scholarly journals Pengaruh Service Marketing Mix Dan Customer Value Terhadap Kepuasan Mahasiswa Program Studi Manajemen Fakultas Ekonomi Universitas Maritim Raja Ali Haji

2021 ◽  
Vol 2 (1) ◽  
pp. 11-21
Author(s):  
Iranita Iranita
Keyword(s):  
Student Satisfaction ◽  
Customer Value ◽  
Direct Evidence ◽  
Service Marketing ◽  
Marketing Mix ◽  
Product Price ◽  
Study Program ◽  
Management Study ◽  
Price Distribution ◽  
Place Promotion

The object of the study was obtained about the effect of Service Marketing Mix and Customer Value on student satisfaction in the UMRAH Faculty of Economics management study program. The type of research is explanatory. The results of the study indicate that the service marketing mix consists of products (product), price (price), distribution (place), promotion (people), people (people), direct evidence (physical evidence) and process (process, and customer value includes Customer benefit and customer cost both partially and simultaneously has a strong influence on student satisfaction in the UMRAH Faculty of Economics Management Study Program

Service Marketing

2017 ◽  
pp. 1-14
Author(s):  
Jaya Ashish Sethi
Keyword(s):  
Service Marketing ◽  
Services Marketing ◽  
Marketing Mix ◽  
Product Price ◽  
Physical Evidence ◽  
Place Promotion

The chapter gives an overview of Services Marketing, The chapter deals with the characteristics of Services and the need of services marketing. The chapter also focuses on the types of Services. The elements of the marketing mix as are applied in case of tangible goods are equally applicable to services marketing also. Hence a thorough analysis is done on the Service marketing mix i.e. Product, Price, Place, Promotion, People, Process and Physical evidence. An overview of the various decisions to be taken under each has also been taken care of.

scholarly journals The Performance of Service Marketing Mix Towards Decision in Continuing Education at SMK Lugina Rancaekek, District of Bandung, West Java

2018 ◽  
Vol 7 (4.34) ◽  
pp. 281
Author(s):  
Mariana Rachmawati ◽  
Mohd Haizam Mohd Saudi ◽  
R. Adjeng Mariana ◽  
Tezza Adriansyah Anwar
Keyword(s):  
Continuing Education ◽  
Secondary Data ◽  
Service Marketing ◽  
Sampling Technique ◽  
Marketing Mix ◽  
Primary Data ◽  
Product Price ◽  
Physical Evidence ◽  
Place Promotion ◽  
Questionnaire Method

This paper study on the effect of service marketing mix performance consisting of product, price, place, promotion, people, physical evidence, and process to decision in continuing education at SMK Lugina Rancaekek District of Bandung. The method used is quantitative method with descriptive approach. It used primary data and secondary data. This study was conducted in a field of education with population of all students of class X in SMK Lugina Rancaekek. Sample determination technique used is non-probability sampling technique with purposive sampling approach, which become sample in this research is class X student at SMK Lugina Rancaekek, that is 74 people. Data collection technique is done by questionnaire method, interview, observation, and documentation. Based on the results of study, with multiple regression analysis obtained value of 21,733. While, the correlation coefficient analysis is 0,607. The amount of influence of service marketing mix performance to decision in continuing education equal to 36,2% and the rest 63,8% influenced by other variable not examined in this study. T test results obtained t value arithmetic on product variables 2,516, price 2,618, place 2,565, promotion 1,999, people 2,577, physical evidence 2,066, and process 2,470 bigger than t table that is 1,9966, then Ha accepted and Ho rejected. Thus, it can be concluded that product variables, price, place, promotion, people, physical evidence, and process affect the decision in education in SMK Lugina Rancaekek.  

scholarly journals PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN KONSUMEN MEMBELI PADA RUMAH MAKAN KHAS KAILI JALAN TEMBANG DI KOTA PALU

