scholarly journals CREATING PERSONALIZED GUEST EXPERIENCE JOURNEY IN LEISURE HOTEL

2020 ◽  
Author(s):  
Suzana Marković ◽  
◽  
Matina Gjurašić ◽  
Keyword(s):  
Artificial Intelligence ◽  
Virtual Reality ◽  
Literature Review ◽  
Hospitality Industry ◽  
New Technologies ◽  
Empirical Studies ◽  
Technology Support ◽  
Front Line ◽  
Support Tool ◽  
Use Of Data

With advancements in technology, the use of Virtual Reality (VR) and Artificial Intelligence (AI) in the hospitality industry has become common. New technologies have changed the guests expectations and their journey. Therefore, the purpose of this paper is to provide a comprehensive conceptualization of the personalized guest experience journey in leisure hotel i.e. the way front-line employees creates personalized and pro-active guest experience that the intelligent use of data and technology support. The paper provides systematic literature review of VR and AI as support tool for front-line employees while creating personalized guest experience during each of the five stages of the guest cycle: pre-arrival, arrival, stay, departure, post-stay. This paper is theoretical, so empirical studies are necessary to validate or reject the proposed concept.

scholarly journals Why a Virtual Assistant for Moral Enhancement When We Could have a Socrates?

2021 ◽  
Vol 27 (4) ◽  
Author(s):  
Francisco Lara
Keyword(s):  
Artificial Intelligence ◽  
Virtual Reality ◽  
New Technologies ◽  
Personal Autonomy ◽  
Moral Enhancement ◽  
Moral Decisions ◽  
Educational Methodology ◽  
Better Than

AbstractCan Artificial Intelligence (AI) be more effective than human instruction for the moral enhancement of people? The author argues that it only would be if the use of this technology were aimed at increasing the individual's capacity to reflectively decide for themselves, rather than at directly influencing behaviour. To support this, it is shown how a disregard for personal autonomy, in particular, invalidates the main proposals for applying new technologies, both biomedical and AI-based, to moral enhancement. As an alternative to these proposals, this article proposes a virtual assistant that, through dialogue, neutrality and virtual reality technologies, can teach users to make better moral decisions on their own. The author concludes that, as long as certain precautions are taken in its design, such an assistant could do this better than a human instructor adopting the same educational methodology.

scholarly journals Getting to Yes: Stakeholder Buy-In for Implementing Emerging Technologies in Your Library

2018 ◽  
Vol 37 (3) ◽  
pp. 5-7
Author(s):  
Ida Arlene Joiner
Keyword(s):  
Artificial Intelligence ◽  
Virtual Reality ◽  
3D Printing ◽  
New Technologies ◽  
Mixed Reality ◽  
Emerging Technologies ◽  
Wearable Technology ◽  
Decision Makers ◽  
Board Members ◽  
Resource Center

Have you ever wanted to implement new technologies in your library or resource center such as (drones, robotics, artificial intelligence, augmented/virtual reality/mixed reality, 3D printing, wearable technology, and others) and presented your suggestions to your stakeholders (board members, directors, managers, and other decision makers) only to be rejected based on “there isn’t enough money in the budget,” or “no one is going to use the technology,” or “we like things the way that they are,” then this column is for you.

scholarly journals Virtual Reality as a Support Tool for the Treatment of People with Intellectual and Multiple Disabilities: A Systematic Literature Review

2018 ◽  
Vol 25 (1) ◽  
pp. 67 ◽  
Author(s):  
Rian Dutra da Cunha ◽  
Frâncila Weidt Neiva ◽  
Rodrigo Luis de Souza da Silva
Keyword(s):  
Virtual Reality ◽  
Down Syndrome ◽  
Literature Review ◽  
Open Field ◽  
Systematic Literature Review ◽  
State Of The Art ◽  
Physical Disabilities ◽  
Multiple Disabilities ◽  
The State ◽  
Support Tool

Since the emergence of virtual reality (VR) technologies, many researchers have argued on the benefits of their use for people with intellectual and multiple disabilities. However, up to this date there is not a single study that presents a detailed overview of the state of the art in virtual reality as a support tool for the treatment of people with intellectual and multiple disabilities, as well as Autism and Down Syndrome. The aim of this study is to provide a detailed overview of the state of the art in the virtual reality area focusing on people with multiple disabilities, that encompasses intellectual and physical disabilities. There is still no consensus on the effectiveness of VR-based treatments. Virtual reality can offer rich environment and features, but most of the researches focuses only in the experience to be inside a virtual place without taking advantage of what benefits VR provide us. Furthermore, most of our selected studies used non-immersive VR and AR. Thus, immersive VR is an open field with many opportunities to be explored. We believe VR has great potential to be effective in the treatment of people with intellectual and multiple disabilities.

