strategy of the Kurdish Media Corporation "Rudaw"

2020 ◽  
Vol 2020 (2) ◽  
pp. 226-235
Author(s):  
Kaka Mohammed Omer Kaka
Keyword(s):  
Strategic Planning ◽  
Public Relations ◽  
Media Content ◽  
The Public ◽  
Mandatory Participation ◽  
Content Strategy ◽  
The Media ◽  
Media Corporations

The article is devoted to the formation of public relations organizations in Kurdistan-Iraq, the formation of their goals, objectives, functions and specialization, as well as the practice of PR in the Kurdish media, including the Rudaw media corporation. It shows the processes and methods of strategic planning of the content of Kurdish media corporations with the mandatory participation of PR departments. The article also analyzes the reasons for the shortcomings in the strategic planning of media content in the Kurdish media due to the neglecting of the role and tasks of public relations services.

scholarly journals A inovação em processo: a implementação da lean inception como metodologia de trabalho em relações públicas

2021 ◽  
Vol 16 (28) ◽  
pp. 179
Author(s):  
Diuliane Valéria Prado dos Santos ◽  
Tiago Costa Martins ◽  
Maria Eduarda Fagundes dos Santos
Keyword(s):  
Strategic Planning ◽  
Public Relations ◽  
Research Methodology ◽  
Planning Process ◽  
Design Science ◽  
Science Research ◽  
Design Science Research ◽  
User Centered Design ◽  
Strategic Planning Process ◽  
Construction Of Knowledge

O presente trabalho tem como objetivo propor um processo de planejamento estratégico a partir de uma articulação da metodologia Lean Inception com a área de Relações Públicas. Seguindo as diretrizes da Design Science Research, metodologia de pesquisa que operacionaliza a construção do conhecimento com o objetivo de viabilizar a construção de artefatos que sejam solução para um problema, o estudo resultou em um método que apresenta um passo a passo de como a implementação da Lean Inception pode contribuir com o processo de planejamento estratégico, de forma que ele seja desenvolvido de maneira efetiva dentro de um ambiente organizacional que exige agilidade em seus processos.Process innovation: the implementation of lean inception as a working methodology in public relationsAbstractThis paper aims to propose a strategic planning process based on an articulation of the Lean Inception methodology for Public Relations’ area. Following the guidelines of Design Science Research, a research methodology that operationalizes the construction of knowledge in order to enable the construction of artifacts that are a solution to a problem, the study resulted in a method that presents a step by step approach to how the implementation of Lean Inception can contribute to the strategic planning process, so that it is developed effectively within an organizational environment that requires agility in its processes.Keywords: Strategic planning; user-centered design; lean inception; public relations; communication.

scholarly journals Aktivitas Public Relations Pengelola Situs Pariwisata Tanjung Lesung Untuk Meningkatkan Jumlah Wisatawan

2018 ◽  
Vol 7 (1) ◽  
pp. 42-52
Author(s):  
Ayu Wahyuni Solihah ◽  
I Nyoman Musiasa ◽  
Mohammad Shihab
Keyword(s):  
Strategic Planning ◽  
Public Relations ◽  
Tourism Development ◽  
Special Economic Zone ◽  
Public Relation ◽  
Key Informants ◽  
The Public ◽  
Tourism Sector ◽  
Strategic Public Relations ◽  
Depth Interviews

The tourism sector is one of the sectors to increase the economy of the state. Banten is one of the province in Indonesia that has the potential to develop the tourism sector since Banten has Tanjung Lesung as Special Economic  Zone. PT Banten West Java Tourism Development (BWJTD) as a developer of Tanjung Lesung has to manage various strategies to increase the number of tourists. This study explained the public relation strategies of PT BWJTD to increase the number of tourists to Tanjung Lesung. It used a model of strategic planning for public relations from Ronald D. Smith for analysis, known as The Nine Steps of Strategic Public Relations.  The model includes research formative, strategy, tactics, and evaluation. The data were collected using in-depth interviews with three key informants, observation on tactics, and documentation related to Tanjung Lesung. Based on the findings, it can be concluded that the public relation strategies used by PT BWJTD are the proactive strategies. Keywords: Tourism, Tanjung Lesung, Strategic Planning, Public Relations

scholarly journals Strategic Communication in Public Participation

2018 ◽  
Vol 3 (10) ◽  
pp. 162-169
Author(s):  
Saidathul Nizah Mat Tazin ◽  
Shira Haniza Yaakop
Keyword(s):  
Strategic Planning ◽  
Public Relations ◽  
Public Participation ◽  
Publishing House ◽  
Strategic Communication ◽  
The Public ◽  
Organisational Effectiveness ◽  
Situational Theory Of Publics ◽  
International Publishing ◽  
Open Access Article

This paper emphasises significantly on public relations strategic planning in public participation to gain organisational effectiveness.  Grunig (1992) describes organisation’s decision affects public and in turn the public affect the organisation’s decision.  This paper discusses the Situational theory of publics (Grunig, 1992) and highlights communication programmes for public participation in the development of slope area in Bukit Antarabangsa, Selangor. This paper suggests a framework of public relations strategic planning for public participation in MPAJ based on findings obtained from multiple methods of data collection.  Keywords: public relations, strategic planning, communication, public participation. eISSN 2514-7528 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI:https://doi.org/10.21834/jabs.v3i10.315

Australian Management Attitudes Toward Public Relations: Strategic Opportunities Lost

2001 ◽  
Vol 7 (1) ◽  
pp. 38-52
Author(s):  
Carol J. Steiner
Keyword(s):  
Strategic Planning ◽  
Public Relations ◽  
Empirical Research ◽  
Stakeholder Participation ◽  
External Environment ◽  
Senior Managers

AbstractThis paper reports some empirical research that examines how senior managers in large Australian organisations view and use public relations. The results suggest few Australian organisations practice ‘symmetric public relations,’ which means encouraging stakeholder participation in decisions, especially in corporate strategic planning. This may well represent lost strategic opportunities as it limits the scope of a firm's orientation to its external environment and denies firms the benefit of such an orientation.

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