2020 ◽  
Vol 2 (3) ◽  
pp. 199-206
Author(s):  
Pina Pina ◽  
Zakiyah Zahara ◽  
Nirwan Nirwan
Keyword(s):  
Significant Influence ◽  
Service Marketing ◽  
Marketing Mix ◽  
Multiple Linear Regressions ◽  
Product Price ◽  
Consumer Decision ◽  
Physical Evidence ◽  
Place Promotion ◽  
Linear Regressions

This research aims to know and analyze simultaneous and partial influence of service marketing mix (X), which consist of product (X1), price (X2), place (X3), promotion (X4), people (X5), physical evidence (X6), and process (X7) on consumer decision (Y) to buy at the Kailinese restaurant in Palu. Based on the result of multiple linear regressions, it is shown that service marketing mix consist of product, price, place, promotion, people, physical evidence, and process, simultaneously have significant influence on consumer decision to buy at the Kailiniese restaurant in Palu with the sig. value of 0,737 or 73,7 %. Partially, the study also shown that service marketing mix which consist of product, price, place, promotion, people, physical evidence, and process have significant influence on consumer decision to buy at the Kailinese restaurant in Palu with the sig. value of product = 0,559, price=0,085, place = 0,173, promotion = 0,042, people=0,201, physical evidence = 0,877, and process = 0,000. The most dominant variable that influences the decision of consumer is physical evidence. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh variabel bauran pemasaran jasa (X) yang terdiri dari produk (X1), harga (X2), tempat (X3), promosi (X4), orang (X5), bukti fisik (6), dan proses (X7), secara simultan dan parsial terhadap keputusan konsumen (Y) membeli di restoran khas Kaili Palu. Berdasarkan hasil regresi linier berganda, mendapatkan bahwa variabel bauran pemasaran jasa yang terdiri dari produk, harga, tempat, promosi, orang, bukti fisik, dan proses, secara bersamaan berpengaruh signifikan terhadap keputusan konsumen membeli di restoran kaili di Kota Palu. Dengan nilai pengaruh sebesar 0,737 atau 73,7%. Variabel bauran pemasaran jasa yang terdiri dari produk, harga, tempat, promosi, orang, bukti fisik, dan proses secara parsial berpengaruh signifikan terhadap keputusan konsumen untuk membeli di restoran khas kaili di Kota Palu. Dengan nilai pengaruh sebesar: produk = 0559, harga = 0085, tempat = 0,173, promosi = 0,042, = 0.201 orang, bukti fisik = 0,877, dan proses = 0,000. variabel yang dominan mempengaruhi sebagian besar keputusan konsumen, variabel bukti fisik.

scholarly journals ANALIS PENERAPAN BLUE OCEANS STRATEGY PADA SERVICE MARKETING MIX TERHADAP KEPUTUSAN PENGGUNAAN JASA GOJEK

JEMBATAN ◽  
2018 ◽  
Vol 14 (1) ◽  
pp. 1-12
Author(s):  
Abdul Qadir ◽  
Zakaria Wahab ◽  
Welly Nailis
Keyword(s):  
Sampling Method ◽  
Service Marketing ◽  
Marketing Mix ◽  
Coefficient Of Determination ◽  
Decision Variable ◽  
Product Price ◽  
Physical Evidence ◽  
Analysis Technique ◽  
Use Of Services ◽  
Place Promotion

The main objective of this research was to determine the effect of service marketing mix to the decision to use services of go-jek. The sample used in this study were 120 respondents from consumer Go-jek. The sampling method used is purposive sampling due to the homogeneity of the consumer. The coefficient of determination show that 53.9% indicates the use of services affected by the decision variable service marketing mix (product, price, place, promotion, people, process,and physical evidence). Data analysis technique used is multiple regression analysis. Results of research showed that service marketing mix decisions affect the use of the service simultaneously. Partially, only the variable price, people, and physical evidence that has a significant influence on the decision to use services of Go-jek. Keyword : service marketing mix, promotion, decision to use services.

