scholarly journals PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN KONSUMEN MEMBELI PADA RUMAH MAKAN KHAS KAILI JALAN TEMBANG DI KOTA PALU

2020 ◽  
Vol 2 (3) ◽  
pp. 199-206
Author(s):  
Pina Pina ◽  
Zakiyah Zahara ◽  
Nirwan Nirwan
Keyword(s):  
Significant Influence ◽  
Service Marketing ◽  
Marketing Mix ◽  
Multiple Linear Regressions ◽  
Product Price ◽  
Consumer Decision ◽  
Physical Evidence ◽  
Place Promotion ◽  
Linear Regressions

This research aims to know and analyze simultaneous and partial influence of service marketing mix (X), which consist of product (X1), price (X2), place (X3), promotion (X4), people (X5), physical evidence (X6), and process (X7) on consumer decision (Y) to buy at the Kailinese restaurant in Palu. Based on the result of multiple linear regressions, it is shown that service marketing mix consist of product, price, place, promotion, people, physical evidence, and process, simultaneously have significant influence on consumer decision to buy at the Kailiniese restaurant in Palu with the sig. value of 0,737 or 73,7 %. Partially, the study also shown that service marketing mix which consist of product, price, place, promotion, people, physical evidence, and process have significant influence on consumer decision to buy at the Kailinese restaurant in Palu with the sig. value of product = 0,559, price=0,085, place = 0,173, promotion = 0,042, people=0,201, physical evidence = 0,877, and process = 0,000. The most dominant variable that influences the decision of consumer is physical evidence. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh variabel bauran pemasaran jasa (X) yang terdiri dari produk (X1), harga (X2), tempat (X3), promosi (X4), orang (X5), bukti fisik (6), dan proses (X7), secara simultan dan parsial terhadap keputusan konsumen (Y) membeli di restoran khas Kaili Palu. Berdasarkan hasil regresi linier berganda, mendapatkan bahwa variabel bauran pemasaran jasa yang terdiri dari produk, harga, tempat, promosi, orang, bukti fisik, dan proses, secara bersamaan berpengaruh signifikan terhadap keputusan konsumen membeli di restoran kaili di Kota Palu. Dengan nilai pengaruh sebesar 0,737 atau 73,7%. Variabel bauran pemasaran jasa yang terdiri dari produk, harga, tempat, promosi, orang, bukti fisik, dan proses secara parsial berpengaruh signifikan terhadap keputusan konsumen untuk membeli di restoran khas kaili di Kota Palu. Dengan nilai pengaruh sebesar: produk = 0559, harga = 0085, tempat = 0,173, promosi = 0,042, = 0.201 orang, bukti fisik = 0,877, dan proses = 0,000. variabel yang dominan mempengaruhi sebagian besar keputusan konsumen, variabel bukti fisik.

scholarly journals PERSEPSI BAURAN PEMASARAN TERHADAP KEPUTUSAN PEN GGUN A AN KEMBALI JASA EKSPEDISI MUATAN KAPAL LAUT

2008 ◽  
Vol 7 (2) ◽  
Author(s):  
Evianah .
Keyword(s):  
Regression Analysis ◽  
Significant Influence ◽  
Analytical Tool ◽  
Service Users ◽  
Multiple Linear Regressions ◽  
Product Price ◽  
F Test ◽  
Physical Evidence ◽  
Place Promotion ◽  
Linear Regressions

The purpose of this of this research is to find out of marketing mixed perception on repurchase decision the EMKL companies. Analytical tool that the research employed was multiple linear regressions to know the effect of service users’ perception on the product, price, place, promotion, people, physical evidence, and process concerned with the repurchase decision the EMKL services. Hypotheses were verified by performing regression analysis (F-test) and partial testing (t-test). The result showed that the perception of service user on product, price, place, promotion, people, physical evidence, and process have significant effect on the repurchase decision. This could be seen from F-test of 10.884 larger than F table of 2.21. Thus, hypothesis starting that perception of the service users on product, price, place, promotion, people, physical evidence, and process had significant influence on repurchase decision the EMKL service was accepted.

