An Investigation of the Application of New Media and Its Impact on Taiwan Health Communication

2015 ◽  
Vol 6 (1) ◽  
pp. 1-14
Author(s):  
Rose Hung ◽  
Pi-Fang Hsu ◽  
Chia-Wen Tsai
Keyword(s):  
Social Networks ◽  
Social Media ◽  
New Media ◽  
Health Communication ◽  
Disease Control ◽  
Health Knowledge ◽  
Traditional Media ◽  
Mobile Media ◽  
Communication Models ◽  
Centers For Disease Control

Along with the rise of social networks and mobile media, health communication models also change with each passing day. Compared to traditional media, are the new media more effective to achieve the dissemination of health knowledge, or help people and patients to implement lifestyle adjustments? With the shift in modern lifestyles, social media have revolutionized health communication. The means and channels for health communication are now very diversified. In order to assess the influence of social media in health communication, this study analyzed the “1922 Prevention Expert”, a campaign launched by Taiwan's Centers for Disease Control. In this study, the researchers collected data through interviews and a survey to investigate the use and outcomes of social media in health communication and explores how to use social media well in health communication.

An Investigation of the Application of New Media and Its Impact on Taiwan Health Communication

2016 ◽  
pp. 588-602
Author(s):  
Rose Hung ◽  
Pi-Fang Hsu ◽  
Chia-Wen Tsai
Keyword(s):  
Social Networks ◽  
Social Media ◽  
New Media ◽  
Health Communication ◽  
Disease Control ◽  
Health Knowledge ◽  
Traditional Media ◽  
Mobile Media ◽  
Communication Models ◽  
Centers For Disease Control

Along with the rise of social networks and mobile media, health communication models also change with each passing day. Compared to traditional media, are the new media more effective to achieve the dissemination of health knowledge, or help people and patients to implement lifestyle adjustments? With the shift in modern lifestyles, social media have revolutionized health communication. The means and channels for health communication are now very diversified. In order to assess the influence of social media in health communication, this study analyzed the “1922 Prevention Expert”, a campaign launched by Taiwan's Centers for Disease Control. In this study, the researchers collected data through interviews and a survey to investigate the use and outcomes of social media in health communication and explores how to use social media well in health communication.

scholarly journals The Concept of “New Media” Among News Producers

2021 ◽  
Author(s):  
Shlash Alzyoud
Keyword(s):  
Social Networks ◽  
Social Media ◽  
New Media ◽  
Qualitative Approach ◽  
Traditional Media ◽  
Social Media Networks ◽  
News Industry ◽  
Pros And Cons ◽  
The Relationship

The aim of this study is to understand how Jordanian journalists view social media networks as being related to the news industry and the extent of their dependence on these networks in producing news. It also explores the opinions of journalists on the pros and cons of these networks through the lens of relationship between these networks and professional journalism. The study uses the qualitative approach by conducting interviews with a number of professional Jordanian journalists. The most prominent results that the study revealed are that journalists view social networks as an important and beneficial development. There is optimism among journalists about the relationship between professional journalism and social media. Also, social networks have brought several benefits to the professional journalism. The results also show that there is a firm belief among journalists that social networks cannot be considered a substitute for traditional media.

scholarly journals Social Media As a Tool of Influence on Regional Audience of the Russian Media

2021 ◽  
pp. 66-77
Author(s):  
Svetlana Pyankova ◽  
◽  
Olga Ergunova ◽  
Vera Batova ◽  
Artem Motorin ◽  
...  
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Content Analysis ◽  
Social Network ◽  
New Media ◽  
Traditional Media ◽  
Planning Stage ◽  
The Social ◽  
Russian Media ◽  
Content List

In the context of competition between the traditional media among themselves and with new media, it is important to improve the methods of influence on the regional audience for the achievement of the goals and survival on media markets of federal entities of the Russian Federation. The study analyzes how effectively traditional media use all the opportunities provided by social networks, and suggests a way to improve media adaptation to new formats of interaction with regional audience. The article analyzes the approaches to the definition and distinctive characteristics of social networks in the social media system, describes the possibilities of social networks in the influence on the audience, identifies the specificity of social media impact on the regional audience in media communities. A content analysis of six media communities was carried out. An analysis of the effectiveness of their impact on the regional audience of the social network was also made. On the basis of the study, a model of effective impact on the regional audience of social networks in media communities is suggested. The model takes into account the content strategy, content list and picturing of posts, interaction with the audience, manipulation, community monetization, visual design and assessment of the community effectiveness. With the help of the proposed model of influence on the regional audience of Russian media, it is possible to improve qualitatively the indicators of the community. It is assumed that the described model will allow establishing friendly relations with the audience and increase the efficiency of achieving the commercial goals of publications through the monetization of the community. The suggested model can be used at the planning stage of creation of a new community, which is suitable for both regional publishing houses and is based on the preferences of the audience of the social network which is identified in the content analysis.

scholarly journals A comparison of health communication effectiveness and the improvement of management strategies: taking two Chinese traditional medicine hospitals’ WeChat public accounts as examples

