scholarly journals Mass culture, social networks and marital harmony

2021 ◽  
Vol 12 (4) ◽  
pp. 95-101
Author(s):  
Bezhnar G. ◽  

The specificity of contemporary daily life is manifested in the interaction of mass culture with new media forms. Such interactions cause many social and cultural problems, one of which is marital well-being. The paper aims at studying the potential impact of digital space and social networks on marital relationship. The methodological basis of the study is a systematic approach to the study of social objects, interpretive research paradigm, multidisciplinary analysis. Information base of the research are monographs, articles, conference proceedings, reports, blogs. The search was conducted using the following keywords: mass culture, social networks, Internet, social media, digital space, marital relationship, mental health, psychological well-being, marital satisfaction. Social media offers a diverse experience for each user. The researchers state that this experience is largely positive that explains the growing use of social networks around the world. However, the use of social networks has its significant drawbacks and can threaten marital harmony. Danger factors are information that can arouse suspicion and uncertainty in a relationship; excessive control over partners in social networks, which destroys the sense of autonomy and privacy; excessive time spent in networks and intrusive signs of their use; disclosure of private information; insufficient privacy control; online adulteries that can cause divorce; feelings of worthlessness and dissatisfaction, which often arise as a result of comparing the personal offline reality with the online reality of the actors of communication processes and leads to frustration and depression.

Author(s):  
Jeffry Hirawan ◽  
Itmam Al Rasyid

Nowadays social networks become very common. People use social media to keep people in touch, businesses, organizations, and many more. The information you share with your friends in the social media allows them easily to keep in touch with you. However beside friends, colleges, relatives, there are many people that are interested in the private information on social media.  Identity thieves, scam artists, debt collectors, stalkers, companies use social networks to gather information. Companies that use social networks for getting information about people are intended to personalize their services for the users and to sell to advertisement. In this paper we will discuss the advantage and disadvantage of using social media and what kind of information is safe to post and how to protect it.


2018 ◽  
Vol 4 (2) ◽  
pp. 85-95 ◽  
Author(s):  
Justyna Masłyk

Abstract The main purpose of this article is to present the results of research concerning the use of social media by companies from the SME sector in Podkarpackie Province. The article includes data obtained in the first stage of the study, which is a part of a research project on the use of social media in the area of creating the image of an organization / company as an employer.The survey covered the entire population of companies from the SME sector, which are registered in Podkarpackie Province (REGON database). The research phase, the results of which are presented in this article, mainly involved the analysis of data on companies from the SME sector in Podkarpackie Province in terms of their presence on the Internet (having an individual website, having company profiles on selected social networks). The results of the first stage of the study confirm that the companies see the potential of the online presence / functioning in social media (more and more companies have their own website, Facebook profiles). The dynamics of changes in this area is definitely not adequate to the pace of new media development. On the basis of preliminary results of further stages of the research, it can also be concluded that in the vast majority of cases, however, these are non-strategic and non-systematic activities.


Author(s):  
Irina N. Lipilina ◽  

Throughout 2020 youth protests did not stop in Thailand. They began as a reaction to the dissolution by the Constitutional Court of the New Future party, which is aimed at a youth audience. After the introduction of antiepidemiological restrictions street demonstrations stopped, but the activity of their participants shifted to social networks. In a digital space that is less subject to government censorship, the protest agenda has expanded and escalated significantly. As soon as the ban on demonstrations was lifted, the performances continued, but with more drastic demands, which were originally formulated on social networks. This article examines the impact of social media on the radicalization of youth protest in Thailand.


Author(s):  
Jose-Luis Poza-Lujan ◽  
Ángeles Calduch-Losa

The present chapter provides a clear vision for the social networks environment from the self-promotion point of view. Chapter focuses on organizing tools, audience, and type of publications. Tools are organized to contextualize their use and to give a proper understanding of the relevant contents that can be published. Audience is presented according to the relations and interests with the teacher and researcher. Simultaneously, chapter gives a vision of the privacy scope or the publications, and provides an evaluation mechanism to distinguish the most convenient area of publication depending of the message content. Following submission of these analyses, chapter focuses on the teacher and research activity and how to promote these activities through social networks. The chapter ends with a set of suggestions to make a strategic use of new media with the goal of promoting efficiently personal brand as a teacher and researcher.


Communicology ◽  
2021 ◽  
Vol 9 (2) ◽  
pp. 98-109
Author(s):  
P. Y. Feldman ◽  
N. S. Zavalishin

The article is devoted to assessing the degree of influence of virtual network communications on the level of ideological polarization of society. The theoretical basis of the research was the works of foreign authors devoted to the problems of the network society and network communication, and the empirical basis was the results of observation of the information and communication processes that accompanied the US presidential campaign in 2020. The use of communication and network approaches allowed to trace the correlation between the mass use of popular Internet services and the political radicalization of citizens. The authors conclude that virtual network communication has a high potential for conflict. It ensures cooperation between groups of like-minded political activists, but exacerbates the political polarization of the society. The algorithms of new media are designed to stimulate ideological confrontation. The principle of maximum personalization of content immerses ordinary users in «information cocoons» (echo chambers), where they are isolated from alternative views of the surrounding reality. By constantly provoking the audience of social networks to emotional reactions, political actors and the media deliberately exacerbate the contradictions existing in society. They fill the virtual environment with resonant statements, mutual insults and fake news.The sense of permissiveness experienced by individuals using social networks contributes to the radicalization of the new media discourse. The key problem is that this state of affairs satisfies IT-corporations and meets the particular interests of the subjects of political struggle. From the point of view of the authors of the article, it is objectively necessary to introduce strict political and managerial mechanisms that can ensure the ordering of communication processes in the virtual environment. There are prerequisites for the ideological polarization of society in modern Russia, as in the United States. There is a great danger that during the fateful election campaigns at the federal level the ideological confrontation in social networks may develop into the violent struggle. To prevent the implementation of this negative scenario, a qualitative modernization of the existing regulatory framework in the field of regulation of network communications is required.