scholarly journals Prioritizing marketing research in virtual reality: development of an immersion/fantasy typology

2019 ◽  
Vol 53 (8) ◽  
pp. 1585-1611 ◽  
Author(s):  
Kirsten Cowan ◽  
Seth Ketron
Keyword(s):  
Virtual Reality ◽  
Literature Review ◽  
Systematic Literature Review ◽  
New Technologies ◽  
Marketing Research ◽  
Content Type ◽  
Future Studies ◽  
Research Opportunities ◽  
Retail Service ◽  
Research Studies

Purpose Virtual reality (VR) is of increasing interest to marketers because it can be used to explore and proactively shape long-term futures, co-create value with consumers, and foster consumer-brand engagement. Yet, to date, the field lacks a cohesive framework for approaching VR research; thus, the objective of this systematic literature review is to provide such a framework and highlight research opportunities. Design/methodology/approach First, after conducting a systematic literature review, we highlight VR themes instrumental to flow and propose a typology for VR research using realism-fantasy and immersion as dimensions. Next, we review the current state of empirical research for each quadrant. Finally, we synthesize research within each quadrant, specifying criteria and considerations for conducting research. In doing so, we propose an agenda for marketing research, centered on methodological, future studies, and consumer-related contributions. Findings VR themes instrumental to flow include the avatar, application quality, and interactivity. We find, contrary to some conceptualizations of VR, that all applications are capable of producing flow. Conflicting research and gaps are highlighted in the findings section and summarized in Table III. Additionally, while prior research seems to draw from findings of other VR applications in advancing knowledge in general, the results of the literature review suggest that VR applications should be treated uniquely. Finally, we propose highly immersive VR applications as more conducive to future studies research. Research limitations/implications Scholars can utilize the findings to prioritize future research studies in marketing. By following the typology and research opportunities, scholars can advance marketing theory and enhance the external validity of research studies through VR applications. Practical implications Managers can utilize the findings to ascertain consumers and societies‘ responses to various marketing stimuli, with implications for product development, branding, retail/service experiences, adoption of new technologies, tourism, and many other domains. VR applications offer managers more ways of testing concepts and processes in realistic fashion without the costs and risks associated with more traditional methods. Originality/value The objective of this paper is to examine varying opportunities for VR research given flow and fantasy potential and to prioritize VR research.

scholarly journals Financial Fraud Detection and the Importance of Internal Control

2021 ◽  
Vol 11 (4) ◽  
pp. 28
Author(s):  
Zgarni Amina
Keyword(s):  
Literature Review ◽  
Internal Control ◽  
New Technologies ◽  
Empirical Studies ◽  
Fraud Detection ◽  
Financial Fraud ◽  
Financial Industry ◽  
Profound Impact ◽  
Explanatory Factors ◽  
Rapid Changes

In an environment that is becoming increasingly unstable due, primarily, to new international requirements and rapid changes, the problem of financial fraud detection has grown in importance. One of the main causes is the growing dependence on new technologies. This environment has required companies to adapt to face the new constraints. In fact, financial fraud is a problem that has a profound impact on the financial industry, government, businesses and ordinary consumers. The objective of this paper is double: the first one is to study the explanatory factors and the main variables developed in order to better detect the existence of financial fraud and we have emphasized the importance of taking into account non-accounting variables in the detection of financial fraud which remains little treated by empirical studies. The second objective of this research is to emphasize the importance of internal control, through a literature review, in the fight against financial fraud.

scholarly journals Opportunities and Challenges of Artificial Intelligence in Banking: Systematic Literature Review

TEM Journal ◽  
2021 ◽  
pp. 1581-1587
Author(s):  
Ahmad Ghandour
Keyword(s):  
Artificial Intelligence ◽  
Literature Review ◽  
Systematic Literature Review ◽  
Business Strategy ◽  
Banking Sector ◽  
Banking Industry ◽  
Empirical Studies ◽  
Quality Data ◽  
Secondary Sources ◽  
Strategy Alignment

