scholarly journals Strategic Planning Applied to Small Businesses: A Case Study in Maués - Amazonas

2019 ◽  
Vol 7 (11) ◽  
pp. 291-300
Author(s):  
Paloma Paiva de Lima ◽  
David Barbosa de Alencar ◽  
Alexandra Priscilla Tregue Costa ◽  
Antônio Estanislau Sanches
Keyword(s):  
Strategic Planning ◽  
Small Businesses ◽  
Swot Analysis ◽  
Action Plan ◽  
Business Environment ◽  
Small Companies ◽  
Production Engineering ◽  
Current Economic Situation ◽  
Insight Into

This paper aims to present the application of strategic planning for small companies and the tools that help their development in the context of production engineering. Since strategic planning and tools such as SWOT analysis, GUT matrix, brainstorming and 5W2H are of great importance in the business environment, especially in the current economic situation, where companies need to have a differential to stay in a highly competitive market. competitive. This makes the use of methods and tools indispensable, as it is through them that the company can clearly and objectively gain insight into its strengths, weaknesses, opportunities and threats, as well as develop an action plan to defined strategies ensuring greater productivity.

An integrated neutrosophic AHP and SWOT method for strategic planning methodology selection

2018 ◽  
Vol 25 (7) ◽  
pp. 2546-2564 ◽  
Author(s):  
Mohamed Abdel Basset ◽  
Mai Mohamed ◽  
Arun Kumar Sangaiah ◽  
Vipul Jain
Keyword(s):  
Strategic Planning ◽  
Swot Analysis ◽  
Real Life ◽  
Business Environment ◽  
Analytic Hierarchy ◽  
Content Type ◽  
Strategic Plans ◽  
Proposed Model ◽  
Planning Methodology

PurposeStrategic planning is an organization’s process of describing its strategy, or direction, and making decisions on allocating its resources to track this strategy. SWOT analysis is one of the most commonly used techniques for strategic planning. SWOT examines the strengths (S) and weaknesses (W) agents of the community together with opportunities (O) and threats (T), for selecting and implementing the best strategy which helps in achieving its goals. The purpose of this paper is to enhance the performance of SWOT analysis regarding the quantitative side of strategies, select the best strategy from different strategies and deal effectively with vague and incompatible information, which occurs usually in actual life.Design/methodology/approachThis study used the neutrosophic analytic hierarchy process (AHP) incorporated with SWOT analysis.FindingsBy adding the neutrosophic AHP to SWOT analysis, the performance of SWOT analysis is enhanced through determining the quantitative values and dealing with vague and inconsistent information effectively leading to improved decisions.Research limitations/implicationsThe developed integrated methodology is validated in a real-life case of Starbucks company. For the case study of Starbucks company, the proposed model helps in determining different strategic plans and, further, ranking these plans effectively, which will help the company to compete with its competitors and develop itself by obtaining a competitive advantage over its competitors in an uncertain business environment.Practical implicationsIn the case study of Starbucks company, the proposed model helps to determine the different strategic plans, rank these plans which help the company compete with its competitors, develop itself and grow.Originality/valueThis research is the first to address SWOT analysis with neutrosophic AHP.

scholarly journals Coping with Imprecision in Strategic Planning: A Case Study Using Fuzzy SWOT Analysis

iBusiness ◽  
2011 ◽  
Vol 03 (01) ◽  
pp. 23-29 ◽  
Author(s):  
Hasan Hosseini-Nasab ◽  
Amin Hosseini-Nasab ◽  
Abbas S. Milani
Keyword(s):  
Strategic Planning ◽  
Swot Analysis

scholarly journals Agency costs, ownership structure and corporate governance mechanisms: A case study in New Zealand unlisted small companies

2011 ◽  
Vol 6 (3) ◽  
Author(s):  
Nirosha Hewa Wellalage ◽  
Stuart Locke
Keyword(s):  
Corporate Governance ◽  
Ownership Structure ◽  
Small Businesses ◽  
Diagnostic Tests ◽  
Agency Costs ◽  
Small Companies ◽  
Dynamic Panel ◽  
Corporate Governance Mechanisms ◽  
And Performance

This study investigates the linkage between agency costs, ownership structure and corporate governance in small business. Eleven years of data for 100 unlisted small businesses, are collected and 1099 observations are analysed using as dynamic panel GMM estimation. Various diagnostic tests are utilised to check for stationary and convergence of variables. The results indicate that ownership concentration has the most significant governance effect and also has the largest impact on corporate governance. Moreover, this study finds U-shape relationship between internal ownership and performance, which under that agency proxy. Agency costs vary with leverage the life of the business and with its size.

scholarly journals Business and Information Technology Strategic Planning of Smart Bank Wedding Organizer