scholarly journals Pengaruh Service Marketing Mix terhadap Keputusan Nasabah untuk Menabung Pada PT. Bank Mayapada Internasional TBK Cabang A.Yani Pekanbaru

2018 ◽  
Vol 1 (2) ◽  
pp. 283-296
Author(s):  
Evelyn Wijaya ◽  
Puspa Marantika Ariyani
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sampling Method ◽  
Service Marketing ◽  
Marketing Mix ◽  
Product Price ◽  
Physical Evidence ◽  
Place Promotion ◽  
Promotion Process ◽  
Important Activity

Right now the amount of bank in Indonesia has reached 115 bank (OJK). Increasing number of bank has impact to increasing level of competition. Marketing becomes one of important activity in the company to keep the company existency to develop and get a profit. This research aims to test the influence of service marketing mix (product, price, place, promotion, process, people and physical evidence) on customer saving decision at PT Bank Mayapada International Tbk Cabang A.Yani Pekanbaru. The sample used are 100 respodents by using accidental sampling method. The data analyzed using multiple linear regression. The result showed that product, place, process and person has a significant effect on customer saving decision whereas price, promotion and physical evidence has no significant effect to customer saving decision at PT Bank Mayapada International Tbk Cabang A.Yani Pekanbaru. Keywords: Product, Price, Place, Promotion, Process, Person, Physical Evidence and Customer Saving Decision.

scholarly journals Analisis Pengaruh Marketing Mix dan Citra Perguruan Tinggi Terhadap Kepuasan Mahasiswa STIMI Banjarmasin

2021 ◽  
Vol 3 (3) ◽  
pp. 178-185
Author(s):  
Syamsuddinnor Syamsuddinnor
Keyword(s):  
Higher Education ◽  
Student Satisfaction ◽  
Program Analysis ◽  
Sampling Technique ◽  
Management Science ◽  
Marketing Mix ◽  
Analysis Tool ◽  
Product Price ◽  
Study Product ◽  
Place Promotion

Abstract – This study aims to empirically test and analyze the effect of Marketing Mix and College Image on Student Satisfaction at the Indonesian College of Management Sciences (STIMI) Banjarmasin. Research Methods, in accordance with the research objectives that have been formulated, this research uses an explanation pattern (level of explanation), namely research that intends to explain the position of the factors studied and the relationship between one factor and another. Thus, this study explains the effect of Marketing Mix and College Image on Student Satisfaction at the Indonesian College of Management Sciences (STIMI) Banjarmasin. The research sample is 148 respondents with the sampling technique using the Slovin formula and analyzed by Multiple Regression Analysis using the SPSS 25.0 for Windows program analysis tool. The results of the research are the independent variable (independent varable) Student Satisfaction (Y) While the dependent variable is the Marketing Mix as a variable (X1) with the indicators in this study: Product, Price, Place, Promotion, People, Physical, and Process. Image of Higher Education as a variable (X2) with indicators of Reputation, Tradition, and Higher Education Identity. Based on the results of the study, it partially had a significant effect on Student Satisfaction (Y) and the College Image variable (X2) partially had a significant effect on Student Satisfaction (Y) at the Indonesian College of Management Science (STIMI) Banjarmasin. Simultaneously Marketing Mix (X1) and College Image (X2) together have a significant effect on Student Satisfaction (Y) at the Indonesian College of Management Science (STIMI) Banjarmasin   Abstrak – Penelitian ini bertujuan untuk menguji secara empiris dan menganalisis pengaruh Marketing Mix dan Citra Perguruan Tinggi Terhadap Kepuasan Mahasiswa pada Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Banjarmasin. Metode Penelitian, sesuai dengan tujuan penelitian yang telah dirumuskan, maka penelitian ini menggunakan pola eksplanasi (level of explanation) yaitu penelitian yang bermaksud menjelaskan kedudukan faktor-faktor yang diteliti serta hubungan antara satu faktor dengan faktor yang lain. Dengan demikian penelitian ini menjelaskan pengaruh Marketing Mix dan Citra Perguruan Tinggi terhadap Kepuasan Mahasiswa Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Banjarmasin. Sampel penelitian yaitu 148 responden dengan teknik pengambilan sampel menggunakan rumus Slovin dan dianalsis dengan Analisis Regresi Berganda dengan menggunakan alat bantu analisis program SPSS 25.0 for Windows. Hasil Penelitian variabel Variabel Bebas (independet varable) Kepuasan Mahasiswa (Y) Sedangkan variabel dependen adalah Marketing Mix sebagai variabel (X1) dengan indikator dalam  penelitian ini adalah : Product, Price, Place, Promotion, People, Physical, dan Process. Citra Perguruan Tinggi sebagai variabel (X2) dengan indikator Reputasi, Tradisi, dan Identitas Perguruan Tinggi. Berdasarkan hasil penelitian secara parsial berpengaruh signifikan terhadap Kepuasan Mahasiswa (Y) dan variabel Citra Perguruan Tinggi (X2) secara parsial berpengaruh signifikan terhadap Kepuasan Mahasiswa (Y)  pada Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Banjarmasin. Secara simultan Marketing Mix (X1) dan Citra Perguruan Tinggi (X2) secara bersama-sama berpengaruh signifikan terhadap Kepuasan Mahasiswa (Y)  pada Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Banjarmasin.