The primary aim of this systematic literature review (SLR) was to identify, assess and synthesize the extant evidence about the opportunities and challenges concerning the use of Artificial Intelligence (AI) in the banking sector. From the SLR, it is evident that AI has several opportunities for the sector. There are many fin-tech start-ups that offer banking AI solutions, and banking regulators are fostering AI adoption through legislation and collaboration. Other opportunities include the following: personalized services, smart wallets, decision-making and problem-solving, customer satisfaction and loyalty, process automation (especially targeting repetitive tasks), transactional security and cybersecurity improvements, and promotion of digital financial inclusion. Nevertheless, the key banking industry stakeholders have to formulate appropriate strategies aimed at overcoming existing and prospect AI challenges. Among the AI challenges that should be prioritized we include the following: job loss and user acceptance concerns, privacy breaches, creativity and adaptability loss, restrictive implementation and operational requirements, digital divide, availability of vast quality data, AI-business strategy alignment, and loss of emotional “human touch”. However, existing studies are largely descriptive and based on secondary sources of data. This necessitates empirical studies to expand the existing body of knowledge regarding AI opportunities and challenges in the banking industry.

Artificial intelligence and big data in tourism: a systematic literature review

2020 ◽  
Vol 11 (2) ◽  
pp. 343-367 ◽  
Author(s):  
Dimitra Samara ◽  
Ioannis Magnisalis ◽  
Vassilios Peristeras
Keyword(s):  
Artificial Intelligence ◽  
Big Data ◽  
Literature Review ◽  
Systematic Literature Review ◽  
New Technologies ◽  
Recent Literature ◽  
Content Type ◽  
Analysis Methodology ◽  
Tourism Sector

Purpose This paper aims to research, identify and discuss the benefits and overall role of big data and artificial intelligence (BDAI) in the tourism sector, as this is depicted in recent literature. Design/methodology/approach A systematic literature review was conducted under the McKinsey’s Global Institute (Talwar and Koury, 2017) methodological perspective that identifies the four ways (i.e. project, produce, promote and provide) in which BDAI creates value. The authors enhanced this analysis methodology by depicting relevant challenges as well. Findings The findings imply that BDAI create value for the tourism sector through appropriately identified disseminations. The benefits of adopting BDAI strategies include increased efficiency, productivity and profitability for tourism suppliers combined with an extremely rich and personalized experience for travellers. The authors conclude that challenges can be bypassed by adopting a BDAI strategy. Such an adoption will stand critical for the competitiveness and resilience of existing established and new players in the tourism sector. Originality/value Besides identifying the benefits that BDAI brings in the tourism sector, the research proposes a guidebook to overcome challenges when introducing such new technologies. The exploration of the BDAI literature brings important implication for managers, academicians and consumers. This is the first systematic review in an area and contributes to the broader e-commerce marketing, retailing and e-tourism research.

scholarly journals Deep and Meaningful E-Learning with Social Virtual Reality Environments in Higher Education: A Systematic Literature Review

2021 ◽  
Vol 11 (5) ◽  
pp. 2412
Author(s):  
Stylianos Mystakidis ◽  
Eleni Berki ◽  
Juri-Petri Valtanen
Keyword(s):  
Higher Education ◽  
Virtual Reality ◽  
Literature Review ◽  
Systematic Literature Review ◽  
Ethical Issues ◽  
Empirical Studies ◽  
Emotional Engagement ◽  
Privacy And Security ◽  
E Learning ◽  
Learner Agency

Deep and meaningful learning (DML) in distant education should be an essential outcome of quality education. In this literature review, we focus on e-learning effectiveness along with the factors and conditions leading to DML when using social virtual reality environments (SVREs) in distance mode higher education (HE). Hence, a systematic literature review was conducted summarizing the findings from thirty-three empirical studies in HE between 2004 (appearance of VR) and 2019 (before coronavirus appearance). We searched for the cognitive, social, and affective aspects of DML in a research framework and studied their weight in SVREs. The findings suggest that the use of SVREs can provide authentic, simulated, cognitively challenging experiences in engaging, motivating environments for open-ended social and collaborative interactions and intentional, personalized learning. Furthermore, the findings indicate that educators and SVRE designers need to place more emphasis on the socio-cultural semiotics and emotional aspects of e-learning and ethical issues such as privacy and security. The mediating factors for DML in SVREs were accumulated and classified in the resultant Blended Model for Deep and Meaningful e-learning in SVREs. Improvement recommendations include meaningful contexts, purposeful activation, learner agency, intrinsic emotional engagement, holistic social integration, and meticulous user obstacle removal.

