scholarly journals Travellers’ Satisfaction on the Applications of Artificial Intelligence in Malaysia’s Tourism and Hospitality Industry.

2021 ◽  
Vol 8 (1) ◽  
pp. 38-42
Author(s):  
Tung Soon Theam ◽  
Puvaneswari Veloo ◽  
Nor Haliza Binti Che Hussain ◽  
Yap Kim Luu

Artificial intelligence (AI) is perceived as being able to transform tourism and hospitality industry’s operations into a greater efficiency and cost-effectiveness while offering travellers unique experiences. This study examines travellers’ satisfaction of AI applications, specifically through e-Hailing, e-Wallet, e-Gate and e-Visa in the tourism and hospitality industry in Malaysia. Quantitative research approach was adopted in the current study. Data was gathered from 200 respondents using self-administrative questionnaires. Local and foreign travellers of age 18 and above who had past travel experience were chosen as samples. The findings indicated that e-Hailing, e-Gate and e-Wallet significantly influence travellers’ satisfaction. However, the outcome shows that e-Visa application has no relationship with travellers’ satisfaction. This study helps to strengthen the tourism ministry’s current initiatives in boosting the tourism and hospitality industry in Malaysia. The outcome of the study might be of interest to the policy makers and regulators to improve on the applications of AI in tourism and hospitality in Malaysia.

2019 ◽  
Vol 8 (2) ◽  
pp. 57 ◽  
Author(s):  
Teodora Kiryakova-Dineva ◽  
Vyara Kyurova ◽  
Yana Chankova

The aim of this paper is to discuss the soft skills acquisition in the tourism industry as a means of education for sustainable development. A quantitative research approach has been applied in order to investigate the soft skills needed for tourism. The analysis is based on interviews carried out with representatives of the Bulgarian regional Chamber of Commerce and representatives of the Bulgarian hotel and restaurant industry. Additionally, a case study involving three groups of respondents, i.e. Learners, Educators and Representatives of business and Employers in the tourism and hospitality industry in Bulgaria was conducted based on a combined list of soft skills. Whereas some hard skills are traditionally taught at the educational institutions, soft skills, here identified as Core soft skills, Specific soft skills and Managerial soft skills, often remain beyond the educators’ aims. Thus, the study provides some useful insights into the contemporary practice of tourism and hospitality education, on the one hand, and into the paradigm of education for sustainable development, on the other. Keywords: Soft Skills, Tourism, Business, Hospitality, Education, Sustainability, Bulgaria


Author(s):  
Stephen Pratt ◽  
Wantanee Suntikul

Abstract This chapter investigates the ways in which tourism planning and policies in Bhutan promote, reinforce and constrain sustainability. The scope of this work covers food and beverage purchasing decisions, human resources, transportation and souvenir sales in the tourism and hospitality industry in Bhutan. To achieve these research objectives, 19 in-depth interviews were conducted with hotel general managers in the main tourism areas of Thimphu and Paro. The findings reveal that, while the controlled nature of tourism in Bhutan certainly protects its residents from the negative excesses of global tourism, numerous policies also impede tourism and hospitality from spreading their benefits more widely. Policy makers in Bhutan would rather adhere to the precautionary principle than allow detrimental practices or risk irreversible impact on Bhutanese culture.


2019 ◽  
Vol 11 (1) ◽  
pp. 25-43 ◽  
Author(s):  
Stanislav Ivanov

Abstract Companies from the travel, tourism and hospitality industry have started adopting robots, artificial intelligence and service automation technologies (RAISA) in their operations. Self-check-in kiosks, robotic pool cleaners, delivery robots, robot concierges, chatbots, etc., are used increasingly by tourism companies and transform the ways they create and deliver services. This paper investigates the impact of RAISA technologies on travel, tourism and hospitality companies – their operations, facilities design, marketing, supply chain management, human resource management, and financial management. The paper emphasises that in the future companies will divide into two large segments – high-tech tourism companies offering standardized cheap robot-delivered services, and high-touch companies, which rely on human employees.


2022 ◽  
pp. 88-97
Author(s):  
Aarti Saini ◽  
Rohan Bhalla

Transformation is being observed in almost every sphere of life. Industries accept technological advancements by accepting artificial intelligence and automation to improve the quality of products and services and to have errorless processes. The industry has a large number of human resources, and it functions on the concept of human touch, also known as the essence of hospitality; however, with the advent of artificial intelligence, fear of losing the human resources and human touch in the industry is paramount. The authors of the chapter detail the significance of the human touch in the tourism and hospitality industry. The chapter also highlights the usage of artificial intelligence in tourism through predictive analysis, travel experiences through virtual assistance, and the digital transformation tourism and hospitality have observed mainly in the coronavirus pandemic. It ends with a discussion on artificial intelligence in tourism and hospitality as support system for human resources or enhanced service quality and customer experience.