2020 ◽  
Vol 20 (1) ◽  
Author(s):  
Jie Wang ◽  
Lanting Wu
Keyword(s):  
Public Health ◽  
Social Media ◽  
Health Communication ◽  
Traditional Medicine ◽  
Health Knowledge ◽  
Health Care Service ◽  
Mobile Internet ◽  
Chinese Traditional Medicine ◽  
Public Account ◽  
Significant Difference

Abstract Background In the light of “Internet plus”, hospitals are following the trend of using mobile internet and adopting a strategy of spreading public health knowledge through mobile terminals. WeChat is a social media with the largest number of users in China. Its public account has become the most popular service among the public. Methods We examine the health communication of medical institutions on social media platforms. The WeChat public accounts of Zhejiang Provincial Chinese Traditional Medicine Hospital and Jiangxi Provincial Chinese Traditional Medicine Hospital were taken as cases to measure the communication effect from the following dimensions: update interval, content positioning and design, numbers of clicks and likes as well as topic types. Results The update interval of WeChat public account of Jiangxi Provincial Hospital of Traditional Chinese Medicine was regular, compared with that of the other hospital. The accounts of the two hospitals both set up special sections to facilitate patients to obtain medical services online. There is an extremely significant difference between the two hospitals’ mean numbers of clicks (p < 0. 001), compared with no significant difference between their mean numbers of likes. One-way analysis of variance suggests the type of topic on posts is significantly correlated with the number of clicks. Moreover, there is an extremely significant difference between public health knowledge and news propaganda. Conclusion The development of hospitals’ WeChat public accounts can promote people’s health and equity in accessing medical information and service, and also boost “Internet plus health care” service. The topic type of hospital’s news publicity is paid a relatively lower attention by users. Therefore, hospitals’ WeChat public accounts need to adjust their strategy from propaganda-oriented to users-centered, with topic planning and posts designed to fulfill users’ needs.

Our Potential and Challenges of Social Media in Promoting Women’s Health

2020 ◽  
Vol 07 (01) ◽  
pp. 4-7
Author(s):  
Neelesh Pandey ◽  
Keyword(s):  
Social Media ◽  
Health Communication ◽  
Women’S Health ◽  
Women's Health ◽  
Present Article ◽  
Communication Process ◽  
Traditional Media ◽  
Web Based ◽  
The Public

Women’s health is a matter of concern for very countries. The advancement in the field of internet and emergence of social media has affected communication process to a great extent. As social media has advantage over traditional media because of web based applications, it can be used to promote health communication especially women’s health which is neglected over the time. The present article attempts to find out the potential and challenges of social media for using as a tool to promote and aware the public on women’s health.

scholarly journals Using the New Media by Companies From the Sme Sector in Podkarpackie Province

2018 ◽  
Vol 4 (2) ◽  
pp. 85-95 ◽  
Author(s):  
Justyna Masłyk
Keyword(s):  
Social Networks ◽  
Social Media ◽  
New Media ◽  
Entire Population ◽  
The Internet ◽  
Research Project ◽  
Media Development ◽  
Preliminary Results ◽  
Online Presence ◽  
Use Of Social Media

Abstract The main purpose of this article is to present the results of research concerning the use of social media by companies from the SME sector in Podkarpackie Province. The article includes data obtained in the first stage of the study, which is a part of a research project on the use of social media in the area of creating the image of an organization / company as an employer.The survey covered the entire population of companies from the SME sector, which are registered in Podkarpackie Province (REGON database). The research phase, the results of which are presented in this article, mainly involved the analysis of data on companies from the SME sector in Podkarpackie Province in terms of their presence on the Internet (having an individual website, having company profiles on selected social networks). The results of the first stage of the study confirm that the companies see the potential of the online presence / functioning in social media (more and more companies have their own website, Facebook profiles). The dynamics of changes in this area is definitely not adequate to the pace of new media development. On the basis of preliminary results of further stages of the research, it can also be concluded that in the vast majority of cases, however, these are non-strategic and non-systematic activities.

scholarly journals Image and sport: exhibition of brazilian athletes on the instagram social network

2020 ◽  
pp. 1-5
Author(s):  
Vivian de Oliveira ◽  
Ivan Wallan Tertuliano ◽  
José Maria Montiel ◽  
Daniel Bartholomeu ◽  
Afonso Antonio Machado
Keyword(s):  
Social Networks ◽  
Social Network ◽  
New Media ◽  
Social Relations ◽  
Female Athletes ◽  
Common Type ◽  
Traditional Media ◽  
Male And Female ◽  
Study Results ◽  
Analysis Of The Images