scholarly journals PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (STUDI PADA PENGGUNA OJEK ONLINE GRABBIKE DI KOTA KUPANG)

2020 ◽  
Vol 11 (1) ◽  
pp. 1-18
Author(s):  
Debi Anastasia Manggoa ◽  
Markus Bunga ◽  
Ronald P C Fanggidae
Keyword(s):  
Data Collection ◽  
Significant Influence ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Purchasing Decisions ◽  
Product Price ◽  
Physical Evidence ◽  
Simultaneous Test ◽  
Place Promotion

This study aims to analyze the influence of the Marketing Mix (Product, Price, Place, Promotion, People, Process, and Physical Evidence) on the Consumer Purchasing Decisions. The method used in this study is a quantitative method that is done through the stages of data collection, interpretation of data and appearance of results. Data collection techniques in this study are to use questionnaires. The population in this study was all people domiciled in Kupang City who had used online taxi bike of GrabBike. The technique sampling in this study using Non Probability Sampling with the method of Accidental Sampling, the sample used was 100 respondents .This research uses multiple linear regression analysis. The results show that the Product has a significant influence on the Consumer Purchasing Decisions, the Price has a significant influence on the Consumer Purchasing Decisions, the Place has no influence on the Consumer Purchasing Decisions, the Promotion has no influence on the Consumer Purchasing Decisions, the People has  no influence on the Consumer Purchasing Decisions, the Process has a significant influence on the Consumer Purchasing Decisions, and the Physical Evidence has a significant influence on the Consumer Purchasing Decisions. The simultaneous test results in this study revealed that all Marketing Mix variables affect the Consumer Purchasing Decisions. Keywords : Marketing Mix (Product, Price, Place, Promotion, People, Process,  Physical Evidence) and Consumer Purchasing Decisions

Service Marketing

2017 ◽  
pp. 1-14
Author(s):  
Jaya Ashish Sethi
Keyword(s):  
Service Marketing ◽  
Services Marketing ◽  
Marketing Mix ◽  
Product Price ◽  
Physical Evidence ◽  
Place Promotion

The chapter gives an overview of Services Marketing, The chapter deals with the characteristics of Services and the need of services marketing. The chapter also focuses on the types of Services. The elements of the marketing mix as are applied in case of tangible goods are equally applicable to services marketing also. Hence a thorough analysis is done on the Service marketing mix i.e. Product, Price, Place, Promotion, People, Process and Physical evidence. An overview of the various decisions to be taken under each has also been taken care of.

scholarly journals The Performance of Service Marketing Mix Towards Decision in Continuing Education at SMK Lugina Rancaekek, District of Bandung, West Java

2018 ◽  
Vol 7 (4.34) ◽  
pp. 281
Author(s):  
Mariana Rachmawati ◽  
Mohd Haizam Mohd Saudi ◽  
R. Adjeng Mariana ◽  
Tezza Adriansyah Anwar
Keyword(s):  
Continuing Education ◽  
Secondary Data ◽  
Service Marketing ◽  
Sampling Technique ◽  
Marketing Mix ◽  
Primary Data ◽  
Product Price ◽  
Physical Evidence ◽  
Place Promotion ◽  
Questionnaire Method