ANALISIS PENGARUH STRATEGI MARKETING MIX TERHADAP KEPUASAN PELANGGAN DI TOKO SUGENG

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Farida Nur Solikhah ◽  
Bambang Mursito ◽  
Supawi Pawenang
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Product Price ◽  
The Matrix ◽  
Marketing Mix Strategy ◽  
Place Promotion ◽  
Product Location ◽  
Cartesian Diagram

This study aims to analyze the effect of the marketing mix strategy on customer decisions at Toko Sugeng. This research uses the mix method. The strategy used is squential explanatory. The research were obtained from questionnaires, interviews, observation and documentation. The population in this study are all customers who have made repeat purchases. Samples taken as many as 100 customers. Result research shows the effect of price on customer satisfaction is 14,726%. The effect of the product on customer satisfaction is 13.764%. Effect of location on customer satisfaction of 18,470%. The effect of promotion on customer satisfaction is equal to 37.074%. The effect of price, product, location, and promotion on customer satisfaction is 84%. The marketing strategy applied by Toko Sugeng in increasing customer satisfaction, namely by implementing a marketing formulation strategy, segmenting, targeting, positioning and the marketing mix strategy or marketing mix which consists of four elements, namely product, price, place, promotion. The purpose of this is to attract buyers and retain existing customers. Toko Sugeng uses a SWOT analysis for improve customer satisfaction. In the calculation of the SWOT analysis both in terms of the matrix, EFAS and IFAS and the Cartesian diagram, show that Toko Sugeng is in the quadrant I position, namely (+, +). This position proves a strong and likely shop. Tactic recommendations given is progressive. So that it is really possible to continue to expand, enlarge growth and achieve maximum progress. Keywords: marketing mix, strategy, customer satisfaction

scholarly journals Analysis of Marketing Mix on Consumer Loyalty: Empirical Study of Customer Satisfaction of Local Product

2021 ◽  
Vol 1 (3) ◽  
pp. 160-168
Author(s):  
Sonya Lisabel Malelak ◽  
Budi Setiawan ◽  
Silvana Maulidah
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Marketing Mix ◽  
Consumer Loyalty ◽  
Product Price ◽  
Local Product ◽  
Beef Products ◽  
Place Promotion ◽  
Product Control