2021 ◽  
pp. 314-320
Author(s):  
S.B.P. Handhajani ◽  
Rizqiyatul Khoiriyah ◽  
Martaleni ◽  
Any Nursiswati
Keyword(s):  
Information Technology ◽  
Strategic Planning ◽  
Management Strategy ◽  
Swot Analysis ◽  
Business Environment ◽  
Environment Analysis ◽  
Strategic Business Plan ◽  
Operational Activities ◽  
Planning Development ◽  
Business And Management

Purpose: In the past, marriage was a matter of self-preparation. They become a committee that works to cook, design wedding decorations, receive guests and prepare everything for the wedding. Not to forget, the host is also bothered with a lot of work, especially the event management on the wedding day itself. However, things were different now. Many hosts are so busy with work that they can no longer afford to design their wedding ceremony. Then, comes a wedding organizer as the best solution and become one of the best-selling businesses in the market. Mostly, current WO services are limited to coordinating everything that is needed for a wedding. They offer services to customers through certain packages to choose from for weddings. Indeed, for some people who have sufficient budgets, it is not difficult to adjust the wishes contained in these packages. However, this is certainly different for groups of people who have a minimal budget. Most of the budget is a problem in itself for couples who will use WO Services. With this background, a strategic business plan is carried out by facilitating the prospective bride and groom as customers to plan their wedding according to their respective budgets through IT-based wedding portals and a container in the form of a "marriage bank" to finance the marriage. Design/Methodology/Approach: This research uses a qualitative method that aims to describe and analyze social activities that happened. There will be several stages of research, including the first stage of the researcher starting to collect various materials that can be support research and be able to provide adequate information. Further analysis is carried out to the business environment and IS/IT environment external and internal using business environment analysis, SWOT analysis, and so on. Findings/Result: This study seeks to map the Business and Information Technology Strategic Planning of Smart Bank Wedding Organizer. Based on the analysis of the internal and external environment, SWOT analysis, and so on, the IS/IT Business and Management Strategy which consists of finance, employee, IT/IS, stakeholders, customers, marketplace, and operational activities can be mapped according to their respective needs. By mapping the IS/IT Business and Management Strategy, it is hoped that the planning, development, and running of the business will run well and sustainably. Paper Type: Conceptual Research.

scholarly journals SWOT analysis and its interaction with strategic planning in companies

2019 ◽  
pp. 1-6
Author(s):  
Ma. Leticia Almanza-Serran ◽  
Nélida Carmona-García ◽  
Alejandro Ramírez-Barajas
Keyword(s):  
Supply Chain ◽  
Strategic Planning ◽  
Swot Analysis ◽  
Situational Analysis ◽  
Important Process ◽  
Small Company ◽  
Design And Implementation ◽  
Use Of Data ◽  
A Company

Strategic planning allows organizations to visualize and build their future and can be conceptualized as an important process to help determine the major purposes of an organization. Therefore, the case study presented is referred to a company in the telecommunications sector, considered as a small company because of the number of people working in it, but due to the wide market it would be considered within the medium-sized company, it started operations Without considering strategic planning, therefore the growth phase in which it is located, is representing a serious problem, since it has not been able to determine the areas of opportunity it has to achieve the goal of staying in the market and continuing to be part of the supply chain for regional companies. Therefore, one of the fundamental parts of strategic planning is precisely the situational analysis, also known as SWOT analysis, which allows the collection and use of data, which makes it possible to know the operating profile of an organization at a given time, since it favors the development and execution of formal planning, from there an objective diagnosis is established for the design and implementation of strategies that help improve the competitiveness of said company.

scholarly journals Information System Strategic Planning using Ward and Peppard Methodology (Case Study: Nusatovel Salatiga)

2020 ◽  
Vol 2 (2) ◽  
pp. 246-255
Author(s):  
Angelina Agnes ◽  
Agustinus Fritz Wijaya
Keyword(s):  
Information System ◽  
Strategic Planning ◽  
Value Chain ◽  
Graphic Design ◽  
Swot Analysis ◽  
Customer Relations ◽  
Value Chain Analysis ◽  
Chain Analysis ◽  
Strategy Planning

In the current era of globalization, IS and IT are utilized to be able to compete and increase company productivity. Information system strategic planning is one of the keys in achieving the target expected by the company. NUSATOVEL PT has implemented an information system, but there are still some parts that have not implemented the information system. The information system strategy planning model uses the Ward and Peppard method with SWOT analysis, Value Chain analysis, and Mc Farlan's Strategic Grid. By using this method various factors that affect the company, both internal and external are analyzed to get a formula that is the basis for preparing a new IS / IT strategy in the form of an IS / IT portfolio, which can then be used as a strategic plan. Research using this method makes strategic planning for IS / IT that can provide recommendations or solutions to the development and implementation of IS / IT that is more effective and efficient for the company. The proposed information system strategy, namely Graphic Design SI, Customer Relations Manager SI, SI Services, can be implemented within the next 3 (three) years.