This paper study on the effect of service marketing mix performance consisting of product, price, place, promotion, people, physical evidence, and process to decision in continuing education at SMK Lugina Rancaekek District of Bandung. The method used is quantitative method with descriptive approach. It used primary data and secondary data. This study was conducted in a field of education with population of all students of class X in SMK Lugina Rancaekek. Sample determination technique used is non-probability sampling technique with purposive sampling approach, which become sample in this research is class X student at SMK Lugina Rancaekek, that is 74 people. Data collection technique is done by questionnaire method, interview, observation, and documentation. Based on the results of study, with multiple regression analysis obtained value of 21,733. While, the correlation coefficient analysis is 0,607. The amount of influence of service marketing mix performance to decision in continuing education equal to 36,2% and the rest 63,8% influenced by other variable not examined in this study. T test results obtained t value arithmetic on product variables 2,516, price 2,618, place 2,565, promotion 1,999, people 2,577, physical evidence 2,066, and process 2,470 bigger than t table that is 1,9966, then Ha accepted and Ho rejected. Thus, it can be concluded that product variables, price, place, promotion, people, physical evidence, and process affect the decision in education in SMK Lugina Rancaekek.  

scholarly journals ANALIS PENERAPAN BLUE OCEANS STRATEGY PADA SERVICE MARKETING MIX TERHADAP KEPUTUSAN PENGGUNAAN JASA GOJEK

JEMBATAN ◽  
2018 ◽  
Vol 14 (1) ◽  
pp. 1-12
Author(s):  
Abdul Qadir ◽  
Zakaria Wahab ◽  
Welly Nailis
Keyword(s):  
Sampling Method ◽  
Service Marketing ◽  
Marketing Mix ◽  
Coefficient Of Determination ◽  
Decision Variable ◽  
Product Price ◽  
Physical Evidence ◽  
Analysis Technique ◽  
Use Of Services ◽  
Place Promotion

The main objective of this research was to determine the effect of service marketing mix to the decision to use services of go-jek. The sample used in this study were 120 respondents from consumer Go-jek. The sampling method used is purposive sampling due to the homogeneity of the consumer. The coefficient of determination show that 53.9% indicates the use of services affected by the decision variable service marketing mix (product, price, place, promotion, people, process,and physical evidence). Data analysis technique used is multiple regression analysis. Results of research showed that service marketing mix decisions affect the use of the service simultaneously. Partially, only the variable price, people, and physical evidence that has a significant influence on the decision to use services of Go-jek. Keyword : service marketing mix, promotion, decision to use services.

scholarly journals Pengaruh Service Marketing Mix terhadap Keputusan Nasabah untuk Menabung Pada PT. Bank Mayapada Internasional TBK Cabang A.Yani Pekanbaru

2018 ◽  
Vol 1 (2) ◽  
pp. 283-296
Author(s):  
Evelyn Wijaya ◽  
Puspa Marantika Ariyani
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sampling Method ◽  
Service Marketing ◽  
Marketing Mix ◽  
Product Price ◽  
Physical Evidence ◽  
Place Promotion ◽  
Promotion Process ◽  
Important Activity

Right now the amount of bank in Indonesia has reached 115 bank (OJK). Increasing number of bank has impact to increasing level of competition. Marketing becomes one of important activity in the company to keep the company existency to develop and get a profit. This research aims to test the influence of service marketing mix (product, price, place, promotion, process, people and physical evidence) on customer saving decision at PT Bank Mayapada International Tbk Cabang A.Yani Pekanbaru. The sample used are 100 respodents by using accidental sampling method. The data analyzed using multiple linear regression. The result showed that product, place, process and person has a significant effect on customer saving decision whereas price, promotion and physical evidence has no significant effect to customer saving decision at PT Bank Mayapada International Tbk Cabang A.Yani Pekanbaru. Keywords: Product, Price, Place, Promotion, Process, Person, Physical Evidence and Customer Saving Decision.

scholarly journals BAURAN PEMASARAN TERHADAP KEPUTUSAN KONSUMEN BERKUNJUNG PADA OBJEK WISATA PANTAI TANJUNG KARANG

2020 ◽  
Vol 5 (2) ◽  
pp. 110-124
Author(s):  
Djesika Djesika ◽  
Suardi Suardi ◽  
Nirwan Nirwan
Keyword(s):  
Linear Regression Analysis ◽  
Service Marketing ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Coastal Tourism ◽  
Consumer Decisions ◽  
Physical Evidence ◽  
Product Service ◽  
Place Promotion