2021 ◽  
Vol 58 (2) ◽  
pp. 5384-5389
Author(s):  
Dr.Sameer Koranne, Sukhmani Sandhu

Competitive environment and being global trade; the tourism and hospitality industry adopted digital technology a long back and many functions have been digitalized. The travelling guest leaves digital foot prints across various components of tourism and thus a huge amount of data is generated. The customer satisfaction has been an integral part of this industry and providing appropriate service solutions is vital for excelling. Artificial Intelligence is utilized for exploring and analyzing guest data and compliments decision making. The effective existence of AI across various tourism and hospitality functions is investigated through empirical study and validated through descriptive analysis.  


2020 ◽  
Vol 65 (1) ◽  
pp. 17-26
Author(s):  
Gergely Olt ◽  
Adrienne Csizmady

AbstractThe growth of the tourism and hospitality industry played an important role in the gentrification of the post-socialist city of Budapest. Although disinvestment was present, reinvestment was moderate for decades after 1989. Privatisation of individual tenancies and the consequent fragmented ownership structure of heritage buildings made refurbishment and reinvestment less profitable. Because of local contextual factors and global changes in consumption habits, the function of the dilapidated 19th century housing stock transformed in the 2000s, and the residential neighbourhood which was the subject of the research turned into the so called ‘party district’. The process was followed in our ongoing field research. The functional change made possible speculative investment in inner city housing and played a major role in the commodification of the disinvested housing stock.


Author(s):  
Christopher Hilliard

The chapter surveys post-First World War Littlehampton, a coastal town where tourism and hospitality had overtaken maritime trade, but where coastal shipping and ship-building remained important industries. The libel case unfolded in the Beach Town district, where Littlehampton’s hotels and apartment houses were concentrated. Many of the tradesmen, small businesswomen, labourers, and domestics who serviced the tourism and hospitality industry lived in the neighbourhood. Working from the evidence George Nicholls gathered, census records, and documents in the Littlehampton Museum, the chapter provides an anatomy of the neighbourhood and then examines the families at the centre of the dispute, their economic and social position, and relationships within the household, which were often marked by violence.


2017 ◽  
Vol 53 (2) ◽  
pp. 84-106 ◽  
Author(s):  
Aleksandra Grobelna

AbstractThe recent rapid growth of the tourism and hospitality industries raises a question about the quantity and quality of the workforce needed in these sectors. In the tourism/hospitality industry, where most services are delivered directly by employees, competitive advantage is primarily attained through people (employees), who are perceived as an integral component of tourism experience. This creates challenges for an industry suffering from high rates of staff turnover, especially of young employees who leave their jobs after graduation, choosing other career paths.This study presents the job related motivators that students found important when considering their future careers, and investigates the extent to which those motivators can be found in the tourism and hospitality industry. Is the industry able to offer the motivators that will keep the employees willing to choose this particular path? We focus on two groups of potential employees – Polish and Spanish students. The study reveals that both groups generally do not believe that a career in the TH industry offered these motivating factors. We also contrast and compare both groups’ perceptions in this area.


2021 ◽  
Vol 8 (1) ◽  
pp. 4-11
Author(s):  
Rajib Kumar Majumdar ◽  
Abhishek Majumdar

Ever since the corona pandemic hit the world with full rancour, people have gone into hiding thus restricting movement in all spheres, bringing their movement to a halt. It has been extrapolated since ages that movement of masses is the essence of economics. A man moves to earn, to seek visual pleasure, to seek social contact and as such the freedom to move freely, is both a legal and fundamental right, guaranteed under the Indian Constitution. The following research article aims to study the socio-legal aspect of restricted or altered human movement brought about by the pandemic and its effect on the tourism and hospitality industry. The study findings include the immense loss which the industry has suffered as result of the pandemic, followed by the path forward in terms of the new trends which may emerge in the year 2021, to cope with the loses. A further scope of study in the stated research topic may include developing fail-safe systems as method of check and balance to keep the tourism and hospitality industry afloat, in the event of such unforeseen crisis.


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