2016 ◽  
pp. 588-602
Author(s):  
Rose Hung ◽  
Pi-Fang Hsu ◽  
Chia-Wen Tsai

Along with the rise of social networks and mobile media, health communication models also change with each passing day. Compared to traditional media, are the new media more effective to achieve the dissemination of health knowledge, or help people and patients to implement lifestyle adjustments? With the shift in modern lifestyles, social media have revolutionized health communication. The means and channels for health communication are now very diversified. In order to assess the influence of social media in health communication, this study analyzed the “1922 Prevention Expert”, a campaign launched by Taiwan's Centers for Disease Control. In this study, the researchers collected data through interviews and a survey to investigate the use and outcomes of social media in health communication and explores how to use social media well in health communication.


Author(s):  
Şadiye Deniz

One of the concepts that have a strong and dominant effect in transforming the culture, individual, and society of social media has been privacy. Everything that belongs to our domestic space in modern times, which should not be known/seen by others, is made public by ourselves in the postmodern age with new media tools. In social networks focusing on vision and surveillance, privacy is restricted, eliminated, or stretched by individuals themselves for the creation of ideal profiles. The privacy settings that a person thinks are under his control seriously affect the way he uses social media. This chapter will try to determine which subject/situation/images are perceived as intimate among university students, and how the boundaries of social media and privacy are drawn and transformed. The study is based on the assumption that the level of privacy awareness and the level of knowledge control influence the quality and frequency of social media sharing of users.


Author(s):  
Dimitrina Dimitrova ◽  
Barry Wellman

This chapter discusses NetLab -- an interdisciplinary scholarly network studying the intersection of social networks, communication networks, and computer networks. Although centered at the University of Toronto, NetLab members come from across Canada and the United States as well as from Chile, Hungary, Israel, Japan, Norway, Portugal, and the United Kingdom. NetLab has developed since 2000 from an informal network of collaborators into a far-flung virtual laboratory. Its research focuses on the interplay between social and technological links, including the understanding of social capital in job searches and business settings, new media and community, Internet and personal relations, social media, households, networked organizations, and knowledge transfer in research networks.


Author(s):  
Rose Hung ◽  
Pi-Fang Hsu ◽  
Chia-Wen Tsai

Along with the rise of social networks and mobile media, health communication models also change with each passing day. Compared to traditional media, are the new media more effective to achieve the dissemination of health knowledge, or help people and patients to implement lifestyle adjustments? With the shift in modern lifestyles, social media have revolutionized health communication. The means and channels for health communication are now very diversified. In order to assess the influence of social media in health communication, this study analyzed the “1922 Prevention Expert”, a campaign launched by Taiwan's Centers for Disease Control. In this study, the researchers collected data through interviews and a survey to investigate the use and outcomes of social media in health communication and explores how to use social media well in health communication.


2017 ◽  
Vol 31 (3) ◽  
pp. 226-235 ◽  
Author(s):  
David Ballantyne ◽  
Elin Nilsson

Purpose The emergence of new social media is shifting the market place for business towards virtual market space. In the light of the emerging digital space for new forms of marketing, the traditional servicescape concept is critically examined. This paper aims to show why servicescape concepts and attitudes need to be adapted for digital media. Design/methodology/approach First, the authors explain how the traditional servicescape concept adds meaning to a service provider’s value-proposition by modifying customer expectations and customer experience. Second, recognising that the environment for service is no longer bound to a physical place, the authors discuss the implications of the epistemic shift involved. Findings The authors’ examination shows that digital service space challenges traditional concepts about what constitutes a customer experience and derived value. The authors conceptually “zoom out” into a virtual service eco-system and show with exemplar examples why the servicescape in digital space is more socially embedded and necessarily more fluid in its time-space design. In the more advanced sites, interactions between various artificial bodies (avatars) are co-created by controlling off-line participant-actors; yet, these participant-actors remain strangers to each other at an off-line level. This is entirely a new and radical development of old times. Research limitations/implications The research findings are based on scholarly research of the relevant literature, from practitioner reports, and evidence emerging from the examination of many digital web-sites. It has not been the authors’ intention to objectively represent current servicescape functionalities but more to indicate the major directions of change with exemplar examples. The future cannot be predicted, but their interpretive conclusions suggest major challenges in service marketing and management logic ahead. New forms of digital servicescape are still being created as technology and service imagination enables, so further research interest in virtual atmospherics can be expected. Practical implications Social media platforms are enabling organisations to learn more about their customers and also to engage them more. In these changing times, bricks and mortar stores would be well advised to review their servicescape presence to allow and encourage engagement with the more involved consumers. And, by integrating their digital space into their physical place, bricks and mortar stores might take on more relationship oriented process-like characteristics, both in the digital space and in their physical places, with developments on one platform leading to possible service innovations on the other. Social implications The digital era is changing consumer behaviour. Service managers need to take into account that many customers are already equally as engaged with digital-space social networks as they once were with bricks and mortar stores. The more time consumers as participant-actors spend in social networks, the decision on what and where to buy is decided by interactions with friends and other influencers. Originality/value New forms of digital servicescape are being created as technology and service imagination enables. Further scholarly research interest in virtual atmospherics can be expected, impacting on the authors’ sense of place, and self-identity.


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