This study aims to determine the effect of the service marketing mix on consumer decisions to visit the Tanjung Karang coastal tourism object in Donggala Regency. The independent variables used in this study are product / service, price, place, promotion, person, process, and physical evidence. While the dependent variable is the decision to visit (Y). This type of research is quantitative. The research method is descriptive causal. The sample used in this study were 80 respondents with the sampling form using accidental sampling technique. Multiple linear regression analysis method. The results of this study indicate that the service marketing mix simultaneously consisting of products, prices, places, promotions, people, processes, and physical evidence has a significant effect on the decision to visit the Tanjung Karang coastal tourism object in Donggala Regency. And partially there is no relationship between product variables, prices, places, promotions, people, processes, and physical evidence. Penelitian ini bertujuan untuk mengetahui pengaruh bauran pemasaran jasa terhadap keputusan konsumen berkunjung pada objek wisata bahari pantai Tanjung Karang Kabupaten Donggala. Variabel independen yang digunakan dalam penelitian ini adalah produk/jasa, harga, tempat, promosi, orang, proses, dan bukti fisik. Sedangkan variabel dependen adalah keputusan berkunjung (Y). Jenis penelitian ini adalah kuantitatif. Metode penelitian adalah deskriptif kausal. Sampel yang digunakan pada penelitian ini sebanyak 80 responden dengan bentuk pengambilan sampel menggunakan teknik accidental sampling. Metode analisis regeresi linear berganda. Hasil penelitian ini menunjukkan bahwa secara serempak bauran pemasaran jasa yang terdiri dari produk, harga, tempat, promosi, orang, proses, dan bukti fisik berpengaruh signifikan terhadap keputusan berkunjung pada objek wisata bahari pantai Tanjung Karang Kabupaten Donggala. Dan secara parsial tidak ada hubungan antara variabel produk, harga, tempat, promosi, orang, proses, dan bukti fisik.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT NASABAH TERHADAP KPR PADA PT BNI CABANG TANJUNG REDEB

2020 ◽  
Vol 5 (2) ◽  
pp. 27-36
Author(s):  
Djupiansyah Ganie
Keyword(s):  
Significant Influence ◽  
Sampling Technique ◽  
Marketing Mix ◽  
T Test ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Price Promotion ◽  
Product Price ◽  
Location Factor ◽  
Physical Evidence

Customers 'interest in owning a house through a KPR, apart from the urge to fulfill their need for a comfortable and nice place to live, is also related to how the KPR is marketed so that it attracts customers' interest. Or in other words, how is the marketing mix strategy implemented to attract buyers to the mortgage offered. The marketing mix includes products, prices, promotions, locations, people, processes and physical evidence.The purpose of this study was to determine the influence of factors including: product, price, promotion, location, people, process and physical evidence on customer interest in KPR at PT BNI TanjungRedeb Branch. The research data comes from a questionnaire distributed to 86 respondents who are KPR BNI Griya customers, using probability sampling method with simple random sampling technique. The analytical tool used is the validity test, reliability test, multiple linear regression, coefficient of determination, t test and F test.The results of this study indicate that the results of the t test on each research variable concluded that partially accepting the hypothesis point 1 and rejecting some of the hypothesis point 1, because it is proven that the location factor has a significant influence, while the product, price, promotion, people, process and Physical evidence does not have a significant effect on customer interest in the KPR PT BNI TanjungRedeb Branch. The results of the F test on all the variables studied conclude that accepting the hypothesis point 2, because it is proven that the factors which include: product, price, promotion, location, people, process and physical evidence together have a significant influence on customer interest in KPR PT BNI TanjungRedeb Branch

Exploring the Dimensions of Service Marketing for Telecom Services: A Study of Rural Consumers in Bihar State