scholarly journals Balanced scorecard implementation in higher education: An Emirati perspective

2018 ◽  
Vol 15 (3-1) ◽  
pp. 205-216
Author(s):  
Kaïs Lassoued
Keyword(s):  
Higher Education ◽  
Strategic Planning ◽  
Performance Management ◽  
Balanced Scorecard ◽  
Swot Analysis ◽  
Poor Performance ◽  
Evaluation Tool ◽  
The Balanced Scorecard ◽  
College Of Business

Considering the lack of research focusing on the use of the Balanced Scorecard (BSC) as performance evaluation tool in Emirati higher education institutions, the main purpose of the study is to present a basis for a more general BSC model helping higher education managers in UAE environment for evaluating and managing the performance of their institutions. This paper is based on the case study as a research method. However, the relevance of this case study lies in the use of a joint approach combining SWOT analysis and BSC and generating an integrated strategic management system. The study comes up with a strategic evaluation plan considering the 4 BSC perspectives and designs the strategy map for it in the case of the Emirates College of Business. In this research, the traditional customer perspective of Kaplan and Norton is replaced by the students and stakeholders perspective. It is found that there is a limitation in the effective strategic problem that leads to the recruitment and placement issues, increased costs, student retention, lack of partnerships, a decrease in annual growth of income and poor performance management that can be managed through effective strategic planning. The study also reflects that there is a range of opportunities that can be exploited using the strengths in order to achieve the goals. The outcomes of this study case can be employed in the strategic planning of ECB and all other Emirati business institutions can be inspired.

Small Business Promotion Factors

2018 ◽  
Vol 11 (3) ◽  
pp. 64-70
Author(s):  
N. I. Morozko
Keyword(s):  
Small Business ◽  
Small Businesses ◽  
Swot Analysis ◽  
Full Range ◽  
Small Companies ◽  
Factors Affecting ◽  
Economic Problems ◽  
Promotion Policies ◽  
The Subject ◽  
Business Entities

The paper examines approaches to boosting small businesses by solving financial and economic problems of business functioning. The subject of the research is the factors that stimulate business development in tough economic circumstances. The purpose of the research was to identify the factors affecting the development of small businesses and ways of boosting their activities. To this end, a SWOT-analysis matrix for a small organization has been developed. The factors hampering the development of small businesses are revealed including reduced investment, lack of cooperation between large and small companies, significant tax burden on small companies, difficulties in obtaining loans and other sources of financing, insufficient financial support from the state, inefficient microfinance system, scarce introduction of standard leasing schemes into small businesses. As a result of the research, small business promotion policies have been suggested to spur the activities of small business entities. It is concluded that at present the tools available for boosing the small business activities are not used in the full range.

Creating Competitive Markets for Small Businesses with New Media and E-Business Strategy

2011 ◽  
Vol 7 (4) ◽  
pp. 31-49 ◽  
Author(s):  
Mabel T. Kung ◽  
Yi Zhang
Keyword(s):  
New Media ◽  
Multinational Corporations ◽  
Small Businesses ◽  
Business Strategy ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Small Enterprises ◽  
Small Companies ◽  
Business Approach

The innovative and dynamic nature of E-business enables small companies to compete with multinational corporations via online marketing. This paper serves as a guide from a practitioner’s perspective to embark in E-business while traditional marketing strategies are diminished. Three E-business adoption models for small enterprises are discussed. Planning involving new media, Internet technological capabilities and marketing strategies are examined. A literature review on new media gives a comprehensive study of online marketing. To evaluate the effectiveness of the E-business approach, a case study of a family chain of hotels is presented.

scholarly journals Organizational communication and innovation in micro and small companies: a study on the application of the “Innovation Radar”

2014 ◽  
Vol 26 ◽  
pp. 136-161
Author(s):  
Aline Mariano Macedo ◽  
Maria Eugênia Porém ◽  
Roseane Andrelo
Keyword(s):  
Organizational Communication ◽  
Small Businesses ◽  
Corporate Communication ◽  
Small Companies ◽  
Case Study Method ◽  
Instru Ment ◽  
The Relationship ◽  
Analytical Frameworks ◽  
Degree Of Innovation

This paper is a study on corporate communication and the ability to innovate in small businesses. The guiding question seeks to respond whether organizational communication is able to make progress and / or support innovation in micro and small companies, and the main objective is to analyze the relationship between innovation and organizational communication. It was applied the case study method and document research for interpreting a diagnosis instru- ment called “Innovation Radar” in a small business company located in the countryside of São Paulo state. The diagnosis is made based on assessment dimensions aimed at checking the maturity and the degree of innovation in micro and small companies. By evaluating these di- mensions it was possible to build analytical frameworks and highlight the influence of corporate communication in promoting innovation. The results indicate that every dimension of the “In- novation Radar” can improve their performance by means of corporate communication.

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