Background: Social networks have changed the dynamics of society in communication, commercial and social relations, advertising, among others. In sports, this would not be different. Along with this, the new media open up new possibilities for exploration of the image of the athlete, since traditional media conduct different treatments for male and female athletes. Objective: To verify the posts made on Instagram by Brazilian athletes and to verify if there are differences related to the gender of the athletes in the contents posted. Methods: The subjects selected for this research were Brazilian athletes and medalists of the 2012 Summer Olympics. The data were obtained through the collection of the images that the athletes posted on the Instagram and after that, the analysis of the images were made with the use of a checklist created for that study. Results: The results indicated that male and female did not present differences between categories of posted images. The most common type of images posted are the images in which the athlete is present, in places related to their work and in moments of relaxation. It also highlights the fact that most of the images posted do not make any reference to the sponsorships of the athletes. Conclusion: Therefore, it can be concluded that male and female have the same behavior of photo posting on social networks. It is also observed that the potential of social networks for advertising is still little explored by Brazilian athletes. Due to the originality of this work and because it seems to be a very pertinent theme in the present day, it is suggested the extension of this study.

scholarly journals SMM AS A TOOL OF COMPETITIVENESS OF THE ENTERPRISE IN THE CONDITIONS OF MODERN CHALLENGES

2021 ◽  
pp. 157-167
Author(s):  
T. Lytvynenko ◽  
◽  
S. Yevchenko ◽  
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Technological Progress ◽  
Global Business ◽  
Traditional Media ◽  
Internet Technologies ◽  
Global Brands ◽  
Internet Resources ◽  
Marketing Costs ◽  
Use Of Internet

The activities of modern enterprises are affected by both new opportunities and challenges. An example of the challenges for global business was the spread of the COVID-19 pandemic and related quarantine restrictions. The negative macroeconomic and microeconomic consequences of the pandemic significantly worsened the financial and economic situation of enterprises, led to changes in consumer behavior. Businesses are forced to look for tools to stimulate economic development and increase competitiveness. The development of scientific and technological progress, digitalization make available the use of Internet technologies, in particular in the field of marketing. In Ukraine, as well as around the world, Internet marketing is becoming widespread. At the same time, the possibilities of such an innovation as social media marketing have not yet been properly implemented. Social networks have been created as a tool of entertainment; have become a powerful tool for marketing. They play an important role in establishing business relationships with customers. Social media in today's environment is more popular than traditional media. The use of SMM accelerates the sale of products and services, reduces marketing costs and better implementation of all marketing processes. Social networks allow you to quickly find people depending on interests, age and other parameters, create groups and inform potential consumers about various new products. Advertising on social networks is usually not as intrusive as on other resources and is targeted to a target audience, which is selected by a large number of parameters. To confirm the thesis that SMM is an important tool for the competitiveness of the enterprise in today's challenges, a study was conducted on the basis of the cheese brand - TM "Laguna" of the company "Food Production Ukraine". Analysis of the results of the study showed that "Laguna" in the eyes of consumers is associated with an inexpensive product of relatively low quality, with a "copy" of well-known global brands and loses to them in sophistication. . Given the limited use of offline marketing in quarantine, it was decided to develop a set of actions to influence the consumer through Internet resources. Improvements in SMM have ensured that people are sympathetic to the manufacturer and the product itself.

Social Media as a Tool, and Tools Offered by Social Media, to Teachers and Researchers

2017 ◽  
pp. 66-80
Author(s):  
Jose-Luis Poza-Lujan ◽  
Ángeles Calduch-Losa
Keyword(s):  
Social Networks ◽  
Social Media ◽  
New Media ◽  
Point Of View ◽  
Message Content ◽  
Research Activity ◽  
Clear Vision ◽  
Personal Brand ◽  
The Social ◽  
Evaluation Mechanism

The present chapter provides a clear vision for the social networks environment from the self-promotion point of view. Chapter focuses on organizing tools, audience, and type of publications. Tools are organized to contextualize their use and to give a proper understanding of the relevant contents that can be published. Audience is presented according to the relations and interests with the teacher and researcher. Simultaneously, chapter gives a vision of the privacy scope or the publications, and provides an evaluation mechanism to distinguish the most convenient area of publication depending of the message content. Following submission of these analyses, chapter focuses on the teacher and research activity and how to promote these activities through social networks. The chapter ends with a set of suggestions to make a strategic use of new media with the goal of promoting efficiently personal brand as a teacher and researcher.

Online Activism, Social Movements and Mediated Politics in Contemporary Bangladesh

2019 ◽  
Vol 5 (2) ◽  
pp. 193-215
Author(s):  
Ratan Kumar Roy
Keyword(s):  
Social Media ◽  
New Media ◽  
Social Movement ◽  
South Asia ◽  
Traditional Media ◽  
Significant Phenomenon ◽  
Online Activism ◽  
Interactive Dynamics ◽  
Use Of Social Media ◽  
Media Practices

Politics online is a significant phenomenon today in Bangladesh given the reach of internet, resulting in the proliferation of the use of social media and online activism. The intertwined dynamic of digital drive and mediated politics can be traced in other parts of the region of South Asia as a burgeoning spectacle. In this context, the instance of Bangladesh with regard to online activism provides distinctive clues to fathom the nature of mediated politics. This paper examines a social media-driven youth protest, Shahbag Movement in 2013 to unravel the interactive dynamics between new media, traditional media and social movement. Bringing in the empirical cases, in the ultimate analysis, it delves deeper into the conceptual aspects of media practices, mediation and mediatisation.

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