2015 ◽  
Vol 9 (1and2) ◽  
Author(s):  
Ms. Amrita Pritam ◽  
Dr. Narendra Sharma ◽  
Mr. Devendra Sharma
Keyword(s):  
Service Marketing ◽  
Marketing Strategies ◽  
Product Price ◽  
Telecommunication Services ◽  
Physical Evidence ◽  
Rural Market ◽  
Place Promotion ◽  
Rural Consumers ◽  
Traditional Approaches ◽  
Bihar State

The paper examines different marketing strategies which are being adopted by marketers in order to promote the telecommunication services in terms of 7 Ps of service marketing i.e. product, price, place, promotion, people process, physical evidence. The rural market is growing at the rate of 10-14% whereas urban demand is either static or contracting. Marketing strategy to penetrate the rural segment is somewhat different from that of urban segment. In this context, the paper attempts to find out the various dimensions within the 7 P’s of service marketing which rural consumers value when they buy telecom services. A survey research design was adopted and the study was conducted in villages of two districts of Bihar state. Exploratory factor analysis was applied on the collected data so as to find out the various dimensions related to rural market for telecom players. The results suggest that managers were required to go beyond traditional approaches to serve the rural consumer.

scholarly journals Efektivitas Pelaksanaan Marketing Mix 9P Terhadap Kepuasan Pelayanan Klinik Rawat Jalan Rumah Sakit

2020 ◽  
Vol 6 (1) ◽  
pp. 28
Author(s):  
Satriya Wijaya ◽  
Agus Aan Adriansyah
Keyword(s):  
Public Relations ◽  
Marketing Mix ◽  
Public Relation ◽  
Product Price ◽  
Cross Sectional ◽  
Physical Evidence ◽  
Place Promotion

Abstrak   Di era MEA ini, kepuasan pelanggan akan pelayanan jasa kesehatan salah satunya disebabkan oleh bagaimana pelaksanaan bauran pemasaran. Bauran pemasaran yang bisa dikatakan paling terkini untuk saat ini yaitu bauran pemasaran 9P. Salah satu organisasi penyedia jasa kesehatan di Indonesia yang telah melaksanakan bauran pemasaran 9P yaitu Rumah Sakit Islam Jemursari Surabaya. Namun, dari 9 komponen ini implementasinya masih belum optimal terutama untuk Public relations dan Power. Variabel Public relations dan Power sangat penting untuk mendukung terciptanya kepuasan konsumen yang berkelanjutan. Maka, pihak rumah sakit perlu memperhatikan kembali aspek bauran pemasaran demi menjaga kepuasan pasien dan menjaga respon baik pasien sebagai upaya rumah sakit dalam mempertahankan pelanggan lama untuk tetap memanfaatkan jasa pelayanan kesehatan. Penelitian ini termasuk jenis penelitian observasional sedangkan disain penelitian adalah penelitian cross sectional. Besar sampel penelitian ini sejumlah 87 responden yang ditentukan dengan menggunakan rumus yang digunakan untuk penelitian yang bersifat survei atau observasional. Variabel yang diamati adalah efektivitas pelaksanaan Marketing Mix (9P) mulai variabel Product, Price, Place, Promotion, People, Process, Physical Evidence, Public relations, Power terhadap kepuasan pelayanan. Analisis data dilakukan dengan tabulasi silang dan analisis pareto 80/20. Hasil penelitian menunjukkan Marketing mix product, place, promotion, people, process, physical evidence, public relation, power belum efektif karena pasien yang sangat puas masih dibawah 80%. Hanya Marketing Mix price responden yang cukup puas 100% dan ini bisa dikatakan cukup efektif karena melebihi 80%. Sedangkan Marketing Mix 9P dikatakan belum efektif karena walaupun sebagian responden mengatakan sudah cukup optimal namun pasien yang cukup puas masih dibawah 80%. Kata Kunci: efektivitas marketing mix 9P, Marketing mix 9P, Marketing mix 9P terhadap kepuasan pelayanan

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