scholarly journals ROBOTS, ARTIFICIAL INTELLIGENCE, AUGMENTED AND VIRTUAL REALITY: ETHICAL, LEGAL AND HYGIENIC ISSUES

2019 ◽  
Vol 98 (1) ◽  
pp. 5-10 ◽  
Author(s):  
E. I. Denisov
Keyword(s):  
Artificial Intelligence ◽  
Virtual Reality ◽  
New Technologies ◽  
Health And Safety ◽  
The United States ◽  
Legal Regulation ◽  
Scientific Basis ◽  
Cyber Physical Systems ◽  
Vulnerable Groups ◽  
Physical Systems

The digital revolution poses new challenges for hygienists. From hygienic positions, the essence of digitalization of economy and society, and also ethical problems and projects of legal regulation of robotics, systems of artificial intelligence (AI), augmented and virtual reality (AR-VR) are considered. The aim of the work is the analysis of digitalization from the standpoint of information hygiene, as well as the legal regulation of these new technologies for their hygienic regulation. The range of views of the luminaries of Natural Sciences and Medicine on ethical and philosophical issues of the society, labor, and hygiene is given. Of the 23 Asilomar principles of safe, productive, and moral development of AI systems there are selected 7 hygienically significant ones, that can serve as the scientific basis for the hygienic assessment of cyber-physical systems. The issues of the legal regulation of robotics and AI on the example of the UNESCO draft and the European Parliament resolution, as well as draft laws of the United Kingdom and the United States, are considered. The proposal of Russian specialists on the category of high-risk robots and the presumption of the danger of conscious interaction with AI is noted. The terminology on robots and co-robots in the fields of welfare, medicine, and healthcare is presented. The proposal is described to form a friendly behavior of the robot to implement the ethical norms of robotics for the benefit of man. The systems of AR-VR used in education, industry, architecture, health care, medical Sciences, and entertainment are mentioned, as well as risk factors and symptoms of motion sickness as a form of their manifestation are considered. The basic theory is that of sensory conflict and then activation of the optic-vestibular-spinal system; one talks about the "disease of virtual reality". Possible disorders of the human body functions when using AR-VR devices and medical contraindications, as well as health and safety requirements are systematized. The bases of information hygiene can serve as a tool to preserve the health of workers and the population in the digital age. Robots and AI systems are concluded to require hygienic assessment. Special attention should be paid to the AR-VR systems, which create specific health risks, especially for vulnerable groups. The methods and criteria for evaluating cyber-physical systems on the base of information hygiene and specialized hygiene regulations are urgently needed.

scholarly journals Virtual reality and modern tourism

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Almir Pestek ◽  
Maida Sarvan
Keyword(s):  
Virtual Reality ◽  
Literature Review ◽  
Systematic Literature Review ◽  
Hospitality Industry ◽  
Paradigm Shifts ◽  
Content Type ◽  
Information And Communication ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
The Way

Purpose The purpose of this paper is to provide an insight as to how recent trends in virtual reality (VR) have changed the way tourism and hospitality industry communicates their offerings and meets the tourists’ needs. Design/methodology/approach The approach is based on systematic literature review, where the relations between focal concepts are given to analyze potential future developments concerning VR. Findings The paper identifies and analyzes how VR technology affected tourism and hospitality industry through three main touch points – future tourism planning and management, technology-based marketing of tourism destinations and VR potential in changing consumer requirements. These concepts were analyzed to identify changing forces and suggest potential paradigm shifts that tourism and hospitality suppliers and marketers need to consider. These included realistic virtual travel replacements, the importance of interactive experiences and innovation in future tourism systems. Originality/value While there has been increasingly larger number of discussions on how tourists and tourism and hospitality industry have been using information and communication technology recently, there is little evidence of scholars and practitioners applying such methods. This paper used systematic literature review to illustrate means in which VR could be ingrained into tourism and hospitality services to meet the needs of tourists. It suggests that VR can and probably will fundamentally change the way in which tourists’ experiences and requirements are managed entirely.

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