The purpose of this study is to analyze the effect of marketing mix on local product consumer satisfaction, to analyze the effect of marketing mix on consumer loyalty of local products and to analyze the indirect effect of marketing mix on consumer loyalty. This study used 140 respondents and the data were processed using SEM-WarPLS analysis. The results showed that the marketing mix: variable product, price, place, promotion directly has a positive and significant effect on the variable customer satisfaction. Marketing mix: product, price, promotion variables directly have a positive and significant effect on consumer loyalty. place variable has a positive and insignificant effect on consumer loyalty. The importance of maintaining the quality of smoked beef products is emphasized in this study by paying close attention to the processed ingredients and packaging that are unique, as well as periodic product control. This is done so that the products produced can survive in the market and face competitors, as well as to establish more consistent pricing policies so that prices can be more competitive.

scholarly journals STRATEGI PEMASARAN WEDDING PACKAGES PADA MY WEDDING ORGANIZER

2020 ◽  
Vol 2 (1) ◽  
pp. 23-40
Author(s):  
Ni Nyoman Wulan Antari ◽  
Riza Wulandari
Keyword(s):  
Swot Analysis ◽  
Corporate Strategy ◽  
Marketing Mix ◽  
Hotel Management ◽  
Strategy Formulation ◽  
Product Price ◽  
Physical Evidence ◽  
Price Distribution ◽  
New Strategy ◽  
Swot Matrix

In developing a business in the field of marriage, My Wedding Organizer has designed several wedding packages for brides who want a party that is only attended by a few people (privacy). By working with several reception venues and several other wedding organizers, My wedding organizer has succeeded in making customers feel satisfied with the wedding packages offered. However, in 2019 My Wedding Organizer was not able to achieve the expected target, thus we conducted research aimed at increasing sales of wedding packages on My Wedding Organizer by making a strategy formulation by analyzing the marketing mix of 7P services consisting of products and services, prices, channels. / place of distribution, promotion, people, facilities (physical evidence) and processes based on a SWOT analysis. Based on the research of this study in increase of sales of wedding packages which decreased especially in 2019, namely the creation of a new strategy formulation is based on the SWOT analysis 7P. The conclusions of the study are based on the marketing mix by creating a SWOT matrix, from strategy SO, WO, ST and WT in strategy formulation it can be based on the 7P include product, price, distribution channels / place, promotion, people, processes, and the physical evidence. It is recommended to use the hotel management corporate strategy formulation and business unit strategy formulation, with the wedding venue evaluate and innovate to create a new wedding packages to explore creativity in the promotional aspect of wedding.

scholarly journals THE IMPACT OF MARKETING MIX ON CUNSOMER SATISFACTION AND CUSTOMER LOYALTY ON AQUA PRODUCTS

2020 ◽  
Vol 4 (2) ◽  
pp. 83-103
Author(s):  
Primawati Hayuningtyas
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Marketing Mix ◽  
Water Industry ◽  
Product Price ◽  
Campus Environment ◽  
Bottled Drinking Water ◽  
Place Promotion ◽  
Water Companies ◽  
The Impact

Almost every company in Indonesia carries out a variety of strategies to be competitive. In the Bottled Drinking Water Industry, the result of a research carried out by Mandiri Industry Update (2015) indicated the existence of intense competition, with more than 500 bottled water companies, of which 60% were mostly local players. This should be a concern for Danone Group with the AQUA brand that currently still dominates the market. AQUA must continue to maintain its market share by finding ways to provide satisfying products to costumers in order to encourage loyalty so that AQUA can survive in the competition. This study was chosen based on the researcher's interest in the effect of satisfaction felt by costumers on costumer loyalty to AQUA products. In this case, the Marketing Mix (product, price, place, promotion) forms the factors that lead to costumer satisfaction and loyalty (Wahab et al, 2016). This study was conducted in the campus environment of Airlangga University with as many as 80 students. The results of this study using empirical data indicated that the marketing mix variables consisting of product, price, promotion, place had a positive and significant effect on customer satisfaction, and customer satisfaction has a positive and significant effect on costumer loyalty.

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